Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imashini yo kugurisha francise nigikorwa gishobora guteza akaga gisaba urwego rwo hejuru rwo guhuza inteko ishinga amategeko. Niba ukoresha francise, ugomba rero kubona amafaranga menshi. Erega burya, ugomba gusangira naba francisor kugirango nabyo byamwungukire gukora ibikorwa byabafatanyabikorwa. Ubufaransa ni ubwoko bwubukode bwumutungo wumuntu ku giti cye, bukorwa hashingiwe kumasezerano hagati ya francisor na francisee. Ubufaransa ntakindi kirenze kugabura wenyine. Ubufaransa, nabwo, uhagarariye ikirango aguha uburenganzira bwo kugurisha serivisi zitandukanye cyangwa ibicuruzwa mu izina ryikirango.

Niba ushishikajwe nimashini zikoresha nizishyirwa mubikorwa wafashijwe na francise, noneho ugomba guhitamo uburyo bwiza cyane kandi bwiza kubwintego zawe. Jya mububiko cyangwa francise iduka, aho ushobora kubona amahitamo atandukanye hanyuma ukayagereranya nayandi. Mugihe ushyira mubikorwa umushinga wubucuruzi, imashini numutekano bigomba kwitabwaho byumwihariko. Inyungu yawe iterwa nibi, kuko abantu bamwe bashobora kugerageza kwiba umutungo wimari wabitswe mumashini. Ibi ntibyemewe, kubwibyo, gushyira mubikorwa ibikorwa nkibi, ugomba kwitegura kubintu byose.

Ubufaransa nigice cyihariye cyibikorwa bifite imiterere yacyo nibiranga umwihariko. Kurugero, gushyira mubikorwa francise kumashini, bimaze gutangira umushinga wubucuruzi, uzakenera gukuramo umutungo wimari kugeza kuri 11%. Nicyo bita umusanzu wamafaranga, ubarwa nkumugabane wubunini bwumutungo washoye. Ubufaransa bwimashini zitwara ibintu nigikorwa cyubucuruzi gishobora guteza akaga kuko imashini zitwara ibintu nikintu cyihariye gishobora kubuzwa kubutaka bwibihugu bimwe. Niyo mpamvu, mbere yuko utangira gushyira mubikorwa ubucuruzi bwubu bwoko bwa francise, ugomba kubaza kubyerekeye amategeko abangamiye amategeko. Ubufaransa bwimashini mumujyi umwe cyangwa mugihugu birashobora gutsinda, ariko mugace uherereyemo, birashobora kunanirwa nabi.

Byose biterwa nuburyo witeguye gutangiza umushinga wubucuruzi. Koresha imashini igurisha francise ubuhanga mugusuzuma abanywanyi no gukora isesengura rya swot. Hifashishijwe iki gikoresho cyiza cyane, bizashoboka kumenya amahirwe ahari yo kwiteza imbere nibishobora kukubangamira mugushyira mubikorwa ibikorwa nkibi.