Ububiko bwo kumurongo francise nimwe mubitekerezo bizwi cyane byateguwe byubucuruzi muriyi minsi. Ububiko bwo kumurongo birashoboka ko arimwe mubice byunguka cyane mubihe byacu. Mu bihe bya karantine, isi yose yahinduye imiterere yakazi ya kure, ntibyabaye bibi gusura ahantu hahurira abantu benshi, bityo aho bagurisha hamwe n’ibigo by’ubucuruzi. Muri iki gihe, abagurisha neza ibicuruzwa byabo kuri interineti batangiye kwinjiza inshuro nyinshi. Ububiko bwa interineti ntibusaba ishoramari rinini ryumucuruzi. Ububiko bwa interineti buroroshye gucunga, urashobora guhitamo igihe cyiza cyakazi.

Mugihe kimwe, ntamuntu uzagutegeka igihe cyakazi nubunini bwibikorwa byawe. Nta mbibi za interineti, bityo akazi karashobora kurenga imipaka yubutaka bwo kwiyandikisha. Birahagije guteza imbere urubuga rukora neza, kugirana amasezerano nabatanga isoko, guha akazi abakozi ba kure no gukurura abaguzi bawe. Muri iki gihe, ntukeneye gukoresha amafaranga mukubungabunga ibiro, nkibikorwa remezo, amazi, cyangwa ikawa, guha abakozi ibikoresho bya interineti nibikoresho byo mu biro, mubisanzwe, umukozi wa kure afite igikoresho cye cyakazi, the Interineti, na gareti, nibindi, kwishyura ubukode, nibindi bintu nkibyo.

Gufungura iduka rya interineti kuva kera ntabwo byoroshye. Ingaruka nyamukuru ziza niba ibicuruzwa bigurishwa bizaba bikenewe. Biroroshye cyane gukoresha francise yiteguye kandi wirinde ingaruka zo kutitabwaho. Iyi ngingo ivuga neza neza, kubyerekeye kugura kumurongo wububiko bwa francise. Ubufaransa ni ubwoko bwuburenganzira bwo kugurisha ibicuruzwa munsi yikimenyetso runaka. Mugihe kimwe, francisor yakira inyungu zifatika kuburenganzira.

Aba francisor bajya muribi kugirango bagure imipaka yikimenyetso cye, nkuko bisanzwe, kwinjira mumasoko mpuzamahanga, gufungura amashami nakazi katoroshye, ariko kugenzura kure kugurisha francise byagurishijwe bizana amafaranga yinjiza nta mbaraga nyinshi. Amafaranga ya francise arashobora kwishyurwa icyarimwe, cyangwa irashobora kugabanywa mubwishyu buri kwezi, amafaranga yimisoro, ubusanzwe ifata kuva 5 kugeza 10% byinjiza byose.

Byose biterwa nibisabwa mumasezerano. Ninde ukwiranye na francise: abantu badafite imari shingiro; abifuza kwagura ubucuruzi bwabo; abacuruzi badashaka gufata ibyago. Kubika kumurongo francise ingingo nziza kandi mbi. Icya mbere, kubyiza: uburambe buteganijwe, bwagaragaye mumyaka, bifasha kwirinda amakosa; ishoramari mu kwamamaza ni rito, ikirango ubwacyo gishinzwe ibi; inkunga yuzuye yo gukora ubucuruzi iratangwa kimwe no guteza imbere gahunda yubucuruzi, gahunda, ibikoresho, amayeri, ningamba, nibindi byinshi; nta mpamvu yo gushakisha abatanga isoko; nta mpamvu yo gutegura igishushanyo cyububiko bwa interineti; Amahugurwa yihuse no guhuza n'imihindagurikire y'isoko.

Ibintu bibi byubucuruzi bwubufaransa: francisor igira uruhare runini mumyitwarire yubucuruzi, abimwemereye, amasezerano yo gutanga amasoko, ubufatanye, kwamamaza arasezerana; amasezerano adahinduka. Icyiciro cyo gufungura iduka kuri enterineti kuri francise: kwiga abashobora gufatanya nuburyo bwo gufatanya nabo. Icyiciro cya kabiri nigisobanuro cyumurima wawe wibikorwa, gutoranya bikwiye francise. Icyiciro cya gatatu ni uguhitamo umufasha. Icyiciro cya kane ni ugusoza amasezerano yo kugura francise. Icyiciro cya gatanu nukwandika ibikorwa byawe mubuyobozi bwimisoro, guha akazi abakozi, gutangiza umushinga.

Nibihe bice bishobora kugurisha kumurongo kumurongo? Ibice by'imodoka, kwisiga, imyenda, inkweto, ibicuruzwa byakozwe, imiti, ibicuruzwa byakozwe, ibikoresho byubaka, imbuto, ibikoresho bya elegitoroniki, nibindi byinshi. Muyandi magambo, urashobora kugurisha ikintu cyose kuri enterineti. Byinshi mubitsindisha francise mumyambarire nibice byimodoka. Ibirango nkibi, nkuko bisanzwe, ntibitera gushidikanya kubijyanye nubwiza bwibicuruzwa byatanzwe.

Ikintu cyingenzi kuri francisee nukumva ubucuruzi bwabo kandi, niba hari ibitagenda neza, kubyitwaramo mugihe. Nigute utagwa kuburiganya bwabashuka. Ntabwo ari ibanga ko francises yo kumurongo ishobora kuba dummy. Abatekamutwe barashobora gutanga dummy kubucuruzi bukora. Kugirango utagwa kuburiganya bwabashuka ugomba guhitamo francise mumikoro yizewe, gukora ubushakashatsi kubyerekeranye nitsinzi ryikimenyetso, amakuru nkaya arahari mubitangazamakuru, saba ibyangombwa bigize francisor, wige witonze ibikubiye muri ubufatanye hanyuma noneho bagasezerana amasezerano. Ni he ushobora kugura francise yo kumurongo? Nubwo byumvikana gute, ariko kuri enterineti.

Cataloge yacu ikubiyemo francises izwi cyane, ibyatanzwe muri 2021. Hano urahasanga francises mubice bitandukanye no kuri bije yose. Kuki kataloge yacu ari nziza? Kuberako dukorana nibirango mpuzamahanga ndetse no murugo, ntabwo dutangaza abashuka kandi dufasha kumenya vuba mugace katoranijwe. Ububiko bwacu buroroshye kuyobora, urashobora rero guhitamo francise ukurikije bije yawe hamwe nakarere ukunda.

'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubufaransa bwinyenyeri yerekana, hamwe no gutanga kwerekana ikirere cyinyenyeri, irakenewe kandi yishyura vuba, bigira ingaruka kumyungu yihuse. Kugirango umenyeshe ibyifuzo kumasoko ya francise, ugomba kwifashisha kataloge, irimo ibice byinshi bya francises kuri buri buryohe nibiciro bitandukanye. Ubufaransa ni amahirwe adasanzwe kubacuruzi bashya gutangiza umushinga we, cyane cyane niba nta bitekerezo cyangwa uburambe buke mubuyobozi, gutunganya, no kugenzura. Mugura francise ku giciro cyiza cyane, franchisee yakira inama, abakiriya benshi bakusanyije, inama zubuyobozi, amabanga yisosiyete ye bwite, nibindi. franchisee irashobora gusesengura amakuru yose, igihe cyo kwishyura, igiciro cyose, kimwe namazina yamanota mukarere runaka. Urashobora gukomeza urubuga rusanzwe, byoroshye gukorana nabantu bose bakurikirana.

Byongeye kandi, francisor izahora ivugana, igisha inama francisee kugirango igere ku ntsinzi nini, hitabwa kumurimo uhuriweho, mukwagura no kongera abakiriya, amafaranga yinjiza. Umu francisor yiyemeje guha umufatanyabikorwa amakuru yuzuye, gutembera kumugaragaro ingingo zose, kandi akanatanga izina ryiza. Ariko, inzobere zacu muri kataloge hamwe na francises nazo zizaba zihuza, zifasha mubujyanama, gusesengura, inama zijyanye no kwamamaza, kuva mubiganiro, kugeza kubufasha. Birakwiye kandi kwibuka kubyerekeye amafaranga icyarimwe, ni garanti kandi yishyurwa mbere yo guhererekanya amakuru nuburenganzira mugihe cyo gusinya amasezerano. Gahunda ya Star show ntabwo izashimisha abakiriya gusa ahubwo n'abakozi. Mu iduka rya francise, urashobora guhitamo umujyi, umudugudu, gusesengura ibisabwa. Amakuru azajya avugururwa buri gihe.

Mugutumenyesha, uzabona ibindi byerekanwa kubera traffic SEO. Igishushanyo nizindi ngingo zaganiriweho na francisor, iri murutonde rwinshingano.

Kubindi bisobanuro, kugirango ubaze impuguke, urashobora guhamagara nimero zabigenewe. Muri kataloge ya francises, izaboneka kugirango tumenye isuzuma ryabakiriya bacu, igiciro, hamwe nu amanota. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere. Ntugatakaze umwanya wawe ahubwo twandikire kuri francise.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Turabagezaho ibitekerezo byanyu kataloge ya enterineti ya 2021. Muri kataloge, murashobora kubona ibitekerezo byubucuruzi bishimishije murwego urwo arirwo rwose. Cataloge ya francises ya enterineti yashizemo ibitekerezo byose bishya kandi bizwi cyane mubyerekezo bitandukanye. Abantu benshi barimo gushakisha ibirango mpuzamahanga cyangwa imishinga yo mukarere igenda neza. Nyuma ya byose, nibyiza kwifashisha intsinzi yubucuruzi bwagaragaye kandi ntutakaze umwanya namafaranga kumishinga ishobora guteza akaga. Ntibikenewe ko dushakisha, urutonde rwuzuye ruraboneka murutonde rwacu, francises irashobora gutoranywa no kugereranwa nibindi bitangwa mubirango mpuzamahanga ndetse no murugo.

Cataloge yateguwe neza cyane, uzasangamo ibyiciro, ibice, kugendana byoroshye bishoboka ukurikije ibyifuzo byamasosiyete. Kugenda neza, igishushanyo cyiza kiguherekeza mugushakisha kwose hamwe nigihe cyakoreshejwe kurubuga. Cataloge irangwa no gutondekanya ukurikije umubare w'ishoramari, ibi byorohereza cyane guhitamo no gusesengura. Kurubuga rwa interineti, hamwe nimbuga nke zagenzuwe zishobora gutanga, kurugero, francises yububiko bwa interineti, ariko kuri parcelle, irashobora guhinduka nkurupapuro rusanzwe kandi ntakindi. Nkigisubizo, utakaza umutungo wibintu nigihe cyagaciro, hanyuma mubisubiremo wakire ibyiringiro kandi bituzuye. Hano haribintu byinshi kuri enterineti, ariko ni ngombwa kwishakira igitekerezo cyawe cyubucuruzi mugihe ugabanya ingaruka zishobora kubaho. Cataloge yacu itangwa gusa nibirango byizewe biva mubyukuri.

Urubuga rwacu rurimo urutonde rworoshye rwa francises kububiko bwa interineti muri 2021. Amaduka yo kumurongo birashoboka ko ishoramari ryatsinze kandi ryunguka. Ariko kugirango ugire icyo ugeraho, ugomba gushaka icyicaro cyawe kandi ukazirikana amakosa yabashobora guhangana. Amakuru yiteguye hamwe nisesengura birashobora gukora amayeri. Ibikoresho byacu byo gusubiramo birashobora kuba igikoresho cyoroshye kuri wewe. Ni iki uzasanga muri kataloge yacu? Franchises yibirango mpuzamahanga bizwi nibindi byinshi.

Amaduka yoroheje yo kugendana arahari kuri wewe, ibyifuzo byaciwe numubare ushobora gushora. Hano haribintu byinshi kuri enterineti, ariko ntabwo francises zose zishobora kwizerwa. Rimwe na rimwe, inyuma yizina ryaba francisor bazwi, hashobora kubaho abatekamutwe batagurisha ubucuruzi bwakazi, ahubwo ni dummy. Ibintu byose birakinishwa kuburyo ubona urubuga rusanzwe mubusa. Umurongo wo hasi urababaje - urimo guta amafaranga yawe nigihe cyingirakamaro. Nigute ushobora kwirinda ibi? Ntukizere interineti ihendutse kumurongo hamwe nububiko bwa interineti butemewe. Muri kataloge yububiko bwa interineti francises yerekana ibisubizo byubucuruzi gusa.

Uzashobora kubona igisubizo cyakazi mukarere gasabwa, uzana inyungu ihamye kuri ba nyirayo. Tuzagufasha kumenya icyerekezo mubucuruzi bwawe bwite bwa francises, nta ngaruka nimpungenge zidakenewe. Urutonde nkururubuga rwose ni ingirakamaro kandi rufasha mububiko bwa digitale gusa ariko no mubundi bwoko bwububiko. Porogaramu ya USU mubyukuri ningirakamaro rwose, ikwiranye mubyukuri ibikorwa byose biz, birimo, harimo nibikorwa byavuzwe haruguru.