Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Tekinike ya tekinike ni umushinga ushobora kubyara inyungu ariko akenshi ushobora guteza akaga umushinga wubucuruzi. Kugirango ubigereho neza kandi neza, ugomba kwitegura neza. Icyambere, ugomba gusobanukirwa nabahanganye ugomba guhura nisoko ryaho. Icya kabiri, birakenewe kumenya imbaraga nintege nke zawe, kimwe ninzego zirushanwa. Nuburyo bwonyine ushobora kugereranya ishyirahamwe ryanyu naba bahanganye bakurwanya. Ubu ni ubwoko bwiza bwibikorwa byisesengura uzi hafi ibintu byose bishobora guteza akaga.

Niba uri mubucuruzi bwa francise, noneho usanzwe ufite amahirwe yo guhatanira. Ubufaransa ntakindi kirenze ikintu cyamasezerano hagati yuwagabanije nikirangantego. Tekinike ya tekiniki ikubiyemo urutonde rwose rwinyungu zitandukanye ushobora gukoresha nkuwagabanije wenyine. Ubu bushobora kuba uburyo bwo gukora imishinga yubucuruzi, ibimenyetso biranga, kumenya-uburyo, hamwe nikoranabuhanga ritandukanye. Byongeye kandi, niba ushyize mubikorwa francise yikoranabuhanga, impande zombi zifata inshingano zimwe. Urashobora kwakira inyungu, kimwe no kubaha ishyaka ryohereza mugihe muganira.

Niba uri francisee tekinike, noneho andi masosiyete nayo afite inkomoko yamahanga arashobora guhangana nawe. Nibisanzwe gusa francises ihinduka abakurwanya nyamukuru mubikorwa bya tekiniki. Nyuma ya byose, birashoboka ko uzategeka abanywanyi baho nta mbaraga nyinshi gusa kuberako ufite ubushobozi bwawe bwamamaza neza, umushinga wubucuruzi wateguwe, nibindi byiza byinshi. Gukorana na francise tekinike ni umurimo utoroshye ugomba gutegurwa vuba kandi neza. Korana nibiciro bitandukanye kugirango ukemure neza icyifuzo gikenewe mumujyi wawe. Gukoresha tekinoroji ya francise iguha urujya n'uruza rwabakiriya, niba uhisemo ahantu nyabagendwa, kandi binyuze mubitekerezo kuri interineti urashobora gukurura umurongo uhoraho wa porogaramu.

Tekinike ya tekiniki itanga icyifuzo cyo gutanga umusanzu umwe murwego rwambere, mugihe ubucuruzi bwawe, mubyukuri, butatangiye. Ubu ni ubwoko bwo kwishyura bushyigikira ikirango cyo kuguha amakuru yose akenewe, inyandiko, ubumenyi-bwo, hamwe na tekinoroji ya kijyambere. Ufite ibyiza byose francisor yateje imbere, bityo, urashobora gutsinda intsinzi yizeye muguhangana kurushanwa.

Franchises muri Bangladesh izafasha ibigo byinshi kugera kurwego rushya rwose rwo kugurisha, ukoresheje ibitekerezo byateye imbere mugukora ibikorwa byabo bwite. Kuri francise ya Bangladesh, uzashobora gukora ingamba nyinshi zitandukanye hamwe no guhindura muburyo bwiterambere ryakazi, bizakenerwa kubatangiye mbere. Bangladesh ishoboye gukoresha francise igezweho, hamwe nurutonde rwayo rwa ba rwiyemezamirimo baziga byimazeyo icyerekezo kiboneka, ndetse no kubaza igiciro cyimishinga. Ibigo byinshi bizasobanukirwa nuburyo bukwiye kandi bwunguka kugura francise yiteguye kuruta guteza imbere no kuzamura ubucuruzi bonyine kuva kera. Kubwibyo, nibyiza cyane guhita utangira inzira yo kumenyera ibicuruzwa no kwamamaza ibicuruzwa bigira uruhare mukuzamuka kwiterambere. Inzobere mu gutanga imishinga y'uruganda zizafasha gutangiza ingamba, hamwe no kongera amajwi murwego ruhoraho.

Niba utangiye kubaka ubucuruzi bwawe bwite muri francise muri Bangladesh, birakwiye ko uvuga ko wahisemo neza rwose kugirango ubone francise.