Ibikorwa bitandukanye byo gusana francise nubwoko bwibikorwa, kubishyira mubikorwa, ugomba gusobanukirwa neza niterabwoba rigomba guhagarikwa nuburyo amahirwe aboneka kugirango ube umucuruzi uhanganye cyane. Ubufaransa ni ubwoko bwubucuruzi mugihe wowe, nkuko byari bimeze, ukodesha uburenganzira bumwe na francisor kugirango ukore ibikorwa munsi yikirango. Byongeye kandi, niba ukorera munsi yubufaransa, ugomba kumenya inshingano ugomba kuzuza byimazeyo. Uburyo butandukanye bwa francises butangwa kumurongo wabigenewe. Hano ntushobora gusanga gusa francise yo gusana gusa, ariko nibindi byinshi bitanga kumiterere yubu. Hitamo uburyo bukwiye, butanga amafaranga ahoraho kuri konti yawe.

Nibyo, ibyinjira bigomba gusaranganywa, ariko, birakwiye rwose.

Gusana ibintu bitandukanye bigomba gukemurwa mubushobozi, bityo, umaze kubona ibikoresho nkenerwa bivuye muri francise, urashobora gutangira gukora ibikorwa bitandukanye byo mubiro. Usibye gusana gutandukanye, ukora francise kuburyo utazakora amakosa. Nyuma ya byose, ufite amabwiriza yose akenewe ukurikiza gusa, hanyuma ntakibazo ufite. Birumvikana ko ugomba no gukorana ninzego za leta, kuko zishobora kugira ibirego bitandukanye. Birashobora gutunganywa niba wiga amategeko neza kandi ugakurikiza amabwiriza atandukanye yo gusana francise. Ntakintu kigoye muribi, bivuze ko ari ngombwa gukora kugeza igihe abanywanyi barangije imyanya yose yubusa.

Gushyira mubikorwa gusana francises zitandukanye, urashobora guhura ningorane zimwe kuva abanywanyi badasinziriye kandi ntibishoboka ko baguha imyanya bamaze igihe kinini. Ufite amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa gusa niba uhanganye neza nimirimo yose yashizweho. Icyambere, isesengura ryambere ryirushanwa rirakenewe. Iremera gusobanukirwa nimwe mubahanganye ugomba guhura nabyo mumasoko atavuguruzanya hamwe nibyifuzo byabaguzi. Ububiko butandukanye bwo gusana buraguha ibyiza byinshi byingenzi mururwo rugamba. Ubwa mbere, uzagira ikirango cyiza kandi cyamamajwe neza ufite.

Icya kabiri, ikoranabuhanga, kumenya-uburyo, hamwe nubucuruzi bizaguha, kandi uzashobora gufata icyemezo gikwiye cyo kuyobora. Shyira mubikorwa byo gusana francise ukurikije amategeko n'amabwiriza, hanyuma n'umuguzi w'amayobera ntashobora kugira icyo akurwanya.

Guhaha Amayobera nibikorwa bisanzwe mugihe ukorana na francise. Uhagarariye ikirango yohereza umuntu udasanzwe, yitirirwa umuguzi, aje kubutaka bwikigo agura ibicuruzwa cyangwa yakira serivisi zitandukanye. Byongeye, ashingiye kubisubizo byimikoranire, atanga ibitekerezo kandi francisor izi neza ibyo ukora nabi. Niba ukora byose ukurikije amategeko, noneho ntacyo ufite ubwoba. Korera gusa buri mukiriya nkaho ari umuguzi wamayobera. Gukorana na francise ni umushinga wubucuruzi utoroshye, ariko, urashobora kubishyira mubikorwa neza bishoboka niba ukurikiza byimazeyo ibipimo.

Birumvikana ko wakiriye amakuru yose akenewe ako kanya umaze kwishyura icyarimwe. Yishyurwa nyuma yamasezerano arangiye, aho inshingano nuburenganzira bwimpande zombi byanditse.

Imikorere ikora neza yo gusana francise iguha amahirwe yo gukorana nibice bitandukanye. Ugomba gukora ukurikije gahunda yubucuruzi ushushanya. Mubyongeyeho, gukora isesengura ryibanze ryabanywanyi nabyo biguha urwego rukenewe muri uku guhangana, biganisha kumahirwe yo gukurura abaguzi benshi bashoboka. Niba utanze serivise nziza, noneho abantu bazongera baza aho uri kugirango bakire serivisi. Ndetse bazasaba isosiyete bakunda inshuti n'umuryango, ndetse n'abavandimwe na bagenzi babo. Ijambo ryitwa umunwa ritangira gukora.

Kubwibyo, imikorere yawe ikora neza yo gusana francise ibasha gukurura abaguzi benshi. Birumvikana ko bakeneye serivisi byihuse kandi kurwego rwo hejuru. Ibi birashobora kugerwaho niba abakozi bawe bafite urwego rwo hejuru rwumwuga. Bakeneye kandi gutozwa kuvugana ikinyabupfura kandi neza nabaguzi. Kora francise yawe itandukanye ukurikije amabwiriza, amategeko, namategeko yaho. Noneho ntuzabura rwose kugira ibibazo, kandi urashobora guhangana neza nabatavuga rumwe nawe. Birashoboka kwishimira urwego rwohejuru rwibisabwa niba ukora ibikorwa byawe byo kwamamaza neza.

Ndetse no gushyira mubikorwa francises zitandukanye kwamamaza byandikiwe kuva ikigo gifata ibyemezo. Urabona amakuru akenewe yamakuru kandi urashobora kuyakoresha mubushake bwawe. Gusa ntukore amakosa, ukurikize rwose ibipimo, hanyuma, uzatsinda.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amafranga yo mu cyi ni amahitamo akomeye kuri ba rwiyemezamirimo benshi basanzwe bafite ubucuruzi bwigihe cyitumba kandi batekereza kwimurira bimwe mubikorwa byabo mubihe byizuba. Muri iki kibazo, francise yiteguye isa nkaho ari amahitamo meza kuruta guhanga umushinga wawe kuva kera, kuzamurwa mu ntera, ishoramari rya mbere rikomeye, hamwe nindi mirimo myinshi igoye cyane kubona inyungu mbere. Kugirango ubone amafaranga yinyongera mugihe cyizuba, birasa cyane. Muri iki kibazo, ibintu hamwe no kubona francise biratandukanye cyane - byihuse, byoroshye, neza!

Hamwe na francise yujuje ubuziranenge, gutangira umushinga wawe bwite ntibizatwara igihe kirekire, kuko ibikoresho byose ukeneye kubintambwe yambere bizaba bimaze kuboneka. Muri byo harimo ibimenyetso byose by'ubukangurambaga, nk'ikirangantego, intero, amabara y'ibigo, inyandikorugero y'ibikoresho byanditse, uburyo bw'iterambere nk'amabwiriza, formulaire, hamwe n'ibyifuzo, ndetse rimwe na rimwe icyicaro gikuru ndetse n'inama z'ubuzima ubanza gukemura amakimbirane yose. ibyo bivuka. Rero, gutangira ubucuruzi buciriritse bwimpeshyi ntibizagorana na gato, kandi uzahita usubiza vuba igishoro cyambere mubucuruzi bwawe.

Ariko, kimwe nubundi buguzi ubwo aribwo bwose, hari amahirwe yo guhura nabashuka, kumva ikintu kibi, gukora ikosa muguhitamo umufasha cyangwa francise ubwayo. Ni kubibazo nkibi hari abahuza biteguye kugufasha guhitamo francise yinzozi zawe. Isosiyete yacu itanga ubufasha mubintu byose bijyanye no kubona francise. Urashobora kumenyana nabafatanyabikorwa bacu bizewe hanyuma ugahitamo ikintu kibereye. Abahanga bacu bazagufasha kandi guhitamo ingengo yimari, hitamo francise kumafaranga yagenwe hamwe nibipimo: urugero, isosiyete igomba gukora igice kinini cyizuba. Utu tuntu twose tworoshye cyane kuzirikana numunyamwuga ufite urutonde rwateguwe kandi rwizwe neza.

Impeshyi ya Franchises nuburyo bwiza kubashaka gutangira ubucuruzi bwigihe. Irashobora kuba ubwubatsi, imyidagaduro, ikigo cyingendo cyimpeshyi, nibindi byinshi byo guhitamo. Icyo ugomba gukora nukureba ibyifuzo, kumvikana kuri bije no kugura umushinga wawe wunguka! Gutangira neza no gushyigikirwa impande zose zinzobere zacu bizagufasha gutangira kubona inyungu mumushinga wizuba vuba bishoboka. Akazi gakomeye mugihe cyizuba kandi amahoro yuzuye mumutima kubucuruzi bwawe mugihe cy'itumba. Ubucuruzi bwiza kandi bwunguka nibyo rwose francise ituruka kubafatanyabikorwa bizewe kandi bizewe bazaguha.

Gusana ibikoresho francise imikorere hamwe ninyungu nyinshi zamafaranga, ukurikije ishyirwa mubikorwa ryayo kandi ryatekerejweho. Ugomba kwiga ibyangombwa byakiriwe francisor itanga. Aya makuru aragufasha kumenya francise yawe mubushobozi bushoboka udakoze amakosa akomeye. Birashoboka gusana kurwego rushya rwumwuga, kandi urashobora gukoresha francise kugirango uhindure ibikorwa byabanditsi. Ufite ubushobozi bwawe bwihariye, ubumenyi butagereranywa-burya, ndetse na tekinoroji yo mu rwego rwo hejuru. Murwego rwo gusana francise, urashobora kubona hafi ya byose, harimo ibikoresho byujuje ubuziranenge.

Byose biterwa n'amasezerano ushobora kugeraho. Mugihe c'imishyikirano, mbere yuko ishyirwa mubikorwa rya francise, ugomba kumva neza igihe amasezerano ateganijwe azubahirizwa igihe cyose. Kubwibyo, tekereza mbere kubyo wemera gukora ndetse nicyo ushaka kwakira mubisubizo bivuye muri francisor.

Ubukorikori bwakozwe neza buzana gusana urwego rushya rwumwuga. Urashobora gutanga ibikoresho byihuse kandi ubuhanga. Ibi biraguha inyungu zingenzi muguhangana kurushanwa, niba ushishikajwe nikoranabuhanga kandi ukaba ushaka kwisana munsi ya francise, hitamo amahitamo yatanzwe neza. Ikirangantego kizwi cyane gifite amahirwe yo kuzamura mubutaka bwumujyi wawe. Gusa ugera kumasezerano meza kandi ukayashyira mubikorwa ku buryo burambye. Gukoresha ibikoresho byo gusana ni umushinga wubucuruzi.

Niba ubikora neza, ntihazabaho ingorane zikomeye. Birakenewe guhora dukurikiza byimazeyo amahame n'amabwiriza yagenwe. Nubuyobozi bukuru bwibikorwa. Igishushanyo mbonera cyateguwe kandi cyateguwe neza bituma bishoboka gutsinda neza ibibazo ushobora guhura nabyo mugihe cyo kuzuza francise yo gusana. Kora ufite ikizere uhora usubiramo imibare iheruka. Ibi biguha ubushobozi bwo guhora no gukomera kuganza abo muhanganye, kuguha ibice byunguka cyane. Shikira abo ukurikirana bose utangiza amatangazo yamamaza.

Ndetse kubwibyo, ufite amakuru ukeneye muri francise ya hardware.