Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Package franchise numushinga wubucuruzi ugomba gushyirwa mubikorwa witonze kandi witonze. Gukorana na francise byunguka gusa kuberako mugushyira mubikorwa ibikorwa nkibi ufite ufite inyungu zinyuranye zo guhatanira. Inyungu zuzuzwa no gukenera kugabana inyungu na francisor. Noneho, gushyira mubikorwa francise kubipaki, uzakuramo kugeza 9% buri kwezi, kuko hari amafaranga yiswe amafaranga yimisoro, hamwe nogukata kumatangazo kwisi yose. Mubyongeyeho, mugihe ukorana na francise, uba wiyemeje gutanga umusanzu umwe mugitangira umushinga wubucuruzi. Ingano yacyo irashobora kuba 9, 10, cyangwa 11% byamafaranga yishoramari uteganya mugihe cyambere.

Ugomba gukorana nububiko kuburyo kuburyo ubishyira mubikorwa, ntugire ibibazo ninzego za leta. Iyo ushyira mubikorwa francise, birakenewe kubaza hakiri kare amabwiriza abategetsi ba leta batanga mugihe bakora ubu bwoko bwibikorwa. Ibi nibyingenzi cyane kugirango utarangirira mubihe bitoroshye nyuma mugihe ugomba gukora ibikorwa bitandukanye byo gutanga inguzanyo nkamande.

Ibipaki nibicuruzwa bya selile, nkuko bisanzwe, mugihe, mugihe ushyira mubikorwa francise, urashobora kandi guhura nibintu bisanzwe. Ibi bigomba kandi kwitabwaho kugirango ushireho ingamba zawe bwite, kuko niba urimo ushyira mubikorwa francise kumpapuro zicyatsi, noneho ibi bigomba gushimangirwa mugihe ukorana nabaguzi. Muri rusange, ugomba kumenya imbaraga zawe nintege nke zawe kugirango ukore neza ibikorwa byo mubiro kandi ufite amahirwe yose yo gutsinda amarushanwa. Porogaramu ikora neza francise ni amahirwe yawe yo kunguka igihe kirekire. Nibyo, inyungu ivuye kugurisha francise igabanijwe hagati yawe na francisor. Ibi bigomba kwitabwaho no kubona amafaranga arenze make isosiyete isanzwe ikorera ku isoko mu izina ryayo.

Porogaramu yamashanyarazi nigikorwa cyo kwihangira imirimo, unyuzemo ushobora kuzamura imibereho yawe neza. Nyuma ya byose, uzaba ufite gahunda yawe yubucuruzi ikora neza, ikirango kizwi, ubumenyi-bwenge, ndetse na tekinoroji yo mu rwego rwo hejuru. Ukoresheje izo nyungu zose, uzashobora kubona byinshi muburambe bwa francise yawe.

Urupapuro rwimifuka francise irashobora kuzana urwego rwo hejuru rwinjiza rwiyemezamirimo uhisemo kuyigurisha. Mugihe ukoresheje francise, ugomba kwishyura amafaranga francisor mubice byukwezi. Icya mbere muri ibyo kizaba ubukode, ingano yacyo iratandukanye kandi iri hagati ya 3 na 6%. Bazabarwa nkumugabane winjiza cyangwa ibicuruzwa mugihe cyukwezi. Kwagura francise yawe neza witonze kubyakozwe. Inzu yawe igomba guhuzwa rwose muburyo bugaragara numwimerere.

Byongeye kandi, ikoranabuhanga naryo rigomba gukoreshwa, wirinda guhuza n'imihindagurikire y'ikirere bitari ngombwa. Birumvikana ko amabwiriza n’ibanze bigomba gukurikizwa, icyakora, intego yawe ni iyo kwigana hafi ikirango. Umusaruro wimpapuro uzabyara urwego rwo hejuru rwinjiza niba ubigurisha ukurikije francise. Amakuru azatangwa kugirango wige; kubwibyo, uzakenera kubishyira mubikorwa byumushinga wubucuruzi. Witondere imifuka yimpapuro numusaruro wabyo mugihe ukorana numushinga nkuyu murwego rwa francise. Wumve neza gusaba umufasha mukuru inama ninama. N'ubundi kandi, yishimiye kugufasha, kubera gusa ko afite inyungu ze bwite.

Bishingiye ku kuba yakira gusa igice cy'amafaranga winjiza. Kubwibyo, francisor ifite inyungu itaziguye mugukora impapuro zumufuka francise neza bishoboka. Kandi yakoranye nurwego rwo hejuru rwo kugaruka kumafaranga.

Niba ukoresha imifuka yimpapuro nkigice cya francise kugirango ubyare umusaruro, ugomba rero kumenya neza ko uri umuntu ubazwa. Kora neza kandi ntukarenze ku mategeko. Kandi, abakiriya bawe bakeneye guhabwa serivisi kuburyo buriwese ashima serivise nziza. Uzagira amahirwe yose yo gutsinda wizeye kandi udashidikanya muguhangana kurushanwa niba uhora wiga imibare ugatanga imyanzuro ikwiye. Impapuro zakozwe neza francise ni amahirwe yo kugera kubisubizo byiza ku giciro gito. Nkigisubizo, uzabona ingaruka zifatika.

Ingaruka yo guhunika isa nindege ihuye n'izina, ikorwa mugihe igisasu gikora ku ntwaro za tank. Mugereranije niyi shell, isosiyete izashobora gucamo icyuho cyambere. Uzakira urwego rwohejuru rwinjiza, kandi imifuka yimpapuro izagurisha nka hotcake. Umusaruro franchise izaguha ubumwe bwuzuye numwimerere. Bizaba ngombwa gusa kugenzura neza ko amahame yose yubahirizwa. Ibi ntibikwiye kuba ikibazo, kuko uzaba ufite amakuru yose ajyanye nurutoki.