Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi muri Ukraine akora akurikije ibintu kimwe no mubindi bihugu byo kwisi. Birumvikana ko ari ngombwa kuzirikana umwihariko w'amategeko agenga imisoro n'ibindi bintu byihariye bibera mu gihugu runaka. Abakiriya benshi bashishikajwe na Ukraine, niyo mpamvu francises ikunzwe muri iki gihugu. Abacuruzi benshi bifuza kwinjira ku isoko rya Ukraine, kandi francise izakora neza kubera ko abaturage bakunda serivisi zitandukanye n’ibicuruzwa bitandukanye. Niba ucuruza muri francise, noneho muriki gihugu irashoboye rwose kwiteza imbere no kunguka nyirayo.

Franchises irangwa no kuba hari inzira runaka y'ibikorwa, iyobowe na, ushobora kugera kubisubizo bitangaje. Ikindi kintu cyihariye kiranga francise nukubera ko ikora kuri moderi yiteguye. Rimwe na rimwe, hari impinduka zikorwa zijyanye no gutandukana kwaho. Kurugero, niba francise ikorera muburusiya, noneho, kubwibyo, ingingo zambere zamategeko zitaweho kugirango hirindwe ibibazo. Niba tuvuga kuri Ukraine, noneho francise muri iyi leta izakora ikurikije amategeko y’ibanze. Ubufaransa bwiburengerazuba muri Ukraine bwishimira urwego rwo hejuru.

Bashobora gufatwa cyane nkikintu cyibikorwa byo kwihangira imirimo. Birakwiye ko uzirikana ko mugihe utezimbere ubucuruzi nkubu, birakenewe kohereza amafaranga runaka kuri konti yugurisha, nkuko bisanzwe, aya ava kuri 9 kugeza 11% - aya ni amafaranga make cyane yo gukoresha urwego rwo hejuru francise.

Muri rusange, iyo bigeze kuri francising, bisobanurwa bivuye mururimi rwamahanga nkinyungu cyangwa igikundiro. Nuburenganzira bwubucuruzi bugenga umubano hagati yinzego nyinshi zamasoko. Ishyaka rimwe ryimura amafaranga amahirwe yo gukoresha ubwoko bwubucuruzi munsi yikimenyetso runaka. Undi muburanyi agura icyitegererezo cyubucuruzi akagishyira mubikorwa akurikije amabwiriza yashyizweho. Niba utuye muri Ukraine, noneho bizashoboka gukora ibikorwa byo mu biro ukurikije ingero zatanzwe nta ngorane. Amafaranga icyarimwe agomba kwitabwaho mugihe yubaka gahunda yubucuruzi ikwiye.

Iraguha uburenganzira bwo gukoresha gusa imishinga yubucuruzi, ikirangantego, ikoranabuhanga, nibikoresho fatizo ariko no gukora ibindi biro byinshi bikurikiza amabwiriza yimuriwe. Nibyiza cyane kandi bifatika kuva utagomba kongera guhanga ubucuruzi.

Iyindi nyungu ya francise ni amahirwe meza yo kwinjiza amafaranga utiriwe uhimba ibikorwa byabanditsi kuva kera. Ufata gusa ibikoresho byibanze byateguwe, ikirango cyamamajwe, koresha amategeko yateganijwe kandi ukore ibikorwa byubucuruzi. Nibyiza cyane kandi byoroshye, bivuze ko amahirwe nkaya adakwiye kwirengagizwa. Ubufaransa bwawe muri Ukraine buzakora neza niba ukurikije ikoranabuhanga ryatanzwe. Franchising irashobora kumvikana nkubukode bugera kubucuruzi cyangwa ikirango. Ikirangantego kirashobora gukoreshwa nyuma yamasezerano arangiye kandi habaye amasezerano.

Franchise muri Ukraine, kimwe no mubindi bihugu ibyo aribyo byose, bisaba kugabanywa, ariko iyo bisobanuwe mumasezerano, ayo mafaranga ntahari. Gukuramo birashobora gusimburwa nubushobozi bwo kugura ibicuruzwa cyangwa serivisi runaka, kimwe nakazi kava muri franchisee. Mugihe kimwe, francisor yakira inyungu zayo. Urashobora kandi kwiga ibintu bya francising kugirango ufate ibyemezo byiza byo kuyobora no kuguma hejuru yibintu.

Niba ukoresha francise muri Ukraine cyangwa ushaka kuyigura, ugomba rero kuvugana nabagurisha muburyo butaziguye. Hariho kandi imbuga zitandukanye, kataloge, cyangwa amaduka agurisha francises. Ububiko nk'ubwo burashobora kuguha amahitamo meza mugihe igisubizo kiboneye gishobora kuboneka. Nyuma ya byose, urashobora kugereranya amahitamo atandukanye, ukagena ihuriro ryibipimo byibiciro nubuziranenge. Ubufaransa muri Ukraine bugomba gutoranywa neza, kandi amategeko yo mukarere nandi mahame namategeko bigomba kwitabwaho kugirango utinjira mubihe ugomba kwishyura amande cyangwa izindi ngorane zavutse. Kora neza kugirango ugere kubisubizo byingenzi mubucuruzi bwawe.

Ku bijyanye na francising muri Ukraine, McDonald's, KFC, hamwe nandi maresitora yihuta cyane ahita yibuka. Ariko francise muri Ukraine ntabwo igarukira kuri aya mazina azwi.

Ububiko bwo kubyara nubucuruzi burigihe kandi bufite inyungu. Umugore ahora akomeza kuba umugore, icyifuzo gisanzwe cyumugore cyo guhora ari mwiza, ndetse no mugihe cyo gutwita burigihe, kimwe nubushake bwo kuba bwiza kandi bwiza bugaragarira cyane, bikaba intego nziza yo kugura iduka rya francise kubagore batwite. Mugihe cyo gutwita, ishusho yoroheje iratakara, kandi umugore agira ikibazo runaka aturutse kuri ibi, kandi kutamererwa neza ni imitekerereze mibi ya mama numwana utwite. Kugura iduka rya francise kubagore batwite nigaragaza neza ko wita ku mugore utwite, ikigaragaza ko uhangayikishijwe nuburinganire bwe. Ububiko niho hantu honyine umugore ugiye kuba nyina ashobora gutuza, nta gutaka, kugura icyo ashatse cyose.

Icy'ingenzi ni uko ibicuruzwa biri mu iduka bimuhaza ibyo akeneye byose, ibyifuzo bye. Umugore witegura kuba umubyeyi akunda inzira yo guhitamo ibicuruzwa kandi azagura ikintu akunda 'nta kiganiro na kimwe'. Kubucuruzi bwumucuruzi-franchisee, nibyingenzi cyane mugihe uguze francise kugirango 'ukeke' neza ibyo umugore utwite ashobora gukunda mubyerekezo byubu. Rwiyemezamirimo wa francisee numu psychologue ufite flair nziza yubucuruzi, ubushishozi bwimbere, ubumenyi bwimbitse kumasoko yaho, uko amarushanwa yimbere, imiterere yibicuruzwa hamwe nubwoko butandukanye kugirango ahitemo neza francise kubagore batwite , nukuvuga rero, 'byose mumabara na herringbone'. Abacuruzi batsinze bagurisha ibicuruzwa kubagore bari mumwanya, bafite ubwoko bwinshi, haba mumurongo ndetse no mubunini, Franchisees akora ibishoboka byose kugirango abashyitsi baduka batahava bataguze ibintu bishya, bahitamo ubwoko bwa moderi rusange umugore ashobora kwambara na nyuma yo gutwita. Ibicuruzwa nyamukuru byububiko ku bagore batwite ni imyambaro, amakanzu yo kwambara, imyenda y'imbere, hosiery, aho ubworoherane, kamere ndetse n'ubushobozi biza ku mwanya wa mbere.

Ijambo kumunwa kubyerekeye iduka ryiza ryababyeyi rirakwirakwira vuba. Kandi abashyitsi banyuzwe bategereje ejo hazaza h'umwana, waguze 'ikintu gishya' kandi bashimishijwe no kuvugana numugurisha witonze, wumva neza, bazahora bagisha inama inshuti zabo nabamuzi gusura iduka bibuka.

Abagore batwite imyenda yimyenda franchise ni umushinga wubucuruzi. Niba bishyizwe mubikorwa, urashobora kubona urwego rwo hejuru rwinyungu. Mugihe ukora francise, ugomba kwibuka ko uri umuntu ubazwa. Umugabuzi wurutonde rwihariye ashinzwe francisor kugirango ashyire mubikorwa neza umushinga biz. Niba uhisemo gutangira francise, noneho fata ububiko kurwego rushya rwumwuga. Birakenewe guhugura abakozi kuburyo buri muhanga yumva icyo agomba gukora.

Koresha ububiko bwawe hanyuma uhagarike imyenda yawe uhereye kubakora. Umufatanyabikorwa wawe mukuru wubucuruzi afite uruhare runini kandi rutaziguye mubyo wagezeho. Ibi ntibiterwa nuko agira umutima mwiza, ahubwo biterwa nuko hari inyungu zamafaranga zitaziguye, kuko ukuramo imisanzu buri kwezi kumurengera. Byongeye kandi, iyi misanzu ibarwa nkijanisha ryinyungu. Kubwibyo, inyungu nyinshi iduka ryimyenda yababyeyi batwite francise izana, niko amafaranga menshi francisor azabona. Kubwibyo, ugomba kuvugana nawe kugirango ubone amakuru, inkunga, ninama. Witondere neza abagore batwite mugurisha imyenda myiza.

Ububiko bwa francise burashobora kuzuzwa nubwiza bwo hejuru butwite. Byongeye kandi, uko abagore beza kandi bagutse, amahirwe menshi yo gukurura umubare munini wabaguzi. Niba ukorana nabagore batwite ukabaha imyenda myiza, noneho ububiko bwawe bugomba kuba bugenewe ababigenewe. Mugukora francise, wakiriye amabwiriza akwiye kugirango umenye abo wifuza kandi ukurura abakiriya bawe.

Kora nyuma yo gukora igishushanyo mbonera cyubucuruzi cyateguwe neza. Nibyingenzi niba ukoresha ububiko bwimyenda yababyeyi. Ukurikije gahunda, urashobora gukora imirimo yose yo mu biro hanyuma ukaza gutsinda. Kora byanze bikunze, ariko nyuma yo gutekereza. Kwiga imibare bifasha kumenya uko ibintu bimeze imbere muri sosiyete, ndetse no hanze yacyo. Imiterere yisoko ningirakamaro kububiko bwimyenda yababyeyi.

Ugomba kumenya igihe ari ngombwa kugabanya ibiciro byibicuruzwa mugihe hari amahirwe yo kuzamura bike. Urashobora gukoresha ibiciro bitandukanye, kuzamurwa mu ntera, nibindi bikorwa bigufasha kugenzura abaguzi benshi. Mugihe wujuje francise yimyenda itwite, urashobora guhura nibibazo bitandukanye. Birashobora kuneshwa neza bitewe no gukurikiza byimazeyo gahunda yubucuruzi yashizweho mbere. Nibyiza cyane kandi bifatika, kubwibyo, burigihe birakwiye kwiga imibare. Erega burya, imyenda yimyenda yabategarugori izakora neza mugihe ufite amakuru yuzuye yamakuru. Iyige hamwe nubuhanga bugezweho bwo kureba.