Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Akabari kamwe ni umushinga wihariye, kandi ntugomba gukora amakosa mugihe uyashyira mubikorwa. Amakosa arashobora kuba agizwe no gushyira mubikorwa nabi igishushanyo mbonera cyimbere cyangwa hanze. Byongeye kandi, ugomba kwita cyane kubakozi nimyitwarire yabo kubakoresha. Uzitondera neza akabari niba ukora kuri francise. Nyuma ya byose, uzaba ufite urutonde rwamabwiriza agezweho, uyobowe na, urashobora gukoresha ingamba zifatika zimaze gukorera abandi bantu. Koresha umurongo neza kandi utegure ukurikije amabwiriza uzakira nyuma yamasezerano ya francise.

Byongeye kandi, uzashobora kubona ikoranabuhanga, kuyobora inzira, hamwe nubumenyi-ibyo bizagufasha kubona inyungu zingenzi cyane kugirango ubashe gutsinda mumarushanwa. Gukorana na bar francise bizaguha ibyangombwa byose bikenewe kugirango ukurura abakiriya benshi kandi benshi muribo ushobora kuba abakiriya bawe.

Mugihe ukorana na bar francise, ugomba kwitondera byumwihariko ko urimo ugabanya imisanzu ikomeje. Uku kwishura buri kwezi biri mubyiciro bibiri. Ubwa mbere, hariho imisoro. Ubwoko bwamafaranga yubukode bwa francise, buri hagati ya 2 na 6% kurenga, mugihe ukorana na francise bar, uzishyura buri kwezi ikindi gice cyitwa kugabanya ibicuruzwa. Aya mafranga azakoreshwa kugirango urwego rwo kumenyekanisha ibicuruzwa ruri hejuru bishoboka. Kora neza kandi ntukarengere abanywanyi bawe.

Ingamba nziza zubucuruzi zimaze gukorera abandi ba rwiyemezamirimo zizafasha muri ibi. Nyuma ya byose, wasabye byumwihariko francisor gusangira nawe uburambe. Ariko inararibonye ntigomba kwirengagizwa kandi ni ngombwa kuyishyira mubikorwa neza.

Akabari francise ni umushinga wubucuruzi ushobora kubyara inyungu ufite amahirwe yose yo gushyira mubikorwa neza niba ukurikiza byimazeyo ibipimo byateganijwe. Birumvikana ko ugomba kubona amafaranga arenze make niba wahisemo kuzamura ikirango cyawe. Erega burya, wiyemeje kwishyura amafaranga yukwezi gusa ariko ukanatanga amafaranga rimwe mugitangira umushinga. Birumvikana ko kwishora hamwe na bar francise bigomba kwishyura gusa kuberako ufite uburambe bwa francisor ufite. Azaguha ukurikije amasezerano kuko we ubwe ashishikajwe no kumenya ko ufite urwego rwinshi rwinjiza. Nyuma ya byose, uri uyihagarariye kumugaragaro, kandi igice cyibyo winjiza, birumvikana ko kijya kubitanga.

Ni ngombwa cyane kuzirikana ibi mugushyira mubikorwa umushinga wubucuruzi.

Inyungu zitaziguye za banyiri francise mubyo wagezeho zishingiye kukuba batazakira ijanisha ryibyo winjiza gusa ahubwo bazanakomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa, kimwe no gukenera ikizere cyabaguzi. Kora neza kandi neza, ushyira mubikorwa umushinga wubucuruzi kurwego rukwiye. Ibi bizagufasha gutsinda amarushanwa n'amanota atesha agaciro abo muhanganye. Akabari kagomba gushyirwa mubikorwa hakurikijwe amategeko asanzwe yubucuruzi, ariko, hitabwa kuri bimwe byihariye bya francising. Agace ka franchise karashobora kugurishwa ahantu hari traffic nyinshi. Birumvikana, urashobora guhitamo ahantu hihariye, ariko, ugomba kubyara umusaruro mwiza wo kwamamaza.

Ikirango gishobora kumenyekana mubutaka bwumujyi wawe, cyangwa ntigishobora gukundwa, uko byagenda kose, uzakenera gukora ubwoko bwiza bwo kwamamaza. Kugirango ubigereho, kurikiza amabwiriza yatanzwe na francisor. Azaguha amakuru yuzuye.

Akabari ka francise izakora neza niba udakoze amakosa akomeye mugihe cyo kuyashyira mubikorwa. Shyira mu bikorwa umushinga wawe wubucuruzi kuburyo ntanumwe mubanywanyi bawe batazashobora kukurwanya nibintu byose. Uzagira amahirwe yose yo kugera ku ntsinzi mugihe gito gishoboka, kubwibyo, ishoramari rizatanga umusaruro. Ubufaransa bwose ntakindi kirenze ubwoko bumwe bwishoramari bujyanye no gushyira mubikorwa ibikorwa byo kwihangira imirimo. Wowe ushora imari mumafaranga mubirango bimaze kuzamurwa, bivuze ko ubona inyungu nyinshi muribi. Imikorere ya bar francise ikora neza izaguha amahirwe yo kurenga abo muhanganye nyamukuru binyuze mubyiza bitandukanye.

Bagomba gukoreshwa neza kandi ntibashingire cyane kubimenyekanisha ibicuruzwa. Nyuma ya byose, ugomba kandi gukora kurwego rwohejuru rwubuziranenge kugirango ukomeze gusuzuma neza nubudahemuka bwabakiriya. Abantu bazaza aho uri kandi nibakira serivise nziza.

Ububiko bwa pub ni umushinga nyirizina, aho udakwiye gukora amakosa no kwemerera amakosa. Nyuma ya byose, ubudahemuka bwabaguzi bawe buterwa nibi, bityo, ntucike intege amakuru yingenzi, kora bihagije muriki kibazo. Niba ukora kuri francise, ugomba rero kumenya neza ko ufite inshingano kuri francisor kugirango ishyire mubikorwa neza inshingano zawe. Ntabwo ari ngombwa kwishyura amafaranga gusa kuri francisor. Arateganya kandi ko uzasohoza neza umushinga, utangiza izina ryikirango. Franchise kandi ukore ububiko bwawe hamwe nubushobozi buhebuje.

Kugirango ukore ibi, ugomba kwiga amakuru ajyanye no gufata ibyemezo byiza byo kuyobora. Mugutanga ububi bukwiye, urashobora gukora ibikorwa muburyo abakiriya benshi baguhindukirira. Ugura francise kugirango uhindure ibikorwa byawe kugirango uhuze numwimerere. Icyitegererezo cyatsinze kigomba gukopororwa neza, hanyuma, ugera kubisubizo bitangaje mumarushanwa. Imikorere ya pub franchise ikora neza ko wiganje kumasoko kandi ugahora wagura ubuyobozi bwawe kubarwanya nyamukuru. Ufite amahirwe yose yo gushimangira neza umwanya wawe no kuba umuyobozi wuzuye. Ubu bwoko bwiganje butuma abakiriya bahora binjira.

Mugihe cyo gukora pub franchise, urashobora kugira ibibazo bitandukanye byo gutsinda. Nibyiza ko witeguye, ibyangiritse bitagutera ubwoba bizakugiraho ingaruka. Kuyoborwa na gahunda yashyizweho mbere kandi uhore ugenzura nayo. Noneho urashobora kubara gutandukana no gufata ingamba mugihe.

Imikorere ya pub franchise ikora neza ni umushinga wubucuruzi, aho ufite amahirwe menshi yo gutsinda. Urashobora kwigarurira imbuto mubarwanya bose, bityo ukatsindira irushanwa, abantu bazamenya ko murwego rwa francise yawe bahabwa serivise nziza kandi zibishoboye. Byongeye kandi, ubwoko bwibicuruzwa bugomba kuba bufite ubuziranenge, kandi bugari. Ibi biguha inyongera yo guhatanira. Inzira yo kuzuza ububiko bwa pub ifitanye isano nuko ukuramo imisanzu kuri francisor. Mbere ya byose, iyi nintererano imwe.

Iyimurwa kumurongo umwe kuri konte yuwuhagarariye ikirango. Niba ukoresha francise ya pub, ugomba kwishyura amafaranga yimisoro. Uku kwishyura buri kwezi kurashobora kuva kuri 2 kugeza kuri 6%. Bisa nubukode, wishyura umusanzu wa pub franchise mubikorwa byo kwamamaza. Aya mafranga akorera francisor kumenyekanisha ikirango no kongera urwego rwo kumenyekana kurwego rwisi. Urabona kandi inyungu itaziguye ivuye muribi, nkuko ushoboye guhangana neza ninshingano zashyizweho kandi, mugihe kimwe, gukoresha amafaranga make. Gukora neza muri francise ni amahirwe yawe yo kugera kubisubizo ntarengwa mugihe ukoresha amafaranga make.

Mugabanye ibiciro no kongera amafaranga, ugera kubikorwa byuzuye. Ibi nibyingenzi cyane, bivuze, byihutirwa gushyira mubikorwa akabari, byanze bikunze, kuba warangije gutegura ubwoko bwubwoko butangaje.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa bwinzoga ninzoga bizakora neza, ariko, gusa niba ari byiza kandi byateye imbere. Niba urimo ukorana na francise, menya ko ugomba gukora ufite ikizere ariko witonze. Uruganda rwenga inzoga rugomba gukora nkuko bisabwa. Kurugero, ugomba kugurisha byeri mugihe byemewe na leta. Ubufaransa bwinzoga hamwe niduka ni umushinga wubucuruzi, ukorana nawo, ushobora guhura nibibazo bitandukanye munzira. Mubatsindire hamwe nubushobozi buhebuje, bityo mutange amahirwe yo guhatanira.

Amaduka yawe ninzoga ikenera kwitabwaho buri gihe. Ubufaransa ntibwizeza intsinzi yawe niba udakurikiza byimazeyo amakuru yatanzwe. Gucunga ububiko bwawe bwa franchise hamwe ninzoga yinzoga kuburyo uhora ufite imibare igezweho kurutoki. Igomba kwigwa kugirango buri gihe ifate ibyemezo byukuri byo kuyobora. Iterambere rya francise kubari byeri hamwe niduka ni umushinga wubucuruzi ushobora kubyara inyungu nyinshi. Ibi bizabaho gusa niba ibisabwa byavuzwe mumasezerano byubahirijwe neza.

Mugihe ukorana na francise kubari byeri hamwe niduka, ugomba no kumenya inshingano zawe, kuko wowe, kuba wenyine kandi ukwirakwiza wenyine mumujyi wawe, wiyemeza gutanga umusanzu runaka kuri francisor. Byongeye kandi, ambasaderi wikirango yiteze ko ukurikiza amabwiriza yagenwe. Ubufaransa bwateye imbere neza kubari byeri hamwe niduka bituma bishoboka kwigana burundu ikirango cyumwimerere. Uzagira amahirwe yo kugera kubisubizo byingenzi nyuma yo guhangana neza ninshingano urimo. Bizaba ngombwa guhinga francise kubari byeri no guhaha kubutaka bwumujyi uwo ariwo wose aho inzoga zitabujijwe burundu. Wige amategeko y'akarere, imigenzo yaho, nibindi bihe.

Ukurikije aya makuru, uzashobora gufata icyemezo cyukuri kandi gitekereje neza. Inzoga nziza yinzoga hamwe nububiko bwa franchise bizakuzanira inyungu nyinshi. Bizashoboka kwishimira guhora kwinshi kwabakiriya. Kubera iyo mpamvu, bije yawe izahora yuzuzwa, kandi uzagira amahirwe yo kurushaho kwaguka. Kandi birakenewe kwerekana gusa kuberako ubucuruzi budatera imbere bupfa igihe.