Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibaruramari ni umushinga wubucuruzi ushobora kubyara inyungu, mugihe cyicyiciro cyo kuyishyira mubikorwa, ushobora guhangana cyane nabanywanyi. Inzego zirushanwa zishishikajwe nuko abakinnyi bashya ku isoko badashobora kuguma igihe kirekire. Iyi niyo mpamvu ugura francise. Nyuma ya byose, iraguha amahirwe meza yo kubona inyungu zingenzi zimaze gutangira muguhangana nabahanganye bakomeye kandi bakomeye. Ntabwo uzakora, ariko ubifashijwemo numufatanyabikorwa wubucuruzi ufite uburambe aguha inkunga yuzuye. Kubwibyo, ukeneye kwishyura gusa amafaranga runaka, atangwa na francise iyariyo yose, ntabwo ari ayerekeye ibaruramari gusa.

Usibye izina ryiki kirango, urabona ko ufite amategeko yose, amategeko, nibitabo byubucuruzi. Umubare munini wuburenganzira butandukanye uhembwa cyane. Ku cyiciro cyambere, wishyura ikintu hafi 11% kuburenganzira bwo kugurisha ibikorwa mwizina ryiki kirango. Byongeye kandi, gushyira mubikorwa francise yubucungamari, ugomba kwishyura kugeza 9% yumusaruro cyangwa amafaranga winjije washoboye kubona ukwezi kwawe. Ibi ni bike cyane urebye ko hamwe nuburyo bwibaruramari bwa francise, urashobora kubona byinshi birenze ibyo ntanumwe.

Buri gihe hitabwa cyane kubaruramari mugushyira mubikorwa ibikorwa byo mu biro kuva ikusanyamakuru ryibaruramari rishingiye kuri ryo. Iyo ucunga francise, imibare irashobora gukoreshwa kugirango uhore ufata icyemezo cyukuri cyo kuyobora. Kora ibikorwa byawe neza, koresha ibikoresho byisesengura, hanyuma, uzemezwa gutsinda. Gukora neza ibaruramari ni umushinga wubucuruzi, mugushyira mubikorwa ushobora kuzamura cyane mubukungu bwawe. Mugihe ukora ibaruramari cyangwa kugenzura francise, birakwiye kandi kwibuka ko ufata inshingano zimwe. Byongeye kandi, inshingano ntizagarukira gusa ku gukenera kwishyura ijanisha runaka ryibyo binjiza.

Urashobora kandi gusabwa kugura ibarura, serivisi, ndetse birashoboka nibicuruzwa byamakuru muri francisor. Byose biterwa nubwoko bwamasezerano yanyuma urangiza mugihe ukora amasezerano. Gukora neza umwuga wibaruramari ni umushinga wubucuruzi, ushobora gukoreshwa mugutanga isesengura no gusobanukirwa nibikenewe kunozwa kugirango ubashe gukurura abaguzi benshi. Imbaraga nintege nke birashobora gushakishwa hifashishijwe isesengura rya swot, kandi isesengura ryibikorwa byo guhatanira kwemerera gusobanukirwa ningorane franchise yawe izahura nazo mugihe kizaza mubucungamari.

Ubushinwa bwubufaransa buzakora neza ari uko bishyizwe mubikorwa neza. Birakenewe gukora imirimo yo mu biro neza. Umushinga wubucuruzi wubushinwa utanga inyungu murugamba rwo guhangana, ntugomba rero kwirengagiza ishyirwa mubikorwa ryarwo. Ibicuruzwa byabashinwa akenshi bihendutse cyane kuko bikozwe mubwinshi. Ingaruka zibyo bita ubukungu bwibipimo bivuka. Ingaruka ibaho mugihe habaye umubare munini wibarura.

Igiciro cyambere gikunda kuba gito, ariko igiciro cyo kugurisha kiguma kurwego rumwe. Birashobora no guhinduka kugirango ubone inyungu zo guhatanira kurugamba. Aha niho imbaraga za francise yubushinwa zishobora kuba. Ikora ihendutse kuruta ikindi kigereranyo kiva mu kindi gihugu. Ndashimira ibintu byabashinwa, isi yose irakomeje, kuko iyi ni amahugurwa yisi, ibicuruzwa byinshi bikorerwa aho. Amashirahamwe menshi yakundaga kwimurira umusaruro kubutaka bwa Repubulika yUbushinwa. Kuri ubu, francise y'Ubushinwa iraguka.

Amashyirahamwe menshi yo mu karere k'Ubushinwa arashaka amasoko mashya yo kugurisha, gufata ibyicaro bishya, no gukora mu bice bidasanzwe. Iri ni iterambere, ubwihindurize, kwaguka. Ndashimira francise yubushinwa mu mwanya wibindi bihugu byinshi, urashobora gukoresha ibicuruzwa na serivisi byihariye. Kurugero, hano ku isi hari resitora zo mu Bushinwa. Barashobora kandi gukora munsi yubufaransa. Kora imirimo yose mugihe, noneho ishyirahamwe riza gutsinda. Ibi ntibireba francise yubushinwa gusa ahubwo no mubindi bikorwa byose byo kwihangira imirimo.

Gukora imirimo yo mu biro bijyanye ntabwo bitera ingorane, bityo, isosiyete iza gutsinda. Ni nkenerwa kongera umusaruro winjiza kugirango ushyigikire ingengo yimari, noneho uruganda rufite amahirwe menshi yo gutsinda muburyo bwo guhangana. Kora francise yubushinwa ubishoboye, noneho umuryango wawe uza gutsinda. Urashobora gushira mubikorwa ibikorwa byose byo mubiro. Buri gihe ujye ukora kuburyo udafite ibibazo bikomeye. Turashimira francise yubushinwa, urashobora gukora ibikorwa byo mubiro hamwe numusaruro mwinshi, mugihe ukoresha amafaranga make yumutungo kuko ukora muri sisitemu yitwa francising. Turabikesha kuboneka kwayo, ubona umubare wibikoresho bikorana ubuhanga.

Ikintu nyamukuru nukubishyira mubikorwa neza, noneho ikigo kigera kubyo cyiyemeje. Mugihe ukora francise yubushinwa, birashoboka cyane ko ugomba kwishyura premium. Aya ni inshuro imwe, amafaranga yubukode, amafaranga yo kwamamaza. Akenshi, gukuramo ntibiboneka nkubwishyu buteganijwe, noneho birashoboka gukora akazi ko mubiro nta ngorane. Françisor yunguka, kurugero, bitewe nuko ugurisha imigabane ye, ayigurisha gusa, ukayigurisha aho. Urashobora kubikora hamwe ninyongera. Ibi ntibireba francise yubushinwa gusa ahubwo no mubundi bwoko bwubucuruzi bujyanye no kugurisha ibicuruzwa.

Umurongo wo hasi uroroshye: kugura ku giciro gihenze, kugurishwa ku giciro cyo hejuru. Ubu ni bumwe mu buryo bworoshye bwa francising. Ariko, munsi yubushinwa bwubushinwa, urashobora kandi kwishora mubucuruzi bwo gukora. Byose biterwa nubwoko bwa francising wahisemo wenyine. Kumenyekanisha imirimo yibiro byakazi bikorwa buri gihe kurwego rwo hejuru, mubuhanga gusa hashingiwe kuboneka amakuru afatika. Amakuru nurufunguzo rwimiryango yose, kandi aya magambo nukuri kuruta mbere hose. Mubyukuri, mugihe cyikoranabuhanga ryamakuru, amarushanwa arakomera, amashyirahamwe menshi arahari kuri enterineti, kandi francise yo muri Aziya igomba kurwanya abatavuga rumwe nayo ikomeye kugirango ifate isoko ryiza.

Nubwo bimeze bityo ariko, gusohoza ibikorwa byo mu biro bifatanije na rwiyemezamirimo w'inararibonye bimaze kuba icyangombwa. Igomba kugerwaho nurwego rwo hejuru rwimbaraga. Noneho firime irashoboye gukora neza ibikorwa byibiro. Binyuze mu bushinwa bwubufaransa, ufite amahirwe yose yo gutsinda wizeye guhangana guhangana.

Ubufaransa kububiko bwibicuruzwa biva mubushinwa ni umushinga wubucuruzi bwuzuye. Ikintu nyamukuru nukuyishyira mubikorwa neza bishoboka, udakoze amakosa. Niba uhisemo gutangira francise, noneho ufite amahirwe yose yo guhangana nicyizere nikibazo cyose cyavutse. Mugihe ukora ibicuruzwa biva mubushinwa uburenganzira, ugomba kwitondera ububiko, ukabishushanya muburyo rusange, murwego rwohejuru. Niba ushaka ko abakiriya bashimishwa nububiko bwawe, noneho francise iragufasha. Ububiko bugomba gutangwa muburyo ibicuruzwa biva mubushinwa bigurwa kubwinshi.

Abaguzi bishimiye kuvugana nawe, nkuko ubizeza serivisi nziza. Ibicuruzwa birakunzwe kuko birakenewe kandi Ubushinwa butanga igihugu. Niyo mpamvu ibicuruzwa bya francise biva mubushinwa muri depot, kubona ibicuruzwa biturutse kubabikora. Ibi nibyiza cyane kuko ubasha kugurisha ibicuruzwa byawe kubiciro byagabanijwe. Ibi bitanga inyungu nziza zishoboka zo guhatanira uburengerazuba. Uhe Ubushinwa ubwitonzi bukwiye ushakisha uburyo bwiza bwibubiko bwawe nkubuhanga bushoboka. Muri icyo gihe, ibicuruzwa bigomba kuba bifite ubuziranenge, byubahiriza amabwiriza ya leta yawe.

Kurangiza, kurenga ku mategeko ntabwo aribwo buryo bwiza bwo gutsinda. Ubushinwa ibintu francise numwanya wo gukora umushinga wubucuruzi hamwe nigiciro gito. Kugira ibicuruzwa bitaziguye biguha gusa inyungu yibiciro kurenza abanywanyi bawe. Urashobora kandi guhitamo imyanya ikenewe. Kora amahirwe yo kugurisha ibicuruzwa byabashinwa kuburyo ntanumwe mubanywanyi bawe ushobora no guhuza umuryango wawe. Kubwibyo, ufite amahirwe yose yo kugera kubisubizo byingenzi muburyo bwo guhangana. Ikora ishyirahamwe francise ntagushidikanya kuyobora inzira, irenga abo bahanganye bose bakora bigenga.

Niyo mpamvu iduka rya francise aribwo buryo bwiza bwo gukemura ibibazo byose bikenewe. Ububiko bwawe bwa franchise bwakira software ikwiye nyirubwite. Nukuri iri shyirahamwe rikora ibicuruzwa byanditse, kubigura, no gukora igenzura rihoraho. Nyuma ya byose, ubuziranenge bugomba kuba hejuru. Iyo utanze isoko ryimyenda iva mubushinwa, uba ushinzwe uburyo sosiyete yawe ikora.

Ibicuruzwa byububiko bwubushinwa nuburyo bwo gushyira mubikorwa ibikorwa byo mu biro ukurikije amabwiriza y’ibigo byatsinze. Niba ushishikajwe na francises, noneho urashobora kuba umugabuzi cyangwa umuryango utekereza gukora murwego rwa sisitemu ya francise. Hariho umubare munini wubufaransa bwubufaransa, cyane cyane ibigo byubuhanga buhanitse hamwe nibigo byokurya. Hariho kandi amaduka yubushinwa. Bafungura ku butaka bwibindi bihugu byinshi kandi bagurisha ibicuruzwa muri Aziya. Niba ushaka kugura francise kugirango ukoreshwe, ugomba rero guhitamo uburyo bwiza.

Nibyumvikana gukora analyse yambere, kuganira nibigo ukunda. Ibi bizashoboka gufata icyemezo cyubuyobozi gikwiye kijyanye nuburyo bwo gukomeza. Ubushinwa francise numushinga ugomba gushyirwa mubikorwa witonze. N'ubundi kandi, ntabwo ahantu hose ibicuruzwa biva mu Bushinwa bizishimira urwego rwo kwamamara nko mu butaka bw'Ubushinwa ubwabwo. Tanga ububiko bwubufaransa bwubushinwa bikwiye, igishushanyo cyabo kigomba kuba gihuye neza nikirangantego. Noneho urashobora gukora ikirere kidasanzwe kandi cyukuri cyiyi leta ya Aziya. Ishyirwa mu bikorwa ryimirimo yo mu biro rishobora guhuzwa ningorane zimwe.

Birashobora kuneshwa cyangwa kwirindwa rwose niba ukoresha francise. Niba uhisemo gufungura ububiko bwabashinwa, ugomba rero gukurikirana ubwiza bwibicuruzwa. Hitamo abaguzi biturutse mubushinwa, ibi bizaguha amahirwe yo guhatanira abo bahanganye bakomoka kubatanga isoko. Uzashobora kubona kugabanuka kwinshi, ibishoboka byo gutanga byoroshye, kimwe nibicuruzwa byumwimerere biturutse kubabikora. Ibi ni ingirakamaro cyane, kubwibyo, amahirwe nkaya ntagomba kwirengagizwa na gato. Ubufaransa bwububiko bwubushinwa nuburyo bwo gukora imirimo yo mu biro hamwe n’urwego ntarengwa rwo gukora, ukoresheje amabwiriza agezweho. Amabwiriza ntakindi kirenze amategeko, icyegeranyo cyibipimo bishobora gukurikizwa mugukora umurimo uwo ariwo wose.

Mugihe wahisemo gufungura ububiko bwubushinwa kuri francise, noneho wige witonze amakuru yose ajyanye. Gufata ibyemezo bigomba gukorwa neza kandi neza; amakuru y'ibarurishamibare ntagomba na rimwe kwirengagizwa. Nyuma ya byose, iragaragaza neza uko isoko ryifashe ubu. Iyo francise kububiko bwabashinwa yamaze kugurwa, ugomba kwitegura gufungura. Abahagarariye ikirango ubwabo bakunze kuza gufungura, kugenzura inzira, gufasha ababagabana, gutanga inkunga, ninama, biroroshye cyane.