Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibicuruzwa bya siporo franchise nubucuruzi bwunguka cyane, urebye ibisabwa kwisi yose. Nike, Adidas, Puma, Reebok, Impirimbanyi Nshya, nibindi bicuruzwa ntibikeneye kwamamaza, abaguzi basanga ibicuruzwa bakeneye kwisi yose, gutumiza mumahanga, ariko gufungura ibigo bishya byubucuruzi byunguka cyane. Kugura francise mubirango byimikino bizwi, birahagije kujya kurutonde rwaba francise, aho hatangwa uburyohe na bije. Byose biterwa nubucuruzi bwikigo, uko bizwi, francise ihenze cyane. Urashobora gusesengura isoko ugashaka ubucuruzi bukwiye muri kataloge, aho inzobere zacu zitanga inama kandi zifasha mubibazo bitandukanye. Bibaye ngombwa, birashoboka kujya mu nama no kuguherekeza mu biganiro, kimwe no gukora ibibazo byose byimpapuro udataye igihe n'imbaraga.

Gutanga inkunga mu by'amategeko. Mu iduka rya francise, urashobora kubona amakuru yuzuye kumasosiyete yihariye yatoranijwe ya siporo, reba imyaka yashingiweho, kugurisha kwambere kwa francise, no gufungura ibicuruzwa bya francise. Byakagombye kandi kumvikana ko mugihe wishyuye francise, ugomba kwishyura inshuro imwe, bingana nibiciro bya franciser mugihe ugurisha francise. Urashobora kubara igihe cyo kwishyura cyibiciro byose, ishoramari ryiyongereye, amahirwe yatanzwe hamwe ninjiza yambere yukwezi mbere yo kugura bitaziguye no kuvugana na siporo nubucuruzi. Mubyukuri, gukora munsi ya francise biroroshye kandi byumvikana. Buri gihe wampaga inama. Umufaransa yiyemeje gutanga amakuru yuzuye kubuyobozi, ibaruramari, hamwe n’abakiriya, hamwe n’amahugurwa y’abakozi, ndetse no gutanga ibicuruzwa, ibirango, n’ibindi bicuruzwa bya siporo.

Mugukingura ibibuga bishya bya siporo, utezimbere ubuziranenge no kwagura abakiriya bawe muminsi mikuru, utezimbere umubano wubucuruzi kurwego rwakarere. Muri kataloge yacu, ntushobora guhitamo gusa francise no gusesengura amakuru, ariko kandi urashobora gusoma ibyasuzumwe nabakiriya bacu, gusesengura traffic SEO nibindi bipimo. Mugura francise, uba ushora imari nziza mugihe kizaza gitanga umusaruro kandi utagira igicu. Urashobora kubaza ibibazo abajyanama b'inzobere kuri nimero zabigenewe, zerekanwa mububiko bwa francise. Turabashimira mbere kutugezaho kandi dutegereje kuzakorana imyaka myinshi kandi itanga umusaruro.