Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gufasha bugeze kurwego rwimiterere igezweho, imaze kwinjira mubigo bitandukanye. Amashyirahamwe atanga ubufasha azamenyekana cyane mugihe azenguruka mumahanga kwisi yose. Abakiriya bazareba francise babifashijwemo ninzibacyuho kurubuga rwihariye hamwe numubare munini wabakora. Buri nyiri ibitekerezo byiteguye hamwe ningamba afite ikirango cyamamajwe kandi kizwi cyane, ku kurema imyaka myinshi yakazi. Muri iki gihe, biroroshye kugura francise yiteguye, kubijyanye nogushobora gukuraho burundu ibibazo byinshi bitandukanye muri wewe, mugihe byabaye ngombwa ko uzana ingamba hanyuma ugateza imbere sosiyete wenyine. Niyo mpamvu imishinga imaze kumenyekana cyane hamwe no gusaba mubigo byinshi byatangiye.

Twakagombye kuvuga ko nyuma yo guhitamo uwaguhaye isoko, nibyiza ko ujya kurubuga rwihariye rwikirango kugirango umenyane byuzuye namakuru akenewe kubabikora. Abakiriya benshi bahangayikishijwe nigiciro cya francise yo gufashwa, hano byinshi biterwa nuwabikoze, bitewe nigiciro cyo gushinga umushinga. Ugomba kandi kuzirikana ko umubare runaka nkijanisha uzagira inyungu kuri nyirayo. Nyuma yo kuganira numushinga hamwe ningamba, niba ibikorwa byemejwe nimpande zombi, bizashoboka gukomeza gushyira umukono kumasezerano, azohereza uburenganzira bwo gukoresha ikirango kubakiriya kumuntu mubufatanye. Hano haribibazo byinshi bijyanye nigiciro cya francise yo gufashwa, hasubijwe ko twavuga gusa ko umushinga uwo ariwo wose uzerekana igiciro hamwe no kubara byuzuye ibiciro, gukundwa kwikirango, hamwe nu nu muntu ku giti cye. Ibibazo bitandukanye bigomba gusobanurwa nuwabikoze kugirango yakire imenyekanisha ryiza kandi ryiza kubibazo byose bitoroshye bizatangira kugaragara mugushinga ubucuruzi bwa francise kugirango bufashe. Byongeye kandi, niba umukiriya adafite ubumenyi runaka mukarere runaka, utanga isoko azahita akora amahugurwa azafasha gukemura ibibazo bikenewe, ndetse no kumva uko ibintu bimeze.

Guhitamo neza cyane ni uguhitamo francise yo gufashwa, hamwe nogutangiza ibintu byinshi bikenewe kugirango iterambere ryigitekerezo, uzamure kurwego rwifuzwa, kandi wunguke.