Ibigo bito bitanga ibitekerezo bigezweho kandi bidasanzwe mwizina ryisosiyete ikora software ya USU yageragejwe. Ni muri urwo rwego, iyi ngingo irashobora gufatwa nkinyongera nini kubucuruzi buciriritse kurutonde rwa gahunda zitangwa nisosiyete yacu, hamwe n’umusaruro utandukanye w’ibikorwa by’ibicuruzwa, ubucuruzi bw’ibicuruzwa, hamwe na serivisi zishyirwa mu bikorwa. Nibyiza cyane guha inguzanyo francises ntoya, mubucuruzi buciriritse, kuko murubu buryo birashoboka gufungura ubucuruzi bwawe bwizewe kandi bwunguka. Urashobora kugura francise ntoya mubakora, muganira ninzobere, uhitamo umushinga ukenewe, kimwe ninkunga ikwiye. Nyuma yo kugura francises ntoya kugirango ukore isosiyete, ukeneye amafaranga runaka, kubera ko ikiguzi cyumushinga biterwa nubwamamare bwikimenyetso. Niba ugura francise ntoya, ugomba kwiyandikisha nkumuryango wemewe kugirango wakire amasezerano namasezerano yubufatanye.

Utuntu duto twa francises 'hamwe ninganda zikomeye muburyo bwa software ya USU yakira igishoro gito. Ishoramari ntarengwa rizana umusaruro ushimishije mugihe kizaza kuva ingaruka zubu zuyu mushinga ziri hasi. Amashanyarazi mato ashobora kugurwa ku giciro gito ubu arakunzwe cyane nabaguzi bato bato. Umushinga muto nigice kinini cyubukungu bwigihugu imbere ya ba rwiyemezamirimo, bafite iterambere ryagutse. Igice kinini cyibikorwa byuwabikoze kigizwe nabakozi batoranijwe neza na software ya USU, bakorerwa ubugenzuzi mubihe bitandukanye. Abakozi batoranijwe bakurikiza ibipimo byashyizweho, bayobowe nubuyobozi bwikigo, bashizeho itsinda ryiza ryiterambere ryuzuye nubufatanye muburyo bwimibanire yamasezerano. Turashobora kuvuga neza ko dutegereje inyungu nziza kubisosiyete yawe hamwe nishoramari rito muri software ya USU, kandi abahanga benshi muriki gice batanga gahunda nibitekerezo byiterambere muburyo bwo kugurisha ibicuruzwa byarangiye, ibicuruzwa, na serivisi.

Kubindi bisobanuro kubiranga, sura urubuga rwabigenewe kugirango ubone ibisobanuro birambuye abakiriya bakeneye. Birakwiye ko tumenya ko ushobora kuvugana nabaduhagarariye kuri nimero za terefone, aderesi, na contact, ugasobanura ibibazo bitandukanye. Ku giciro gito, niba ugiye ku isoko guhitamo imishinga, ugomba kumenya uburyo amahitamo yawe azaterwa cyane niterambere ryuwabikoze. Kugura francises nkeya, iyobowe namafaranga make, abahanga bacu ba societe igezweho kandi yihariye USU Software ibasha kuguhitamo umushinga. Mugihe uguze francises hamwe nishoramari rito, urashobora kubona urutonde rwibitekerezo bitandukanye biboneka muri software ya USU. Ishoramari rito mugihe kizaza ntirizimira, kubera ko ubucuruzi ubwo aribwo bwose busaba igihe no kwihangana kugirango biteze imbere muburyo bwumuryango. Twese tuzi ko buri bucuruzi butangira buto kandi bugakura ukoresheje ibintu bitandukanye uhereye kubigezweho kugirango twagure umushinga.

ta. Kubicuruzwa bito, ugomba kugura uburenganzira bwo kubikoresha, ushobora kubiganiraho imbonankubone nubuyobozi bwa software ya USU. Mugihe ubonye amahirwe yo gukorana na francise yisosiyete idasanzwe ya USU Software, urashobora gukoresha tekinoroji igezweho kandi igezweho, hamwe namafaranga akenewe akenewe nkubwishyu kuburenganzira bwatanzwe bwo gukoresha ikirango. Isosiyete yacu ishyizwe kurutonde rwabakora imishinga mito mito iteza imbere ubucuruzi bwubucuruzi buherereye kumurongo wihariye wubucuruzi, hamwe no kwerekana umubare munini wabakoresha bashobora kugura umushinga. Ishoramari ntarengwa rya francises ushobora kugura ryashizweho ukurikije icyerekezo cyo guhitamo igitekerezo cyubucuruzi, ukurikije ubushobozi bwumukiriya wa software ya USU wenyine. Abakozi bacu bashoboye gusubiza ibibazo byanyu byose bijyanye na francises, gukora ikiganiro cyubucuruzi mugihe cyoroshye kubakiriya. Ku bufatanye, ugomba guhora wibuka, ko ibintu byose byavuzwe mu masezerano yagiranye n’ababuranyi bigomba kubahirizwa byuzuye, hashingiwe ku kuboneka kw'amanota yo kohereza amafaranga ku gihe.

Niba ushaka francises igezweho kandi yunguka, ugomba guhamagara isosiyete yacu yihariye kandi igezweho ya USU Software kugirango igufashe guhitamo igitekerezo no kunoza no kugipima.

Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Isosi ya francise nigikorwa gishimishije, ariko, kubera ko kirimo gukora ibiryo, hari ingaruka zimwe. Bituruka ku kuba sosiso zitabikwa igihe kirekire. Kubwibyo, mugihe ugurisha francise, ugomba gutekereza kubyo uzagurisha. Ibi birakenewe kugirango ububiko bwawe butarengerwa nibicuruzwa ntibibore. Mugukorana na francise, ntubona gusa umubare munini wa bonus, inyungu, nibintu byiza. Wiyemeje kandi gukurikiza byimazeyo amahame, amabwiriza, n'amasezerano.

Kurugero, mugushira mubikorwa francise kumusaruro wa sosiso, uzishyura icyarimwe icyarimwe murwego rwambere. Nibintu bike, kugeza 11% byamafaranga yishoramari ryambere ukeneye gukora. Byongeye kandi, mugusabana na francise yumusaruro, uzishyura imyenda 2 itandukanye kandi ushwanyaguza buri kwezi. Iya mbere muri yo igizwe na 2 kugeza kuri 6% bitewe ninjiza kandi yitwa amafaranga yimisoro, 2 izaba kuva kuri 1 kugeza kuri 3% kandi yitwa umusanzu wo kwamamaza kwisi. Aya mafranga akoreshwa naba francisor mubushake bwe kugirango bahore bakomeza urwego rwo kumenyekanisha ibicuruzwa mumwanya wo hejuru.

Niba uhisemo gutangiza francise yumusaruro, noneho abakozi bawe bagomba kubahiriza imyambarire, kandi ibibanza bigomba kuzanwa ukurikije umwimerere. Kugirango ukore ibi, uzahabwa kodegisi zigomba gukurikizwa. Ibice byinshi bitandukanye byumusaruro wa sosiso bigomba gufatwa nkibigenda neza. Nyirubwite franchise, byanze bikunze, azaguha amakuru yose ukeneye gukoresha kugirango ugere kubisubizo byiza. Nyuma y’amasezerano arangiye, inshingano zose n’uburenganzira by’ababuranyi bizandikwa mu nyandiko y’umutwe. Ibi bivuze ko uzakenera gukurikiza amahame wemeye kubahiriza mugihe cyimishyikirano.

Ubufaransa bwo gukora sosiso buzakora neza niba wiga imibare ugashyira mubikorwa ubumenyi wungutse mubikorwa. Kurugero, ibishushanyo nimbonerahamwe birashobora kugufasha kumenya imigendekere ihari mugihe runaka nibigomba gukorwa kugirango ugabanye ibiciro. Ubufaransa bwo gukora isosi bugomba kuba bugera kubantu bateganijwe kugirango bakomeze guhora bakeneye.