Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bwimyenda ninkweto bizasanga kubisabwa murwego runini hamwe no kugera kurwego mpuzamahanga. Amafranga yimyenda yimyenda ninkweto azakira icyerekezo cyayo hamwe numushinga wateguwe witeguye uzakorana no gushinga imishinga mwizina risanzweho. Ubufaransa bufite ububiko bwimyenda, kimwe ninkweto, bigomba gushyirwa ahantu nyabagendwa, hamwe nabaguzi bazashishikazwa nikirango. Twabibutsa ko mugihe uhisemo umushinga wateguwe, uzatangira kubaza igiciro cyigitekerezo kubucuruzi kuva igiciro giterwa ahanini no kumenyekanisha ikirango cyatoranijwe. Franchises ikoreshwa cyane kwisi muri rusange, ikubiyemo ingaruka zose hamwe nibishobora kugaragara muburyo bwa ba rwiyemezamirimo bategura ingamba bonyine. Mugihe usaba francise kububiko bwimyenda, ugomba kwitondera amahirwe yo kubona ubumenyi bwinyongera bushobora gusabwa nabakiriya mugihe cyambere.

Guhitamo kwawe kuzaba gukwiye rwose kugirango ubone francise ihari kububiko bwimyenda ninkweto kubucuruzi bwawe.

Imyenda yo kumurongo hamwe ninkweto zinkweto franchise yuzuza neza imirimo yagenwe niba ukurikiza amabwiriza. Ugomba buri gihe kugira amakuru agezweho kugirango ubone inyungu zingenzi. Niba ukorera muri francise, kumenya ko uri umuntu ubazwa bigufasha gutsinda ingorane zishobora kubaho. Niba ushaka gukora francise yawe neza, ukeneye umurongo wa enterineti. Ifasha gukwirakwiza ijambo ko winjiye mumasoko yinkweto. Witondere ububiko bwawe bwo kumurongo ukoresheje interineti.

Hamwe nubufasha bwinkweto zinkweto, urashobora gukemura byoroshye ibibazo byose, bivuze ko uruganda rwinkweto ruziganje. Niba ushaka kugurisha imyenda mumaduka yo kumurongo, francise iragufasha gutsinda byoroshye ibibazo bivutse. Kugira francise itanga imbaraga kandi ndende. Birakenewe kubishyira mubikorwa, noneho urashobora kugabanya ibyangiritse biturutse kumakosa yakozwe. Niba uri umucuruzi wimyenda ninkweto, ububiko bwawe bwa franchise bukeneye amakuru meza. Buri gihe ufate icyemezo gikwiye muri gahunda yubuyobozi kugirango uhangane ningorane zose. Witondere neza imyenda n'inkweto, kuko ibicuruzwa byujuje ubuziranenge byonyine bigomba kuba muri depo yo kumurongo.

Ubufaransa bufasha guhangana nibi, kandi francisor yiteguye kuguha ibikoresho byabo bwite. Urabakira kubiciro byagabanijwe, hanyuma ubikoreshe mubushake bwawe. Shyira mubikorwa mubwenge ibikorwa byubwanditsi kuburyo ushobora guhangana byoroshye namakosa agaragara. Imyambarire yawe kumurongo hamwe ninkweto zubucuruzi zitanga umwanya muremure, bityo, ntanumwe mubanywanyi ushobora no kukwegera ukurikije urwego. Hugura abakozi ukurikije ibisabwa kugirango abakozi bo mububiko bwa interineti bashobore gukora imirimo yabo neza kandi nta makosa akomeye. Nyuma ya byose, urwego rwa serivise yinkweto biterwa nuburyo abakozi bawe bakora. Imyenda yimyenda izana urwego rwo hejuru rwunguka, bityo, isosiyete ntigira inzitizi zidashoboka.

Urashobora gutsinda neza ibihe byose bigoye ukoresheje gahunda yubucuruzi igezweho. Urashobora buri gihe kugereranya imikorere iriho nibyo ufite muriki gihe. Shyira mubikorwa francise yawe neza, noneho birashoboka cyane ko utazagira ibibazo bikomeye. Gutsinda urugamba mukurwanya guhangana, kugurisha imyenda n'inkweto nziza kumurongo wawe. Watanze hamwe nigihe kirekire cyiganje, hanyuma, isosiyete ibasha guhangana byoroshye nibibazo byose bivuka mbere yayo.