Tagisi francise ni ivugurura ryubucuruzi bwo gutwara abantu. Umuntu wese ufite imodoka, afite iterabwoba ryo gutakaza akazi cyangwa nkayandi yinjiza, byibuze yigeze gutekereza kubijyanye no gutwara abantu. Ibi bisaba uruhushya, imodoka, hamwe na porogaramu kuri terefone. Serivisi ya tagisi ni urwego rushya rwinjiza. Moderi ishaje ya sosiyete itwara tagisi ni ukugura imodoka, guha akazi abashoferi, hamwe nandi matsinda mato. Ubu ibintu byose biroroshye cyane, birahagije kwiyandikisha nka rwiyemezamirimo, kugirana amasezerano nabashoferi-batangiye gukora.

Ariko muriki gihe, havutse ikibazo cyamarushanwa menshi, kandi kubona tagisi francise birashobora kuba inzira. Ubu buryo buzagufasha guhita ufata umwanya wambere muri ubu bucuruzi mumujyi wawe. Kubera ko uruganda rwa francisor rutanga serivise zizwi cyane. Abantu baramwizera kandi biteguye kwishyura. Urashobora kandi kwirinda ingaruka zishobora kubaho; francisor izi umwihariko wisoko kandi yiteguye gusangira ubunararibonye bwe. Rwiyemezamirimo mushya ashobora guhura n'ikibazo cyo kugenzura ibikorwa bya leta, hamwe nabanywanyi, abashoferi ba tagisi badakora byemewe n'amategeko (bityo bagahora bakuraho ibiciro). Umu francisor azi gukemura ibyo bibazo.

Ubu ibigo binini bifata amasoko ya serivisi zitwara abantu kandi ibigo bishaje nta kundi byagenda uretse guhagarika ubucuruzi bwabo cyangwa kugura francise. Mbere yo kugura francise, birakwiye ko wiga neza amasezerano yubufatanye, bityo urashobora kwirinda ibibi bizaza. Waguze rero tagisi francise. Ubona iki? Urashobora kwiringira gukora mwizina ryikirango kizwi cyane, kuri centre ikonje ikora, porogaramu igendanwa, hamwe nibyifuzo bifatika byo gukorana nabashoferi. Mubyukuri, francisee irashobora kugenzura gusa ireme rya serivisi zitangwa, kandi imirimo yose yubuyobozi ikorwa naba francisor. Na none, francisor yita kumirimo itunganijwe neza ya tagisi ubwayo. Azafasha gutunganya akazi kuburyo abanywanyi badashobora na gato guhindura urujya n'uruza rw'abakiriya no gukenera serivisi.

Ni ikihe giciro cya francise gishobora guterwa? Igiciro kibarwa hashingiwe ku baturage, umujyi aho ubwikorezi buzakorerwa. Nanone, ikiguzi giterwa na reta ya tagisi. Muri iki gihe, franchisee azakenera gushora imari muri sosiyete itwara tagisi n'amafaranga rimwe. Abafaransa bamwe ntibateganya kwishyura buri kwezi (amafaranga yubukode). Iyo bagiranye amasezerano na buri mukiriya, ibisabwa biganirwaho ukundi. Noneho, tagisi francise yunguka: ishoramari rito (kandi rimwe na rimwe rigabanywa kuri zeru); igihombo n'ingaruka zirahari rwose; mugihe kizaza, urashobora kwakira amafaranga yizewe yemewe; franchisee ibona software ya societe izwi, ihita iba uyihagarariye; nta mpamvu yo gushora imari mukwamamaza no guteza imbere software; ubona urujya n'uruza rw'abakiriya, kubera izina rya sosiyete izwi, ugomba guhangayikishwa n'ibiciro, ufungura ikigo gikonje; inyungu zinyongera ziva mubufatanye zitangwa, kurugero, amahirwe yo kugura imodoka hamwe nigabanywa, ubwishingizi bwimodoka. Ni iki kindi franchisee yakwiringira? Amahugurwa n'inkunga ikomeje.

Ibi bivuze kwakira ibisobanuro n'amahugurwa yo gukora muri porogaramu zigendanwa, gutanga amahugurwa na gahunda zidasanzwe zo kunoza ibibazo byubuyobozi, serivisi ya serivisi. Aba francisor barashobora kandi gufasha muguhitamo imishinga idasanzwe yubucuruzi, guhitamo aho tagisi itwara, kubona impushya, no kubaka no kubungabunga abakiriya. Urashobora kandi kwishingikiriza kumfashanyo yemewe, ubufasha mukwinjiza abashoferi, nubuyobozi. Nigute ushobora guhitamo amakuru agezweho, kandi cyane cyane, yinjiza tagisi francise? Icyambere, ugomba gukora ubushakashatsi kubyifuzo byose bihari. Ni iki ukwiye kwitondera? Mbere ya byose, ku izina rya sosiyete, hari amakuru kuri interineti. Hitamo amahitamo akwiye, uyagereranye kandi ubaze sosiyete ya franchise. Urashobora gusaba isosiyete ibyemezo byose kubikorwa, impushya, ibyemezo.

Ibi bizagukiza guhura nabashuka. Umunyamurwango winyangamugayo ntazahisha inyandiko zabigize, nkuko bisanzwe, abakinnyi nkabo bafite ibintu byose bisobanutse kandi byoroshye. Mugihe uguze francise, harikibazo cyo kubona dummy muburyo bwa porogaramu idakora ya enterineti cyangwa page. Kumurongo wuzuye wibitekerezo byubu, reba kurutonde rwacu rwa interineti. Twakusanyije ibyifuzo byingenzi kuri wewe, bigabanijwe nigiciro cyishoramari ryawe. Kurubuga rwacu, uzasangamo abagurisha francise gusa. Tangira intsinzi yawe hamwe na catalog yacu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchise muri Madagasikari mu bukerarugendo, kohereza ibicuruzwa hanze, n'inganda zoroheje, bigufasha kugira uruhare mu iterambere ry'ubukungu. Gufungura ubucuruzi bwawe bwite muri leta nziza yizinga, hamwe nikirere gitangaje ninyamaswa zidasanzwe, birahagije kugura francise ikorera muri Madagasikari. Ibirangantego bizwi ntibikeneye kwamamaza, bifitiye akamaro ba rwiyemezamirimo. Muri icyo gihe, ubucuruzi bumaze kubakwa kandi bizoroha cyane kubuteza imbere hamwe na francise kuruta gutangira umushinga guhera, aho akarere kaba kose. Uyu munsi, iyo hatabuze, ariko huzuye amarushanwa, birakwiye ko tumenya ko kubona francise ari ingirakamaro, cyane cyane kumuntu udafite uburambe ushaka gutangiza umushinga winzozi ze, ariko akaba atazi aho yatangirira. Kubwibyo, hashyizweho urutonde rwaba francises, aho ibintu byinshi byunguka byerekanwa francisees, kubiciro bidahenze nibitekerezo byiza.

Iyo ubaze ikiguzi cya francise kuri Madagasikari cyangwa ikindi gihugu icyo aricyo cyose, birakwiye ko twibuka amafaranga yinyongera, nkamafaranga rimwe, yishyurwa mugihe cyo gushyira umukono kumasezerano hagati yababuranyi. Ubufaransa muri Madagasikari butangwa ninyongera, nkubufasha mu by'amategeko, amahugurwa yo kuyobora, kugenzura, gushaka, ubushakashatsi ku isoko, no gutanga amabanga yo gukemura ibibazo bimwe na bimwe, abakiriya bahuriyemo, n'ibindi. Kugira ngo ubone ibisobanuro birambuye kubyo wahisemo. karere, kurugero, kubyerekeye Madagasikari, ugomba kohereza kumurongo uri munsi ya catalog ya franchise cyangwa ukabaza abahanga bacu. Turashaka gushimira byimazeyo ubuvuzi bwawe kandi wizeye mbere.

Franchise muri Toronto nigitekerezo cyunguka miriyoni zamadorari yinjiza. Niba ushaka kugura francise kugirango ufungure ubucuruzi muri Toronto cyangwa mumujyi cyangwa mugihugu, noneho ibyifuzo bihari birashobora kuboneka murutonde rwaba francise, aho ibigo ibihumbi amagana bishakisha abantu bahuje ibitekerezo kugirango bashimangire kandi bitezimbere imiterere n'inyungu. Ba umufatanyabikorwa mubigo bizwi cyane udatangiye ubucuruzi guhera, kugabanya ikiguzi cyo kwamamaza no kugura abakiriya, ibicuruzwa byamamaza, cyangwa gutanga serivisi. Mu gitabo cya franchise, iraboneka kubona amakuru yuzuye yerekeye umuryango runaka, urebye amakuru ya Toronto, imyaka ingahe ku isoko, ibiro bingahe, amaduka, nibindi bicuruzwa, izina ryinjiza, lump- amafaranga yishyuwe, nibindi bipimo. Iyo ubonye francise muri Toronto, francisor ifasha muguhugura inzobere, gukemura ibibazo no gukora ubucuruzi mubashakanye ba mbere, kujya gufungura ingingo nshya, nibindi. Niba ushaka kubona no kugurisha ibicuruzwa cyangwa serivisi hamwe nabacuruzi babimenyereye, gura biteguye -yakoze uburenganzira bwa Toronto nta guta igihe.

Na none, iraboneka kubara ikiguzi cyintererano imwe, amakuru yo kwishyura, ninjiza yambere. Mububiko bwa francise, birashoboka guhitamo ikirango wifuza murwego runaka rwibikorwa, ukurikije uburyo bwo guhitamo mubucuruzi buto, buciriritse, cyangwa bunini. Ukanze kumurongo, urashobora kubona amakuru yinyongera, soma ibyasuzumwe byabakiriya kandi ugisha inama ninzobere ziboneka kumibare yabigenewe.