Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa. Igitekerezo kigendanwa kubucuruzi gikoreshwa muburyo bwagutse, hamwe nicyizere cyo kuzagerwaho byuzuye mubyerekezo byatoranijwe. Ubufaransa hamwe nikibazo cyo gukoresha terefone bizashyirwa mubucuruzi nabaguzi benshi babona ejo hazaza mu iterambere rishya. Amashanyarazi mu gice kigendanwa azakira ikiguzi cyambere, kizaba kigizwe nibiciro byose bisabwa kugirango habeho ubucuruzi, hiyongereyeho ikirango cyamamaye cyakozwe. Urashobora kubona uruganda rukwiye ukoresheje urubuga rwihariye rurimo urutonde rwabatanga ibintu bitandukanye. Umaze guhitamo umufatanyabikorwa ukunda, ugomba kuyobora ikiganiro, nkibisubizo bizamenyekana niba umubano wubucuruzi uzarangirana no gusinya amasezerano.

Niba uhisemo kugura francise, uzakenera kunoza ubumenyi bwawe wizeye gushiraho amahugurwa kumufatanyabikorwa mubijyanye no kuzamura urwego rwubumenyi mukwamamaza no kwamamaza. Hamwe nogukoresha ingamba zateguwe, bizashoboka gushiraho akazi keza kandi keza, kazakubwira uburyo bwo gukora neza abahagarariye ibicuruzwa. Niba hari ibihe bitandukanye bivutse bigoye kubyumva wenyine, ugomba kwibuka ko ushobora guhora witabaza uwagukoreye inama zibishoboye. Franchises murwego rwimikorere, turashobora kuvuga dufite ikizere, ikuraho amahirwe yingaruka zitandukanye nibibazo bishobora kugira ingaruka kumikorere. Nyuma yigihe runaka, abakozi bumushinga wawe witeguye gukora francise hamwe na terefone igendanwa bazagira uburambe buzafasha kurushaho kumenyekanisha ikirango gisanzwe muburyo bwigenga. Kuba hari francise ifite icyerekezo kigendanwa ntabwo bizagira uruhare mukuzamura ibicuruzwa gusa ahubwo no gutanga serivisi zidasanzwe. Ba rwiyemezamirimo benshi ubu bakunda guhitamo francises igendanwa, izakora ikurikije ingamba zateguwe, zabonye intangiriro nziza nyuma yo gutangiza umushinga wateye imbere.

Igisubizo cyiza kwari ukugura francise yo kuyobora ubucuruzi hamwe nicyerekezo kigendanwa, ufite pake yuzuye yuburenganzira budasanzwe mugushikira intego zawe.

Ubufaransa muri Esitoniya bumaze imyaka irenga 30 bukora kandi ibyicaro byinshi birahari. Esitoniya ni leta iherereye ku butaka bw’Uburayi. Kubera iyo mpamvu, ku butaka bw’iki gihugu, hari amategeko n'amabwiriza aranga ibihugu byose bigize Umuryango w’ubumwe bw’ibihugu by’Uburayi. Franchises yitabwaho bikwiye kuva abatuye iki gihugu bakunda ibirango bitandukanye biva mumahanga. Uretse ibyo, Esitoniya ikunze gusurwa na ba mukerarugendo, bityo, francisees irashobora kwiringira amafaranga yinyongera avuye muri aba bantu. N'ubundi kandi, umuntu waje kuruhukira mu mahanga rwose azishimira gukoresha serivisi cyangwa serivisi by'isosiyete yari amenyereye mbere.

Nibwo noneho francise ije gukina gusa kuko ubu bwoko bwibikorwa byerekana amahirwe yo gukoresha ikirango kimaze kumenyekana kwisi yose kugirango gikurure abakiriya nta yandi mafaranga yo kwamamaza.

Ibyiza bya francise muri Esitoniya nabyo biri mubyukuri ko bizashoboka gutanga serivisi zitandukanye nibicuruzwa kubutaka butajegajega, hakoreshejwe gahunda yiteguye. Iyi gahunda itangwa mubice byubucuruzi, byuzuye hamwe nikirangantego. Uzamenya neza igikwiye gukorwa nuburyo bwo kubaka ubucuruzi bwawe. Tangira ubucuruzi muri Esitoniya hamwe na francise yunguka cyane. Byumvikane ko, ugomba kubanza gusesengura ahantu ku isoko ari ubuntu, nibihe ushobora gufata wenyine. Teza imbere francise yawe witonze cyane wiga amategeko yaho, amahame ndangamuco n'amabwiriza, nibindi byihariye.

Ubufaransa muri Esitoniya ntibuzasaba imbaraga zingenzi zubushakashatsi kuri wewe, kubera ko iki gihugu gisanzwe, kandi gihuye neza n’umuryango w’uburayi. Ubufaransa muri Esitoniya buzazana inyungu kuri rwiyemezamirimo wiyemeje kubuteza imbere, kandi ishoramari rizahita ryishura kandi ritangire kuzana inyungu.

Franchise muri Toronto nigitekerezo cyunguka miriyoni zamadorari yinjiza. Niba ushaka kugura francise kugirango ufungure ubucuruzi muri Toronto cyangwa mumujyi cyangwa mugihugu, noneho ibyifuzo bihari birashobora kuboneka murutonde rwaba francise, aho ibigo ibihumbi amagana bishakisha abantu bahuje ibitekerezo kugirango bashimangire kandi bitezimbere imiterere n'inyungu. Ba umufatanyabikorwa mubigo bizwi cyane udatangiye ubucuruzi guhera, kugabanya ikiguzi cyo kwamamaza no kugura abakiriya, ibicuruzwa byamamaza, cyangwa gutanga serivisi. Mu gitabo cya franchise, iraboneka kubona amakuru yuzuye yerekeye umuryango runaka, urebye amakuru ya Toronto, imyaka ingahe ku isoko, ibiro bingahe, amaduka, nibindi bicuruzwa, izina ryinjiza, lump- amafaranga yishyuwe, nibindi bipimo. Iyo ubonye francise muri Toronto, francisor ifasha muguhugura inzobere, gukemura ibibazo no gukora ubucuruzi mubashakanye ba mbere, kujya gufungura ingingo nshya, nibindi. Niba ushaka kubona no kugurisha ibicuruzwa cyangwa serivisi hamwe nabacuruzi babimenyereye, gura biteguye -yakoze uburenganzira bwa Toronto nta guta igihe.

Na none, iraboneka kubara ikiguzi cyintererano imwe, amakuru yo kwishyura, ninjiza yambere. Mububiko bwa francise, birashoboka guhitamo ikirango wifuza murwego runaka rwibikorwa, ukurikije uburyo bwo guhitamo mubucuruzi buto, buciriritse, cyangwa bunini. Ukanze kumurongo, urashobora kubona amakuru yinyongera, soma ibyasuzumwe byabakiriya kandi ugisha inama ninzobere ziboneka kumibare yabigenewe.