'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Imikorere ya francise itanga neza ko iteganijwe neza murwego rwo gutangiza ibicuruzwa. Urashobora gukorana na francise hamwe nurwego rwohejuru rwo guhumuriza niba uhisemo intego nziza niche nikirango ushaka gukorana nabo. Teza imbere francise yawe ukurikiza amahame agenga akarere, kandi witondere iyo migenzo nibipimo byemewe muri societe aho ugiye gutangira ubu bucuruzi. Niba uri mubucuruzi bwa serivise ya serivise hamwe na serivise yimodoka, ibisubizo bya franchise bigufasha kwinjira mumasoko nurwego ntarengwa rwo guhumurizwa, kuko ufite ikirango gikora neza ufite, kikaba kimaze kwerekana ko gifite akamaro mubindi amasoko. Birumvikana ko itandukaniro ryakarere rishobora kugira uruhare runini mubikorwa bya francise ya serivise yimodoka, ugomba rero gufata ingamba zisesengura hakiri kare kugirango umenye ingaruka zigutera ubwoba.

Uburyo bwiza bwo kumenya ingaruka nuburyo ufite ufite ni isesengura rya swot. Ntibikwiye gusa kuri serivisi ikorera munsi ya francise ariko nigikoresho rusange. Byongeye kandi, ntugomba kwirengagiza isesengura nkiryo, ryemerera kumenya ibyiza abanywanyi bawe bafite nibibi bigufasha kubatera imbere. Ibi biroroshye cyane kuko ushobora guhora uri intambwe imwe mumarushanwa. Usibye gushyira mubikorwa francise ya serivise munsi yikirangantego kizwi, ufite nuburyo bwuzuye bwibyiza bitandukanye byimiterere. Kurugero, umushinga wubucuruzi witeguye, urebye amakosa yose yakozwe mbere, agufasha guhangana ningorane zose.

Urabona kandi ibitabo bitandukanye, ibyo bita ibitabo byubucuruzi, mugushiraho ikirango. Harimo amakuru yose akenewe muburyo bwo gukora neza ibikorwa byo mubiro. Niba ukoresha serivise ya francise, ugomba kwita kumyambarire y'abakozi. Buri munyamwuga agomba kuba yambaye imyenda imwe, kimwe no mugihugu cyaturutsemo ikirango. Urashobora kugenzurwa nabahagarariye francisor wohereza komisiyo cyangwa abitwa kugura amayobera. Niyo mpamvu francise ya serivise yimodoka igomba gukora neza kandi ikoporora neza ibiranga byose byo hanze byumwimerere. Ibi nibyingenzi cyane gukomeza kugabura umwimerere no kugumana uburenganzira bwo kugurisha iki gicuruzwa.

Ubufaransa bwa serivisi butuma bukora neza, bukarenga abanzi bose bakomeye kuberako hariho ikirango kizwi cyane kandi kizwi cyane.

Gukorana na francise ya serivise ninzira ikora muburyo busa nubucuruzi busanzwe. Ariko itandukaniro rikomeye ntabwo ari ukubaho kwamamaye kandi azamurwa kwisi yose. Ufite kandi inyungu zinyuranye ufite. Kurugero, urashobora gukoporora imishinga yubucuruzi, ikoranabuhanga, ariko kubwibi, urashinzwe. Urashobora kandi kubona inyungu zimwe na francisor niba ushoboye kuganira. Ntugomba kwigana serivisi ya francise utabitekereje, kuko ushobora guhura ninshingano zamategeko yerekeye kurengera umutungo bwite.

Gukorana na francise bitanga icyifuzo cyo gukuraho ibicuruzwa bishaje, muri rusange, nkuko bikorwa mugushyira mubikorwa imishinga iyo ari yo yose. Hindura ububiko bwawe kugirango ubike umubare ntarengwa wumutungo kandi icyarimwe wishyure umubare muto wumutungo wimari.

Ubwoko nkubu bwa francise bushobora kubamo ubushobozi bwo kugenzura abaguzi kugirango abakiriya bawe batanyeganyega. Inzira yo gutondeka abakiriya irashobora kugenwa byoroshye nibipimo ngenderwaho, buri gihe bigomba kwigwa muburyo burambuye. Ubufaransa, kimwe nundi mushinga wubucuruzi, bisaba kwitondera amakuru arambuye no guhora wiga raporo y'ibarurishamibare. Kugirango ukore ibi, ugomba gukusanya amakuru yose ajyanye no guhora uyasesengura. Kimwe mu byizewe kugenzura igikoresho cya serivisi ya franchise ni isesengura rya swot. Hamwe nisesengura ryapiganwa, rihinduka inkingi yubutsinzi bwawe.

Imishinga hafi yubucuruzi igenda neza ishingiye kuri iri sesengura 2, cyane cyane ijyanye na francise. Buri gihe witeguye hakiri kare ibintu bishobora guteza akaga kandi urashobora kubyitwaramo mugihe ufata ingamba zikenewe.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.