Igurishwa rya francises idafite ubwami rikoreshwa muburyo butandukanye bwo kugurisha ibyuma nibitekerezo bitandukanye bishya kubufatanye na sosiyete ya software ya USU. Kugurisha, francises zose hamwe nubukode burangwa nicyerekezo, hamwe ninyungu zuzuye zumukiriya ushaka gutangira munsi yizina rizwi kandi rizwi cyane. Kugurisha francises hamwe nubukode bigomba gukorwa mubwitonzi, nkicyerekezo cyatoranijwe, nubwo umushinga witeguye, uracyafite ingaruka zacyo nibibazo byinshi. Isoko ryuzuyemo imishinga yicyerekezo gitandukanye, gifite abantu benshi, bityo rero burigihe hariho amahirwe yo gufata umwanya wawe mwizuba, utezimbere ubucuruzi bwawe hamwe na software ya USU. Kubera ko isosiyete yacu ifite uburambe bwimyaka myinshi inyuma yacu murwego rwa serivisi zitangwa muburyo bwa gahunda kandi ikagira nurutonde rwimishinga yateye imbere hamwe ningamba nyinshi ziterambere. Birakwiye ko tumenya kugurisha francises idafite ubwami ifasha kubona igitekerezo cyatekerejweho gitera imbere muburyo bugari hamwe nuburyo bwiza mubucuruzi.

Uburyo bwiza bwo kugurisha francises hamwe nubukode ni ukumenyekana kubakora ibicuruzwa babashije kwigaragaza mumasoko yo kugurisha nka nyiri ibitekerezo byizewe kandi byujuje ibisabwa. Nyuma yo kugura umushinga, ugomba kubanza kwisanga mumwanya wumuryango wemewe n'amategeko, hamwe namasezerano hamwe nicyizere cyubufatanye bwiza kandi bunoze. Niba ufite kugurisha francises idafite ubwami, uzakuraho ibitekerezo bibabaza akazi wahisemo nuburyo bigoye gusubiza umushinga mubirenge. Iyo ukoze kugurisha francises idafite ubwami hamwe na sosiyete ya software ya USU, uba ufite urufunguzo rwo gutsinda no gutera imbere igihe kirekire, kuko ibitekerezo byo gutangira biratandukanye kuburyo bigomba gukemurwa neza. Isosiyete yujuje ibyangombwa kandi igeragezwa igihe USU-Soft itanga gahunda, hamwe no kugurisha neza kugurisha ibicuruzwa byarangiye, ibicuruzwa bitandukanye, na serivisi. Kugurisha francises hamwe nubukode bwiteguye kandi bwatekerejweho neza nababikora inzira, hamwe nibihuza neza intambwe ku yindi, hamwe niterambere rigana ku ntsinzi ninyungu. Birakwiye ko tumenya mugihe ukimara kubona igitekerezo cya biz, ukeneye amafaranga, kuko uko ikirango kizwi cyane, kugura umushinga bizaba bihenze cyane.

Kugirango ubone ibisubizo byifuzwa kurwego runini, ugomba kubanza kumvikana nabahagarariye ubufatanye bwa software muri USU, bakumenyesha ko imishinga ihari nibiciro byayo. Intambwe ikurikiraho kugirango ugere ku ntego zawe ubufatanye bwa hafi, muburyo wakiriye amahugurwa akenewe mukwamamaza no kwamamaza biz umwihariko. Mubyongeyeho, birashoboka guhindura cyane urwego rwo kugurisha byinshi, rukoreshwa neza kugirango ugere ku bwinshi. Kubwibyo, muriki gice, abakozi bacu bafasha kugera kubitsinzi, bajyana nawe inzira yose yo kuyobora ubucuruzi bwawe. Igurisha ryama francises rigomba kubona no gukoreshwa mugukwirakwiza biz, kugirango tugere kumurongo umwe wo kugurisha, kimwe numuryango kugera kurwego rwagutse. Niba ukeneye ibisobanuro byinshi kubyerekeye isosiyete, jya kurubuga rwihariye, rurimo amakuru murutonde runini rujyanye nuwabikoze. Usibye gutanga imibonano, aderesi, nimero za terefone, ufite amahirwe yo kuganira kubibazo byose ninzobere.

Igurishwa rya francises idafite ubwami ubu biroroshye kubishyira mubikorwa, mugushyira mubikorwa biz-biteguye bidakenewe kuzamurwa kuva kera kugirango tubone ibisubizo byifuzwa mugihe runaka. Kuri uru rwego, kugurisha francises idafite ubwami bisobanura guha ubucuruzi bw'ejo hazaza uruganda rumaze kwihagararaho kuruhande rwiza rwisoko. Wibuke niba uguze umushinga, burigihe harikibazo, ntukishingikirize rwose kuburyo ubu bwoko bwubucuruzi busaba guhuza ibikorwa byihuta, ikintu cyingenzi nukurikiza intambwe zihariye zerekanwa nabahanga. Kugirango ubone ibisubizo byifuzwa, koresha uburyo bukenewe bwo kugenzura mugihe, byerekanwe kandi byanditswe mumushinga ninzobere zacu, kugirango biteze imbere. Uzageraho ushake uwukora mubantu ba software ya USU, hamwe ninzibacyuho kurubuga rwihariye aho ushobora kumenyera nurutonde rwa ba nyirubwite bagize uruhare rutaziguye mugutezimbere imishinga. Niba ufite ikibazo kijyanye no kugurisha francises hamwe nubukode, ugomba gushaka ubufasha bwinzobere zacu, zumva neza uko ibintu bimeze mugihe gito gishoboka. Twabibutsa ko ibice bigize isosiyete hafi ya byose biterwa nabakozi bahari, aho abahanga benshi bafite uburambe bwimyaka myinshi yo kugurisha bahugurwa.

Abakozi bacu bagenda bongera ubumenyi bwabo mubijyanye no kwamamaza no kwamamaza, gutegura itsinda ryanyu nurutonde rwubumenyi bunini bwo kugurisha. Imirongo myinshi ihabwa abakozi bawe yatejwe imbere mumyaka, itanga cheque kuburorero butandukanye. Muri iyi sano, turashobora kuvuga ko wijeje gutsinda niba ukurikiza byimazeyo amabwiriza ya bagenzi bacu. Buhoro buhoro, shaka ubucuruzi bwifuzwa, bushobora gutera imbere nini no kongera urwego rwinyungu. Kugirango ubone iterambere ryihariye rya francises, birakwiye kuvugana nubuyobozi no gutangiza ubufatanye. Niba ushaka gukoresha ibikoresho byinshi bishoboka mugihe uzana ibicuruzwa byawe kumasoko, hamagara software ya USU uhitemo inyungu yunguka kandi itanga icyizere cyo kugurisha francises.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Package franchise numushinga wubucuruzi ugomba gushyirwa mubikorwa witonze kandi witonze. Gukorana na francise byunguka gusa kuberako mugushyira mubikorwa ibikorwa nkibi ufite ufite inyungu zinyuranye zo guhatanira. Inyungu zuzuzwa no gukenera kugabana inyungu na francisor. Noneho, gushyira mubikorwa francise kubipaki, uzakuramo kugeza 9% buri kwezi, kuko hari amafaranga yiswe amafaranga yimisoro, hamwe nogukata kumatangazo kwisi yose. Mubyongeyeho, mugihe ukorana na francise, uba wiyemeje gutanga umusanzu umwe mugitangira umushinga wubucuruzi. Ingano yacyo irashobora kuba 9, 10, cyangwa 11% byamafaranga yishoramari uteganya mugihe cyambere.

Ugomba gukorana nububiko kuburyo kuburyo ubishyira mubikorwa, ntugire ibibazo ninzego za leta. Iyo ushyira mubikorwa francise, birakenewe kubaza hakiri kare amabwiriza abategetsi ba leta batanga mugihe bakora ubu bwoko bwibikorwa. Ibi nibyingenzi cyane kugirango utarangirira mubihe bitoroshye nyuma mugihe ugomba gukora ibikorwa bitandukanye byo gutanga inguzanyo nkamande.

Ibipaki nibicuruzwa bya selile, nkuko bisanzwe, mugihe, mugihe ushyira mubikorwa francise, urashobora kandi guhura nibintu bisanzwe. Ibi bigomba kandi kwitabwaho kugirango ushireho ingamba zawe bwite, kuko niba urimo ushyira mubikorwa francise kumpapuro zicyatsi, noneho ibi bigomba gushimangirwa mugihe ukorana nabaguzi. Muri rusange, ugomba kumenya imbaraga zawe nintege nke zawe kugirango ukore neza ibikorwa byo mubiro kandi ufite amahirwe yose yo gutsinda amarushanwa. Porogaramu ikora neza francise ni amahirwe yawe yo kunguka igihe kirekire. Nibyo, inyungu ivuye kugurisha francise igabanijwe hagati yawe na francisor. Ibi bigomba kwitabwaho no kubona amafaranga arenze make isosiyete isanzwe ikorera ku isoko mu izina ryayo.

Porogaramu yamashanyarazi nigikorwa cyo kwihangira imirimo, unyuzemo ushobora kuzamura imibereho yawe neza. Nyuma ya byose, uzaba ufite gahunda yawe yubucuruzi ikora neza, ikirango kizwi, ubumenyi-bwenge, ndetse na tekinoroji yo mu rwego rwo hejuru. Ukoresheje izo nyungu zose, uzashobora kubona byinshi muburambe bwa francise yawe.

Urupapuro rwimifuka francise irashobora kuzana urwego rwo hejuru rwinjiza rwiyemezamirimo uhisemo kuyigurisha. Mugihe ukoresheje francise, ugomba kwishyura amafaranga francisor mubice byukwezi. Icya mbere muri ibyo kizaba ubukode, ingano yacyo iratandukanye kandi iri hagati ya 3 na 6%. Bazabarwa nkumugabane winjiza cyangwa ibicuruzwa mugihe cyukwezi. Kwagura francise yawe neza witonze kubyakozwe. Inzu yawe igomba guhuzwa rwose muburyo bugaragara numwimerere.

Byongeye kandi, ikoranabuhanga naryo rigomba gukoreshwa, wirinda guhuza n'imihindagurikire y'ikirere bitari ngombwa. Birumvikana ko amabwiriza n’ibanze bigomba gukurikizwa, icyakora, intego yawe ni iyo kwigana hafi ikirango. Umusaruro wimpapuro uzabyara urwego rwo hejuru rwinjiza niba ubigurisha ukurikije francise. Amakuru azatangwa kugirango wige; kubwibyo, uzakenera kubishyira mubikorwa byumushinga wubucuruzi. Witondere imifuka yimpapuro numusaruro wabyo mugihe ukorana numushinga nkuyu murwego rwa francise. Wumve neza gusaba umufasha mukuru inama ninama. N'ubundi kandi, yishimiye kugufasha, kubera gusa ko afite inyungu ze bwite.

Bishingiye ku kuba yakira gusa igice cy'amafaranga winjiza. Kubwibyo, francisor ifite inyungu itaziguye mugukora impapuro zumufuka francise neza bishoboka. Kandi yakoranye nurwego rwo hejuru rwo kugaruka kumafaranga.

Niba ukoresha imifuka yimpapuro nkigice cya francise kugirango ubyare umusaruro, ugomba rero kumenya neza ko uri umuntu ubazwa. Kora neza kandi ntukarenze ku mategeko. Kandi, abakiriya bawe bakeneye guhabwa serivisi kuburyo buriwese ashima serivise nziza. Uzagira amahirwe yose yo gutsinda wizeye kandi udashidikanya muguhangana kurushanwa niba uhora wiga imibare ugatanga imyanzuro ikwiye. Impapuro zakozwe neza francise ni amahirwe yo kugera kubisubizo byiza ku giciro gito. Nkigisubizo, uzabona ingaruka zifatika.

Ingaruka yo guhunika isa nindege ihuye n'izina, ikorwa mugihe igisasu gikora ku ntwaro za tank. Mugereranije niyi shell, isosiyete izashobora gucamo icyuho cyambere. Uzakira urwego rwohejuru rwinjiza, kandi imifuka yimpapuro izagurisha nka hotcake. Umusaruro franchise izaguha ubumwe bwuzuye numwimerere. Bizaba ngombwa gusa kugenzura neza ko amahame yose yubahirizwa. Ibi ntibikwiye kuba ikibazo, kuko uzaba ufite amakuru yose ajyanye nurutoki.

Iyi francise i Beijing irakenewe cyane kandi kuva mu 1999 ikora imurikagurisha ngarukamwaka mu mijyi cumi n'ibiri ku isi. Ubufaransa bugirira akamaro abafaransa naba francisees, ukurikije amafaranga yinjiza kumpande zombi. Hirya no hino mu Bushinwa (Beijing) amasosiyete arenga 7700 aturuka mubikorwa bitandukanye araza akitabira. ibirango, hamwe n’ibicuruzwa birenga 195.000. Urebye ibipimo ngenderwaho, birakwiye ko tumenya ko Beijing, Ubushinwa, biza ku mwanya wa mbere ukurikije umubare w’ibicuruzwa by’ubucuruzi by’ubucuruzi.

Guhitamo francise yingirakamaro kandi ibereye kuri wewe, birashoboka gufungura ubucuruzi aho ariho hose kwisi, ukemera amategeko n'amabwiriza yatanzwe na franciser. Mubyukuri kandi byunguka cyane ni urwego rwokurya rusange, ubucuruzi, ubwikorezi, serivisi (cosmetologiya, ubwishingizi, imari). Urutonde rwa francise rugufasha guhitamo francise ibereye kubiciro bidahenze kubirango bizwi cyane cyangwa bizwi kwisi. Mugihe uguze francise ya Beijing cyangwa undi mujyi uwo ariwo wose, ugomba kwiga amategeko yamasezerano, kuba cyangwa kutabaho kumafaranga rimwe, kwishyura, nibindi. Igiciro cya francise giterwa nibintu byinshi, ibihe byo kwishyura, ukwezi amafaranga yinjiza, igihe cyakazi cyikigo runaka kumasoko, ugereranije nibyifuzo bisa, nibindi. Usibye francise, -bishobora kubona abakiriya, ubufasha butangwa naba francisor, kwitabira inama, hamwe ningingo zifunguye.

Shakisha amakuru menshi kuri Beijing, Osh, Astana, Moscou, cyangwa ibindi bihugu, imigi, biboneka muri catalog ya franchise, umaze gusoma ibyifuzo, gusuzuma abakiriya, politiki y'ibiciro, nibindi bibazo. Hamagara inzobere no kugisha inama zirahari igihe icyo aricyo cyose. Twishimiye inyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

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