Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amafranga yo mu cyi ni amahitamo akomeye kuri ba rwiyemezamirimo benshi basanzwe bafite ubucuruzi bwigihe cyitumba kandi batekereza kwimurira bimwe mubikorwa byabo mubihe byizuba. Muri iki kibazo, francise yiteguye isa nkaho ari amahitamo meza kuruta guhanga umushinga wawe kuva kera, kuzamurwa mu ntera, ishoramari rya mbere rikomeye, hamwe nindi mirimo myinshi igoye cyane kubona inyungu mbere. Kugirango ubone amafaranga yinyongera mugihe cyizuba, birasa cyane. Muri iki kibazo, ibintu hamwe no kubona francise biratandukanye cyane - byihuse, byoroshye, neza!

Hamwe na francise yujuje ubuziranenge, gutangira umushinga wawe bwite ntibizatwara igihe kirekire, kuko ibikoresho byose ukeneye kubintambwe yambere bizaba bimaze kuboneka. Muri byo harimo ibimenyetso byose by'ubukangurambaga, nk'ikirangantego, intero, amabara y'ibigo, inyandikorugero y'ibikoresho byanditse, uburyo bw'iterambere nk'amabwiriza, formulaire, hamwe n'ibyifuzo, ndetse rimwe na rimwe icyicaro gikuru ndetse n'inama z'ubuzima ubanza gukemura amakimbirane yose. ibyo bivuka. Rero, gutangira ubucuruzi buciriritse bwimpeshyi ntibizagorana na gato, kandi uzahita usubiza vuba igishoro cyambere mubucuruzi bwawe.

Ariko, kimwe nubundi buguzi ubwo aribwo bwose, hari amahirwe yo guhura nabashuka, kumva ikintu kibi, gukora ikosa muguhitamo umufasha cyangwa francise ubwayo. Ni kubibazo nkibi hari abahuza biteguye kugufasha guhitamo francise yinzozi zawe. Isosiyete yacu itanga ubufasha mubintu byose bijyanye no kubona francise. Urashobora kumenyana nabafatanyabikorwa bacu bizewe hanyuma ugahitamo ikintu kibereye. Abahanga bacu bazagufasha kandi guhitamo ingengo yimari, hitamo francise kumafaranga yagenwe hamwe nibipimo: urugero, isosiyete igomba gukora igice kinini cyizuba. Utu tuntu twose tworoshye cyane kuzirikana numunyamwuga ufite urutonde rwateguwe kandi rwizwe neza.

Impeshyi ya Franchises nuburyo bwiza kubashaka gutangira ubucuruzi bwigihe. Irashobora kuba ubwubatsi, imyidagaduro, ikigo cyingendo cyimpeshyi, nibindi byinshi byo guhitamo. Icyo ugomba gukora nukureba ibyifuzo, kumvikana kuri bije no kugura umushinga wawe wunguka! Gutangira neza no gushyigikirwa impande zose zinzobere zacu bizagufasha gutangira kubona inyungu mumushinga wizuba vuba bishoboka. Akazi gakomeye mugihe cyizuba kandi amahoro yuzuye mumutima kubucuruzi bwawe mugihe cy'itumba. Ubucuruzi bwiza kandi bwunguka nibyo rwose francise ituruka kubafatanyabikorwa bizewe kandi bizewe bazaguha.

Franchise i Seoul nikibazo cyingenzi muri iki gihe, ndetse n’imurikagurisha mpuzamahanga ryerekeye francising rirakorwa. Ibigo binini bitanga francises mubice bitandukanye byibikorwa, bigera kurwego rwakarere, kwagura umubano wubucuruzi, no kongera ibicuruzwa, serivisi, nibicuruzwa bikenerwa. Mugura francise, ifitiye akamaro aba francisors naba francisees, hitawe kumafaranga yinjiza no kugabanya ingaruka zishobora kuvuka mubucuruzi ubwo aribwo bwose, hitabwa kubutamenya nibibi. Nkibisanzwe, kuri ubu, mugihe nta kibuze ku isi kandi ibirango bizwi bifata isoko, nta mpamvu yo gutangira biz kuva kera keretse niba uri akazu ka biz. Kuki nanone byunguka kugura francise? Kuberako nta mpamvu yo gushora imari mukwamamaza niba ikirango kimaze kumenyekana. Na none, kugaruka kubiciro bizihuta, bizamura amasaha yakazi.

Usibye francise ubwayo kuri Seoul, franchisee itanga amakuru kubicuruzwa, biz, hamwe nabakiriya buzuye, chip, hamwe nibyingenzi byo gukora no gucunga ubucuruzi, hamwe no gusura ingingo nshya, nibindi. Urashobora guhora ubaza . Kubireba ubwishyu bumwe, ugomba kumenya ikintu cyingenzi ko ari ubwoko bwubwishingizi bwisosiyete mbere yo gutangira akazi, kandi biterwa nigiciro. Kubera ko francise ihenze cyane i Seoul, niko igiciro cyamafaranga aringaniye. Kugirango ubone amakuru menshi kandi umenyeshe ibyifuzo, birashoboka kuvugana nabahanga bacu. Na none, murutonde rwaba francise, hariho gutoranya kwinshi kwa francise ya Seoul, Beijing, nindi mijyi.

Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro aho muri hose kwisi.