'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Sinema franchise izakora neza gusa iyo ishyizwe mubikorwa neza. Ugomba gukoresha francise neza kuko ubushobozi bwo gukora ikirango kizwi ntabwo aribyo byose bikenewe kugirango ugere ku ntsinzi. Shyira mu bikorwa francise yawe kuburyo leta itagira icyo ikurega. Kugirango ukore ibi, ugomba kwiga amategeko yakarere mbere. Niba ushaka guteza imbere sinema kuri francise, noneho ubaze mbere abo bahanganye uzahura nabyo mugihe ushyira mubikorwa umushinga wubucuruzi. Niba ushaka gukorana numubare munini wumutungo wimari, ugomba rero kurinda umutekano wabo.

Sinema irangwa no kuba hari umubare munini wabantu bayisura. Kubwibyo, mugihe uhisemo francise, ugomba gutekereza ingaruka zose. Kurugero, niba icyorezo gikabije mu gikari, urashobora gutakaza amafaranga yose hanyuma ugashya rwose. Kugirango wirinde ko ibyo bitabaho, ugomba kugira intera runaka yumutekano. Umutekano wumutekano bivuga ububiko ushobora gukoresha mugihe habaye imbaraga zidasanzwe. Niba ushimishijwe na firime yimikino ya firime, ugomba rero guhitamo umushinga wo murwego rwohejuru kandi mwiza wubucuruzi bukenewe. Kubwibyo, amasoko, amaduka, cyangwa francise birakwiriye.

Hano urashobora kubona amahitamo akwiye.

Sinema francise izabyara urwego rwo hejuru rwinjiza niba ukurikiza amategeko n'amabwiriza. Nibikorwa bisanzwe mugihe ukorana na francise. Gukorana na firime yimikino ya firime bikubiyemo kwinjiza amafaranga make kurenza ba rwiyemezamirimo bakora mu izina ryabo. Nyuma ya byose, wiyemeje kurwego rwo gutangira gutanga ijanisha runaka ryumutungo washoye nkumusanzu umwe. Byongeye, mugihe ukorana na francise ya cinema, uzanatanga umusanzu runaka buri kwezi. Ubwa mbere, ni ubwami, bugabanywa bidasubirwaho kandi bugakoreshwa mubushishozi bwa francisor.

Ibikurikira, ugomba kwibuka kubyerekeye amafaranga yo kwamamaza. Ubu bwoko bwo kugabanywa buva kuri 1 kugeza kuri 3% yumubare wamafaranga washoboye kwinjiza mugihe cyukwezi. Amafaranga yo kwamamaza kuri firime ya sinema azakoreshwa mugukomeza kumenyekanisha ibicuruzwa kurwego rwisi. Ni byiza kandi kuri wewe gutanga iyi ntererano, kuko ishigikira kwamamara kwikirangantego mugihugu cawe. Korana na firime ya firime francise hanyuma ube rwiyemezamirimo watsinze cyane, utsinde amarushanwa nibyiza cyane. Ibyiza ntibizaba gusa mubikorwa bya francise ya sinema munsi yikimenyetso kizwi. Uzashobora kandi gukoresha tekinoroji yo murwego rwohejuru, kumenya-uburyo, hamwe nuburambe bwabafatanyabikorwa bateye imbere.

Mugura francises muri Uganda, abikinisha bifuza gutembera bafite kamera mumaboko yabo, mugushyikirana ninyamanswa, iyo bahujwe na savannah yo muri Afrika yuburasirazuba n’ishyamba rya Afrika y’iburengerazuba, ibinyabuzima bitandukanye n’ibimera, bahabwa umunezero n’ingufu nyinshi mu myaka myinshi ishize. Icyamamare muri francises muri Uganda, mubukerarugendo, aho inkomoko ya Blue Nile itangirira, hamwe na parike yigihugu n’ibimera bikungahaye, bigenda byiyongera uko umwaka utashye kandi urugendo ruzibukwa na ba mukerarugendo ubuzima bwabo bwose. Abagenzi bakururwa n'ikiyaga cya Victoria, ingagi zo mu misozi, shimpanze n'intare bazamuka ibiti, ingona. Franchises muri Uganda mugutegura kurasa, babiherewe uruhushya nubuyobozi bwemewe, inyamaswa zo mu gasozi, nk'inyana za Nile, amabyi ya Jackson, inyoni zo mu mazi, ingurube zo mu gihuru, hamwe no kohereza imirambo, nk'igikombe cyo kwiruka, kizana mu isanduku ya Leta, amafaranga yinjiza ibihumbi mirongo, kuri buri muhigi. Igihe cyo guhiga kimara hafi umwaka wose. Hariho abantu benshi bifuza kuza kurasa inyamaswa zo mwishyamba, kandi amacumbi yo guhiga arorohewe cyane kandi ahaza umukiriya wese usaba neza.

Buri nyoni zose zifuza gufotorwa inyuma yinyamanswa nini yishwe, Cape Cape, ishobora gupima ibiro birenga 1000 hamwe nuburebure bwumye bwa santimetero 175-180, izana amafaranga menshi muri francises mu ngendo zo guhiga. Gushora amafaranga muri francises ya Uganda nubucuruzi bwunguka.