Kwishyura byihuse ni francises isabwa mubakiriya, kubera ibisabwa, kubicuruzwa runaka, ibicuruzwa, serivisi. Isosiyete yacu igezweho USU Software itanga urutonde rwose rwo kwishyura-byihuse kwishyura francises, ibyo, kubera izina ryamamaye kandi rizwi, ryunguka imbaraga zikenewe muburyo bwihuse. Kwishyura byihuse cyangwa byihuse-francises yatoranijwe ninzobere zacu, ikora ibiganiro birambuye nabakiriya, aho ibyingenzi byingenzi ari inyungu zamafaranga, icyifuzo cyo kwiteza imbere, kuba hari ikigo. Isosiyete ikora software ya USU itanga urutonde rwibitekerezo bitandukanye byo gushinga ibiro byawe bwite. Uko ikirango kizamurwa, niko gihenze nigiciro cyamahirwe yo kwishyura byihuse. Twabibutsa ko kuri buri mushinga, igihe cyacyo cyagenwe kugirango tugere ku nyungu, abakozi bacu bashira igihe cyagereranijwe mu ngamba.

Muri iyi sano, byinshi biterwa nabakiriya ubwabo, batezimbere ibikorwa babonye, bafite ubushake bwo kubona inyungu vuba. Isosiyete yacu USU Software, hamwe nurutonde rwingamba zo gushakisha, iri kurutonde rwibigo bitanga amahirwe yo kwishyura byihuse muburyo butandukanye. Kugirango ubone ibisobanuro birambuye kubyerekeranye nisosiyete yacu, uratsinda wiga kurubuga rwihariye, hamwe nurutonde rwamakuru yamakuru muburyo bwa nimero za terefone, aderesi na posita. Ishirahamwe rya software rya USU ryiteguye gukorana haba nabakiriya bigihugu cacu hamwe namasosiyete yububanyi n’amahanga abona francises yo kwishyura byihuse. Itsinda ryumuryango wa software wa USU ryatoranijwe muburyo burambuye kuva buri mukozi agomba kubahiriza byimazeyo ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya bunguka cyane barashobora gushiraho amashami yinyongera mugihe kizaza kuva muri ubu bwoko bwubucuruzi bwa francises, ntabwo ari ngombwa gutangira umushinga guhera. Kubijyanye nibyo rwose muriki gice, abakiriya batinya kwihangira imirimo bonyine basanga ibyiza byinshi.

Nyuma yo gusezerana kwamasezerano, abakiriya bahabwa uburenganzira bwo guteza imbere ubucuruzi bwihuse bwo kwishyura. Mubyongeyeho, muburyo bwamakuru, umuryango utanga ubumenyi bwingenzi mubucuruzi no kubaka ibicuruzwa byatsinze, nkamahugurwa yakozwe ninzobere. Niba ushaka kubona umushinga wubucuruzi wujuje ubuziranenge kandi bunoze, ugomba rero kugirana ubufatanye na software ya USU, ifasha guhitamo kwishyura-byihuse no kwishyura byihuse kandi ukajya mumahanga.

Isosiyete ikodesha francise numushinga wubucuruzi ufite akamaro, mugihe cyakazi aho ibibazo byingutu byanze bikunze bivuka, ibyo nabyo bikaba bishobora kuneshwa nicyubahiro ukoresheje ibikoresho byinshi. Kurugero, kubisesengura ingaruka n'amahirwe, isesengura SWOT nigikoresho cyiza. Bituma kandi byoroha gutunganya ibyiza nibibi byumushinga wubucuruzi. Kugirango ukore neza ibikorwa byubukode kuri francise, birakenewe guhora wiga imibare. Ibi biroroha cyane gufata ibyemezo byubuyobozi, gucunga amafaranga yisosiyete hamwe numwanya wikigo kumasoko kuko nukwongera icyuho cyabanywanyi, uremeza urwego rwo hejuru rwubwishyu. Abakiriya bawe bagomba kunyurwa mugihe usaba serivisi yo gukodesha ibigo.

Ikibazo ntabwo kireba inshingano zamafaranga gusa, ahubwo kireba no gushaka kugumana izina ryabafaransa kurwego rwo hejuru.

Kugirango ushobore gukora neza imirimo ya francise yikigo runaka, birakenewe kubaka umubano ukwiye: guhagarika uburiganya kuruhande rwabandi bahanganye. Abakinnyi b'isoko bashoboye gukoresha uburyo butandukanye. Ntibasigaye inyuma n'abayobozi batitonda, nabo bateza inzitizi ku nzego za leta mu buryo bwo gutanga imisanzu itemewe na ba rwiyemezamirimo bakora kuri francise. Nubwo bimeze bityo ariko, mugihe cyo kubahiriza byimazeyo amategeko, nta bushobozi bafite, kubwibyo, mugihe ushyira mubikorwa uruganda rukodesha uruganda, ntukirengagize izi ngingo, kandi urebe neza ko uzubahiriza amabwiriza yashyizweho naba francisor. Ni muri urwo rwego, ntutinya no gufatwa n’igitero, ariko birakwiye ko ukoresha serivisi z'umutekano ugirana amasezerano n’urwego rushinzwe umutekano.

Ubufaransa bwubucuruzi bukodeshwa nubucuruzi bushimishije kandi butanga icyizere. Kugirango ubishyire mubikorwa, ugomba kuvugana nubushakashatsi bukwiye cyane. Uzagira amahirwe yose yo gutsinda niba ukurikiza inzira ibanza. Shyira mubikorwa francise yawe yo gukodesha imishinga neza kandi neza, utibagiwe nibintu byose. Ndetse ibintu bisa nkibidafite akamaro birashobora kugira uruhare runini. Kora bike kubakiriya bawe kurenza abo bahanganye.

Ibi bizamura ubudahemuka bwabo. Ubufaransa bwubucuruzi bukodesha bugomba gukorana nurwego rwo hejuru rwikora. Komeza ibikorwa byawe byo mu biro hamwe nububiko bwawe. Imyambarire igomba gukurikizwa birambuye nabakozi bawe kugirango hatagira ingorane mugihe cyo kugenzura. Ubufaransa bwubucuruzi bukodeshwa buzakora neza mugihe hariho ingamba zo kwitegura ubwoko bwiza. Ugomba kuba witeguye byimazeyo ko abanywanyi bazakurwanya. Nanone, cheque zitandukanye ziva muri leta zigomba kwihanganira.

Niba uhisemo kwishora mubucuruzi bwubukode, gura francise. Bizagufasha guhangana neza ninshingano iyo ari yo yose. Uzagomba kwishyura inshuro imwe, ariko, iyi ni ubwishyu rimwe gusa, kandi ingano yayo ntirenza 11% yishoramari. Byongeye, gukorana na francise kubucuruzi bukodeshwa, uracyafite gukuramo amafaranga. Kurugero, ibi nibihembo. Hamwe nubukode, hariho n'amafaranga yo kwamamaza, ariko, ni kimwe cya kabiri.

Muri rusange, mugihe ugurisha francise kubucuruzi bukodeshwa, uzishyura bitarenze 9% byubucuruzi cyangwa amafaranga yinjiza buri kwezi. Byose biterwa namasezerano azandikwa. Kora hamwe nisesengura rya swot mugihe ushyira mubikorwa ubucuruzi bukodeshwa. Ubufaransa nigikoresho cyiza, ariko, uracyakeneye kuruhuka. Birakenewe kwibanda cyane kubikorwa byakazi. Niba ushaka gukorana na francise yo gukodesha, igomba kubyara urwego rwo hejuru rwinjiza. Nyuma ya byose, ugomba kwishyura uburenganzira bwo gushyira mubikorwa umushinga mu izina ryikirango cyicyitegererezo kizwi.

Franchises muri Berezile ikurikiza icyitegererezo kimwe no kwisi yose. Niba ushishikajwe na francise nibisabwa, noneho ugomba kwiga ibisabwa francisor iguha. Franchises iratandukanye kandi, ukurikije uko ibintu bimeze, urashobora kugendagenda aho byunguka cyane gukora ubucuruzi. Ubufaransa bukwiye hafi ya rwiyemezamirimo hafi ya yose kuko bidasaba imbaraga zidasanzwe zo kubishyira mubikorwa. Ukeneye gusa gukurikiza amategeko yagenwe na francisor hanyuma, urashobora kugera kubisubizo byingenzi. Burezili irazwi cyane kwisi, bityo francise ikorera kubutaka bwiki gihugu cyamerika yepfo igihe kirekire.

Ba rwiyemezamirimo benshi bahabwa amafaranga menshi muri ibyo bikorwa. Ubufaransa muri Berezile bukora bukurikije amategeko yemejwe mubindi bihugu. Kurugero, francisor ikodesha ikirango cyayo, ikoranabuhanga, nubundi bumenyi-buryo, kandi umuguzi akora igabanywa ryumutungo wimari kuri francisor. Mubisanzwe bikorwa bitewe namasezerano, kandi amafaranga yamafaranga arashobora gutandukana.

Franchising kuva kera nicyitegererezo cyubucuruzi cyakoraga neza kuva mu kinyejana cya 19. Niba ushishikajwe na Berezile no kuzamura franchise, noneho iki nigitekerezo cyiza. N'ubundi kandi, iyi leta ifite ibihe byiza byo gushora imari, kandi umucuruzi akeneye kwiga neza ibiranga akarere kose hamwe n’imiterere y’imiterere ya leta bijyanye n’amategeko. Amashanyarazi agezweho muri Berezile yunguka byinshi mugukoresha izina ryikoranabuhanga hamwe nikoranabuhanga bakiriye. Ibi biroroshye cyane kubacuruzi badashaka guhimba uruziga, ariko bashaka gukoresha uburyo bwubucuruzi buriho kugirango babone inyungu zikomeye ziva mubucuruzi. Mugihe ukora francise muri Berezile, urashobora gukora ibikorwa bigengwa namategeko yatanzwe, amahame, namabwiriza.