Imashini yo gukaraba imodoka ni umushinga ugomba gushyirwa mubikorwa hitawe cyane kubirambuye. Ubu ni bwo buryo bwonyine ushobora kugera ku bisubizo bitangaje kandi ukaba rwiyemezamirimo watsinze kurusha abandi bose bahanganye kandi agashimangira umwanya we ku isoko nk'umuyobozi utavuguruzwa. Iyo ukorana na francise, birakwiye ko twibuka ko ubu bwoko bwubucuruzi burimo gukenera kwimura umubare runaka wumutungo winjiza nkumusanzu kuri konti ya francisor. Aba francisor bazategereza kandi umusanzu runaka kubikorwa byo kwamamaza no kwamamaza. Ibi bigomba no gusuzumwa niba uteza imbere francise. Niba ukora umwuga wo koza imodoka, noneho francise igomba kuba yujuje ibyangombwa nibisabwa nuhagarariye ikirango.

Ibi nibikorwa bisanzwe kandi ntakintu kidasanzwe kirimo. Niyo mpamvu ufata imodoka yo gukaraba imodoka kugirango ukoreshe ubumenyi bwose nuburambe rwiyemezamirimo ufite uburambe yiteguye kuguha.

Niba uteza imbere gukaraba imodoka kuri francise, noneho birakwiye ko twibuka ko mubyiciro byambere ari ngombwa guteganya kugeza 11% byamafaranga yose kugirango ubyohereze kuri konti ya francisor. Ubu ni ubwishyu inshuro imwe, ariko, uzanatwara umutwaro runaka wamafaranga mugihe ukorana na francise yo gukaraba imodoka. Twabibutsa kandi ko izakora neza, ariko, kugabanywa kugera kuri 3% bigomba gutangwa nkumusanzu mubikorwa byo kwamamaza ku isi. Mubyongeyeho, francise yo gukaraba imodoka nayo itanga ikwirakwizwa ryitwa royalties. Royalty ntakindi kirenze uburyo bwihariye bwubukode bwo kugurisha serivisi zawe cyangwa ibicuruzwa munsi yizina rizwi. Birumvikana, urashobora kumvikana kubijyanye nimikoranire no kugabanya inyungu kugeza byibuze, cyangwa ukuyemo umusanzu runaka.

Noneho, mugihe ushyira mubikorwa francise yo gukaraba imodoka, uzakenera gufata izindi nshingano. Bazagufasha kwishyura francisor kubura amafaranga atabonye. Ibi nibikorwa bisanzwe kandi amasezerano arashobora kumvikana kubintu byunguka.

Ishyirwa mu bikorwa rya francise yo gukaraba imodoka irashobora kuba ikubiyemo amafaranga yose ninshingano zo kugura ibikoresho runaka. Niba tuvuga gukaraba imodoka, birashobora kuba shampoo cyangwa ubundi bwoko bwimyenda, kimwe nubushashara bumwebumwe bwo gusiga imodoka. Ubufaransa ni ubwoko bwibikorwa iyo ubonye ikirango cyiza kandi cyamamajwe, vugana uburenganzira bwihariye bwuwagabanije hanyuma utangire gukora mu izina ryacyo. Urashobora kandi kwizigira ko abagenzuzi bazohererezwa. Imashini yo gukaraba imodoka irashobora kugenzurwa no kohereza umuguzi w'amayobera. Uyu muntu azashobora guhita amenya niba wujuje ibipimo ngenderwaho abahagarariye ibicuruzwa byumwimerere bamenyereye gushyigikira.

Niba francise yo gukaraba imodoka idakurikije amabwiriza, urashobora kwamburwa uburenganzira bwo kugabura wenyine.

Ubufaransa bwo gukaraba imodoka ntabwo bukubiyemo imikorere yikimenyetso kizwi gusa. Igice cyose cyizo nyungu zitangwa mugushira mubikorwa ubu bwoko bwibikorwa ni binini. Ibi birashobora gushyirwaho amakositimu, ibicuruzwa bidasanzwe byogusukura, amahugurwa yihariye yabakozi, ubumenyi-butandukanye, nibindi. Biragoye gutondeka urutonde rwose rwinyungu ubona mugihe ugurisha imodoka yo gukaraba. Ubu bwoko bwubucuruzi buzagusaba kandi gukora imirimo yo mu biro ukoresheje sisitemu yo gucunga abakiriya. Urashobora kwakira sisitemu nka bonus ya nyiri imodoka yoza imodoka, cyangwa ugomba gushiraho amahirwe akwiye wenyine.

Gukorana nibice bitandukanye bitandukanye nuburyo bwo gukemura ibyifuzo byose biboneka kubisoko gusa. Imodoka yo gukaraba imodoka iguha amahirwe yose yo gukurura abakiriya benshi bashoboka. Abantu bazishimira amahirwe yo gukoresha serivise yikimenyetso kizwi cyane kwisi, kubwibyo, bimaze kuba muri ibi, uzaba mwiza cyane kurenza abanywanyi. Imodoka yo gukaraba imodoka irashobora gukoresha imikorere kugirango itange ibintu bimwe na bimwe bikenerwa kubakiriya. Kurugero, urashobora gutanga isakoshi ikoreshwa kugirango ubike ibintu bitandukanye mumodoka yawe. Iyi mikorere izagufasha gutsinda amarushanwa ukora byinshi bike kubakiriya bazindukiye.

Ubufaransa bwo gukaraba imodoka bugufasha gukora neza kandi neza, kandi inzira yo gutondekanya abakiriya igomba gukorwa mubushobozi. Mugutondekanya abakiriya ukurikije ibipimo bimwe na bimwe, uzashobora kuvugana nabo neza, nabyo biroroshye cyane. Hindura ibikoresho byo kubika kugirango bafate umwanya muto. Irashobora kandi kuba kimwe mubice bigize imodoka yo gukaraba imodoka. Nyuma ya byose, ubona urutonde rwuzuye rwuburyo bwo gukora ibikorwa byawe. Gahunda yubucuruzi yatunganijwe neza no kuboneka kwisesengura rya swot nibisabwa kugirango umuntu agere ku ntsinzi yo guhangana mu marushanwa ndetse nabanywanyi bakomeye.

Imashini yo gukaraba imodoka ni umushinga wubucuruzi ugezweho. Kugirango ukore ibikorwa muri byo neza, ukeneye gukoresha software nziza. Mubyongeyeho, mugihe ugurisha francise, ufata inshingano zitandukanye. Icyambere, harakenewe kwishyura amafaranga francisor azagutegerezaho buri kwezi. Mubyongeyeho, mugihe ukorana na francise yo gukaraba imodoka, umuntu agomba guhora akusanya ibitekerezo byabakiriya. Bazakumenyesha kubyerekeye ibibazo bahuye nabyo.

Niba ukora neza izi nyandiko, urashobora kuzamura cyane urwego rwa serivisi. Icyemezo cyicyubahiro cya francise yo gukaraba imodoka ntikizerekana gusa inshingano zawe ahubwo nuburenganzira bwawe kuko aya ni amasezerano yumvikanyweho yasezeranijwe kugenzura ibikorwa.

Gukaraba imodoka bigomba guhorana isuku, kandi gukurikiza byimazeyo amategeko ya francise bizemeza ko ukurikiza amabwiriza abigenga. Uzashobora gukurikiza byimazeyo amategeko yabigenewe, aho gahunda yisuku nibindi bintu bito bishobora no kwerekanwa, amaherezo bikaba umushinga wubucuruzi watsinze. Koresha imodoka yawe ya francise ukarabe witonze, kandi ntucikwe nibintu byingenzi. Ugomba gushyira mubikorwa uburambe bwa francisor, yiteguye gusangira nawe. Nyuma ya byose, uhagarariye ikirango ashishikajwe no kureba niba amafaranga winjiza ari menshi. Nyuma ya byose, witeguye kugabana amafaranga winjiza mugukuramo bikwiye.

Ubwa mbere, ni umusanzu umwe. Ingano yacyo irashobora kugera kuri 11% yishoramari ryambere muri francise yimodoka. Ariko, usibye, hariho no kwishyura buri kwezi, bitagomba no kwirengagizwa. Umubare wabo wose urashobora kugera kuri 9% yubucuruzi bwa buri kwezi cyangwa amafaranga yakiriwe nisosiyete yawe. Biterwa namasezerano mwumvikanyeho nundi muburanyi mubikorwa.

Kora hamwe na swot isesengura mugihe ukorana na francise yimodoka. Iki gikoresho kizaguha igitekerezo cyimbaraga nintege nke zumushinga nicyo gikwiye gukorwa kugirango amahirwe menshi arangire. Ibibi nabyo bizagaragara, bivuze ko ushobora guhangana neza ninshingano zose zahawe. Uhe abo muhanganye umutwe-tangira mugura imodoka nziza yo gukaraba. Rero, urashobora guhangana byoroshye ninshingano zose zijyanye na gahunda yumusaruro. Mubisanzwe, urashobora kumenya umubare wamafaranga wakiriye ukurikije igihe cyagenwe.

Rero, bizashoboka gukwirakwiza umutwaro winjira muburyo bwiza. Mubyukuri, murwego rwa francise yo gukaraba, ugomba gukenera byihuse kandi neza umuguzi wese ubisabye.

Gutezimbere umushinga wubucuruzi ufite ubwenge busanzwe ukoresheje tekinoroji yo mu rwego rwo hejuru bizagufasha gukora neza imirimo iyo ari yo yose yo mu biro. Imashini yo gukaraba imodoka irashobora kugufasha guhangana ningorabahizi iyo bivutse. Nyuma ya byose, uzaba ufite tekinoroji yawe, ubumenyi-buryo, gahunda nziza yubucuruzi, nibindi byiza byinshi bitagomba kwirengagizwa. Hindura umushinga wawe wubucuruzi kugirango utazitiranya. Gukora neza byikora bizaguha amahirwe yo gukora neza ibikorwa byose, bivuze ko utazagira ingorane nyuma. Imishinga ikorwa neza yo gukaraba imodoka yubucuruzi ni amahirwe yo kugera kubisubizo bitangaje kandi, mugihe kimwe, gukoresha umubare muto wibikoresho.

Ku butaka bwisi yose, birakenewe kumenyekanisha ikirango kugirango icyamamare cyacyo kidashira. Niyo mpamvu uhagarariye imodoka yo gukaraba imodoka azakwishyura amafaranga buri kwezi, agera kuri 3% yinjiza yakiriwe mugihe cyerekanwe.

Ibikorwa byo kwamamaza mugihe winjiye mumasoko yimodoka yawe yo gukaraba bigomba gukorwa hubahirijwe cyane amabwiriza. Mugihe ukorana numushinga, ugomba kandi kwitondera uburezi bwabakozi bawe, usibye isura yabo, bagomba no guhuza imbere murwego rwo hejuru rwa serivisi zitangwa murwego rwo gukaraba imodoka ya francise. Inzitizi zose n'ibisabwa n'abaguzi bigomba kubahirizwa mu kinyabupfura ariko bikomeye. Ntabwo rwose uzakira ubuyobozi bufite akamaro kandi bwingirakamaro buva muri francisor kandi ibi bizaguha igitekerezo cyukuntu wakomeza. Umushinga wateguwe neza na francise yimodoka izaguha amahirwe meza yo guhangana neza ningorane zose, ziroroshye cyane. Kora neza kandi neza mugutanga ibikoresho mububiko muburyo bwiza cyane.

Porogaramu yihariye irashobora kandi gufasha hamwe nibi. Kwirinda kurenza urugero birakenewe kugirango udakenera kubungabunga ibyumba byinshi. Kubwibyo, ibicuruzwa byawe byogusukura nibindi bikoresho byo gukaraba imodoka bigomba kubikwa neza bishoboka, bityo bikagabanya umwanya wabitswe usabwa. Na none, hakwiye kwitabwaho byumwihariko igishushanyo mbonera cyumushinga wubucuruzi. Usibye imyambarire, uzasabwa kandi gukurikiza amabwiriza amwe agenga igishushanyo mbonera, aho imodoka zisukurwa mubyukuri, murwego rwo gukaraba imodoka. Isura yo hanze ninyuma nayo igomba guhuzwa nicyitegererezo cyumwimerere. Ibi bizaguha amahirwe akomeye yo guhatanira.

Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Kwikorera imodoka yo gukaraba francise nigikorwa cyubucuruzi gifite akamaro. Gukorana nayo mubushobozi kandi nta kibazo kiri imbere, birakenewe gukurikiza byimazeyo amahame namabwiriza yuburyo bugezweho. Bakirwa na francisor hamwe no gusinya amasezerano. Birumvikana ko nyuma yo gusezerana amasezerano, uzakenera kwishyura icyarimwe. Iri ni ijanisha runaka ryamafaranga yishoramari francisor yakira nkamafaranga. Mubisubize, araguha francise yujuje ubuziranenge, ukoresheje ayo ubona amahirwe akomeye yo kubaka umushinga wawe wubucuruzi ushingiye kumakuru agezweho.

Mugihe ukorana na francise yo gukaraba imodoka, ntugomba kugira ingorane zose, kuko ntabwo bigoye cyane mubijyanye nibidukikije byemewe numushinga. Icyakora, amahame amwe y’ibidukikije aracyakurikizwa. Kurugero, niba ukora ibikorwa byo gukaraba imodoka wenyine, utezimbere uyu mushinga kuri francise, ugomba gutanga aho imyanda izasohokera. Erega burya ntabwo ari amazi gusa, ahubwo ni amazi yuzuye ibintu bitandukanye byogusukura numwanda. Imiyoboro ikwiye nurufunguzo rwamahoro yumutima wawe kuko ntakibazo kizatangwa ninzego za leta zuburyo bwubugenzuzi, bivuze ko uzashobora kwirinda amande atandukanye nibindi bihano.

Kwiyuhagira imodoka yo gukaraba francise numushinga wubucuruzi aho uzajya wishyura buri kwezi. Ubwa mbere, hariho imisoro. Ingano yacyo irashobora kuva kuri 3 kugeza kuri 6%, byongeye, amafaranga azabarwa nkijanisha ryamafaranga washoboye kubona mukwezi gushize. Mubyongeyeho, niba ugurisha francise yo gukaraba imodoka wenyine, noneho hariho ubundi bwishyu. Bivugwa nk'amafaranga yo kwamamaza, azakorwa ku isi yose na francisor. Nta nshingano afite kuri wewe ku kuntu akoresha amafaranga yakiriwe.

Urashobora kwizera neza ko francisor ishora rwose amafaranga menshi mubikorwa byo kwamamaza. Nyuma ya byose, niba imodoka yo kwiyuhagira yo gukaraba imodoka idakunzwe, byanze bikunze itakaza ikizere cyabayigenewe. Ibipimo birashobora gukura cyangwa kugwa, guhagarara ni gake. Kwikorera wenyine bigomba kwitabwaho bikwiye niba uri gukaraba imodoka. Sobanurira abakiriya bawe inzira yo gukorana nibikoresho. Nta gushidikanya ko bazumva byose. Ubufaransa bwaguzwe kugirango sink yawe irimbwe muburyo bwa societe, kubwibyo, igomba kubahirizwa byimazeyo.