Inzu ya francise cyangwa amasezerano yerekeye gukoresha igitekerezo runaka cyubucuruzi, gishyirwa mubikorwa mubyukuri munzu yawe bwite (inzu, icyumba cyingirakamaro, nibindi), ifite ibyiza byayo nibibi bimwe bifitanye isano ningaruka zitandukanye zubuyobozi n’amategeko. Ubwonyine, francise iyariyo yose, niyo francise yo murugo, nkuko imiryango mpuzamahanga izwi izwi, nuburyo bwo kwagura ubucuruzi. Mubyukuri, niba abashizeho umushinga wunguka kandi wizewe wifuza kwihangira imirimo bashaka kwinjira mumasoko mashya kandi ntibashyire imbaraga zidasanzwe mumitunganyirize cyangwa guta umutungo icyarimwe, barashobora kubikora neza bagirana amasezerano yubufaransa na ba rwiyemezamirimo baho. Ibi ni ingirakamaro kubafaransa kuko batishyura gusa ikiguzi cyo guteza imbere amasoko mashya ahubwo bakanabona ubwishyu bwambere hamwe nubukode bwukwezi kuva mukoresha ikirango cya franchisee. Abagura francise mubyukuri babonye ibicuruzwa na serivisi bizwi nabakiriya benshi harimo resept yicyayi, tekinoroji yumusaruro, ibikoresho, hamwe nuburyo bwo kugurisha, ibikoresho byamamaza, ndetse, nibiba ngombwa, ubufasha muguhitamo no guhugura abakozi. Ariko, kubijyanye nibyo bita home francises, izindi ngorane zirashobora kuvuka.

Ku ruhande rumwe, ayo masezerano ya francise, yagenewe kubito, rimwe na rimwe abanyabukorikori, ubucuruzi, nkuko bisanzwe, bikubiyemo kwishyura mbere make hamwe nubukode buke buri kwezi. Ibi birashobora kuba inzu ntoya-imigati, serivisi zubwiza no kwita, gusana ibikoresho bitandukanye, imyambaro cyangwa ibicuruzwa byuruhu, kugisha inama, nibindi. Muri icyo gihe, francisee igomba kumenya neza urwego rwamategeko agiye gukoreramo. Iki kibazo ntigikwiye kwirengagizwa. Kubwamahirwe, ba rwiyemezamirimo benshi bifuza murugo bibagirwa ibi kandi bagahatirwa gusubiza inyuma ibikorwa byabo, urugero, kubera imyigaragambyo yabaturanyi babuzwa nubucuruzi kubana mumahoro. Ntabwo kandi byababaza kubara umutwaro wimisoro mbere. Nubwo uteganya gukemura ikibazo gusa nimbaraga zimiryango yabo, imisoro iracyagomba gutangwa.

Birakwiye kandi kwiga isoko byibuze hejuru. Birumvikana ko ibicuruzwa bitetse (bikozwe murugo) nibicuruzwa bifite ubukana buke bwibisabwa. Burigihe burakenewe kandi, bisa nkaho imigati igomba kuba yunguka gusa (cyane cyane ahantu hatuwe). Ariko, niba hari ibindi bitatu bisa mubihe bikurikira, ibyifuzo bya kane birashidikanywaho. Ariko muri rusange, francise yo murugo irashimishije cyane, urebye ikiguzi gito cyo kuyigura no gushinga umushinga. Hamwe nibikorwa bihagije no kwihangira imirimo ya franchisee, barashobora kureka kuba imishinga mito hanyuma bagahinduka umushinga munini wubucuruzi.

Umuhango wo gushyingura francise ni umushinga wubucuruzi, aho udakwiye kwemerera amakosa yose muri gahunda yingenzi. Gukora kuri francise, ugomba kugera kubisubizo bitangaje kugirango wishure francisor. Birumvikana, mugihe ushyira mubikorwa umuhango wubufaransa, usanzwe ufite inyungu zingenzi mugitangira muburyo bwamahirwe yo gukora munsi yizina rizwi cyane, ni ngombwa. Mubyongeyeho, mugihe ugurisha umuhango wo gushyingura francise, ufite kuri tekinoroji yohejuru kandi ikora neza. Imikoreshereze yabo izaguha inyungu zingenzi muguhangana naba bahanganye badashaka kureka isoko ryabo. Imihango yo gushyingura francisee igomba kwitabwaho bikwiye, kandi ugomba kwemeza serivisi nziza.

Birakenewe guhuza umwimerere kugirango ejo hazaza utazagira ingorane, kuko umuguzi wamayobera arashobora kugusuzuma umwanya uwariwo wose, nubwo, mugihe ushyira mubikorwa imihango yo gushyingura, ibi biragoye rwose. Ubufaransa bugomba gukora neza, kubwibyo, birakenewe kunoza imikorere yubucuruzi.

Kugabanya ibiciro no kongera amafaranga, nkigisubizo, bifite ingaruka zo guhuriza hamwe. Kugirango ubigereho, ukeneye intsinzi nziza kandi yateguwe neza yo gushyingura francise. Urashobora kuyisanga kuri enterineti ujya kumurongo uhuye. Mububiko bwa franchise, urashobora kugereranya uburyo butandukanye bwo gutanga imihango yo gushyingura. Muguhitamo ibyiza, uzahitamo neza. Shikira abo ukurikirana bose hamwe niyamamaza rigamije.

Kuyoborwa nibipimo n'amabwiriza yatanzwe, kandi ukoreshe uburambe bwose francisor yiteguye gusangira. Ibi bizatuma bishoboka gufata imyanya ishimishije kumasoko mugihe gito gishoboka. Serivisi nziza yo gushyingura francise izaguha intsinzi ndende kandi irambye. Uzashobora noneho kwishyura amafaranga yimisoro n'amafaranga yo kwamamaza buri kwezi kandi icyarimwe, nta ngorane. Uku kugabanywa kuzasa nkaho ari nto cyane ugereranije n’amafaranga winjiza mu ishyirwa mu bikorwa rya francise yo gushyingura. Niba ibi bitabaye, noneho birashoboka ko ugomba guhitamo ubundi buryo bwo kwigana imiterere.

Niba ushaka gutangiza umushinga wawe bwite, ariko ukaba utazi aho uhera cyangwa ufite imari, ariko ntubumenyi, kandi uteganya no gufungura mugihugu kindi, noneho ukeneye francise ya Maseru. Hifashishijwe francise, urashobora kwagura ubucuruzi bwawe no guhitamo ikiguzi cyamafaranga nigihe, ukora uyobowe nikirangantego kizwi. Kubwibyo, niba utatinyutse, noneho nigihe kirageze, kuko francising iratera imbere kandi ifite intsinzi mubice byose byibikorwa. kugirango uhitemo francise, kataloge izafasha, itanga umubare munini wibyifuzo byunguka biva mumasosiyete azwi kandi azwi cyane kumasoko amaze umwaka urenga kandi afite urusobe rwamanota yo gutanga serivisi cyangwa ibicuruzwa, bityo bikagera kurwego rwakarere. Muri kataloge ya francise, urashobora guhitamo byoroshye icyiciro cyifuzwa murwego rwibikorwa, ukanasesengura isoko muri rusange, reba ibyatanzweho ubu hamwe namafaranga rimwe cyangwa ubwami, kimwe namazina yimiterere nibindi bipimo. Birashoboka guhitamo umufatanyabikorwa mubantu ba francisor bazaguherekeza hamwe nubucuruzi bwawe mugihe cyamasezerano, haba muri Maseru ndetse no mumujyi cyangwa mugihugu icyo aricyo cyose.

Mugihe uguze francise, francisee azashobora kugisha inama naba francisor kubijyanye nikibazo runaka, mbere yakiriye abakiriya, hamwe namakuru yuzuye kubuyobozi na chip. Mugihe usinya amasezerano, ntuzibagirwe kubintu byingenzi kandi ubucuruzi bwinzozi zawe muri Maseru buzatera imbere. Kugirango ubone ibisobanuro birambuye kuri Maseru, francisees, nibindi bibazo, ugomba kugisha inama inzobere zacu, ziboneka kuri nimero y'itumanaho yerekanwe muri kataloge. Turabashimira mbere kubwinyungu zanyu nubufatanye.