Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Karaoke bar franchise ni umushinga ushobora kwinjiza amafaranga, iyo umaze gushyirwa mubikorwa, urashobora kwitega kubona amafaranga menshi. Iyo ukorana na francise, uba wiyemeje ibintu bitandukanye. Mu nshingano, umusanzu umwe watanzwe, uri hagati ya 9 na 11% yishoramari ryose mumushinga wubucuruzi. Shyira mubikorwa karaoke francise ubuhanga utabuze kubona amakuru yingenzi. Mbere yuko usobanukirwa neza ishingiro ryikibazo, birakenewe gukora imyiteguro ibanza. Mugutegura itangizwa rya karaoke bar franchise, turashaka kuvuga ubwoko butandukanye bwabasesengura.

Izi ni isesengura rya swot, ubushakashatsi bwabanywanyi, nibindi bikoresho bigufasha kugendana ibyiza n'ibibi byawe, hamwe n'amahirwe n'ingaruka uzagira. Niba ushaka gukorana na kabari ya karaoke, noneho francise igomba guhitamo nkibikwiye mubihe byakarere.

Shakisha ibyatanzwe byose hanyuma uhitemo uburyo bwiza. Akabari ka karaoke, gakorera munsi ya francise, karangwa nigishushanyo muburyo bumwe bwibigo. Igomba guhora yubahirizwa kugirango francisor itagira icyo isaba. Mubyongeyeho, ntabwo byumvikana kwirengagiza icyerekezo kiva mubirango niba wowe ubwawe wabihinduye kuburambe butagereranywa. Kora neza kuri karaoke bar francise hanyuma urashobora guhangana neza nabanywanyi bose kandi ukiganje kumasoko, ukaba rwiyemezamirimo watsinze cyane. Ufite amahirwe yose yo gutsinda abo muhanganye no kuba umucuruzi urushanwa cyane.

Gukorana na karaoke bar franchise bizaguha inyungu zose zikenewe zo guhatanira atari ugukora ikirango kizwi gusa. Uzishimira kandi kugira ubwoko butandukanye bwingirakamaro bwamabwiriza azagufasha guhangana byoroshye imirimo iyo ari yo yose kandi ntutakaze amafaranga.

Niba ushaka gutangiza umushinga wawe bwite, ariko ukaba utazi aho uhera cyangwa ufite imari, ariko ntubumenyi, kandi uteganya no gufungura mugihugu kindi, noneho ukeneye francise ya Maseru. Hifashishijwe francise, urashobora kwagura ubucuruzi bwawe no guhitamo ikiguzi cyamafaranga nigihe, ukora uyobowe nikirangantego kizwi. Kubwibyo, niba utatinyutse, noneho nigihe kirageze, kuko francising iratera imbere kandi ifite intsinzi mubice byose byibikorwa. kugirango uhitemo francise, kataloge izafasha, itanga umubare munini wibyifuzo byunguka biva mumasosiyete azwi kandi azwi cyane kumasoko amaze umwaka urenga kandi afite urusobe rwamanota yo gutanga serivisi cyangwa ibicuruzwa, bityo bikagera kurwego rwakarere. Muri kataloge ya francise, urashobora guhitamo byoroshye icyiciro cyifuzwa murwego rwibikorwa, ukanasesengura isoko muri rusange, reba ibyatanzweho ubu hamwe namafaranga rimwe cyangwa ubwami, kimwe namazina yimiterere nibindi bipimo. Birashoboka guhitamo umufatanyabikorwa mubantu ba francisor bazaguherekeza hamwe nubucuruzi bwawe mugihe cyamasezerano, haba muri Maseru ndetse no mumujyi cyangwa mugihugu icyo aricyo cyose.

Mugihe uguze francise, francisee azashobora kugisha inama naba francisor kubijyanye nikibazo runaka, mbere yakiriye abakiriya, hamwe namakuru yuzuye kubuyobozi na chip. Mugihe usinya amasezerano, ntuzibagirwe kubintu byingenzi kandi ubucuruzi bwinzozi zawe muri Maseru buzatera imbere. Kugirango ubone ibisobanuro birambuye kuri Maseru, francisees, nibindi bibazo, ugomba kugisha inama inzobere zacu, ziboneka kuri nimero y'itumanaho yerekanwe muri kataloge. Turabashimira mbere kubwinyungu zanyu nubufatanye.