Ubucuruzi bwubucuruzi burasanzwe mubucuruzi bwumunsi. Mubisobanuro rusange byijambo, francises ni amasezerano yagiranye na nyiri ikirango (inzira yikoranabuhanga, umutungo wubwenge, ikirango, imiterere yubucuruzi, nibindi) kuburenganzira bwo gukoresha ikirango cyagenwe mubihe bimwe. Mubyukuri, franchisee (ishyaka rifite uburenganzira bwo gukoresha) rihinduka umufatanyabikorwa wa francisor (nyiri ikirango) mumushinga wubucuruzi witeguye, utezwa imbere. Ntabwo ari ubuntu. Amasezerano ya francises ntashobora kuba akubiyemo ikoranabuhanga gusa nuburenganzira bwo kurekura ibicuruzwa cyangwa gutanga serivisi mwizina runaka ariko nanone gutanga ibikoresho byamamaza, imikoranire yubucuruzi, gahunda zubucuruzi, amahugurwa yabakozi, nibindi. inyungu.

Ubwa mbere, umuntu abona ubucuruzi bwiteguye hafi, bwamamajwe bihagije, hamwe nabakiriya b'indahemuka nabafatanyabikorwa mubucuruzi. Icya kabiri, nk'itegeko, inzira zose z'ubucuruzi zimaze gukorwa, gusobanurwa neza, no kugeragezwa kenshi mubikorwa. Icya gatatu, francisee mubisanzwe ntabwo ihura numurimo wo gukora ubushakashatsi kumasoko nibyifuzo byabaguzi, guteza imbere ibicuruzwa nibirango. Inshingano zayo ni ugutanga ibikorwa byubucuruzi byumusaruro kandi byateguwe kandi bizwi cyane mubucuruzi (cyangwa serivisi), nkuko bisanzwe, bivuze ko byinjijwe neza kandi byunguka bisanzwe nyuma yo gutangira akazi. Nibyo, francising nayo ifite ingaruka zayo ningaruka mbi zishobora kubaho mubikorwa byubucuruzi. Mbere ya byose, turavuga ko ari ngombwa kwishyura amafaranga yimisoro (amafaranga ateganijwe yo gukoresha ikirango). Akenshi ibarwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa.

Serivisi zinyongera (kwamamaza no gushyigikira amakuru, inkunga yubucuruzi ninkunga yubuyobozi, ubufasha muguhitamo no guhugura abakozi, nibindi) nabyo ntibitangwa kubuntu. Igiciro cya francises giterwa nigiciro cyibicuruzwa byatanzwe muri ubu bwoko bwubukode kandi birashobora kubarwa mubihumbi na miriyoni z'amadorari (urugero, nka McDonald's). Twabibutsa ko ibigo binini kandi bizwi, bifite francises bihenze, akenshi biha francisees zabo amahirwe yo kwishyura ayo mafaranga mubice, ibyo bikaba bigabanya umutwaro kubucuruzi mumezi yambere ndetse nimyaka yabayeho.

Ubucuruzi butagira ubwami bwamamaye cyane muri ba rwiyemezamirimo bahitamo ibitekerezo byabo byubucuruzi, hamwe no kutagira inyungu zuzuye kugurisha byakiriwe. Ubufaransa butagira ubwami butangwa nisosiyete yacu USU Software, itanga ubufatanye ninganda zitandukanye. Hariho abasaba francise benshi badafite ubwami, ariko icyingenzi nukuzirikana igitekerezo cyubucuruzi ufata. Urashobora kugura francise idafite ubwami kubufatanye na sosiyete yacu imaze igihe USU Software. Nyuma yo kugura francise itishyurwa, urutonde rwibyangombwa byerekeranye numushinga bihabwa rwiyemezamirimo, yiteguye gukoresha. Urashobora guteza imbere umushinga ushishikaye, ufatanya nabahagarariye isosiyete yacu, hamwe nogushyira mubikorwa birambuye ingamba, ukurikije imiterere yuburyo bwifuzwa.

Uburenganzira butagira ubwami nuburyo bwiza bwo guhitamo umushinga, kugabanya muburyo butandukanye ingaruka n'ibiteganijwe gutsindwa. Mbere ya byose, kubucuruzi bwiteguye, ugomba kunyura mubyiciro byumushyikirano hamwe nitsinda ryacu, bigufasha kumva ko ari ngombwa guhitamo igitekerezo cyihariye, hamwe no gusuzuma birambuye umushinga hamwe ninyandiko zahinduwe. Uburenganzira butagira ubwami bujya kure mugutezimbere ubucuruzi bwawe kuko hari ahantu henshi mubirimo muri arsenal yabo yizeye gushimisha abakiriya. Ubufaransa ubwo aribwo bwose bwumushinga bwakozwe muburyo burambuye ninzobere zacu, hamwe nibishoboka byo gushiraho gahunda nziza zabakiriya. Ukoresheje amahirwe yo gukora ubucuruzi bwamahirwe atagira ubwami, birashoboka kubaka ingamba zerekana neza icyo imbaraga zigomba kuba kumurimo utanga umusaruro. Kubwa francise kubuntu, urashobora kubona izindi nama zijyanye no kwamamaza no kwamamaza, hamwe nurutonde rwamakuru ajyanye no kugurisha byinshi. Inzira nziza nukugura igitekerezo gito kubakora, cyapimwe nibisubirwamo, ushobora gusoma mubitekerezo byurubuga rwacu.

Mbere yo kugura umushinga uwo ariwo wose, ugomba kwitegura witonze kugirango uhitemo icyerekezo cyiza cyingamba hamwe niterambere ryakurikiyeho mubyerekezo bitandukanye. Niba ushaka kwiteza imbere muburyo bugezweho, ugomba kumenyera francise yubusa itangwa nisosiyete yacu USU Software, ukurikije gahunda n'imishinga itandukanye muburyo bugezweho.