Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi butagira ubwami bwamamaye cyane muri ba rwiyemezamirimo bahitamo ibitekerezo byabo byubucuruzi, hamwe no kutagira inyungu zuzuye kugurisha byakiriwe. Ubufaransa butagira ubwami butangwa nisosiyete yacu USU Software, itanga ubufatanye ninganda zitandukanye. Hariho abasaba francise benshi badafite ubwami, ariko icyingenzi nukuzirikana igitekerezo cyubucuruzi ufata. Urashobora kugura francise idafite ubwami kubufatanye na sosiyete yacu imaze igihe USU Software. Nyuma yo kugura francise itishyurwa, urutonde rwibyangombwa byerekeranye numushinga bihabwa rwiyemezamirimo, yiteguye gukoresha. Urashobora guteza imbere umushinga ushishikaye, ufatanya nabahagarariye isosiyete yacu, hamwe nogushyira mubikorwa birambuye ingamba, ukurikije imiterere yuburyo bwifuzwa.

Uburenganzira butagira ubwami nuburyo bwiza bwo guhitamo umushinga, kugabanya muburyo butandukanye ingaruka n'ibiteganijwe gutsindwa. Mbere ya byose, kubucuruzi bwiteguye, ugomba kunyura mubyiciro byumushyikirano hamwe nitsinda ryacu, bigufasha kumva ko ari ngombwa guhitamo igitekerezo cyihariye, hamwe no gusuzuma birambuye umushinga hamwe ninyandiko zahinduwe. Uburenganzira butagira ubwami bujya kure mugutezimbere ubucuruzi bwawe kuko hari ahantu henshi mubirimo muri arsenal yabo yizeye gushimisha abakiriya. Ubufaransa ubwo aribwo bwose bwumushinga bwakozwe muburyo burambuye ninzobere zacu, hamwe nibishoboka byo gushiraho gahunda nziza zabakiriya. Ukoresheje amahirwe yo gukora ubucuruzi bwamahirwe atagira ubwami, birashoboka kubaka ingamba zerekana neza icyo imbaraga zigomba kuba kumurimo utanga umusaruro. Kubwa francise kubuntu, urashobora kubona izindi nama zijyanye no kwamamaza no kwamamaza, hamwe nurutonde rwamakuru ajyanye no kugurisha byinshi. Inzira nziza nukugura igitekerezo gito kubakora, cyapimwe nibisubirwamo, ushobora gusoma mubitekerezo byurubuga rwacu.

Mbere yo kugura umushinga uwo ariwo wose, ugomba kwitegura witonze kugirango uhitemo icyerekezo cyiza cyingamba hamwe niterambere ryakurikiyeho mubyerekezo bitandukanye. Niba ushaka kwiteza imbere muburyo bugezweho, ugomba kumenyera francise yubusa itangwa nisosiyete yacu USU Software, ukurikije gahunda n'imishinga itandukanye muburyo bugezweho.

Ubufaransa kububiko bwibitabo bisekeje ni umushinga wunguka cyane mugihe kizaza, kugirango ushyirwe mubikorwa ukeneye kugira gahunda yateguwe neza. Nyuma ya byose, urashobora kugenzura nawe umwanya uwariwo wose hanyuma ukumva niba byose bigenda bikurikije gahunda, cyangwa niba ukeneye kugira ibyo uhindura. Mugihe ukora kuri francise, ugomba kwibuka ko iyi ari serivisi yishyuwe kuruhande rwaba francisor. Ubwa mbere, iyo uguze francise yububiko, wishyura amafaranga aringaniye. Iki nicyo bita ibinure, bingana na 11% yishoramari ryose mubucuruzi bwatejwe imbere. Niba uhisemo gukora iduka uzagurishamo comics, noneho francise izagufasha gushiraho neza akazi ko mubiro.

Uzagira amahirwe yose yo kugera kubitsinzi mugihe kirekire niba ubonye amakuru yose ukeneye uhereye kuri francisor kandi ushobora kuyakoresha neza bishoboka. Mubyongeyeho, uzaba umucuruzi watsinze kandi wateye imbere ufite amahirwe yose yo kugera kubitsinzi mugihe kirekire. Ibitekerezo bizagenzurwa byuzuye, kandi ububiko bwawe ntibuzagira igihombo bitewe nubuyobozi butari bufite francise. Ibinyuranye, uzagira inyungu zose zijyanye no kuboneka kwayo.

Ububiko busekeje bukora neza bugomba kurangira nyuma yo gutera intambwe zo gusesengura. Iya mbere ni isesengura rya swot. Icya kabiri, ni gusesengura kumenya abanywanyi nibikorwa byabo. Kora neza kandi neza ushyira mubikorwa francise yawe yubucuruzi ukurikije ingero ziteganijwe. Uzabona umutwe hejuru yabanywanyi bawe kandi uzashobora gukora impapuro zose zikenewe neza bishoboka. Kureshya abakiriya benshi, ugomba kubakorera bike kurenza abo bahanganye.

Uzashobora kwishyura amafaranga yimisoro, ibyo bita umusanzu, bikorwa buri kwezi. Mubyongeyeho, francisees nayo yishura ibikorwa byo kwamamaza kurwego rwisi. Niba utanga ububiko bwibitabo bisekeje, umusanzu wawe wo kwamamaza ku isi urashobora kuva kuri 1% kugeza kuri 3% ukurikije amafaranga sosiyete yawe yinjiza buri kwezi. Menya neza umubare wibicuruzwa ushaka kugumisha kububiko. Ibi bizagufasha kugabanya ibiciro byumutungo. Gushyira mubikorwa francise kububiko bwibitabo bisekeje bizaguha ubushobozi bwo kuzamura neza bije yawe.

Ubufaransa muri Lima ni umushinga wubucuruzi wunguka ugomba gukorwa neza. Ubufaransa ni ubwoko bwubucuruzi mugihe uwagabanije gukodesha amahirwe ahagarariye ikirango. Ibi byunguka cyane kuko birashoboka kubikora mubikorwa byose byumusaruro nta shoramari rikomeye mugutezimbere ibicuruzwa no kubaka gahunda yubucuruzi. Ukurikije amahirwe yiteguye, ufungura umushinga wawe, uherereye muri Lima. Lima numujyi ukomeye cyane, kubwibyo, burigihe ufite amahirwe yo gukurura ba mukerarugendo cyangwa abandi bashyitsi baje gukora ubucuruzi bumwe na bumwe.

Ubufaransa muri Lima butanga urwego rwo hejuru rwinjiza bitewe nuko ushoboye gukurura umubare munini wabakiriya. Amahirwe mumujyi atanga amahirwe yo gukora ikirango kizwi cyane kandi kizwi. Abantu bahita babona ko wafunguye ibicuruzwa bitanga serivisi nziza kandi bikurura abakiriya. Uburenganzira mumujyi bufite amahirwe yose yo gutsinda, hashingiwe kubisesengura ryibanze. Birumvikana, ukeneye kandi bije yingengo yimari ukoresha kugirango ukodesha francise. Kurugero, kuzamura amafaranga yuburenganzira bwa Lima kugera kuri 11%, ariko ntibiri munsi ya 9.

Urashobora kumvikana kubintu bitandukanye gato, kubera ko amasezerano ashobora guhinduka, kandi ushobora kwishyura ubwoko bumwe bwatakaye bwinjiza gutanga izindi nyungu zifatika. Kurugero, nukuzunguruka uburenganzira ahantu nkaha, urashobora kugura ibarura muri francisor kandi ibi byoroshya cyane akazi kawe. Urashobora gutsinda, gerageza gusa ibyifuzo byacu byiza nka software ya USU.

Ubufaransa ni umushinga wubucuruzi ukorwa hashingiwe kubwishyu bwubukode. Franchise muri Lima itanga ubwishyu bwubwoko 2 bwintererano buri kwezi, buriwese igenewe intego zayo. Ubufaransa burashobora kandi gushiramo inshingano kuruhande rwaba francisee kugura umutungo runaka uhagarariye ikirango kugirango birusheho kunguka gukorana nawe. Ubufaransa muri Lima ni umushinga wubucuruzi ushobora guteza akaga uracyatanga umusaruro. Bizishyura gusa mugihe ibyangombwa byose bikenewe byubahirijwe, ushobora kubisobanura mumasezerano.