Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kubushake bwabana butanga inzira zikenewe zakazi zisaba guhora ukurikirana kugirango ukore umushinga wawe. Turashimira francise hamwe nubushake bwabana, urashobora kugera kumubare wifuzwa wumusaruro wubucuruzi, ugamije ubufatanye bwiza. Abashinzwe iterambere bavuguruye buri francise mubushake bwabana muburyo burambuye, bakuraho ingaruka zitandukanye. Ba rwiyemezamirimo benshi bifuza muri iki gihe bahitamo igitekerezo cyubucuruzi cyiteguye gukora mu izina ryikirango kizwi cyagaragaye ku isoko ryo kugurisha. Byongeye kandi, twakagombye kuvuga ko ikiguzi cya francise mugushakisha abana kizagereranya, bitewe nubwamamare bwakusanyirijwe mumyaka itari mike, hamwe no kwifuza gutera imbere. Niba ufite ibibazo mu iterambere, abahagarariye uruganda bazagufasha guhangana nibibazo byose, baguha amahirwe yo gutegura amahugurwa yo kwamamaza no kwamamaza.

Yatejwe imbere kubantu benshi, francise yo gushaka abana izagufasha kuzamura ubucuruzi bwungutse kugera kurwego rwifuzwa, umaze gusuzuma birambuye ibyiciro byiterambere, hamwe nigitekerezo cyiteguye kubikorwa.

Igitekerezo cya kijyambere cya francising cyagaragaye nyuma yintambara ya kabiri yisi yose hamwe n’ingaruka z’abasirikare b’abanyamerika babarirwa muri za miriyoni ndetse n’ubwiyongere bukabije bw’imyororokere yakurikiye. Muri ako kanya, hari hakenewe cyane ubwoko butandukanye bwibicuruzwa na serivisi. Muri ibi bihe, francising yerekanye ko ari icyitegererezo cyiza cyiterambere ryihuse ryiterambere ryamahoteri nubukerarugendo ninganda zikora ibiryo.

Ubufaransa muri Krakow nubwoko bwihariye bwibikorwa byubucuruzi bifitanye isano nakarere kandi bifite inshingano zimwe kumpande zombi. Korana na francise neza kandi neza, witondere Krakow. N'ubundi kandi, Krakow ni umwe mu mijyi myiza muri Polonye. Kubwibyo, franchise ifite amahirwe yose yo gutsinda. Nyuma ya byose, ufite uburenganzira bwawe ntabwo ari umubare munini wabaturage baho, bakize cyane. Urashobora kwiringira kwishyura ba mukerarugendo, kubera ko Warsaw iherereye mu Burayi, kandi birahenze cyane gutembera mu bihugu by 'isi ya kera'.

Byongeye kandi, Krakow nayo ni ikigo cyiza cyane cyibikorwa byubucuruzi. Ibi bigomba kwitabwaho mugihe utangiye igikorwa muri Krakow, kijyanye na francise. Teza imbere francise yawe muri Krakow neza mugukora isesengura ryibanze rya swot. Irakwereka neza ingaruka n'amahirwe ugomba gukorana.

Usibye kwerekana ingaruka n'amahirwe mugihe ukora isesengura rya swot, urashobora kandi gusobanukirwa nimbaraga nintege nke francise yawe ifite mumujyi wa Krakow. Rwiyemezamirimo wese ukora neza ufite ubumenyi bwihariye bwo kuyobora arashobora kuyobora francise. Birumvikana ko, niba ukoresha francise, ugomba no kuba ufite amikoro yaboneka kugirango ushore imari. Byongeye kandi, ntugomba gukoresha gusa umubare munini wamafaranga yimari mugihe utangiye francise i Krakow. Ugomba kandi kohereza hafi 11% kuri konti ya francisor kugirango ubone uburenganzira bwo gukoresha. Ariko, birakwiye, kuko, nubwo bimeze bityo, ubona uburenganzira kuri francise i Krakow, ufite amahirwe yo guhangana byihuse nibikorwa byumusaruro ukoresheje gahunda yubucuruzi ihari.

Amabwiriza, amabwiriza, nizindi nyandiko zahawe hamwe nuburenganzira bwo kugurisha ibicuruzwa mwizina ryikirango. Byumvikane ko, mugihe utezimbere francise muri Krakow, ugomba gukurikiza byimazeyo ibipimo nibisabwa hanze byateganijwe na nyirubwite uburenganzira bwikirango.