Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwisosiyete icunga nikigo kibishinzwe, mugushira mubikorwa ukeneye gusa gukurikiza amabwiriza nibipimo byagenwe. Uremera francisor gukurikiza byimazeyo amabwiriza azahabwa. Ibi ntibizatanga inyungu zipiganwa gusa ahubwo binatanga ibibazo byabaturanyi bawe. Mugihe ukorana na francise, ugomba kumenya ko iyi ari serivisi yishyuwe. Ubufaransa bwubuyobozi bugomba kwishyurwa mugukuramo ijanisha runaka ryinyungu yakiriwe buri kwezi. Ibi ni ngombwa cyane kandi umuntu ntagomba kwibagirwa ko umushinga wubucuruzi ugomba gushyirwa mubikorwa hubahirijwe byuzuye.

Hindura neza isosiyete yawe icunga, ukora kuri francise, hanyuma, urashobora kugabanya cyane umutwaro kuri bije yayo. Kandi, abakozi bazishima niba ukoresheje uburyo bwo gukoresha. Ibi bisaba software ikwiye. Urashobora kubisanga ubwawe mubitangwa ku isoko, cyangwa uzabyakira mumurongo hamwe nibindi bikoresho byashizweho na francisor.

Isosiyete icunga izakora nta nenge niba ukoresheje neza francise. Ni nkenerwa gukurikiza byimazeyo amabwiriza, kubahiriza amategeko yakarere no gufata neza abaguzi. Ukeneye gusa gukora bike kubakiriya kurenza abo muhanganye hanyuma, uzakundwa. Umushinga wubucuruzi wateguwe neza kubisosiyete icunga bimaze kuba bimwe mubitsinzi, kandi bifite akamaro kanini kuriyo. Ubufaransa bwisosiyete icunga buteganya gukenera imisanzu buri kwezi. Ubwa mbere, ni amafaranga rimwe azagufasha gutangira ubufatanye na francisor.

Byongeye kandi, hari amafaranga yimisoro nogukata kumatangazo yubwoko bwisi yose, azajya atangwa buri kwezi. Ubufaransa bwisosiyete icunga buzakora nta makemwa gusa hashingiwe ku kubahiriza byimazeyo amategeko ya leta no gukorana neza naba francisor. Urashobora no gutsinda ikizamini ntakibazo niba witeguye igihe icyo aricyo cyose kugirango utange serivisi nziza murwego rwumwuga ukeneye.

Isosiyete ishinzwe imiturire hamwe na komini ishinzwe imiyoborere ni icyerekezo gishya mugushinga ubucuruzi bwa francise, kubona isaranganya ryihuse, no gukangurira abaturage icyizere. Isosiyete icunga amazu yimiturire na serivisi rusange, muri rusange, ni ubundi buryo bwo gufata neza tekiniki n’isuku mu nyubako y’amagorofa, aho kuba 'ishaje', amashyirahamwe ya ba nyiri amazu yo guturamo ndetse n’amakoperative ya ba nyiri amazu mu nyubako. Ku micungire yinyubako yamagorofa, isosiyete icunga amazu francise nubucuruzi bugoye busaba ishyirahamwe ryinshi ryumurimo, ubunyamwuga, no kwifata ryabakozi, kubahiriza cyane amategeko agenga umurimo. Inzu zigezweho zigizwe n’amagorofa menshi, agizwe n’inyubako nyinshi zamagorofa, agenewe amazu n’ibiro by’ibigo, amaduka, farumasi, hamwe n’ibikorwa rusange, bihora bisaba buri munsi, kugenzura buri gihe no gusuzuma imiterere ya tekiniki y’itumanaho ritandukanye riva kuri ruhande rwamazu - ibikorwa, harimo gukusanya imyanda no kugira isuku yikigo. Ubufaransa bwikigo gishinzwe imicungire yimiturire na serivisi rusange ni amahitamo meza, kumasezerano kandi yishyuwe, kugirango imikorere idahungabana kandi itondekanye neza mumazu menshi atuyemo. Ba nyiri amazu bagiranye amasezerano yubuyobozi nishyirahamwe ryubuyobozi bafite bigaragara neza na raporo iboneye kubyavuye mubikorwa byakozwe.

Abaturage babona amahirwe yo kubona umusaruro nubwiza bwinyungu kumafaranga yakoreshejwe urebye. Ibikorwa by’umuryango w’imiyoborere ya serivisi z’umuganda munsi y’ubufaransa bihora mu rwego rwo kwita no kugenzura abaturage, bakurikije amasezerano yasinywe, bafite uburenganzira bwo gusaba raporo yuzuye ukwezi no gusuzuma imirimo ya buri kwezi bikorwa. Buri mukode ukodeshwa namasezerano arashobora gusaba isosiyete raporo yuzuye kumafaranga yakoreshejwe mugusana inzu. Ubufaransa bwibintu rusange byemerera abaturage kongera kwishyiriraho ishyirahamwe gusana ibibuga by'imikino, ibisenge, ubwinjiriro, ifasi, nibindi. Imikorere idahwitse yikigo gishinzwe imicungire yimiturire na komini kuri francise, ihaza ibyifuzo byabaturage nibisabwa, itanga imishinga yamamaza kumugaragaro, ifasha kongera umubare nubugari bwa serivisi zamazu atuyemo, bityo bikiyongera inyungu z'umuryango.