Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imyidagaduro yimyidagaduro ni umushinga ugezweho, mugihe cyo kuyishyira mubikorwa ugomba kumenya neza ingaruka zishobora kukubangamira. Mu buryo nk'ubwo, ubushobozi bugomba gushyirwa mubyiciro no kubishyira hamwe kugirango utazitiranya mugihe cyo kubimenya. Mugukoresha francise, uri umuntu ugomba gutanga raporo ihoraho kuri nyiri ikirango. Arateganya ko wubahiriza byimazeyo ibisabwa, ndetse no gukomeza urwego rwo hejuru rwo kwizerana. Niba uhisemo gukoresha francise hanyuma ugatanga gaiety mumahanga, noneho ugomba guhitamo amahitamo abereye isoko ryaho. Intsinzi yawe ishingiye kuri ibi kuko ushoboye kuyobora neza abanywanyi bawe nyamukuru mugihe ushobora kugurisha ibicuruzwa ukeneye cyangwa gutanga serivisi ikenewe.

Tanga imyidagaduro yawe ya francise itekereze neza hamwe nisesengura rigezweho. Urashobora guhora wiga imibare kugirango uganze isoko kandi ugume imbere yabanywanyi bose bakomeye. Gukora francise yimyidagaduro birashobora guhura nibibazo. Kugira ngo ubitsinde neza, ukeneye gusa kwitegura neza. Bikore hakiri kare kugirango nyuma y'ibihe bikomeye bitazaguhinduka ibyiringiro kuri wewe. Birashobora kuneshwa byoroshye mugukurikiza gahunda y'ibikorwa byateganijwe mbere. Imyidagaduro ni umushinga wubucuruzi utanga icyizere.

Niba ubyitwayemo ubitekereje kandi ubishoboye, rwose uzabona urwego rwo hejuru rwinjiza.

Iyo uhuye nimyidagaduro, uba ukwirakwiza wenyine. Mu rurimi rwa francising, abagabura bavugwa nka francisees. Umufaransa ntawundi usibye uhagarariye ikirango kandi afite uburenganzira bukwiye bwo kugurisha. Urangiza amasezerano, yerekana amategeko yose akenewe, amahame, namabwiriza. Amakimbirane mu ishyirwa mu bikorwa rya francise arashobora gukemurwa byoroshye ukoresheje amakuru y'ibarurishamibare. Urashobora gukoresha umutwe winyandiko nkubwoko nkemurampaka.

Itabogamye abacamanza bafite ukuri ninde warenze ububasha bwe. Kubwibyo, nka francisee, ugomba kubahiriza byimazeyo amategeko yumujyi ukoreramo. Byongeye kandi, mugihe ugurisha francise yimyidagaduro, ugomba no kumenya ko usabwa kwishyura buri kwezi. Byongeye kandi, umubare wiyi misanzu uratandukanye kuva 3 kugeza kuri 6 cyangwa ndetse 9% mukwezi. Byose biterwa namafaranga francisor agusaba. Ijanisha rifatwa nkumugabane winjiza cyangwa ibicuruzwa byakiriwe mukwezi. Uzuza francise yimyidagaduro neza bishoboka kugirango uganze amarushanwa kandi ubone amakuru meza isoko igomba gutanga.

Imyidagaduro yimyidagaduro ni umushinga wubucuruzi mugushyira mubikorwa ugomba gukurikiza byimazeyo amabwiriza. Bikwiye kandi kumvikana ko ibikorwa nkibi bifitanye isano ningaruka zimwe. Kurugero, ikigo cyimyidagaduro gikeneye gusohoka byihutirwa abantu bashobora gukoresha mugihe ibintu bitunguranye. Ubufaransa butanga icyifuzo cyo kubahiriza byimazeyo amabwiriza yanditse mumasezerano. Korana na francise neza kandi itanga umusaruro, iguha inyungu zingenzi cyane murugamba rwo kubona isoko ryiza cyane. Gaiety franchise igomba gushyirwa mubikorwa nkindi mishinga yose yubucuruzi, kubitekerezo.

Kora ibikorwa byawe nyuma yo kumenya imbaraga n'intege nke zawe, hamwe n'amahirwe ufite. Mugihe ushyira mubikorwa ikigo cyimyidagaduro uburenganzira, ugomba kandi gusobanukirwa ningaruka zishobora kukubangamira nibigomba gukorwa kugirango ubihagarike. Niyo mpamvu isesengura rya swot ridasimburwa rwose. Nibikoresho byujuje ubuziranenge bikoreshwa nabacuruzi kwisi yose. Ntabwo yemerera gusa kumenya ingaruka n'amahirwe ikigo cyimyidagaduro gifite mugihe cyo kugishyira mubikorwa. Yemerera ubucuruzi ubwo aribwo bwose gukora analyse neza kandi neza, ifata ibyemezo byubuyobozi neza. Urashobora gutanga francise ahantu ho kwidagadurira muburyo bwo gukurura abashyitsi benshi binyuze muri promotion no kugabanuka.

Mubyongeyeho, ugomba gukorana niyamamaza. Byongeye kandi, niba utegura ikigo cya avoka kubwamahirwe, ugomba kuzirikana ko ibikorwa byo kwamamaza nabyo bikorwa ukurikije amabwiriza asobanuwe neza. Ibi ntibigomba kwibagirana hanyuma, intsinzi iragutegereje. Icyubahiro cyimyidagaduro ikora neza iguha amahirwe yo guhora yinjira kubakiriya kuko udakora gusa ikirango kizwi. Igishushanyo mbonera hamwe nimyambarire y'abakozi irashobora gukoreshwa. Kurimbisha ibibanza muburyo bumwe na francise nibyiza byiza. Niyo mpamvu ugura francise yimyidagaduro kuburyo igishushanyo cyawe nibiri imbere bihuye neza numwimerere.

Ibi biraguha inyungu nziza uharanira mugihe ukorana na francisor. Niba uhisemo kujya mukigo cyimyidagaduro ukaba ushaka francise ikwiye, birakwiye ko ureba ahantu hakwiye aho ubu bwoko bwibicuruzwa butangwa kubiciro byapiganwa. Ngaho urashobora guhitamo uburyo bwiza kandi ugakora ibikorwa byawe byihuse bishoboka.