Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igihe cyo kwishyura cya francise mugucuruza, nkigice gikunze kugaragara mubikorwa byo gukoresha francise, nkuko imibare ibivuga, biratandukanye kuva mumezi abiri cyangwa arenga mugihe wakiriye amafaranga yukwezi kwakabiri kugeza kuri 25-35% byamafaranga yashowe. Kubona inyungu nyinshi, hamwe nigipimo cyihuta cyo kugurisha amafaranga, biranga imyiteguro myiza yumushinga uhuza ibikorwa byubucuruzi, guhitamo neza ibicuruzwa byaguzwe ibicuruzwa, kuba hariho 'flair' yubucuruzi no kwihangira imirimo yo gukoresha ibyamamare ikirango. Abategura neza franchise biz batandukanijwe nubushobozi bwo gushyiraho neza kuyobora imiyoboro yubucuruzi byihutirwa mubyifuzo byateganijwe mubijyanye no kugurisha mukarere kabo. Suzuma neza amarushanwa yo ku isoko, ukore isesengura ryuzuye ryuzuye ryamafaranga yishyuwe ryateganijwe, ufatanije nurujya n'uruza rwabantu 'gutemba' no gukundwa mubaturage bacururizwamo ibicuruzwa, nurufunguzo rwo gutsinda no kubona francise nshya mugihe cyo kwishyura byihuse. Nibikorwa byubucuruzi bufite francise, uburyo bukomatanyije bwo kubara ibikorwa byubucuruzi byishyuwe, bigena igihe cyo kwishyura cya francise no kubona inyungu nyinshi mubucuruzi, ibicuruzwa byinshi, mugutanga serivisi zabaguzi ningo zabaturage. serivisi.

Grill bar franchise nigikorwa gitwara hamwe ningaruka. Zigizwe nuko mugurisha francise, ushobora kugurisha ibinyobwa bisindisha mugihe kitari cyo. Ibi bikubiyemo ingaruka zimwe. Iyo ukoresheje grill franchise, birakwiye kandi kwibuka ko ugomba gutanga serivisi nziza. Ubundi, urashobora kwiyemeza kwishyura amafaranga runaka buri kwezi. Niba uri grill hanyuma ufungure akabari kawe, noneho franchise izagufasha kubaka ubucuruzi bwawe neza kurenza abanywanyi bawe.

Nyuma ya byose, uzagira inyungu yikimenyetso cyiza-cyiza, tekinoroji ikora neza, hamwe nubumenyi budasanzwe. Bizashoboka gukurura umubare munini wabakiriya ukoresheje uburyo bwo kwamamaza butangwa na francisor. Biratandukanye cyane nibyo ushobora kwiteza imbere wenyine.

Akabari, aho bakorera gusya, kurangwa no kuba hari inyama nyinshi. Kubwibyo, francise izashimisha abo bantu bakunda kurya ibikomoka ku nyama. Birumvikana, urashobora kandi guteka imboga, ariko, ibicuruzwa nyamukuru bizakomeza kuba inyama. Kubwibyo, grill bar francise yawe igomba kwamamazwa kubantu bafite inyungu zijyanye. Ibikomoka ku bimera n'ibikomoka ku bimera ntibishobora gushimishwa n'ibiryo byawe. Guhitamo intego nziza yabateze amatwi nibisabwa kugirango umuntu atsinde, kubwibyo, ntugapfobye ibikorwa byo kwamamaza kandi uhitemo neza abumva.

Byashyizwe mubikorwa neza grill bar franchise numushinga wubucuruzi uzazana inyungu zikomeye mugihe kirekire. Birumvikana ko ukeneye kubona amafaranga make kurenza niba wakoraga mu izina ryawe. Nyuma ya byose, uzaba ufite inshingano zo gutanga imisanzu buri kwezi kugirango ushigikire francisor. Mubyongeyeho, niba uhisemo gushyira mubikorwa francise kumurongo wa grill, ugomba kandi kwibuka ko mubyiciro byambere wishyura rimwe.