Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ubufaransa bwinguzanyo ni umushinga wubucuruzi, aho birakwiye ko twibuka ko ufite inshingano zose zinyuranye kuri francisor. Ubwa mbere, uzakenera kwishyura hafi 10% nkintererano imwe uhereye mugitangira francise. Amafaranga arashobora gutandukana bitewe nijanisha ryakuweho, kimwe numubare w'ishoramari ukora mugihe cyambere cyibikorwa. Ubufaransa bwinguzanyo bugomba gukurikiranwa ubwitonzi budasanzwe kuko tuvuga umutungo wimari, kandi iki nikigikorwa cyingenzi cyibikorwa-biro. Gukorana ninguzanyo ya franchise bizemeza ko ushoboye gucunga neza ibikorwa byumusaruro bitewe no gukoresha ikoranabuhanga ryo mu rwego rwo hejuru kimwe nubumenyi bugezweho. Urabona inyungu zose kuri francisor, hanyuma mubisubize, uramwishura amafaranga runaka.

Ariko, mugihe ushyira mubikorwa francise yinguzanyo, urutonde rwinshingano zawe ntirugarukira kumisanzu. Urashobora kandi kugura ubwoko bumwebumwe bwibarura cyangwa kugura serivisi biturutse kuri francisor, biramwungura, ariko ukabona ibihembo byawe. Nyuma ya byose, ukoresha imigabane yisosiyete wowe ubwawe wahisemo nkumufatanyabikorwa wubucuruzi.

Inguzanyo igomba kwitabwaho byumwihariko niba ukora kuri francise. Ibi birashobora kugerwaho byoroshye mugutangiza inzira yubucuruzi. Ibi ni ngombwa cyane kubikora kubera ko uri rwiyemezamirimo ufite inshingano zitandukanye, haba kuri guverinoma, abakiriya ndetse n’abahagarariye ikirango. Urashobora gukorana ninguzanyo neza kandi neza, kugenzura no kugenzura buri gihe. Niba waguze francise, ugomba rero kwitegura kuba hafi 10% yinjiza buri kwezi agomba guhabwa francisor. Ntugaterwe ubwoba cyangwa uhite uhitamo kwanga gukorana na francise.

Ibi nibikorwa bisanzwe kandi ntakintu gishya cyangwa kidasanzwe kuri byo. Hafi ya francises zose, kandi ntabwo zitanga amahirwe yo gukorana ninguzanyo, kwitoza ibikorwa nkibi. Kora umushinga wawe wubucuruzi ukurikije amabwiriza, ntukarenze ku mategeko, kandi ukomere kuri gahunda yubucuruzi. Noneho urizezwa ko uzatsinda igihe kirekire. Gukorana na francise yinguzanyo numushinga wubucuruzi, iyo, iyo ushyizwe mubikorwa neza, urashobora kuba umucuruzi ukora neza kandi uhiganwa. Ugomba guhora ukurikiza byimazeyo amabwiriza, ukurikiza imyambarire hamwe nibishushanyo mbonera wakiriye kuri francisor. Icyo gihe ni bwo uzagira icyo ugeraho.

Microloan franchise numushinga wubucuruzi ujyanye nubutunzi. Hano hari amarushanwa menshi muriyi nganda. Byongeye kandi, hashobora kubaho guhuza abagizi ba nabi nubucuruzi, bikaba ari bibi cyane. Kubwibyo, ugomba kwitegura neza mbere mugihe ukorana na francise. Kora ibikorwa byose byo kwitegura no guteza imbere umushinga wawe wubucuruzi vuba bishoboka. Gusa kubitekerezo bikuze kandi nyuma yimyiteguro ibanza imaze gukorwa, birashoboka gutangira iterambere rya francise ya microloans.

Ibintu byose bizagenda neza kuri wewe niba utarenze ku mahame n'amasezerano atandukanye washoboye kugeraho hamwe na francisor. Niba ukorana na microloans, franchise izagufasha gukemura byoroshye umurimo uwo ariwo wose uhagaze imbere yawe. Witondere byumwihariko microloans kugirango ibyo bikoresho bigabanwe hamwe ninjiza ntarengwa kuri wewe. Ubufaransa buzafasha guhangana ninshingano, gukurura umubare munini wabakiriya kubigaragara byonyine. Nyuma ya byose, uzakora mwizina ryikirango kizwi cyane, ukore ibikorwa wifashishije amabwiriza meza ndetse uzabashe gushushanya inzu yawe muburyo budasanzwe. Ubufaransa bwo gukorana na microloans burashobora kuguha kodegisi yo gushushanya ibibanza byamafaranga. Byongeye kandi, ugomba kwitondera byumwihariko imbere yimbere ninyuma.

Nibyo, imyambarire y'abakozi ni ngombwa rwose. Igomba kubahirizwa byimazeyo.

Iterambere ryiza rya microloan franchise biterwa nuburyo ubuhanga bwawe bwo kuyobora ari bwiza. Tugomba guhora tubatezimbere dufata ibikorwa bifatika. Ibi birashobora kwiga imibare, gukoresha amakuru wabonye, nubundi buhanga buzagufasha guhita ugera kubitsinzi. Mugihe cyakazi hamwe na francise ya microloan, ingorane zitandukanye zishimangira gusa umushinga wubucuruzi. Iyo ubatsinze, ugomba gukora byose ukurikije gahunda yashyizweho mbere. Niba ibintu bimeze nabi rwose, ugomba kwitabaza ibikoresho byihutirwa.

Umubare wumutekano uzaguha amafaranga runaka uzabika muburyo butaziguye. Uzahabwa manuuver yihuse muri microloan franchise. Ibi birashobora gusubiza neza. Ukurikije uko ibintu bimeze, urashobora gufata ingamba mugihe, noneho isosiyete ikaza gutsinda. Mugihe cyo guteza imbere ubucuruzi bwubucuruzi, ugomba kandi kumenya neza amahirwe akugezaho. Koresha kuri byinshi kugirango nyuma utazagira ibibazo. Ubufaransa bwa microloans numushinga wakazi wibiro, ukorana nabyo, ugomba kubona urwego rwo hejuru rwinjiza mubikorwa.

Witondere gusuzuma uko ibintu bimeze ubu. Kuboneka kwamakuru ntabwo bizaguha inyungu gusa mumarushanwa, ahubwo bizagufasha no guhora ukora. Bizashoboka kubyitwaramo neza niba utezimbere francise ya microloan.

Ubufaransa bwa MFI ni umushinga wubucuruzi ufite akamaro, bisaba gutsinda ingorane zitandukanye. Icya mbere, kubahiriza amahame ya leta bigomba kuba byuzuye. Niba utubahirije amabwiriza, ibibazo birashobora kuvuka. Indi ngingo y'ingenzi mugihe cya francise ni amarushanwa arenganya. Abakurwanya barashobora gukoresha ubwoko butandukanye bwuburyo bwo kubuza ubucuruzi bwawe guhangana ninshingano. Barashobora guhuza abayoboke kurubuga rusange, bagakora ibindi bikorwa bishobora kwangiza izina ryawe.

Kubwibyo, korana na francise ya MFI nyuma yo kwitegura mbere. Mugice cyaya mahugurwa, uzakenera gukora ibikorwa byisesengura wiga imibare. Uzagira amahirwe yose yo kugera ku ntsinzi nini, bivuze ko ubucuruzi bwikigo buzamuka umusozi. Teza imbere francise kuri MFI kuburyo ntamuntu numwe murwanya ushobora guhangana nawe. Noneho, uzashobora guhangana neza nibikorwa byubwanditsi muburyo ubwo aribwo bwose hanyuma uze gutsinda byimazeyo.

MFI ikora neza francise ni amahirwe yawe yo guhangana nabanywanyi no gufata imyanya mbere biganje. Uzakenera kwemeza imbaraga zawe nigihe kirekire, noneho, uzatsinda. Iterambere rya francise kuri MFI ni umushinga wubucuruzi wuzuyemo ingorane zimwe. Mugukora ubucuruzi hamwe na francisor, urashobora kubitsinda. Nyuma ya byose, uzaba ufite ibikoresho byose bikenewe kuriyi. Kurugero, ikirango cyamamajwe, tekinoroji yo murwego rwohejuru, ubumenyi bwihariye-uburyo, bwateye imbere, kandi bimaze kugaragara gahunda yubucuruzi.

Nkigice cya francise kuri MFI, uzakenera kumenya neza ko uri umuntu ubazwa. Nka francisee, ugomba gukurikiza byimazeyo amabwiriza kandi ugahora wohereza raporo kuri francisor. Mubyongeyeho, niba unaniwe gucunga francise ya MFI, uburenganzira bwawe bwo kugabura bushobora kuvaho. Gutandukana kugabura bidasanzwe ni gake; ariko, iyi myitozo iracyabaho.

Ubufaransa bwa MFC ni umushinga wubucuruzi bugezweho, mugihe cyakazi bizakenerwa gutsinda ingorane zose zituruka kubwicyubahiro. Kubwiyi ntego, urashobora gukenera software nziza. Uzabibona hano uhereye kubahagarariye franchise. Azaba rwose yiteguye kuguha ibisubizo byose byikoranabuhanga bijyanye nuburyo afite inyungu zumuntu kugiti cye. Iyi nyungu ni ukubera ko wiyemeje gusangira nawe amafaranga buri kwezi. Mugihe utegura francise ya MFC, ugomba kandi kwibuka ko ugomba kwishyura amafaranga francisor buri kwezi.

Byongeye kandi, kubahiriza byimazeyo bizaba no kurutonde rwibisabwa kuri wewe. Bizaba ngombwa kandi guhora dutanga raporo, kuva, murwego rwa francise ya MFC, ibintu nkibi birashobora gutangwa. Urikwirakwiza wenyine ufite inshingano zitandukanye. Bagomba guhora bikozwe neza kandi babishoboye kugirango ejo hazaza hatabaho ingorane zimiterere idashobora kurenga. Mugice cyiterambere rya francise kuri MFC, urashobora guhura namarushanwa arenganya. Ugomba kuba witeguye kubi, urangije intambwe ibanza yo gukora gahunda.

Ubufaransa bukora neza kuri MFC buzatezwa imbere nurwego ntarengwa rwumwuga niba wakiriye inama zirambuye zitangwa na francisor. Ikintu cyose umufatanyabikorwa mukuru akubwira kigomba kwitabwaho. Nyuma ya byose, afite uburambe bukwiye, ikoranabuhanga, ubumenyi-bwo mu rwego rwo hejuru. Ibisubizo byikoranabuhanga bigufasha gukora neza uburyo bwose bwo gukora. Korana na francise yawe ya MFC muburyo abanywanyi badafite amahirwe yo guhangana nawe. Birashoboka ko batazifuza kureka imyanya yisoko bakoreshaga mbere yuko winjira kumasoko.

Kubwibyo, kora hamwe nubushobozi buhebuje, hanyuma kugaruka kumajyambere yumushinga wubucuruzi bizaba byinshi. Ubukorikori bwateguwe neza kandi bushoboye kuri MFC ni amahirwe yo kugera kubisubizo bitangaje mumarushanwa. Birakenewe kuzuza neza imirimo yose yahawe isosiyete. Icyo gihe uzagira icyo ugeraho.