Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Kwikorera wenyine-francise izazana urwego rwo hejuru rwinjiza niba uyigurishije muburyo butanyuranyije n amategeko n'amabwiriza francisor agomba gutanga byuzuye. Ni umwe mu bantu bashishikajwe cyane no gutsinda kwawe. Bibaho gusa kuberako ukora transfers ya buri kwezi kumurongo uhoraho. Iyi misanzu yombi ibarwa nkijanisha ryibyo winjiza. Niba uhisemo kwishora mubikorwa byo kwikorera wenyine, ugomba rero gusobanura neza abo ukurikirana. Ibi bituma bishoboka guhangana neza ninshingano yo gukurura abaguzi.

Mugihe ushyira mubikorwa francise, ugomba kwibuka ko itaguhawe kubusa. Ugomba kwishyura ibice 2 buri kwezi. Iya mbere muri yo yitwa royalties, 2 ikoreshwa mukwamamaza kwisi. Ariko, mugihe ukora francise, mugice cyambere cyumushinga wubucuruzi, ugomba gukora igabanywa rimwe. Numubare runaka wamafaranga, biterwa nuburyo ushaka gushora mubyiciro byambere. Hamwe na francise yo kwikorera wenyine, abakiriya bawe ntibagomba kumva ko basigaye. Ahubwo, kurundi ruhande, urasabwa kubaha ubufasha bwuzuye murwego rwo hejuru rwumwuga.

Mugukora nka francise yo kwikorera wenyine, ubona byinshi mubikorwa ukora. Kubwibyo, burigihe ukore ukurikije amabwiriza, hanyuma, ntabwo ufite ibibazo byimiterere idashobora kurenga. Birashoboka guhangana ninshingano zose, kuzisohoza neza. Nubwo hari ibibazo bikomeye bivutse, urashobora kandi kubitsinda neza kandi nta gihombo kinini. Ufite urutonde rwose rwibikoresho bitandukanye. Zitangwa na francisor, kuko yamaze guhura ningorane nkizo kandi yaratsinze imbuto.

Ntugomba kuzuza cones, kumenya ibikorwa muburyo bwigenga. Ibinyuranye, wakiriye amakuru yose akenewe kurutonde rwubu uhagarariye uhagarariye serivisi wenyine. Ugomba guhora ukora muburyo isosiyete igera ku ntsinzi idashidikanywaho. Ibi biguha ubushobozi bwo kubaka byigenga uwo murwanya. Hamwe no kumenyekanisha ubucuruzi bwikorera wenyine, birashoboka guhora twongera ubwinshi bwishoramari. Ntugomba gukora kwamamaza gusa ahubwo no kwagura. Nyuma ya byose, umwuga wubucuruzi bushya nisoko nimwe mubintu byo gutsinda.

Ibi bibaho kuko ayo masosiyete adatera imbere ashobora guteshwa agaciro. Guhagarara nabyo ni ugutesha agaciro gusa kuberako abanywanyi bakura kandi uguma ahantu hamwe. Kubwibyo, barenze francise yawe bakakurusha. Ibi ntibigomba kwirengagizwa, kuko ushishikajwe no kongera inyungu. Byongeye kandi, francisor itegereje kugabanywa kwawe buri kwezi, bingana na 9% byamafaranga yakiriwe. Urashobora kwishyura inshingano zawe nta kibazo na kimwe niba mugihe cyo gusohoza francise udakora amakosa kandi ubishaka.

Muri rusange, gufata ibyemezo bimwe na bimwe byubuyobozi butemewe, akenshi byangiza ibikorwa nkibi. Witanze kugirango wikorere wenyine kugirango uyigane yose. Igikorwa icyo aricyo cyose cyikinamico ntigishobora kwangiza ikigo cyawe gusa, ariko birashobora no kugira ingaruka mbi mubucuti naba francisor. Akenshi, uburenganzira bwo gukora nkumugabuzi wihariye butandukanijwe na rwiyemezamirimo wirengagije. Kuva aho, ugomba kwitonda cyane kandi ugahora ukurikiza umurongo ngenderwaho ufite. Ibi ntabwo ari ingirakamaro kumushinga wubucuruzi gusa ahubwo binagukiza amahirwe yo kuba umugabuzi wihariye mumujyi wawe.

Mubyukuri, francise yo kwikorera ubwayo ninyungu zikomeye mumarushanwa yo guhatanira amarushanwa, kuko akurura umubare munini wabaguzi nta shoramari ryinyongera kuruhande rwawe. Umu francisor yamaze kumenya neza ko ikirango cye gikora nka magneti. Ntugomba kwirengagiza aya mahitamo, ariko kurundi ruhande, ugomba kuyakoresha numusaruro mwinshi.

Kwikorera-francise bisaba ibirenze kugabanywa buri kwezi kandi ubanza kugabanywa. Ugomba kandi guhora wubahiriza ibipimo byose byateganijwe kandi ugakurikiza amabwiriza amwe mugushyira mubikorwa inshingano zawe. Ubwa mbere, abakozi basabwa kwambara umwenda ushobora kuboneka muri francisor. Ibi ni ingirakamaro cyane kuri sosiyete kuko ifite ubushobozi bwo kwitandukanya nabayirwanya. Abakozi bawe basa neza, bityo, ubudahemuka bwabakiriya bwiyongera. Witandukanije nabandi ba rwiyemezamirimo bakora ibikorwa bisa.

Kurangiza, ukora kuri francise yo kwikorera wenyine. Kubwibyo, ntabwo imyambarire y'abakozi gusa ahubwo n'imyandikire yimyubakire izaba iri mumaboko yawe. Barashobora gukoreshwa nurwego ntarengwa rwo kunguka hanyuma, isosiyete ikaza gutsinda. Ukeneye gusa gukora amasezerano kumpande zombi. Ubwumvikane bushobora kugerwaho binyuze mubiganiro bifite ireme. Nkigisubizo, impande zombi zizishima kandi urashobora kuva mubucuruzi. Serivise yawe wenyine izana urwego rwo hejuru rwinjiza, bityo, urashobora kwishyura byoroshye inshingano zawe zose, mugihe udahuye nikibazo gikomeye.

Byumvikane ko, francise yawe yikorera wenyine itanga kandi uruganda rwawe amahirwe yo kuganza isoko no kurenza inzego zose zirushanwa.

Ubucuruzi bwo kugurisha buzabona isoko ryinshi ryo kugurisha kuko abakiriya benshi bashishikajwe nubucuruzi. Kugurisha francises bizagerwaho mumishinga igoye abayikora bakora imyaka myinshi. Uzashobora guhitamo francise yo kugurisha ifite gahunda yubucuruzi yuzuye kugirango ubone urwego ninyungu ushaka. Kugeza ubu, biragoye gushyira mubikorwa isoko igitekerezo cyawe cyimiterere yigenga, bijyanye nuko ugomba gufata umushinga witeguye, hamwe nubushakashatsi burambuye kubyerekeye imicungire yubucuruzi. Niba ushoboye gusaba umushinga wo gucuruza francise, uzagabanya burundu ingaruka zitandukanye nibibazo bishobora kubangamira iterambere ryiza ryikigo. Agaciro k'igitekerezo cya nyuma gikozwe no gukundwa kwikirangantego francise iriho kuva isosiyete ikomeye, niko kubara.

Abakora ibicuruzwa byubucuruzi bamaranye imyaka myinshi nimbaraga zo gushyiraho iki cyerekezo, bashyiramo imbaraga nyinshi, bafite uburenganzira bwose bwo gushimangira umwanya wabo babifashijwemo nabakiriya. Uzashobora kubona isoko ryiza kubucuruzi bwawe kumurongo wabigenewe ubaho ukeneye kuzana ikirango cyawe kumasoko. Niba ushaka kumenya byinshi kuri nyirubwite, ugomba kujya kurubuga ahari amakuru arambuye, kimwe n'ubutumwa butandukanye buturutse kubandi bakiriya. Mbere yuko utangira gukorera hamwe, ugomba kubanza kunyura mubazwa, mukaganira kumpamvu zose zijyanye numushinga, nyuma uzatangira gusinya amasezerano. Niba ushobora gushyira umukono kumasezerano yubufatanye, noneho intangiriro yimikorere irashobora gufatwa nkumwanzuro uhuriweho. Muburyo bwo gukora ubucuruzi, urashobora kugira ubwoko bwibibazo byinshi, aho ushobora guhora ubona inama zinzobere kubafasha binganda. Kubikorwa byateguwe byateguwe, hariho gahunda yihariye y'ibikorwa igomba gukurikizwa cyane, cyane cyane mubyiciro byambere.

Ikipe yawe irashobora kuba idafite ubumenyi buhagije mubyerekezo byatoranijwe kubyerekeye impinduka zikenewe, nibyiza rero kubona imyitozo kwa nyiri kugurisha francise. Uzahitamo neza muburyo bwiza niba uhisemo gukorana na francise yo kugurisha muri sosiyete yawe ufite gahunda nini kurwego mpuzamahanga ninyungu zinjira.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.