Amafranga yunguka agenda arushaho gukenerwa muri societe yacu mugihe ntamuntu numwe ushaka guhungabanya ubucuruzi bwabo no gutangiza ubucuruzi bushya guhera. Nibihe nkibi abakoresha ubwoko bwose bashakisha uburyo bwo kugura francises yunguka. Hamwe nuburyo nkubu, gushyira mubikorwa intego zikomeye biroroha cyane, kuko usanzwe ufite ubucuruzi bwiteguye kandi ntabwo urutonde rwose rwibibazo kubatangiye gukemura imirimo.

Ni izihe nyungu zo kubona francises, aho kubaka umushinga guhera? Urutonde rwamahirwe ni rugari cyane, nubwo benshi bavura ibintu byinjiza amafaranga hamwe ningano yumunyu. Ntabwo bitangaje, kubera ko ku isoko urashobora gutsitara ku mubare munini uteye amakenga kandi uvugishije ukuri. Kugira ngo wirinde kugongana nabo, urashobora kwitabaza umucuruzi wizewe ufite amateka meza kandi yashizeho amasano yunguka. Izi serivisi nizo sosiyete yacu itanga kubashobora kugura francises yunguka.

Noneho, reka tujye ku nyungu zishobora guterwa no kubona inyungu ziva hanze yubucuruzi.

Ubwa mbere, ubona amahirwe adasanzwe yo kutongera kubyutsa uruziga, kutababazwa no guhitamo gutangwa. Mumaze gufata ibiri kugurishwa, mubisabwa, kandi byunguka. Igitekerezo cyunguka mbere gifasha kwirinda gucika intege kandi byabaye mugihe igitekerezo 'kidashya' igihombo. Ibitekerezo bidatanga ibisubizo byera bigabanya ubushake bwo gukora ubucuruzi bwabo igihe kirekire no gusiga imyenda. Ntabwo aribyo twahisemo.

Icya kabiri, kubona ubucuruzi bwunguka bigukiza imirimo myinshi yo kwamamaza. Ibyo ari byo byose, izina ry'ikirango rimaze kumenyekana, ibikoresho byo kwamamaza byatejwe imbere, imiyoboro yaratoranijwe. Usanzwe ufite amakuru yose ukeneye kugirango uteze imbere neza francises yawe. Ugomba gutangira kwigana ibikoresho byose byakozwe kugirango wongere ibicuruzwa byunguka. Gukoresha tekinike yemejwe yinzobere zinzobere zigukiza amakosa menshi yo gutangira, nayo azana igihombo kandi ntagutange ibikoresho bihagije. Byongeye kandi, tekereza uburyo ushobora kuzigama inyungu mugukoresha abashushanya gukora ibikoresho bidasanzwe: ibirango, amabara yibigo, udutabo, banneri, nibindi.

Icya gatatu, uzabona ubucuruzi bwuzuye bwuzuye hamwe na tekinoroji yemejwe. Kenshi cyane, abifuza kwihangira imirimo bayobewe iterambere ryingamba zifatika, bashaka uburyo bwo kugabanya ibiciro, ishoramari ryambere, nibindi byinshi, birababaje, bizana uburambe gusa. Aba francises bagaragara muribi kuva biz. Umufatanyabikorwa azishimira gusangira nawe amabanga yose yo kuyobora neza inganda zihariye kuburyo ibisubizo byingenzi bizagushimisha kuva mumezi yambere yo gukora biz.

Izi nyungu zose zisobanutse zo gukoresha francises akenshi zijimye imbere yubwoba bwaba rwiyemezamirimo bifuza, ibyo mumaso yabo bafite ubwoba bitwikiriye inyungu zishoboka. Ibi ntibitangaje, kuko kugura francises yikimenyetso kizwi kandi cyunguka kirahenze cyane, kandi kugura mubigo bizwi cyane byuzuyemo igihombo mubijyanye no kudakora neza no kumenyekana. Ni muri urwo rwego dutanga serivisi zacu nkabafatanyabikorwa hamwe nabashinzwe gahunda yo kugura francise.

Hamwe nogutabara kwabandi bantu, umuntu wizewe ufite uburambe nuburambe, urashobora kwizera neza ko utashutswe. Abahanga bacu bakora ubushakashatsi bwimbitse kubyifuzo byose bagahitamo gusa abafatanyabikorwa bizewe. Urashobora kumva ufite umutekano muguhitamo igisubizo kiboneye. Mugusoza ibikorwa byakurikiranwe, uhabwa inama nubufasha bwo guhitamo, niba hari ibivutse imbere yawe. Urashobora kwirinda amakosa gusa yo kubaka biz ariko nanone amakosa muguhitamo.

Hanyuma, urashobora kumva ko bigoye kubona ingengo yimari yunguka. Abajyanama bacu baragufasha gukora isesengura ryujuje ubuziranenge ryingamba ziteganijwe no guhitamo gutangira bihuye neza na bije yawe. By the way, ndetse no guhitamo amahitamo yingengo yimari iboneka nakazi katoroshye tuzagufasha gukemura.

Mugihe cyibibazo, inkunga yuzuye irashobora kugira uruhare runini. Mu bihe by’icyorezo kigabanuka, abantu benshi babona amahirwe yo gutangira gukora kubucuruzi bwabo bakajya aho basanzwe bakorera. Nukugura biz-byiteguye bizasa nkaho aribwo buryo bwiza kubatamenyereye gukora ibyabo, rimwe ryatwitswe kubigeragezo bitatsinzwe, cyangwa badashaka gushora imbaraga nyinshi mukuzamurwa kuva mbere.

Igitangaje cyane, ni ibihe byubu bifasha cyane cyane gutangira ibikorwa byawe. Ibigo byinshi ntibyarokotse ikibazo, ibyicaro bishya byarakinguwe, kandi imbaraga zo kugura zirongera kwiyongera. Gufata umuraba no kuzamuka ni ikintu cyingenzi ushobora gukora ubu. Ibi nibyo rwose bigomba gukorwa nabantu bose bashaka kuzamura ireme ryimibereho no kongera isoko yinjiza.

Kugura francises ubifashijwemo nundi muntu, bigira akamaro cyane mugufasha mubibazo bivuka imbere yawe, bikuzanira cyane hafi yinjiza nibikorwa byunguka mubucuruzi bwawe. Urashobora kwirinda umubare munini wubwoko bwose bwamakosa nigihombo. Wakira inkunga yo kwamamaza ibishoboye. Hamwe nibi byose kandi ugereranije ntoya yo gutangiza ishoramari, uzakomeza kuba nyiri ubucuruzi bwawe bwite!

Inzozi za kera zo kwikorera wenyine, kandi ntizigenewe 'nyirarume w'undi', kuri benshi bakomeje kutagerwaho, ziragenda zegerana kandi zikaba impamo mugihe dukoresheje abunzi bacu hamwe nibyiza bitangwa nabaterankunga bizewe. Ishyirwa mu bikorwa rya gahunda zitinyuka ntabwo riri kure, niba ushora amafaranga neza kuva mugitangira, hitamo icyifuzo cyiza, kandi ushireho ubwizerwe bwabafatanyabikorwa.

Ibi nibyo rwose francises yunguka iguha: abakozi batoranijwe neza hamwe na ba rwiyemezamirimo bizewe.

Amafaranga yunguka cyane nikibazo gishimishije cyane kuri benshi bifuza kwihangira imirimo. Nta kintu gitangaje! Nyuma ya byose, ikintu kigoye cyane ni kuzamurwa mu ntera. Ndetse n'abacuruzi bafite ubunararibonye rimwe na rimwe bamenya ko mubihe bimwe na bimwe bishobora kugorana cyane cyangwa bidashoboka kuzamura ikirango gishya. Mu bihe nk'ibi abantu bahindukiza ibitekerezo byabo kubisubizo nkibisubizo byunguka cyane. Nyuma ya byose, batanga intangiriro nziza yizewe yubucuruzi bwihariye.

Noneho, reka twiyumvire ushaka gutangirana nubucuruzi bwawe bwite, ariko mugihe kimwe uhitemo kwitondera ubwoko bumwe na bumwe. Noneho biragaragara ko ahubwo bigoye guhitamo inyungu nyinshi muri zose. Ibirango bizwi bimaze kugusuhuza nibiciro bihanitse bidasanzwe. Abo bafatanyabikorwa batanga ubucuruzi kumafaranga make basa nkaho ari uburiganya rwose nuburiganya. Mu bihe nk'ibi, guhitamo biragoye bidasanzwe. Muri uru rubanza, icyemezo cyiza kuruta ibindi nukwitondera amahitamo yateguwe no kunga abantu batatu bashishikajwe no gutsinda kwimpande zombi.

Urashobora kubona francises yunguka cyane niba umuntu akugiriye inama. Isosiyete yacu yiyemeje kukugira inama zuzuye muguhitamo francises, itanga amahitamo yumubare wizewe kandi wizewe. Wakira inama zirambuye zuburyo bwo guteza imbere biz, kureba amahitamo yatanzwe, no guhitamo bije nziza kubitekerezo byawe. Byongeye, uhaye igice cyo gutegura ibikorwa byibanze inshingano kubakozi bacu. Wakira ibikoresho byiteguye, izina ryikirango, nibintu byose ukeneye kugirango utangire neza umushinga wawe wunguka!.

Mugura ubucuruzi bwuzuye binyuze mubakozi bizewe, urashobora kwizera ko wahisemo inyungu nyinshi. Kubwibyo, biroroshye cyane kugera kubyo watekereje birenze cyane abanywanyi bakorera murwego rumwe kuko uzasanga hakiri kare izina ryawe nikoranabuhanga bagombaga kwiteza imbere mumyaka. Gutangira byihuse byemeza inyungu yambere byihuse. Ubu bwoko bwa biz nibyiza kuri ba rwiyemezamirimo batangiye bashaka kugerageza ubwabo muriki gice.

Byongeye kandi, tubikesha ibi, urashobora kwizera neza ko uhitamo igisubizo kiboneye, nubwo waba ufite uburambe mugukora ikirango cyawe guhera. Ushobora kuba uzi akazi gashobora kugura. Niyo mpamvu amahitamo yunguka cyane ashobora kwitwa neza kugura francises yiteguye, aho imirimo myinshi igoye ikorwa nabantu bafite uburambe! Ibi ntibizigama amafaranga gusa ahubwo byihutisha inyungu yambere. Ikigaragara ni uko ubu buryo bukungahaza uburambe kandi butuma wiga byihuse ibyingenzi byo kuyobora sosiyete yawe. Ibisubizo byemejwe nabafatanyabikorwa bacu, dushyigikiwe nubufatanyacyaha bwacu, bifasha gutangira guteza imbere ubucuruzi bwihariye kandi neza!

Amashanyarazi yunguka cyane ninzira nziza yo kwagura ubushobozi no kugera ku ntsinzi igaragara mugushinga no guteza imbere ubucuruzi. Hano hari francises nyinshi, ariko ntabwo zose zunguka, kandi abafatanyabikorwa benshi ntibashobora kwirata kwizerwa. Itangwa ryisosiyete yacu ifite amateka akomeye hamwe nabakiriya bakusanyije bifasha guhitamo neza no kugera kubisubizo byiza mubyiciro byose byinzira yahisemo. Ahari aya ni amahirwe meza yo kuva mukazi udakunzwe hanyuma amaherezo ugatangira gukora wenyine!

Ubufaransa bwo gukura kwabana bizahora kandi bikenewe. Umubyeyi uwo ari we wese yifuza ko umwana we atera imbere mu buryo bwuzuye, haba ku mubiri no mu bwenge, hamwe n'ubumenyi bw'indimi z'amahanga, ishingiro ry'ubumenyi nyabwo, porogaramu yo gutangiza porogaramu, mudasobwa, n'ibindi bikoresho byikora. Ubufaransa bugamije iterambere ryabana bufungura umuryango witerambere ryubuhanga bwijwi nimbyino, gusoma umuziki, injyana, ubuhanga bwo gushushanya, guhanga amakinamico. Ibigo by'amashuri abanza n'amashuri abanza ntibashobora guha ibyumba byabo ubumenyi bwinyongera burenze integanyanyigisho cyangwa amashuri abanza. Hano, kugirango bafashe, kugirango bateze imbere iterambere ryabana, francise ihujwe no gushiraho club, igice, ikigo, ishuri kugirango bagure imiterere yubushobozi bwabana. Ubufaransa bwaguzwe nibyiza kuko nta mpamvu yo "guhimba igare".

Inararibonye zuburyo bwa societe yababyeyi ya francisor zimaze guteza imbere ubuvanganzo bwuburyo bwubumenyi nuburere muri buri cyerekezo cyiterambere ryateganijwe, gahunda. Metodologiste yamaze kwandika ibisubizo byateguwe byerekana ubushobozi bwo kwerekana francise yabonetse mumucyo mwiza, kugumana abakiriya babo ndetse no kurushaho kuzamura abana n’abakiriya no kuzamura urwego rwa serivisi zitangwa. Ukurikije igitekerezo cyubucuruzi bwiteguye, ba rwiyemezamirimo bashya cyangwa ba rwiyemezamirimo bariho bumva neza ibintu byose byingenzi byubucuruzi kandi bazi uburyo nyabwo, hamwe ninyungu nini, bagendana inzira yahisemo yicyerekezo cyiterambere ryabana. Ubufaransa bwiteguye bufite urubuga rwamahugurwa hamwe nubuhanga bwo kwiga kubana nabarimu, amasezerano yubwoko bwose kubibazo byose byubucuruzi. Udutabo twamamaza hamwe ninteruro yateguwe yurubuga rwateye imbere byateguwe, hamwe nibisobanuro mumiyoboro rusange hamwe na sisitemu ya SRM. Ku bafatanyabikorwa bayo, francisor ikora gahunda na webinari kubakozi bashinzwe kwigisha, itanga gahunda yuburyo bugezweho hamwe nibyifuzo byuburyo. Ababyeyi benshi bagenda bashyigikirwa kandi bakurikira iterambere ryumwana hakiri kare kwimiterere yumubiri wumwana.

Kandi francise yaguzwe mugushinga ikigo cyiterambere ryabana nigitekerezo cyizewe kandi cyunguka mubucuruzi, mugihe cyo kwishyura cyamezi 12.

Ikigo cyita ku iterambere ry’abana ni umushinga wibikorwa byo mu biro, mugihe cyo kubishyira mu bikorwa ari ngombwa kugirango uhangane n’ingaruka kandi ukoreshe ibishoboka byose. Kugirango ubimenye, ukeneye isesengura rya swot. Igikoresho nkiki kirakwiriye haba mugice cyambere cyo kumenya francise no mugihe kizaza mugihe usanzwe ufite igitekerezo cyukuntu umushinga ukora. Ntukirengagize ikoreshwa ryamakuru y'ibarurishamibare kugirango ukomeze umenye uko isoko ryifashe ubu. Uretse ibyo, muri sosiyete y'abana ba francise, ugomba gukora isesengura rihoraho. Iraguha igitekerezo cyibikorwa bigomba kunozwa, hamwe nibintu byose biri murutonde.

Niba ukoresha francise yabana, noneho utange urwego rwo hejuru rwoguhumuriza kubasuye. Bagomba kumva bakomeye bifuza kugaruka. Niba wujuje neza inshingano zawe, ntuzagira icyo usaba. Tanga ikigo cyawe cyiterambere cya franchise witonze ukeneye. Kurugero, mugihe wiga amakuru yibarurishamibare, koresha ibishushanyo, ibipimo, umunzani wa elegitoronike, hamwe nimbonerahamwe. Ubu buryo bugari bwibikoresho byerekana amashusho bigufasha kumenya neza imibare yumye. Niba utera imbere nkikigo cya francise cyabana, noneho ukoresha amatangazo yibasira ababyeyi.

Bagomba gushimishwa no kugusaba ubufasha. Witondere iterambere hanyuma abakiriya bawe bashishikajwe nikigo cyabana ba francise.

Mugihe cyimikorere yimirimo, umuntu ntagomba kurangazwa nibintu bito. Kugirango ukore ibi, ugomba kuba ufite software. Porogaramu ikwiranye na francise ya club yiterambere ryabana irashobora kuboneka biturutse kuri nyirubwite. Uhagarariye ikirango rwose azishimira gufatanya nawe no gutanga amakuru yose asabwa. Niba warasezeranye na francise, noneho ugomba kwishyura inshuro imwe. Nubwami bwambere ubwambere francisor ashobora kwakira muri wewe.

Agabura amafaranga ku bushake bwe. Byongeye kandi, niba wakiriye amafaranga yinjiza buri kwezi mu kigo cy’ubwihindurize cy’abana, ijanisha runaka ryamafaranga yinjije agomba kwimurirwa nyir'ikimenyetso. Murwego rwubu bwoko bwibikorwa, hariho ibice bibiri buri kwezi. Igice cya mbere kuri nyiri ikirangantego ni igabanywa rimwe. Urabikora kugirango utangire igikorwa. Uzuza ikigo cyiterambere cyiterambere muburyo butanyuranyije n amategeko yaho muburyo ubwo aribwo bwose. Noneho, urashobora kwirinda ibihano, bityo, uzigame amafaranga.

Amikoro yimari arashobora gukoreshwa mugukomeza guteza imbere ikirango cyawe. Tanga ikigo cyabana cya francise muburyo bukwiye bwo kwitabwaho byibuze kugirango ushireho neza ibikorwa byakazi. Bizaba byiza rwose.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Ikigo cyiterambere cyabana franchise ni umushinga utoroshye. Mugihe cyo kuyishyira mubikorwa, ntabwo ufite ibibazo bitavogerwa, ugomba gukora imyiteguro yuzuye, nibyingenzi. Ubufaransa bwawe butanga urwego rwo hejuru rwinjiza mugihe utemereye amakosa akomeye muri gahunda mugihe cyo kuyashyira mubikorwa. Kubikora, ugomba kugira gahunda isobanutse, uhora uyoborwa. Urupapuro rwaba francise rwabana rushobora gutegurwa hashingiwe kumakuru yatanzwe na garanti. Iraguha amakuru yuzuye yamakuru akenewe.

Iterambere ryabana ryabana nuburyo bukenewe kandi bukomeye mubikorwa byakazi. Urashobora kugera ku ntsinzi gusa niba witaye kubisobanuro bya tekiniki. Amakuru agomba guhora yiga kugirango hafatwe ibyemezo bikwiye kandi bishoboye. Guha ikigo cyita ku iterambere ry’abana francise muburyo bukwiye kugirango utubahiriza amategeko kandi utange serivisi nziza. Ubu buryo, ubona ibisubizo byose bitangaje ibisabwa. Ikigo cyita ku bana bawe gifite urwego rwo hejuru rwinjiza, bivuze ko byoroshye kwishyura inshingano zahawe ikigo. Ntabwo ari ugutanga imisoro gusa.

Nyuma ya byose, utanga amahirwe yo gukora kuri francise. Mubisubize, garanti itanga ikigo cyiterambere cyawe hamwe nuburyo burenze. Urashobora kandi kubara kubikorwa byo murwego rwohejuru, bizwi, bizwi cyane. Ndetse ibikoresho akenshi bitangwa naba francisor kubabikwirakwiza. Witondere tekinike nshya mugihe ushyira mubikorwa ikigo cyumwana wawe. Icyo gihe uzagera rwose kubisubizo byateganijwe.

Mugihe cyo gushyira mubikorwa francise yabana hamwe nuburyo bushya, ugomba gutanga umusanzu buri kwezi. Nubwami no kwimura isi yose. Mubyongeyeho, mugice cyambere, ugomba gutanga amafaranga rimwe, bita kugabanywa rimwe. Umu francisor akoresha amafaranga kugirango ahore agumana urwego rwo hejuru rwo gukundwa na francise hamwe nuburyo bugezweho. Nibyiza cyane kandi bifatika, kubwibyo, gukora ukurikije amabwiriza yatanzwe. Kugirango utibeshya, burigihe ugenzure hamwe nubushakashatsi bwateguwe mbere.

Hamwe nayo, ufite amahirwe menshi yo kugera kubisubizo bihanitse. Kurikiza kandi nturenze ku mategeko, gerageza gukorera abaguzi neza kurusha abanywanyi bawe. Mugice cyikigo cyiterambere cyabana, ufite ibyo ushaka byose. Ubwa mbere, ibi nibisubizo byikoranabuhanga, naho icya kabiri, ni ikimenyetso cyashakishijwe kandi gikunzwe. Icya gatatu, mugihe cyo gusohoza francise, urashobora kubona ubumenyi bwihariye-uburyo. Gusa subiramo ibisubizo bya warrant ukoporora umushinga we. Noneho, urashobora gushiraho neza uburyo bwinjiza bwamafaranga kuri bije.

Aya mafranga arashobora gukoreshwa mubushake bwawe. Mubyukuri, wishyura francisor kandi ugatanga imisoro buri kwezi. Mugihe cyimikorere yikigo cyiterambere hamwe nintangiriro nshya, birakenewe kandi kwitondera abanywanyi. Bamwe muribo bakunze gukoresha uburyo bwuburiganya kandi budasanzwe bwo guhangana. Urashobora kandi kubitegura niba uteguye neza.