Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Amaduka yububiko bwibiryo bigomba gushyirwa mubikorwa kandi nta makosa. Niba ukorana na francise, ugomba kwibuka neza ko ari ngombwa kubahiriza indangamuntu yisosiyete kububiko, bishyirwa mubikorwa hakurikijwe francise, indangamuntu yisosiyete irashobora kuba mugushushanya ibibanza, kimwe no muri imyambarire y'abakozi. Byongeye kandi, igishushanyo, imbere ninyuma, bigomba kwitabwaho bikwiye kugirango bidatandukana nicyitegererezo cyambere. Niba ushimishijwe nububiko uzagurishamo ibicuruzwa bikarishye, noneho franchise izagufasha kongera umubare winjiza ingengo yimari nyuma yo gutangira umushinga. Ibi bizabaho bitewe nuko uzaba udakoresha gusa ikirango kizwi cyane cyubucuruzi, ariko kandi nubuhanga bwose butanga mubikoresho. Abakora ibiryo bakeneye gukora neza imirimo yo mu biro, kubwibyo, iduka rigomba guha abakozi bo mu rwego rwo hejuru gusa.

Ni ngombwa bidasanzwe kubahiriza amategeko n'amabwiriza mbwirizamuco mugihe ukorana na francise. Byongeye kandi, uzakenera kuzirikana ko abitwa abaguzi b'amayobera bashobora kugenzura byoroshye francise kumaduka atetse. Uyu ni umuntu winjiye mukiriya, yinjira mubutaka bwububiko bwawe kandi agasuzuma serivisi, ndetse nubwiza bwibicuruzwa. Kugurisha francise nigikorwa gisanzwe, bigatuma inzira igorana gato.

Abatunganya ibicuruzwa bagurisha ibicuruzwa byabo mububiko bwihariye, kubwibyo, francise igomba guhangana nabakora ibicuruzwa byaho. Kugirango ubone intsinzi idasanzwe muriyi ntambara, ugomba gukoresha tekinoroji yo murwego rwohejuru, ubumenyi-buryo, gahunda yubucuruzi ibishoboye nibindi byiza ubona muguhuza na francise kububiko. Nibikorwa bisanzwe bisaba kwitabwaho bidasanzwe. Ubucuruzi ubwo aribwo bwose bugomba gukorwa hubahirijwe amabwiriza ya leta, harimo iyo akorana na francise. Amaduka yawe atunganya ibiryo akeneye gukurura umubare munini wabakiriya. Kubwibyo, ugomba gushyira mubikorwa ubukangurambaga bwamamaza ukurikije amabwiriza.

Ibipimo ngenderwaho uzabihabwa na francisor kandi uzashobora kubikoresha kubwinyungu zubucuruzi bwawe. Korana na francise kumaduka yimigati hanyuma ubone urwego rwo hejuru rwinjiza, bizakenera rwose kugabanwa hagati yawe nuhagarariye ikirango. Buri gihe francisor yitezeho ubwoko butandukanye bwimisoro kuri buri kwezi. Noneho, niba ugurisha francise kumaduka yimigati, noneho ugomba kuzirikana ko uzakuramo kugeza 9% buri kwezi.

Ibirungo hamwe nabatekera amaduka francise iguha uburyo bwiza bwo gushyira mubikorwa umushinga wawe. Kugirango ubigereho, kurikiza byimazeyo ayo mabwiriza nubuziranenge ugomba kwemeranya mbere na francisor. Ibibazo byanze bikunze mugihe ukora francise, ariko biroroshye cyane kubitsinda kuruta iyo wafunguye iduka wenyine. Ukoresheje francise, urashobora kujyana ibiryo hamwe nabotsa imigati kurwego rushya, ukabaha ibyo bakeneye byose mubikorwa byabo byumwuga, bityo ukongerera ubutware, ukarenga abanywanyi, kandi ugashimangira umwanya wawe nkumuyobozi wisoko ridashidikanywaho kandi ridashidikanywaho. Shyira mubikorwa francise muburyo ububiko bwawe butarangirana nabakiriya. Niba ukorana nabashinzwe guteka hamwe nabatekera francise, noneho ubahe ibyo bashaka byose, kubwibyo amabwiriza yabo, wibuke no kubahiriza imyambarire.

Niba uhisemo gufatanya nabashinzwe ibiryo, noneho umwuga wabigize umwuga uzagufasha. Abatetsi b'imigati nabo barishimye kuko iyo baza aho uri, barashobora kugura ibikoresho nibicuruzwa bikenewe ukurikije ibikorwa byabo. Ufite urutonde rwose rwibikoresho byihariye, bifatika ufite. Kubishyira mubikorwa kubyo bagenewe, ugera ku ntego yawe, bityo, ntukirengagize gushakisha no kwiga amakuru afatika kugirango witegure ukurikije ibihe byose. Niba uhisemo gukora francise yububiko, urasaba rero guhitamo aho ukwiye kugurisha hanyuma ukabikora muburyo bwo kwinjiza neza kandi urwego rusabwa. Kugirango ubikore, ugomba gusobanura neza intego yabateze amatwi. Mubyongeyeho, guhitamo ahacururizwa ni ngombwa bidasanzwe kuburyo udafite ikibazo cyabakiriya mugihe kizaza.

Nibyingenzi guhura nabaguzi hafi bishoboka kugirango tubone inyungu zo guhatanira gutsinda no gutsinda mukurwanya. Buri gihe kora ukurikije uko ibintu bimeze ubu ku isoko rya kondete. Ntuzigere wirengagiza kwiga amakuru agezweho: ibikorwa byo mu biro bigomba gukorwa bishingiye kuri byo kugirango wirinde ingorane mu gihe kizaza, kandi francise ikorana na gahunda ntarengwa. Amaduka akora nkisaha, niba wibuka kandi ugakurikiza ibipimo: ikintu cyigenga cyigenga muriki kibazo gitakaza muri byose. Biterwa ninkunga itangwa na francisor nigiciro gito. Koresha kugeza kuri byinshi, hanyuma wijejwe gutsinda no kwisanzura mugusohoza inshingano.Ubucuruzi bwibiryo hamwe nabatekera francise biguha uburyo bwiza bwo gushyira mubikorwa umushinga wawe wubucuruzi.

Kugirango ubigereho, kurikiza byimazeyo ayo mabwiriza nubuziranenge ugomba kwemeranya mbere na francisor. Ibibazo byanze bikunze mugihe ukora francise, ariko biroroshye cyane kubitsinda kuruta iyo wafunguye iduka wenyine. Ukoresheje francise, urashobora kujyana ibiryo hamwe nabotsa imigati kurwego rushya, ukabaha ibyo bakeneye byose mubikorwa byabo byumwuga, bityo ukongerera ubutware, ukarenga abanywanyi, kandi ugashimangira umwanya wawe nkumuyobozi wisoko ridashidikanywaho kandi ridashidikanywaho. Shyira mubikorwa francise muburyo ububiko bwawe butarangirana nabakiriya. Niba ukorana nabashinzwe guteka hamwe nabatekera francise, noneho ubahe ibyo bashaka byose, kubwibyo amabwiriza yabo, wibuke no kubahiriza imyambarire. Niba uhisemo gufatanya nabashinzwe ibiryo, noneho umwuga wabigize umwuga uzagufasha. Abatetsi b'imigati nabo barishimye kuko iyo baza aho uri, barashobora kugura ibikoresho nibicuruzwa bikenewe ukurikije ibikorwa byabo.

Ufite urutonde rwose rwibikoresho byihariye, bifatika ufite. Kubishyira mubikorwa kubyo bagenewe, ugera ku ntego yawe, bityo, ntukirengagize gushakisha no kwiga amakuru afatika kugirango witegure ukurikije ibihe byose. Niba uhisemo gukora francise yububiko, urasaba rero guhitamo aho ukwiye kugurisha hanyuma ukabikora muburyo bwo kwinjiza neza kandi urwego rusabwa. Kugirango ubikore, ugomba gusobanura neza intego yabateze amatwi. Mubyongeyeho, guhitamo ahacururizwa ni ngombwa bidasanzwe kuburyo udafite ikibazo cyabakiriya mugihe kizaza. Nibyingenzi guhura nabaguzi hafi bishoboka kugirango tubone inyungu zo guhatanira gutsinda no gutsinda mukurwanya. Buri gihe kora ukurikije uko ibintu bimeze ubu ku isoko rya kondete.

Ntuzigere wirengagiza kwiga amakuru agezweho: ibikorwa byo mu biro bigomba gukorwa bishingiye kuri byo kugirango wirinde ingorane mu gihe kizaza, kandi francise ikorana na gahunda ntarengwa. Amaduka akora nkisaha, niba wibuka kandi ugakurikiza ibipimo: ikintu cyigenga cyigenga muriki kibazo gitakaza muri byose. Biterwa ninkunga itangwa na francisor nigiciro gito. Koresha kugeza kuri byinshi, hanyuma wijejwe gutsinda nubwisanzure mugusohoza inshingano.