Amashuri y'incuke ni umushinga wubucuruzi utanga ikizere, aho ugomba kwita cyane kumutekano kuko abana aribo bafite agaciro kubantu benshi, kubwibyo, niba ubifata kubwo gukabya, ugomba kwitonda cyane. Niba uhisemo gutangiza ishuri ryincuke, noneho francise igomba guhitamo witonze. Umushinga wubucuruzi watsinze cyane usezeranya urwego rwo hejuru rwinjiza azakora. Gukorana na francise y'incuke nabyo bisaba ubwoko butandukanye bw'imisanzu. Irashobora kuba umusanzu umwe niba utangiye umushinga wubucuruzi. Nibyiza kwishora muri francise kuko iguha ibikoresho byose byingirakamaro ushobora gukemura hafi yimirimo yose yo mubiro.

Byongeye, uzabona uburyo bwo murwego rwohejuru. Ibi bizatandukanya neza ishuri ryincuke nigereranya kumasoko. Niyo mpamvu franchise ari ishoramari ryunguka.

Amashuri y'incuke agomba kwitabwaho bikwiye kugirango utagira ibibazo mugihe ushyira mubikorwa francise. Ibikorwa byose bikenewe birasabwa gukorwa hakurikijwe amabwiriza. Ibintu bito bitandukanye, harimo imyenda y'abakozi, bigomba kwigana umwimerere. Kugirango ukore ibi, uzakira amakuru akenewe, wenda nibikoresho bimwe. Kurugero, umwambaro urashobora kuboneka byoroshye muri francisor mugihe ugeze kumasezerano nkaya. Ubufaransa bwikigo cyita kubana kizakora neza niba utegura gahunda yubucuruzi kurwego rukwiye.

Korana na francise y'incuke kugirango urenze abanywanyi bose badafite uburyo bwikoranabuhanga butunganye kandi badashobora gukora ubucuruzi nkuko ubishoboye.

Amashuri y'incuke ni umushinga wubucuruzi, ugashyira mubikorwa, ufite amahirwe yose yo gutsinda gusa kuko uzagira inyungu muguhangana kurushanwa bimaze gutangira. Ariko, ugomba kwishyura francisor kubwiyi nyungu. Azategereza intererano zimwe muri wewe, zishobora gutandukana mwijanisha. Mubisanzwe, niba ukoresha francise yincuke, kugabanywa kugera kuri 9% yinjiza buri kwezi cyangwa kugurisha. Byose biterwa nuburyo muganira nabahagarariye ibirango. Ubufaransa ni ubwoko bwibikorwa mugihe wowe, nkuko byari bimeze, ukodesha uburenganzira bwo gukora ikirango; hiyongereyeho, francise yikigo cyabana irashobora kandi gutanga amahirwe yo kubona umutungo runaka wa gahunda yo gukoresha kubayobozi b'ikigo.

Ubufaransa bukomeye bwikigo cyita kubana bizagufasha guhangana vuba ninshingano zumusaruro, kuko ushobora kuyoborwa namabwiriza yabigenewe.

Niba uhisemo gushyira mubikorwa francise yincuke, ugomba rero gukora isesengura ryapiganwa mbere. Birumvikana ko ugomba no gukora isesengura rya swot kugirango ugenzure neza imbaraga zawe n'intege nke zawe. Ibi bipimo birashobora kugereranywa n’imibare yabanywanyi, bityo, ukiha amahirwe yo gukorana neza namakuru. Ubufaransa bwincuke buzakora neza, mugihe amategeko n'amabwiriza yose yubahirijwe neza, ushobora kubiganiraho na francisor hakiri kare. Ni ibisanzwe kuri wewe guhuza neza nabakozi cyangwa abahagarariye ibirango mugihe ushyira mubikorwa umushinga wubucuruzi. Akenshi, urashobora kubaza ibibazo byose ushimishijwe no kubona ibisubizo bizagufasha gufata ibyemezo byiza byo kuyobora.

Umukozi wese wikigo mukorana azishimira gusangira nawe uburambe kuko bushishikajwe no kuzamuka kwinjiza.

Inyungu zitaziguye za francisor mugushyira mubikorwa neza francise yincuke yawe ni ukubera ko ugabana amafaranga yawe nishirahamwe. Niyo mpamvu ugomba gukora ibikorwa byawe byubucuruzi neza bishoboka. Erega burya, amashuri y'incuke asanzwe adakorera kuri francise ntabwo agomba gukuramo amafaranga. Nawe, nawe, uzishyura kugeza 9% buri kwezi. Ibikorwa byo kwamamaza kwisi byishyurwa na franchisee. Mubyongeyeho, hari umusanzu witwa royalties.

Amafaranga yo gushyira mu bikorwa francise yincuke arashobora kuva kuri 2 kugeza kuri 6%. Umubare nyawo uterwa numubare winjiza, kimwe namasezerano ushobora kugirana na francisor.

Ubufaransa buhendutse ntaho butandukaniye nibintu binini, bihenze kuko ibyago ni bimwe ahantu hose. Kugirango udahungabana no kugura francise ifite garanti 100%, hariho iduka ryerekana amahitamo yose, ritanga kubiciro bidahenze nibindi byinshi, mubice byose byibikorwa uyu munsi. Ubufaransa, buhendutse cyangwa buhenze, mugice cyo hagati, bugereranya itangwa ryinyungu yikimenyetso runaka, izina mukarere kamwe cyangwa hanze yacyo, kwagura umuyoboro wakarere, haba mubirahuri bihendutse n'amashami manini. Gutangiza umushinga mugushaka francise biratsinda rwose, mubisabwa kuko muriki gihe nta mpamvu yo gutangira guhera, ibirango bizwi byunvikana kandi abakiriya bamaze gutezwa imbere. Hamwe na francise ihendutse, inkuru iratandukanye gato, ariko kataloge yicyubahiro hamwe ninzobere ifasha mubintu byose, abafaransa barigisha kandi bagatanga gahunda yubucuruzi, hamwe na chip hamwe nibindi bitekerezo byibikorwa.

Kuki ari byiza kugura francise ihendutse? Icya mbere, nta mpamvu yo gushora imari nini mu mari. Icya kabiri, hari ubufasha bwinzobere ninzobere muriki gice. Icya gatatu, buri kwezi ibihumbi magana byabakiriya na ba rwiyemezamirimo banyura kumurongo, badashaka gutangiza imishinga yabo gusa ahubwo banashaka abafatanyabikorwa nabatanga isoko. Nibyiza cyane kuba francisees naba francisors gukorera hamwe, guteza imbere ubucuruzi bwabo kwisi yose, kuzana imishinga kurwego rwakarere, kongera urwego rwabo ninyungu. Gukoresha francise, bihendutse ukirebye neza, hamwe nuburyo bwiza, biganisha kumajyambere yikigo kinini gifata urwego rwo hejuru. Inshingano ya catalogi ya franchise nugufasha ba rwiyemezamirimo ibicuruzwa bihendutse cyangwa binini kujya mumahanga mugutanga no gutumiza ibicuruzwa na serivisi imbere.

Nibyiza rwose gufata francise ihendutse mubijyanye nubucuruzi, serivisi, gutanga ubuvuzi, ubwikorezi, kwisiga, ibyo wahisemo birakureba. Na none, kataloge ya francise itanga imishyikirano, ubufasha ninzobere, no gutanga ibitekerezo byubucuruzi mugihe runaka cyo gukurura abakiriya, kongera ibyifuzo ninyungu. SEO traffic igera no kureba irashobora kongera ibyifuzo no kugaragara. Iyo winjiye mububiko, urashobora guhitamo ibyo ukeneye. Niba utaramenya mukarere ushaka gufungura ubucuruzi, noneho urashobora kumenyera gusa kubitangwa, politiki y'ibiciro (kuva bihendutse kugeza bihenze), hariho ibyiciro byumujyi nigihugu, hamwe nibyiciro nibice, byerekana no kubara ubwishyu bwambere, icyarimwe kandi nta na rimwe, hamwe nishoramari rihendutse kandi nta na hamwe. Hariho igihe cyo kwishyura kuburyo ubanza utazi igishoro cyambere gusa ahubwo nuburyo bwo kwinjiza bwa mbere. Isosiyete imaze igihe kingana iki ku isoko? Ni iki gisabwa? Imibare ya buri munsi, buri cyumweru, buri kwezi ifasha gusesengura imibare.

Hano hari akanama kaboneka kuba francisors kugirango bakire francise yabo ihendutse. Abahanga bacu baragufasha mubibazo byose. Inkunga-y-isaha yingoboka ifasha mubucuruzi ubwo aribwo bwose, buhendutse kandi buhenze.

Kugirango ubone ibisobanuro byinshi, baza kandi ubone gahunda, nyamuneka hamagara nimero zabigenewe. Na none, muri kataloge yacu ya francises ihendutse, urashobora kumenyera hamwe nisuzuma ryabakiriya, amanota ya francise ihendutse, amakuru, nibisabwa, kuzamurwa mu ntera, nibindi. Turabashimira mbere kubwinyungu zanyu, dutegereje umubano wigihe kirekire wakazi. .

Amashuri yigenga yincuke araguha amafaranga ahoraho kumafaranga. Kugirango ukore ibi, ugomba guhangana na francise witonze, wize ibyangombwa byatanzwe. Ibipimo ngenderwaho bitanga ubushobozi bwo kwigana ubudahemuka inzira yinganda yatumye abikorera ku giti cyabo bagera ku ntsinzi. Ntugomba guhimba ikintu wenyine, gerageza. Ukeneye gusa gufata uburambe buriho no kubishyira mubikorwa mumuryango wawe. Niba uyobora ikigo cyigenga cyita kubana, amahitamo yo gukorana na francise agomba gutekerezwa byibuze kugirango ibikorwa byogukora neza.

Urashobora gushushanya neza icyumba ukurikije umwimerere, nawe uzahabwa kode yo gushushanya. Mu buryo nk'ubwo, imyambarire y'abakozi b'incuke irafasha. Urashobora kwambika abakozi b'ishuri ryigenga ryigenga kuburyo bihuye neza nurugero rwa francise. Ibi bitanga inyungu zo guhatanira guhangana nabahanganye bakomeye. Urashobora gutsinda guhangana kwabanywanyi, gutanga amahirwe yose, kuganza isoko, kunguka ikirenge mucyerekezo cyiza kugirango ugire amahirwe yose yo kugera kubisubizo byiza.

Tanga ishuri ryigenga ryigenga francise muburyo bukwiye bwo kwitabwaho kandi rwose bizaguhemba. Urashobora guhangana neza nabatavuga rumwe nawe. Kugira amakuru agezweho agufasha gutsinda ibitero byimiryango ikurwanya. Umufaransa yishimiye gusangira nawe amakuru. Yiteguye gutanga hafi ya byose, uhereye kuri gahunda yubucuruzi idasanzwe kugeza ku ikoranabuhanga ryo mu rwego rwo hejuru. Ukeneye gusa kuba ushobora gukoresha ibi bikoresho nurwego ntarengwa rwo gukora neza.

Nka francisee yigenga yigenga, birumvikana ko uhura namarushanwa. Ugomba kwitegura ko bamwe mubatavuga rumwe nabo bashobora kwifashisha inzira zubuhemu rwose. Gusa niba witeguye neza, amacenga yabo ntazagira ingaruka zikomeye kandi uzatsinda byose. Ishuri ryigenga ryigenga ryongera cyane amafaranga yinjiza kuri bije, ukorana na gahunda ntarengwa, yumvikana, hamwe nubushobozi. Uzagira intsinzi ndende. Gukorana umusaruro hamwe na francise yigenga yigenga ninzira yawe yo gutsinda.