Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bwa vape ni umushinga wubucuruzi ugezweho, utagomba kurangazwa nubusa butandukanye nibikorwa bisanzwe. Nibyiza kubashinga gahunda, kandi niba ufite software ikwiye, byanze bikunze, mugihe ukorana na francise, uzakira software ikwiye ushobora gukora imirimo yibiro byubu. Niba ugurisha vap, noneho mugihe ukorana na francise, urashobora kubona assortment nyinshi kumasoko yaho. Ibi bizagufasha kurushaho kwagura intego zawe, kugera kubaguzi bakurura cyane. Imizabibu iri mububiko bwawe igomba kwitabwaho neza, kandi francising izatanga umusaruro. Nyuma ya byose, uzagira amahirwe yose yo gutsinda wizeye guhangana guhangana.

Niba kandi ukora mububiko bwa vape, noneho franchise izagufasha gushushanya ibibanza byose biboneka muburyo bwa societe. Nanone, abahanga bazahabwa imyambarire yihariye kugirango bambare imyenda ikwiye.

Gukorana na francise vape iduka birashobora gutanga ikiguzi runaka kijyanye no gukorana na mugenzi wawe mukuru. Iri ni igabanywa rigomba kwishyurwa buri kwezi kuri konti ya francisor. Byongeye kandi, ibikenewe nabyo birateganijwe mugihe cyambere cyo kuzamura francise kumaduka ya vape, kugirango bishyure bita ubwishyu bumwe. Birashobora kuva kuri 9 kugeza 11% byamafaranga ugiye gushora mugutezimbere umushinga wubucuruzi. Ububiko bwawe buzakenera kubyara inyungu zirenze iyo wakoraga udafite francise. Ariko, imikoranire nisosiyete izwi itanga umusaruro, kuko ntubikuramo gusa uburenganzira bwo gukoresha ikirango kizwi kandi cyatsinze.

Urashobora kandi, murwego rwa vape shop franchise, gukora imirimo yose yo mubiro muburyo bukenewe cyane, ukoresheje tekinoroji yo murwego rwohejuru. Ariko ibi ntibigarukira gusa kurutonde rwibyiza ubona mugihe ukorana na francise yo vaping, uzagira amahirwe yo kubona software nziza-nziza ushobora kwandikisha ibikorwa byibiro. Hifujwe kandi kugira sisitemu ya CRM, hamwe nubufasha bizashoboka gutunganya porogaramu zinjira.

Ubufaransa kububiko bwa e-itabi buzakora neza cyane niba witegura mbere kandi ugafata ingamba zose zikenewe. Ubwa mbere, ni isesengura rya swot rigufasha kumva neza ingaruka n'amahirwe uzagira mugihe cyibikorwa byubucuruzi byubu. Icya kabiri, isesengura ryerekeye abanywanyi kugirango umenye ingorane zizagutegereza mugihe cyo gushyira mubikorwa umushinga wubucuruzi werekanye. Mugihe ukora kuri francise, ugomba kumenya ukuri kudahinduka ko bizagutwara amafaranga runaka. Nibyo, mbere ya byose, icyarimwe iyo uguze francise kububiko. Iya kabiri ni umusanzu witwa royalties, utangwa mugihe francise ikozwe mububiko bwa elegitoroniki.

Amafaranga yimisoro, hamwe nintererano yibikorwa byo kwamamaza, ni kwishura buri kwezi. Hamwe na hamwe, babarirwa kuri 9%, bibarwa nkumugabane winjiza wakiriye. Byongeye kandi, uracyafite ikiguzi cyamafaranga mugura e-itabi mububiko bwa francisor. Nibimwe mubisabwa muri francise.

Ntugatangire umutwe kubatavuga rumwe nawe ukoresheje software nziza kandi ukoresheje tekinoroji francisor izaguha. Rero, uzashobora gutsinda abo muhanganye bose, ushimangire neza umwanya wawe nkumuyobozi utavuguruzwa. Ba rwiyemezamirimo bazakorana ubushake nububiko bwawe, kandi itabi rya elegitoronike rizaba kurwego rwo hejuru. Twese ndashimira ishyirwa mubikorwa ryibikorwa byizina rya francise izwi kandi nziza. Ukeneye gukora bike cyane kubakiriya basabye kuruta niba wakoraga mu izina ryawe. Gusa shyiramo software nziza, gura iduka rya e-itabi francise hanyuma utangire umushinga.

Abafaransa bazita ku kwamamaza ku rwego rwisi kuri wewe. Azakora ibikorwa byose bikenewe byo kwamamaza. Niba ugurisha e-itabi, noneho ububiko bwa franchise bugomba gushyirwaho ikimenyetso. Kugirango ukore ibi, uzahabwa ibyo ukeneye byose mubucuruzi n'amabwiriza yo gushushanya imbere n'inyuma kubibanza. Uzakira kandi imyambarire y'abakozi nandi makuru.

Franchises muri Transnistria ikoreshwa cyane mubice bitandukanye byubucuruzi, hatitawe ku cyerekezo cya francise. Kugirango iterambere rya francise muri Transnistria, uzakenera gukoresha umushinga witeguye, kubera ko bizashoboka kugabanya ingaruka zuburyo butandukanye mugihe wihangiye umushinga wawe. Ubufaransa muri Transnistriya buzashobora kwinjira buhoro buhoro kurwego mpuzamahanga, bitewe nuko ikirangantego cyamamaye ndetse nicyiciro cyamamare. Kugira ngo habeho ubufatanye, inama nuwabikoze igomba gukorwa kurwego rwumuntu ku giti cye, nibirangira bizamenyekana uburyo byumvikana gukora amasezerano. Ntawabura kuvuga ko ikiguzi cya francise muri Transnistriya gishobora gutandukana bitewe nurwego rwo kumenyekanisha ikirango umukiriya azabona afite uburenganzira bwo gukoresha. Mu gihe cyo kuzamura isosiyete, abakozi b’uruhande rw’abafatanyabikorwa bazafasha mu gutanga amahugurwa atandukanye n’amahugurwa kuri francise, bizatanga uburambe mu kugurisha, haba mu bucuruzi no mu bucuruzi.

Byukuri cyane, bizaba amahitamo ashyigikira francise muri Transnistria, ifasha gushinga ubucuruzi bushingiye kubitekerezo bisanzwe.