Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Uruganda rukora ni umushinga wubwanditsi bugezweho. Mugihe ubishyira mubikorwa, ushobora guhura nibibazo byoroshye. Kugira ngo ubitsinde neza, kora ukurikije gahunda yashyizweho mbere. Iragufasha kuyobora icyo gukora gikurikira. Mugihe cyo gukora francise, urashobora guhura nibibazo hamwe nuburyo runaka. Kugira ngo ubitsinde neza, burigihe ukore ukurikije ubwenge busanzwe, nk, gukora francise, ufite inshingano zo gushyira mubikorwa neza kandi neza.

Umufaransa arakugenzura, kuko ashishikajwe no kwirinda ibiciro byicyubahiro. Mugukora francise, fata inzira yo gukora murwego rushya rwose rwumwuga. Kubwibyo, hazabaho ibyo ukeneye byose. Ubwa mbere, ni ibikoresho byo gukora, icya kabiri, ni ikirango cyo mu rwego rwo hejuru, kandi icya gatatu, ufite ubumenyi-budasanzwe. Franchisor yiteguye gusangira ibyo byose kandi ntacyo yitezeho, gusa kugeza 11% kumafaranga yambere yishyuwe hamwe nibindi, kugeza 9% buri kwezi. Niba uri francise yinganda, ugomba rero kumenya neza ingaruka ushobora guhura nazo. Ibi birakenewe cyane, bivuze ko udakwiye kwirengagiza amakuru afatika.

Kora ukurikije amategeko akomeye rero nyuma ntuzashyikirizwa ikirego. Ibirego byatanzwe nabahagarariye ikirango niba utera kwangiriza izina ryawe. Uretse ibyo, leta, mugihe ikora francise yinganda, irashobora kugenzura. Ibi birashobora kuba sitasiyo y’isuku n’ibyorezo cyangwa izindi nzego zishinzwe kugenzura. Ugomba buri gihe kumenya ko ugomba kuyoborwa namabwiriza kandi ugakora mubihe biriho. Noneho ushobora kugabanya-kugabanya, bityo, isosiyete iza gutsinda.

Gukora francising ninzira ifatika, mugihe rero cyo kuyishyira mubikorwa ufite amahirwe yose yo gutsinda abo bahanganye, ugomba gukoresha ibyiza byose mumafaranga. Kugirango umenye neza, ugomba gukoresha isesengura rya swot. Iki gikoresho cyiza cyane kigushoboza gusohoza ingamba zubwenge. Kurugero, uhitamo ingaruka n amahirwe amahirwe yo gukora francise izahura nayo. Mubyongeyeho, imbaraga nintege nke byumushinga nabyo bigaragara neza niba ukora ukurikije iri sesengura. Mubyongeyeho, isesengura ryabanywanyi rigufasha kumenya iterabwoba riva kubanywanyi ushobora guhura naryo munzira yumushinga.

Kora francise yinganda byihuse kandi neza, utibagiwe no kubona amakuru yingenzi. Ugomba guhora urutoki rwawe kuri pulse, wiga imibare. Imibare igezweho irerekana uko ibintu bimeze ubu ku isoko. Imiterere yisoko iguha kumva neza uburyo bwo gukomeza. Shyira mubikorwa francise kandi witange mubikorwa bishoboka, noneho isosiyete yawe izagera kubitsinzi. Ufite urwego rwo hejuru rwinjiza, bityo, birashoboka kwishyura uhagarariye ikirango ntakibazo. Kora ibikorwa byawe muburyo abaturwanya badafite amahirwe yo guhangana nawe muburyo bumwe.

Kugirango ukore ibi, ugomba gukoresha neza inyungu za francise ufite.

Uruganda rukora ubucuruzi rwishimira icyubahiro kandi rusabwa na ba rwiyemezamirimo. Gukora francises isanga ibyifuzo byabo mubakiriya bifuza guhitamo imiterere yakazi yabo. Amashanyarazi afite ubucuruzi bwo gukora agomba gushyirwa mubikorwa hamwe numushinga wateye imbere ukuraho burundu ingorane zitandukanye nibihe bitunguranye. Kugirango ubone igitekerezo gikwiye hamwe ningamba, ugomba gusuzuma urutonde rwabakora ruri kumurongo wihariye. Niba umuguzi yarashoboye guhitamo ubucuruzi bwibicuruzwa bitanga umusaruro, ugomba kujya kurubuga rwihariye kugirango ubone ibisobanuro birambuye. Hamwe nibice byikiganiro, urashobora kujya murwego rwo gusinya amasezerano hamwe no kubona uburenganzira bwo kuzenguruka francises.

Nyuma yo kubona ibyifuzo bikwiye byakozwe nuwabikoze, ba rwiyemezamirimo bashya bashoboye kongera ubumenyi bwabo mubijyanye no kwamamaza no kwamamaza. Ntiwibagirwe mugihe habaye ibibazo bitandukanye bijyanye nubucuruzi bwubucuruzi butanga umusaruro, ufite ibyiringiro byo gushaka ubufasha kubuhanga bwikimenyetso. Hamwe nibisubizo byabonetse, ufite ibitekerezo bishya byigenga bifasha nyirubwite gushyira mubikorwa imishinga myinshi mugihe cacu. Tumaze kwakirwa ku isoko dufite ibyiringiro byo gukomeza guhangana, dushobora kuvuga ko umushinga wabonye washyizwe mubikorwa byuzuye nabakiriya. Ihitamo ryukuri ryaba ari uguhitamo umuguzi mu cyerekezo cya francises kubucuruzi bufite umusaruro, bikaba bifite umutekano rwose mubijyanye ningaruka nibibazo kandi bigafasha kugera kubisubizo binini. Igiciro cya francises ukurikije urutonde rwishoramari muri iki gitekerezo hamwe ningamba, kandi ugomba no kuzirikana urwego rwo gukundwa kwikirango cyakozwe mumyaka. Gusobanukirwa birambuye kubyerekeranye no kwaguka kurubu isosiyete ifashwa nabaterankunga batangira gukemura ibibazo bafite ubuhanga bukomeye.

Hamwe nogutezimbere ikibazo cyinganda, birashoboka gukora mugushinga imishinga yawe, ukurikije igitekerezo cyashizweho hamwe ningamba. Gukoresha francises bifasha umuguzi kwimuka kurwego mpuzamahanga rwerekanwe mugihe.

Ubucuruzi buciriritse bukora ubucuruzi butanga inyungu zingirakamaro kandi zikomeye kugirango ube umuyobozi wuzuye mumarushanwa. Ugomba kurwana nabatavuga rumwe nubutegetsi kugirango wimenyekanishe nkumuyobozi wuzuye wogukora isoko niche igushimishije. Shyira mubikorwa francise mubushobozi, kubwibyo rero, ntakibazo kiregwa haba muri leta cyangwa uhagarariye ikirango mukorana. Niba uhisemo kujya muri francise yinganda, noneho ufite amahirwe yose yo gutsinda. Kurangiza, wakiriye ibikoresho byujuje ubuziranenge, ubumenyi-bwihariye, ndetse nikirango cyazamuwe neza. Niba uhisemo gutangira umusaruro muto kuri francise, ugomba kubanza gukora ingamba zo kwitegura.

Iragufasha kwirinda igihombo ningorabahizi mugihe cyicyiciro cyo gushyira mubikorwa umushinga. Niba ushishikajwe nubucuruzi buciriritse noneho witondere uburyo bwo gukora. Mubyongeyeho, niba ukorera murwego rwa francise, noneho ufite umubare munini wuburenganzira butagomba kwirengagizwa. Birashoboka kurangiza byoroshye ibikorwa byawe byubwanditsi no kuba hari ubufasha bwa francise. Nyuma ya byose, ntabwo arikimenyetso cyamamajwe gusa. Nubundi buryo bwuzuye bwibikoresho byohejuru, tekinoroji, hamwe na gahunda idasanzwe biz. Ukoresheje ibyo bikoresho byose, rwose ugera kubisubizo bitangaje.

Niba uri umushinga muto cyangwa wo hagati ukaba ushaka gushinga urubanza rwawe bwite, noneho kuvugana nuhagarariye francise nicyemezo cyiza rwose. Muri iki kibazo, ntacyo uhimbye wenyine ariko ukore gusa ukurikije uburyo bwubucuruzi bumaze gutsinda. Urabona ibyo ukeneye byose kugirango uhuze rwose umushinga wawe numwimerere. Ubucuruzi buciriritse bushobora gutangira umusaruro kuri francise kugirango udahimbira urunigi umusaruro. Byongeye kandi, ntugomba gushora umutungo wamafaranga mukuzamura ikirango cyawe, kitazwi. Ariko, birumvikana ko ubucuruzi buciriritse bwubucuruzi butaguhawe kubusa. Ugomba kurihira, kandi byinshi.

Mu ntangiriro, iyi ni umusanzu umwe. Yishyuwe rimwe, kandi amafaranga yishoramari mubucuruzi bwa francisor kuva kuri 9 kugeza 11%. Urabara ijanisha nkumugabane wamafaranga yatanzwe mbere. Mubyongeyeho, ubucuruzi buciriritse bwubucuruzi bugusaba kwishyura ibice bibiri mugice cyo kubigeraho. Igabanywa rya mbere rya buri kwezi ryitwa royalties, naho kugabanywa kwa kabiri ukora buri kwezi mugihe ukora ubucuruzi buciriritse bwitwa prium premium global. Umusanzu nkuyu ni muto kandi urashobora kuva kuri 1 kugeza 3%. Ibicuruzwa, ariko, nibyingenzi kuruta kwimurwa kwisi yose.

Ingano yacyo mugurisha imanza zinganda ziratandukanye kuva kuri 3 kugeza 6%. Mubyukuri, winjira mubiganiro na francisor hanyuma mukaganira kubijyanye nimikoranire. Kugirango ubone ibintu byiza cyane, tekereza kuburyo butandukanye bwa francise. Buri kimwe muribi gifite umwihariko wacyo, bityo, ugomba kureba neza cyane. Kora ubucuruzi bwo gukora kugirango ugire inyungu zingenzi kandi zingirakamaro. Iraguha amahirwe yo kuganza isoko ukurura umugabane wintare mubisabwa.

Ubucuruzi buciriritse bugufasha kuganza neza isoko ukarenga abanzi bakomeye, ukaba rwiyemezamirimo urushanwa cyane. Mugihe cyo gushyira mubikorwa francise, urashobora guhura nibibazo bitandukanye. Urashobora kubitsinda byoroshye kuva ufite ubushobozi bwawe bwiza bwibikoresho bikwiye. Gukorana na mini francise, ufite inshingano zimwe kumuhagarariye ikirango. Nyuma ya byose, aragutezeho gukurikiza byimazeyo amabwiriza yateganijwe. Uretse ibyo, francisor irashaka ko ukuramo ibice bibiri buri kwezi.

Mubyongeyeho, urasabwa kwishyura amafaranga rimwe mugitangira mini francise. Ibi, bike, bigera kuri 11% byumushinga wose. Mubyukuri, ishoramari riratanga umusaruro, mugihe ubonye amahirwe akomeye yo kuganza isoko ukoresheje urwego rwose rwa tekinoroji yo mu rwego rwo hejuru, ibikoresho, imishinga yubucuruzi yibiranga byihariye.

Mu rwego rwo kumenyekanisha francise, umusaruro wawe muto uriganje, utanga amahirwe yo gutsinda amarushanwa binyuze muri serivise nziza. Nta numwe mubanywanyi ushobora no kukwegera mubijyanye na serivisi zabakiriya. Ufite amahirwe yose yo gutsinda wizeye guhangana guhangana. Witondere umusaruro muto wa francise kugirango sosiyete yawe igere ku ntsinzi idashidikanywaho. Buri gihe ukore bihagije mubihe biriho hanyuma, ubucuruzi bwikigo gitanga umusaruro buzamuka. Ntugomba gukoresha umubare munini wubutunzi bwamafaranga, kuko ushoboye gukora ubuhanga kandi muburyo.

Tanga mini francise umusaruro ukwiye kwitabwaho hanyuma, ibibazo bya sosiyete yawe biratera imbere kuburyo bugaragara. Birashoboka kuganza isoko, bityo, ufite amahirwe yose yo kugera kurwego rwo hejuru rwinjiza. Birashoboka guhangana ningorane zose, kuzitsinda ukurikije ibipimo byagenwe. Birumvikana ko rimwe na rimwe havuka ibintu bitunguranye. Kugirango ukore ibi, mini francise ikenera amafaranga runaka. Urashobora gukoresha iyi mifuka yindege hanyuma uhagarike iterabwoba.