Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ububiko bwo kubyara nubucuruzi burigihe kandi bufite inyungu. Umugore ahora akomeza kuba umugore, icyifuzo gisanzwe cyumugore cyo guhora ari mwiza, ndetse no mugihe cyo gutwita burigihe, kimwe nubushake bwo kuba bwiza kandi bwiza bugaragarira cyane, bikaba intego nziza yo kugura iduka rya francise kubagore batwite. Mugihe cyo gutwita, ishusho yoroheje iratakara, kandi umugore agira ikibazo runaka aturutse kuri ibi, kandi kutamererwa neza ni imitekerereze mibi ya mama numwana utwite. Kugura iduka rya francise kubagore batwite nigaragaza neza ko wita ku mugore utwite, ikigaragaza ko uhangayikishijwe nuburinganire bwe. Ububiko niho hantu honyine umugore ugiye kuba nyina ashobora gutuza, nta gutaka, kugura icyo ashatse cyose.

Icy'ingenzi ni uko ibicuruzwa biri mu iduka bimuhaza ibyo akeneye byose, ibyifuzo bye. Umugore witegura kuba umubyeyi akunda inzira yo guhitamo ibicuruzwa kandi azagura ikintu akunda 'nta kiganiro na kimwe'. Kubucuruzi bwumucuruzi-franchisee, nibyingenzi cyane mugihe uguze francise kugirango 'ukeke' neza ibyo umugore utwite ashobora gukunda mubyerekezo byubu. Rwiyemezamirimo wa francisee numu psychologue ufite flair nziza yubucuruzi, ubushishozi bwimbere, ubumenyi bwimbitse kumasoko yaho, uko amarushanwa yimbere, imiterere yibicuruzwa hamwe nubwoko butandukanye kugirango ahitemo neza francise kubagore batwite , nukuvuga rero, 'byose mumabara na herringbone'. Abacuruzi batsinze bagurisha ibicuruzwa kubagore bari mumwanya, bafite ubwoko bwinshi, haba mumurongo ndetse no mubunini, Franchisees akora ibishoboka byose kugirango abashyitsi baduka batahava bataguze ibintu bishya, bahitamo ubwoko bwa moderi rusange umugore ashobora kwambara na nyuma yo gutwita. Ibicuruzwa nyamukuru byububiko ku bagore batwite ni imyambaro, amakanzu yo kwambara, imyenda y'imbere, hosiery, aho ubworoherane, kamere ndetse n'ubushobozi biza ku mwanya wa mbere.

Ijambo kumunwa kubyerekeye iduka ryiza ryababyeyi rirakwirakwira vuba. Kandi abashyitsi banyuzwe bategereje ejo hazaza h'umwana, waguze 'ikintu gishya' kandi bashimishijwe no kuvugana numugurisha witonze, wumva neza, bazahora bagisha inama inshuti zabo nabamuzi gusura iduka bibuka.

Abagore batwite imyenda yimyenda franchise ni umushinga wubucuruzi. Niba bishyizwe mubikorwa, urashobora kubona urwego rwo hejuru rwinyungu. Mugihe ukora francise, ugomba kwibuka ko uri umuntu ubazwa. Umugabuzi wurutonde rwihariye ashinzwe francisor kugirango ashyire mubikorwa neza umushinga biz. Niba uhisemo gutangira francise, noneho fata ububiko kurwego rushya rwumwuga. Birakenewe guhugura abakozi kuburyo buri muhanga yumva icyo agomba gukora.

Koresha ububiko bwawe hanyuma uhagarike imyenda yawe uhereye kubakora. Umufatanyabikorwa wawe mukuru wubucuruzi afite uruhare runini kandi rutaziguye mubyo wagezeho. Ibi ntibiterwa nuko agira umutima mwiza, ahubwo biterwa nuko hari inyungu zamafaranga zitaziguye, kuko ukuramo imisanzu buri kwezi kumurengera. Byongeye kandi, iyi misanzu ibarwa nkijanisha ryinyungu. Kubwibyo, inyungu nyinshi iduka ryimyenda yababyeyi batwite francise izana, niko amafaranga menshi francisor azabona. Kubwibyo, ugomba kuvugana nawe kugirango ubone amakuru, inkunga, ninama. Witondere neza abagore batwite mugurisha imyenda myiza.

Ububiko bwa francise burashobora kuzuzwa nubwiza bwo hejuru butwite. Byongeye kandi, uko abagore beza kandi bagutse, amahirwe menshi yo gukurura umubare munini wabaguzi. Niba ukorana nabagore batwite ukabaha imyenda myiza, noneho ububiko bwawe bugomba kuba bugenewe ababigenewe. Mugukora francise, wakiriye amabwiriza akwiye kugirango umenye abo wifuza kandi ukurura abakiriya bawe.

Kora nyuma yo gukora igishushanyo mbonera cyubucuruzi cyateguwe neza. Nibyingenzi niba ukoresha ububiko bwimyenda yababyeyi. Ukurikije gahunda, urashobora gukora imirimo yose yo mu biro hanyuma ukaza gutsinda. Kora byanze bikunze, ariko nyuma yo gutekereza. Kwiga imibare bifasha kumenya uko ibintu bimeze imbere muri sosiyete, ndetse no hanze yacyo. Imiterere yisoko ningirakamaro kububiko bwimyenda yababyeyi.

Ugomba kumenya igihe ari ngombwa kugabanya ibiciro byibicuruzwa mugihe hari amahirwe yo kuzamura bike. Urashobora gukoresha ibiciro bitandukanye, kuzamurwa mu ntera, nibindi bikorwa bigufasha kugenzura abaguzi benshi. Mugihe wujuje francise yimyenda itwite, urashobora guhura nibibazo bitandukanye. Birashobora kuneshwa neza bitewe no gukurikiza byimazeyo gahunda yubucuruzi yashizweho mbere. Nibyiza cyane kandi bifatika, kubwibyo, burigihe birakwiye kwiga imibare. Erega burya, imyenda yimyenda yabategarugori izakora neza mugihe ufite amakuru yuzuye yamakuru. Iyige hamwe nubuhanga bugezweho bwo kureba.