Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubuyobozi bwa ECO bumaze imyaka myinshi busabwa cyane muri ba rwiyemezamirimo mu nzego zitandukanye, uko ubucuruzi bwaba bumeze kose, imishinga mito, mito cyangwa minini. Twakagombye kuvuga ko intego yo gutanga francise ya ECO nukubasha kuyobora isosiyete ishingiye kumazina yashizweho neza kandi azwi neza aho abayikora bakoze cyane akazi. ECO francise irashobora kuboneka kumurongo wabigenewe ukurikije urutonde rwabakora urutonde. Nyuma yo gufata umwanzuro kubitanga, ugomba gutangira imishyikirano, ibizavamo biterwa nimpande zombi zibigizemo uruhare. Ku bijyanye n'ubufatanye, bizaba ngombwa kwemeza inzira y'akazi hamwe no gushyira umukono ku masezerano hamwe n'inzira zitandukanye mu buryo bw'ingamba ziherekeza zo gushyira mu bikorwa igitekerezo. Twabibutsa ko kugabanywa kwa ECO bifite igiciro cyishyurwa nuwabikoze agomba kuboneka kubakiriya.

Niba francise ifite intego yihariye kandi ifite icyo ivuze, umukiriya azakenera urutonde rwamasomo muburyo bwo kwamamaza no kwamamaza ibyabaye kugirango biteze imbere byihuse kandi bikurura ababishaka. Umukiriya agomba guhora yibuka ko mugihe habaye ibibazo bitoroshye, agomba guhita asaba ubufasha bwinzobere muri francise ya ECO, bazafasha kubona inzira nziza. Niba ushobora gutangira umushinga wawe munzira yashyizweho, uzakenera gukurikiza amabwiriza yashyizweho nugurisha, cyane cyane mugitangiriro, kugirango ugere kubyo wifuza. Uzashobora kugira uruhare mugushinga ibikorwa byo kwihangira imirimo kumushinga, gutakaza burundu ingaruka ningaruka zitandukanye zishobora kuba mugutezimbere kwigenga mubucuruzi bwawe. Kugura francise ya ECO ninzira yatekerejweho kugirango igere ku ntsinzi kandi niyo nzira ibereye kubana bashya bashaka gutangira umushinga wabo. Twibuke ko mugihe habaye ibibazo bitoroshye, ugomba gushaka ubufasha butanga ingamba, uzahita afasha muguhitamo igisubizo kiboneye. Kugeza ubu, imishinga yarangiye ikoreshwa neza kwisi yose kugirango ibone inyungu.

Ihitamo ryukuri nugura francise kuri ECO, hagakurikiraho kugera kurwego rukenewe rwumusaruro.