Uyu munsi, ibintu byose birahari, harimo gutangiza imiyoborere yisosiyete, ibaruramari, no gukoresha neza igihe cyakazi, kugenzura, hamwe nubucuruzi bwubucuruzi hamwe nishoramari ryishoramari rito kandi rikomeye. Kuyoborwa ninyungu zabo nibyifuzo byabo, iraboneka kugirango byihuse kandi neza kuzamura ubucuruzi bwawe hamwe na francise mubice runaka byibikorwa, hamwe nishoramari rito ryigihe numutungo. Niba uri mushya kuri iki kibazo, ukeneye inama zinzobere, ubufasha buva mu ikoranabuhanga rya IT, noneho ugomba kwitabaza urubuga rwumwuga ruzobereye muri francise nibintu byose bifitanye isano nayo. Kuki byoroshye kandi byunguka kugura no gukora francise? Ibintu byose biroroshye kubisobanura. Mugihe uremye ubucuruzi kuva kera, ugomba gushora imari, ugomba kubaka gahunda y'ibikorwa, kubara igishoro cyo gutangiza ndetse nishoramari ryakurikiyeho ubucuruzi bukeneye kuzamurwa. Mugihe kimwe, birakenewe kugira byibuze ubumenyi buke mubuyobozi, ibaruramari, no kugenzura ntabwo ari abakozi gusa ahubwo nibikorwa bitandukanye, kugirango bitazitiranya kandi ntugire igihombo.

Iyo ugura kandi ukorana na francisor, biroroshye kubaka ubucuruzi, bitewe no kumenyekanisha ibicuruzwa, ubumenyi bwungutse, nta gushidikanya basangira, kimwe nabakiriya babonye. Ubwa mbere, ugomba kubara ibyiza n'ibibi byose, ugahitamo murwego rwibikorwa ushaka gufungura ubucuruzi, gusobanura neza igishoro cyo gutangiza, hanyuma ugakora. Nubwo bimeze bityo, niba kugeza uyu munsi ubabazwa no guhitamo, noneho urashobora kujya kumurongo, ugasesengura amahitamo yatanzwe, ukagereranya ibiciro, ukabona gahunda yubucuruzi. Na none, kurubuga, urashobora kureba imibare yumuhanda ku mibare ya SEO, ugasoma ibyasuzumwe nabakiriya bacu (francisors na francisees), ukareba uko urwego rwifashe hamwe nu rutonde rwa francise runaka, ugasobanura neza ishoramari, amafaranga yinjiza, hamwe namafaranga yose. Kurubuga rwacu hari ihitamo rinini, mugihe ushakisha, urashobora gukoresha moteri ishakisha byikora cyangwa ugahitamo icyiciro, igihugu, umujyi, umudugudu, gufata amafaranga yishoramari ryambere, nibindi. Uyu munsi byose birahari, kimwe no kubara byikora mububiko bwa franchise, butangwa kuri buri wese. Ntibikenewe ko unyura muri byose kuva utangiye kugeza urangiye, ufite amakuru akenewe mukuboko.

Shakisha byinshi kubyerekeye ubufatanye mububiko bwa franchise. Na none, inama zinzobere ziratangwa, francisors inkunga ifasha mukugisha inama, ikakubwira kubyerekeye chip zose, ibikorwa no gutanga amakuru akenewe yiterambere ryubucuruzi. Iyo kwagura no gufungura ingingo, buri wese aratsinda. Umushinga wubucuruzi utanga uburenganzira bwo guhagararira inyungu mugihe kirekire kiranga ikirango runaka, murwego runaka rwibikorwa, hashingiwe kubintu runaka. Ubwoko bukenewe cyane bwubucuruzi bwubucuruzi ni ibiryo byihuse, serivisi, ibicuruzwa, na serivisi. Urutonde rwa francise rwemerera guhitamo francise yingirakamaro, kwerekana uburyo bwihariye, kuzigama igihe nishoramari ryubucuruzi, kwagura traffic traffic. Umuntu wese azabona inyungu nziza kuri we, urebye ishoramari nibikoresho.

Dutanga ijana ku ijana yingirakamaro zijyanye no guteza imbere ubucuruzi binyuze mu kugura francise.

Kugisha inama kubibazo bitandukanye, ugomba guhamagara nimero zabigenewe, ohereza icyifuzo ukoresheje imeri. Turabashimira kubwinyungu zanyu kandi dutegereje ubufatanye, butanga umusaruro.

Imiryango yubufaransa yagenewe abaterwa ubwoba nimishinga minini hamwe ningaruka ziterwa nayo. Mubihe nkibi, amahitamo meza kandi yunguka-gutsindira umuryango wumuryango. Umuryango francise nimwe mubikorwa byizewe kandi byizewe byubufaransa. Urashobora gukora ubucuruzi bwawe bwite, aho abagize umuryango wawe bazabigiramo uruhare gusa, bivuze ko ikibazo cyizere kizafungwa burundu.

Umuryango francise uhuza abitabiriye umushinga bose kandi ntuhuza isano yumuryango gusa, ahubwo ninyungu. Umuntu wese mumuryango azaba ashishikajwe no guteza imbere ubucuruzi, kubona inyungu, no kwiteza imbere.

Nigute wahitamo francise yumuryango? Mbere ya byose, ugomba gutegura inama, gusangira ibitekerezo, no gusobanura urwego runaka rwibikorwa. Hano haribintu byinshi bitandukanye byumuryango francising kumasoko ya serivise, kurubuga rwacu ufite ibyifuzo bishyushye, aho wowe n'umuryango wawe uzabona umwanya wubufaransa bwunguka. Muguhitamo francise yumuryango, uzashobora guhuza abagize umuryango bose, wongere imibereho rusange kandi ugere kumibereho myiza hamwe.

Franchiseforeveryone.com ifite ihitamo rinini ryimiryango yubucuruzi ikubiyemo ibice bitandukanye byubucuruzi. Birumvikana ko umurenge uzwi cyane ni ugutanga. Ubucuruzi bwumuryango bwabonye binyuze muri francising bufite inyungu zidasanzwe: gukenera ishoramari rito mubucuruzi bushobora kuzana inyungu nziza mumwaka wambere. Iterambere rizakurikiraho rizagenzurwa nisosiyete nkuru, izatuma bishoboka gushyira mubikorwa ibitekerezo byawe muburyo bwiza, nta ngaruka kandi ushidikanya.

Birakwiye ko tumenya ko ubucuruzi bwumuryango burenze akazi. Numwanya wumuryango wose kunguka ubumenyi bwubucuruzi nuburambe. Byongeye kandi, ubucuruzi bwumuryango bushobora kuva mu gisekuru kugera ku kindi, kandi birashoboka cyane ko hamwe nuburambe hamwe nubuhanga bwo gucunga ibyago bwatanzwe na ba rwiyemezamirimo bamaze gutsinda, buriwese azashobora gutangiza umushinga we.

Niba wemeza udashidikanya ko umuryango wawe ukeneye impinduka, noneho francise yumuryango nigisubizo cyumvikana kandi cyunguka, kubishyira mubikorwa birashoboka nta buhanga bwumwuga. Urubuga rwacu rurimo umubare munini wubufaransa butandukanye, muribwo ushobora guhitamo ibizakwira bose!

Ubucuruzi bwubucuruzi bufite urutonde rwishoramari butanga amahirwe yo guhitamo itangwa ryunguka kubiciro bidahenze, urebye amafaranga rimwe, amasezerano n'amasezerano ya francise. Urashobora gufungura ubucuruzi bwawe wenyine, uhereye kuntoki, ariko rero ugomba kumva neza aho uhera namahame yubuyobozi ugomba gukurikiza, ukurikije kubara imari na gahunda zubucuruzi. Kwamamaza, kubaka abakiriya ni inzira zigoye cyane, cyane cyane urebye uko ibintu bimeze ubu, guhora wiyongera mumarushanwa mubice byose byibikorwa. Kubwibyo, niba uri intangiriro, ariko ugaharanira cyane kuba nyiri ubucuruzi bwawe, urashobora gutangiza umushinga uyobowe nikirangantego kizwi cyane, ufite izina ryingenzi kandi ryinjiza. Niba utazi aho uhera, kandi mubyukuri murwego rwibikorwa kugirango ufungure ubucuruzi bwawe bwite, noneho unyure muri kataloge ya francises hanyuma uhitemo ubucuruzi buzakwegera kumutima wawe, kuko ntakintu cyiza kiruta ubucuruzi ukunda. Rero, muri kataloge ya francise urashobora kubona ibyatanzweho ubu, hamwe nishoramari runaka ryamafaranga, umenyere kubijyanye na francise, izina ryurubanza, ubwishyu bumwe cyangwa kutaboneka, amakuru yinyongera, gusubiramo hamwe ningingo zimwe mukarere runaka kagushimishije.

Abafaransa bazafasha francisees mugutangiza umushinga gusa, ariko kandi bazaza, batange inama, bafashe mugushaka abakozi, bavuge ibyiza nibigaragara, kubaka gahunda y'ibikorwa, nibindi. Kubara umubare w'ishoramari, ubwishyu bumwe hamwe nigihe cyo kwishyura iraboneka mububiko bwa franchise. Hamagara nimero yatanzwe hanyuma ubaze ibibazo byinyongera. Turabashimira mbere kubwinyungu zanyu, kuvugana na catalog ya francises nishoramari, turizera ko ubufatanye butanga umusaruro.

Ubufaransa. Ibirori byabana ni umwanya munini wo kwerekana guhanga kwa rwiyemezamirimo - francisee. Ibirori byabana bato ni amahirwe atagira imipaka yo gukora ibirori byose byamabara kubana, guturika kw'ibitekerezo n'ibitekerezo bya fireworks nziza, ibirori. Franchise kubirori byabana ni umurima udahingwa kugirango ukore ibirori bishimishije, bishimishije kubana, hamwe nitsinda ryayo rya animasiyo, kandi rwose ubucuruzi bwunguka gushora amafaranga mubirango bizwi neza. Ku isoko rya francise, mugutegura ibirori byiminsi mikuru yabana, hari umubare uhagije wifuza kugirana amasezerano na francise na ba rwiyemezamirimo. Ariko, ntabwo abafaransa bose bafite ubufatanye bufatika.

Benshi muribo bazi gusa gukusanya imisanzu imwe, hanyuma "gukaraba intoki" kandi babujijwe gutanga ubufasha nyabwo. Impamvu nyamukuru yo guhitamo neza umufatanyabikorwa - francising, nicyubahiro cyumwuga cyo gutanga francising, gukurikiza indangagaciro zemewe hamwe numuhamagaro wo gukora ibirori byabana, ibirori bikomeye, karnivali nyayo yibyishimo nibyishimo byabana, kandi ntibakubitwa, ibintu byose birambiranye hamwe itsinda ryiruka muruziga. Nk’uko amakuru afunguye abitangaza, ishoramari mu gutegura ishyirwaho ry’imyidagaduro ku bana ryishyura mu mezi 3. Ariko kugirango ubucuruzi butere imbere kandi budahagarara, birakenewe guhora tunonosora ibintu byabaye hamwe namabwiriza yo gukora ibiruhuko. Ibipimo byogutegura kugurisha no gutumanaho nabakiriya-abana nababyeyi babo bigomba kuvugururwa kuri gahunda. Ba rwiyemezamirimo ba Franchisee bagomba guhora bakora ubushakashatsi bwamamaza ku isoko rya serivisi mu karere kabo, mu mujyi, ndetse n’aho barusha abo bahanganye, mu kwerekana ibitaramo by'amabara ku bana, bishimye kandi baseka.

Ikigo cy’amashyaka y’abana francise gikora neza, ariko gusa bisabwa kubishyira mubikorwa kandi bihamye. Mubyiciro byo kwitegura, birakenewe gukora ibikorwa byinshi bitandukanye bifasha kugabanya igihombo. Kugira gahunda, mukumenya ko franchise aribyiza cyane. Ugomba kuyikoresha kurenza urugero. Tegura ibikorwa byawe ukurikije uko isoko ryifashe. Niba uhisemo gukoresha francise, noneho ikigo cyawe kigomba kwitabwaho neza.

Nukuri mubyukuri kubishushanyo mbonera. Imyambarire y'abakozi, kodegisi yikibanza igomba kubahirizwa hubahirijwe byuzuye amabwiriza yabigenewe. Niba ukoresha ikigo cya francise kandi ugategura ibirori byabana, ugomba rero gutekereza kumutekano wabana. Erega burya, ushinzwe abo washinzwe. Kubwibyo, ibirori byo kwizihiza ntibigomba guhuzwa nibikorwa byose bitemewe kubantu nkabo. Witondere neza iminsi mikuru yumwana yumuryango wabo, ujyane ikigo cya franchise kurwego rushya rwumwuga. Birakenewe gukora cyane kandi neza mugihe twirinze amakosa muri gahunda yingenzi.

Kurikiza amabwiriza ya francisor kandi ntakibazo azagira. Niba ukora ibikorwa byumugoroba wabana nkigice cyikigo cya francise, noneho amakuru yakiriwe nuhagarariye ikirango agufasha kugera kurwego rushya rwumwuga. Shyira mu bikorwa neza bishoboka.

Gukorana n’amashyaka y’abatarengeje imyaka ni umushinga, ukora ibyo, ugomba kumenya neza ko ugomba kubona urwego kurenza uwariwe wese udakoresha abanywanyi ba francising. Ibi ni ukubera ko ukeneye kwishyura uburenganzira bwo gukora ibikorwa mwizina rya francise. Kwishura birashobora gushika kuri 9% buri kwezi. Mubyukuri, ijanisha ryinyungu zishyuwe nkintererano zirashobora kuba munsi ya 9%. Mubisanzwe, ibice bibiri buri kwezi byiyongera kuri 3 kugeza kuri 9%, bibarwa nkijanisha ryinjiza buri kwezi. Nibikorwa bisanzwe, mubisanzwe ntabwo ari ibirori byabana gusa francise.

Ibikorwa hafi ya byose bya francise bikorwa murubu buryo. Kubwibyo, ukomeza kuzirikana iki kintu. Mugabanye amafaranga yimisoro muganira nabashinzwe imyidagaduro yabana ba nyiri francise.

Ikigo cyibiruhuko franchise numushinga wubucuruzi udafite akamaro. Mugukorana nayo, kimwe nabandi benshi, birakenewe ko tumenya ingaruka niterabwoba. Gukorera muri kariya gace ka francise, witegure kwibasirwa nabanywanyi, irinde ibihe bidashimishije, witegure hakiri kare. Kimwe nizindi ngaruka, imbaraga, nintege nke za francise urashobora kuboneka ukoresheje igikoresho cyitwa SWOT isesengura. Gucunga ikigo cyawe hamwe nubushobozi buhebuje, ukaguha ibitekerezo bikwiye kandi ukazana ishyirahamwe ryibiruhuko kumwanya wumuyobozi wisoko, biganisha kumurongo ukomeye kubatavuga rumwe nabo. Ikibazo cyibiruhuko ubwacyo gitanga ibikoresho byiza byakazi.

Amabwiriza yabo kandi kandi yingirakamaro yatanzwe na francisor, ufite inyungu kugiti cye kumusaruro mwinshi wamafaranga yikintu cya francise.

Ibikorwa bya francise birimo amafaranga menshi. Iya mbere ni ubwishyu bumwe. Bimaze gutangira, ikigo cyibiruhuko cyishyura francisor. Nyuma yo kurushaho kuzuza ikigo, inshingano zawe zirimo kwishyura bibiri: amafaranga yimisoro, kugeza kuri 6% yinjiza, namafaranga yo kwamamaza. Ibi byose birakenewe kuva umuyobozi atanga umubare munini wibikoresho bitandukanye byamakuru, ikoranabuhanga, tekinike, uburyo, gahunda zubucuruzi, nibindi bintu. Mugukoresha byinshi muribi byose, ubona amafaranga menshi kumafaranga yawe, bityo ibiruhuko nibikorwa byikigo francise itanga urwego rwo hejuru rwinjiza.