Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amafranga yo mu cyi ni amahitamo akomeye kuri ba rwiyemezamirimo benshi basanzwe bafite ubucuruzi bwigihe cyitumba kandi batekereza kwimurira bimwe mubikorwa byabo mubihe byizuba. Muri iki kibazo, francise yiteguye isa nkaho ari amahitamo meza kuruta guhanga umushinga wawe kuva kera, kuzamurwa mu ntera, ishoramari rya mbere rikomeye, hamwe nindi mirimo myinshi igoye cyane kubona inyungu mbere. Kugirango ubone amafaranga yinyongera mugihe cyizuba, birasa cyane. Muri iki kibazo, ibintu hamwe no kubona francise biratandukanye cyane - byihuse, byoroshye, neza!

Hamwe na francise yujuje ubuziranenge, gutangira umushinga wawe bwite ntibizatwara igihe kirekire, kuko ibikoresho byose ukeneye kubintambwe yambere bizaba bimaze kuboneka. Muri byo harimo ibimenyetso byose by'ubukangurambaga, nk'ikirangantego, intero, amabara y'ibigo, inyandikorugero y'ibikoresho byanditse, uburyo bw'iterambere nk'amabwiriza, formulaire, hamwe n'ibyifuzo, ndetse rimwe na rimwe icyicaro gikuru ndetse n'inama z'ubuzima ubanza gukemura amakimbirane yose. ibyo bivuka. Rero, gutangira ubucuruzi buciriritse bwimpeshyi ntibizagorana na gato, kandi uzahita usubiza vuba igishoro cyambere mubucuruzi bwawe.

Ariko, kimwe nubundi buguzi ubwo aribwo bwose, hari amahirwe yo guhura nabashuka, kumva ikintu kibi, gukora ikosa muguhitamo umufasha cyangwa francise ubwayo. Ni kubibazo nkibi hari abahuza biteguye kugufasha guhitamo francise yinzozi zawe. Isosiyete yacu itanga ubufasha mubintu byose bijyanye no kubona francise. Urashobora kumenyana nabafatanyabikorwa bacu bizewe hanyuma ugahitamo ikintu kibereye. Abahanga bacu bazagufasha kandi guhitamo ingengo yimari, hitamo francise kumafaranga yagenwe hamwe nibipimo: urugero, isosiyete igomba gukora igice kinini cyizuba. Utu tuntu twose tworoshye cyane kuzirikana numunyamwuga ufite urutonde rwateguwe kandi rwizwe neza.

Impeshyi ya Franchises nuburyo bwiza kubashaka gutangira ubucuruzi bwigihe. Irashobora kuba ubwubatsi, imyidagaduro, ikigo cyingendo cyimpeshyi, nibindi byinshi byo guhitamo. Icyo ugomba gukora nukureba ibyifuzo, kumvikana kuri bije no kugura umushinga wawe wunguka! Gutangira neza no gushyigikirwa impande zose zinzobere zacu bizagufasha gutangira kubona inyungu mumushinga wizuba vuba bishoboka. Akazi gakomeye mugihe cyizuba kandi amahoro yuzuye mumutima kubucuruzi bwawe mugihe cy'itumba. Ubucuruzi bwiza kandi bwunguka nibyo rwose francise ituruka kubafatanyabikorwa bizewe kandi bizewe bazaguha.

Ubufaransa kububiko bwinkweto ni umushinga wubucuruzi. Gukorana nayo neza, birakenewe kwemeza inzira nziza. Niba ugurisha francise, ugomba gukurikiza byimazeyo amabwiriza gakondo namasezerano. Inyandiko yumutwe izakora nkubwoko nkemurampaka. Azakemura icyo kibazo ku buryo ibintu byose bihuye n'amasezerano yabaye. Koresha francise yawe ubishoboye, hamwe no kwita kububiko.

Igishushanyo cyacyo imbere n'imbere bigomba guhuza umwimerere. Mu buryo nk'ubwo, imyambarire y'abakozi ni ngombwa bidasanzwe. Niba ugurisha inkweto, koresha ububiko bwawe neza. Ubufaransa buzaguha inyungu zo guhatanira gahunda zifatika. Ingorane zuburyo ubwo aribwo bwose zirashobora gukemurwa byoroshye. Uzakorana neza numuntu wese nabaguzi, bivuze ko isosiyete izagera kubitsinzi. Inkweto ziri mububiko bwa franchise zizagurishwa kubiciro uzaganiraho na francisor.

Birakenewe gushakisha ibisubizo bihuriweho. Nyuma ya byose, uzaba umuntu ubazwa byuzuye ukora ibintu byose ukurikije amasezerano ateganijwe muri iyo nyandiko. Birakenewe kwishyura imisanzu, byongeye, bamwe ako kanya, abandi buri kwezi. Ibice bibiri kububiko bwinkweto franchise bizakorwa buri kwezi. Iya mbere yitwa ubukode. Ingano yacyo irashobora gutandukana kandi kuva kuri 2 kugeza 6%. Byongeye kandi, mugihe ukorana na francise kububiko bwinkweto, uzakenera kandi kwishyura amafaranga yitwa kugabanywa hagamijwe kwamamaza.

Aya mafranga azakoreshwa naba francisor kugirango bamenyekanishe ikirango kwisi yose.

Gukoresha francise kububiko bwinkweto birashobora kugira ibyiza nibibi. Ariko, hariho abatari bake muribo, kubera ko ahanini bigizwe no gutakaza ubwigenge bwawe bwuzuye no gukenera kwishyura buri kwezi. Ariko, umubare wibyiza bya francising kububiko bwinkweto urenze cyane ibibi. Ku giciro gito cyane, ubona umushinga urangiye. Hasigaye gusa kuyiteza imbere, ukurikije algorithm yatanzwe. Ibi biroroshye cyane kubera ko udashobora guhanga ikintu gishya, gukora imirimo yo mu biro ukurikije amahame yatanzwe.

Ubufaransa bwawe kububiko bwinkweto buzabyara urwego rwo hejuru rwinjiza, bivuze ko ubucuruzi bwikigo buzatera imbere kuburyo bugaragara. Abakozi bazashobora gukora neza kandi babishoboye gukora ibyiciro byose byimirimo yibiro. Uzagira amahirwe yose yo gutwara francise yububiko bwinkweto kurwego rushya rwumwuga. Korana cyane na ambasaderi wikirango. Urashobora kubona amakuru yingirakamaro hamwe nuburambe bwingirakamaro muri bo.

Ubufaransa kububiko bwinkweto kumurongo bizakora neza gusa iyo byateye imbere neza kandi neza. Kugirango ukore neza imirimo yumusaruro muburyo ubwo aribwo bwose, hategurwa ibanzirizasuzuma kandi ryiza. Kora mbere yigihe kugirango uhore uyoborwa mubigomba gukorwa ubutaha. Kugira gahunda y'ibikorwa bizaguha inyungu zingenzi cyane muguhangana nabo bahanganye. Teza imbere francise ifite urwego rwohejuru rwumwuga kugirango ibibazo bya francisor bitagaragara. Abantu hafi ya bose muriki gihe bafite amahirwe yo gukoresha interineti.

Kubwibyo, mugihe uhisemo francise, birakenewe gukora ubushakashatsi bwimbitse. Ugomba guhitamo amahitamo azahuza neza nibyo ukeneye. Witondere neza iduka mugihe ushakisha amakuru kuri enterineti. Ubufaransa bugomba kugufasha gusohoza neza inshingano zose wemeye, ntusigire amahirwe abanywanyi bafata. Uzakora neza hamwe ninyungu ntarengwa kandi wakire urwego rwo hejuru rwinjiza. Ibi bituma bishoboka kwishyura inshingano zose no gusiga abashoramari bose banyuzwe. Niba ukoresha iduka kuri enterineti ukoresheje francise, noneho inkweto zigomba kugurishwa neza kandi neza.

Urashobora gukenera serivisi yohereza ubutumwa. Ibi byose bigomba gutegurwa mbere kugirango ingorane zidashobora kuvuka zitaza nyuma. Nubwo ibintu bimwe bigoye bigaragara, urashobora kubitsinda byoroshye ukoresheje ibikoresho wakiriye muri francisor.

Niba uri nyiri iduka ryinkweto kumurongo, francise izemeza ko amakuru yubucuruzi ukeneye kumenya buri gihe ari mashya kandi agezweho. Uzashobora kurangiza imirimo yashinzwe mugushushanya umwanya. Imitako yo hanze ninyuma yikibanza irashobora kuzanwa muburyo bwuzuye nigishushanyo mbonera. Na none, imyambarire y'abakozi ni ngombwa muri francise kububiko bwa interineti. Birakenewe kwambara abakozi muburyo bukurikije ikirango cyambere. Urashobora kongera cyane urwego rwubudahemuka bwabakiriya.

Abantu bazamenya neza ko nibaguhindukirira, bakira serivise yo murwego rwohejuru kandi yujuje ubuziranenge. Gukorana na francise kububiko bwinkweto kumurongo birashobora kuba byuzuyemo ingaruka. Kurugero, abanywanyi bawe ntibazifuza kureka isoko ryunguka kandi bazakora ibishoboka byose kugirango bakugirire nabi. Akenshi, uburyo butariganya bwo guhatana bukoreshwa ahantu hari urwego rwo hejuru rusabwa neza. Ubufaransa kububiko bwinkweto kumurongo ni impuzandengo irushanwa irushanwa, ariko, ugomba kwitegura kubintu byose. Mu rwego rwo kwitegura, isesengura SWOT rirakenewe. Nigikoresho cyiza ushobora gukoresha kugirango ugere kubisubizo bitangaje.

Mugihe ushyira mubikorwa francise kububiko bwinkweto kumurongo, ubucuruzi bwawe buzamuka, gusa mugihe ubishoboye hamwe namakuru yatanzwe. Irakeneye kwigwa muburyo burambuye, ikitabwaho, kandi igakoreshwa mubishoboka byose.

Inkweto za franchise nubucuruzi bushyushye ushobora gutsinda ingorane zose. Kugirango ushyire mubikorwa uyu mushinga, ugomba guhora mu itumanaho rihoraho hamwe na francisor: aguha amakuru yakazi yose ajyanye nakazi, kandi urashobora kuyashyira mubikorwa kubyo bagenewe. Mugihe cyo kubimenya, ugomba kwibanda kubushakashatsi bwibarurishamibare, kuko bugaragaza uko ibintu bimeze mumasosiyete, hamwe nisoko ryifashe ubu. Kugira amakuru agezweho asanzwe aribyiza byingenzi ubwabyo. Niba ukoresheje neza amakuru ufite, uzaba udahiganwa. Niba uhisemo kugurisha inkweto nkigice cya francise, noneho gura uburyo bwiza ufite.

Ugomba kugereranya amagambo ya francisors zitandukanye kugirango uhitemo imwe igukwiriye. Inkweto zigomba kugurishwa neza, kandi kuba hari francise, muriki gihe, biguha ibyiringiro bihanitse mubihe biri imbere, kuko udakora wenyine, ahubwo ubifashijwemo naba francisor babimenyereye. Iremeza ko ufite amakuru yingirakamaro kandi yingirakamaro. Gukora neza kwimyitozo ya siporo ni amahirwe yo kugera ku nyungu zo guhatanira. Bikwiye gukoreshwa mubushobozi kugirango ube rwiyemezamirimo watsinze. Gusohoza neza intego zawe biguha amahirwe yo kuganza isoko, kongera inyungu zawe zo guhatanira.

Nkigice cya siporo yimikino, ugomba kwibanda kumiterere yibicuruzwa bigurishwa: bigomba kuba bihuye neza numwimerere. Kugirango ukore ibi, ugomba gushyiraho ibicuruzwa biturutse kuri francisor, nta gushidikanya ko byemera ibintu nkibi. Kora siporo ya franchise hamwe nurwego ruhebuje rwo kwibandaho. Ni nkenerwa kutirengagiza ibipimo byingenzi by’ibarurishamibare, guhora ubigenzura neza. Kora imirimo iyo ari yo yose yo mu biro ifite urwego rwo hejuru rwukuri. Guhuriza hamwe na francise nabyo biguha inyungu zingenzi zo guhatanira.

Niba uyikoresha neza, urwego rwinjiza rwiyongera cyane. Kandi, uzuza ibisabwa byose byateganijwe na francisor kugirango ube indashyikirwa mubikorwa byo mu biro. Niba ugurisha siporo ya siporo, noneho komeza ukurikije gahunda wakoze mbere. Ibipimo ngenderwaho n'imibare yerekanwe bigomba guhora bigereranywa, hanyuma ishusho rusange yubucuruzi ikazagaragara. Shyira mu bikorwa inkweto zawe za francise neza bishoboka muguhitamo ahantu hagurishwa. Icyo gihe bizoroha guhangana ningorane za kamere iyo ari yo yose. Korana na siporo yawe ya francise muburyo bwagutse bwo guhatanira amarushanwa.