Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Hamwe n’ibisabwa bya francise mumasezerano, ubwishingizi bwumutungo wumutungo uhinduka uburyo bwubwishingizi busanzwe kandi umubare wamasezerano uragenda wiyongera kuburyo budasubirwaho. Ubwiza bwubwishingizi bwumutungo hamwe na francise biragaragara kandi bigirira akamaro impande zombi zashyize umukono kumasezerano. Amahirwe yo kutishyura igice cyibyangiritse byatewe, muburyo bwamafaranga, adasubizwa uwagenerwabikorwa kandi akaba atishyuwe numwishingizi, mugihe habaye ikibazo cyubwishingizi - icyo bita francise, mugihe wishingira ibintu byimukanwa nibitimukanwa. , ifite ibyiza byayo. Ku bafite ubwishingizi, kuba mu masezerano y’igabanywa ryateganijwe, rishobora gukurwaho, mu mubare uteganijwe cyangwa ku ijanisha ry’amafaranga y’ubwishingizi cyangwa ku ijanisha ry’ibihombo, ryemerera kuzigama amafaranga iyo utanze politiki. Abagenerwabikorwa babona amahirwe yo kudahagarika hakiri kare umubano wamasezerano kuri politiki yubwishingizi, kubungabunga ubusugire bwubwishingizi bwubwishingizi, no kubyakira mugihe ibyangiritse cyane byangiritse kubintu byagaciro.

Hamwe nigihombo gito, kumafaranga make, yiteguye kwigenga, kubushake bwe kubushake bwe, adasabye indishyi zamafaranga isosiyete. Gutekereza mumasezerano ya actuarial, ijanisha rya francise, itanga amahirwe yo kuba mwirabura kumpande zombi zumubano wamasezerano. Imbere yumutungo udafite agaciro nigihombo cyamafaranga, muburyo bwibyangiritse byoroheje, gushushanya, guturika, igihombo cyatewe namazi yo gushyushya, cyangwa intambwe ya sisitemu yimyanda, biroroshye ko uwishingiwe akemura ibibazo bito wenyine, gusana byoroheje y'umutungo, kuruta kwishora no kwishora mu 'mpapuro', kuzuza ibyangombwa 'ikirundo' mugihe wanditse indishyi z'amafaranga. Uretse ibyo, inzira yimpapuro ubwayo irashobora gusaba ibiciro bitaziguye, birenze ubwinshi bwibyangiritse, wongeyeho igihe, imbaraga, n '' imitsi 'bidakwiye. Kugirango ugaragaze imikorere ya francise kubwishingizi hamwe naba nyirubwite, ubwinshi bwemejwe bugomba kurenga umubare wibuze byibuze byashoboka kandi bigahaza impande zombi zagiranye amasezerano. Kubwoko, usibye kugabanywa kubintu bisabwa, imitungo ikora, ubundi buryo bukoreshwa - nta shiti, by'agateganyo, imbaraga, ishingiro ryayo ni amasezerano yo kwishyura. Niba mumasezerano yubwishingizi bwumutungo hamwe byemejwe byemewe, ijanisha ryibyangiritse nigipimo ntarengwa ntarengwa, giteganijwe mumasezerano, nibyingenzi byingenzi.

Iyo bigaragarira mu masezerano yubwishingizi - kugabanywa bidasubirwaho, bivuze ko ibintu byifashe mugihe umubare wibyangiritse byumutungo udatangirwa ingurane numwishingizi kandi bigakurwa mubarwa niba igihombo kitarenze umubare waciwe, bityo rero ntasubizwe nyirubwite. Kuzirikana mumasezerano yubwishingizi bwumutungo - byemezwa byigihe gito, bisobanura ibihe aho igihombo gishobora kuba nyirubwite gifite agaciro mugihe runaka kumatariki yigihe cyagenwe cyo kugabanywa. Niba hamwe n'igabanywa ry'agateganyo, itariki ntarengwa y'ibikorwa by'ubwishingizi yarangiye, noneho indishyi z'ubwishingizi ntizemewe kandi ntizishyuwe. Umubare wubwishingizi bwimitungo ikurwaho biterwa nibintu bimwe kandi birashobora gutandukana. Ingano y’ibyangiritse idatangirwa indishyi iratandukanye kandi yigaragaza mu masosiyete atandukanye y’ubwishingizi mu buryo butandukanye, urugero, mu gikorwa cy’ubwishingizi bwa mbere, ijana ku ijana yishyurwa, noneho umubare w’ubwishyu ugabanukaho 20% cyangwa arenga. Inyungu yubwishingizi bwumutungo hamwe na francise ifite ishingiro ridasobanutse kandi ridasubirwaho, ryashizweho kugirango harebwe umutekano w’umutekano w’umutungo w’abantu ku giti cyabo n’ibigo byemewe n'amategeko, ku mafaranga runaka. Gukoresha uburyo bwa francise yubwishingizi butanga amahirwe yo kugabanya ibiciro byuwishingiwe no kuzigama uwagenerwabikorwa yishyuye amafaranga yibihombo.

Ubufaransa bwisosiyete yubwishingizi numushinga ufite akamaro kanini, mugushyira mubikorwa, ugomba kwibuka kubyerekeye ingaruka ushobora guhura nazo. Ubucuruzi bwubufaransa bushobora kuba ibyago cyane kuberako ukorana namafaranga. Ugomba kugira ububiko runaka bwumutungo wimari mugihe habaye ubwishingizi. Mugukorana na francise, urashobora kubona amakuru agezweho numushinga wubucuruzi witeguye. Mubyongeyeho, tekinoroji yo murwego rwohejuru hamwe nubumenyi bwihariye-ntigomba gusuzugurwa, ahubwo ikoreshwa kugirango igere kubisubizo byinshi. Shyira mubikorwa francise ubishoboye, uzane isosiyete yawe yubwishingizi kurwego rushya rwose rwumwuga.

Uzagira amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa kuko bizashoboka gukoresha ikirango kizwi cyane, tekinoroji yo murwego rwohejuru, hamwe nubushobozi bwo kubaka no gukora neza umushinga wubucuruzi. Isosiyete yawe yubwishingizi izashobora kwinjira mucyerekezo cyambere iyo igurishijwe ukurikije amabwiriza yatanzwe nabahagarariye francise.

Ntugomba guha amahirwe abakurwanya kugirango bakurenze. Ibinyuranye nibyo, menya neza ko ushobora guhora uri intambwe imwe mugihe ukorana na francise. Nyuma ya byose, aya ni amahirwe adasanzwe yo kwinjira ku isoko hamwe ninyungu zisanzwe zihari, tubikesha uzashobora gushikama kandi igihe kinini muburyo bukora butwara imyanya myiza. Isosiyete yubwishingizi ikuweho nayo igufasha gutezimbere francisor. Nyuma ya byose, ugomba kwishyura umusanzu wamafaranga umaze gutangira. Numubare ugaragara wamafaranga, ubarwa nkijanisha ryishoramari ryawe, ritangwa mugice cyambere cyibikorwa.

Gahunda yubucuruzi yateguwe neza kandi ifite ubushobozi kuri francise kumasosiyete yubwishingizi izagufasha guhangana byoroshye imirimo iyo ari yo yose, nubwo byasaga naho bigoye mbere.

Usibye umusanzu wamafaranga, kugabanywa buri kwezi nabwo butangwa murwego rwambere. Ubu ni ubwami, kimwe n'amafaranga, aribyo kwamamaza. Ubwishingizi bukora neza francise izaguha amahirwe ukeneye gutsinda mumarushanwa n'amanota ateye ubwoba kubarwanya. Kora bike kubakiriya bawe kurenza abo bahanganye. Ibi bizaguha amahirwe yo guhangana byoroshye nakazi katoroshye, kandi bizanagufasha kurwego rwo hejuru rwubudahemuka. Iyamamaza ryamamaza iyo ryinjiye ku isoko rishobora kandi gukorwa hakurikijwe amategeko n'amabwiriza atangwa n'uhagarariye ikirango.

Gahunda yubucuruzi yateguwe neza izagufasha gushyira mubikorwa francise kumasosiyete yubwishingizi nibisubizo byiza. Uzashobora kugabanya igihombo bityo wiyemeze amahirwe yo kuba ikigo cyubucuruzi burushanwe. Korana nogutezimbere ibikorwa byubucuruzi, kubikora neza kandi udakoze amakosa. Nanone, automatike ntigomba gusuzugurwa; muburyo bunyuranye, bigomba gukoreshwa hamwe nibikorwa byiza.

Kubisosiyete yubwishingizi francise, byaba byiza ukoresheje sisitemu ya CRM. Bizatanga ubushobozi bwo gutunganya ibyifuzo byinjira hamwe nurwego ntarengwa rwo gukora neza. Ntugakore amakosa kandi ukore ukurikije amabwiriza, ube umukinnyi urushanwa kandi ukomeye kumasoko. Byumvikane ko, ugomba kubahiriza imyambarire y'abakozi mugihe ushyira mubikorwa francise hamwe nisosiyete yubwishingizi. Ahari uzahabwa imyenda yiteguye, cyangwa ugomba kubidoda wenyine ukoresheje ibishushanyo ufite. Mubyongeyeho, igishushanyo mbonera kigomba kubahirizwa kugirango ugere kubipimo byuzuye.

Umushinga wubucuruzi wateguwe neza uzatanga ibikoresho byose kugirango ubishyire mubikorwa neza. Ubufaransa bwikigo cyubwubatsi buzakorwa nigitabo cyubucuruzi. Ninyandiko yumutwe yatanzwe kugirango ubashe kugenzura umwimerere umwanya uwariwo wose.

Ubwishingizi bwimodoka francise - ijambo risanzwe hose mubwishingizi kubushake nibyingenzi mugihe wishingira imodoka. Ubwishingizi bwimodoka ni 'igihombo kitishyuwe'. Iyo ukorana nubwishingizi bwimodoka, ubwoko bukunze gukoreshwa nubwoko bwa francise nibisabwa, bitagabanijwe, kandi bifite imbaraga. Ubwishingizi bw'imodoka bushobora gukurwaho butanga ibyateganijwe mbere y’amasezerano yasinywe hagati y’umwishingizi na nyir'ubwite ku gice cy’ibyangiritse ku bintu bidashobora kunyurwa no kutishyura amafaranga y’amafaranga. Igabanywa ryerekanwa mugihembo cyagenwe cyangwa ijanisha ryamafaranga yubwishingizi cyangwa ibyangiritse byatewe. Hamwe no kugabanywa bidasubirwaho - umubare wubwishingizi ubarwa nkitandukaniro riri hagati yumubare wigihombo nigipimo rusange cyakuweho.

Dynamic yemerera guhindura ijanisha ryintererano yibihombo bifatika kubagenerwabikorwa, ihindura igipimo kitari mubiciro byindishyi. Imbaraga zemeza uburyo bwo gutanga umusanzu ibikorwa bitandukanye biratandukanye kandi birashobora gutandukana bitewe numubare wimanza, uhereye kumisanzu ijana kwijana mubyabaye mubwishingizi bwambere ndetse no munsi ya makumyabiri kwijana mugihe cyihutirwa cyakurikiyeho. Intego nyamukuru ningenzi yo gukoresha francise yimodoka ni ukugabanya umubare wibisabwa nabashinzwe gufata ibyemezo kubikorwa byangiritse byoroheje no kwishyura amafaranga make. Kuri buri buryo bwo kwandikisha amabwiriza yubwishingizi igice, gukora anketi, inyandiko zitunganya ibinyabiziga, gukora ubwoko bwose bwa tekiniki yimodoka nogusuzuma, kwishyura amafaranga yimodoka birakorwa, hamwe, agaciro kayo kenshi karenze umubare wacyo igihombo cyatewe kandi biganisha ku mbaga nini y 'igihe cyataye igihe. Ku mwishingizi, francise itanga ubufasha kandi ifasha kwirinda ibiciro bidafite ishingiro, kandi uwishingiwe - atanga amahirwe yo kuzigama amafaranga no kugabanya cyane uruhare rwabakozi kugirango bakemure ibyangiritse. Ijanisha ryemezwa rigira ingaruka kubiciro byubwishingizi bwimodoka, agaciro kacyo, niko ikiguzi cyubwishingizi kiri hejuru, naho ubundi. Ubwishingizi bwimodoka hamwe nibyemewe nibyiza cyane mubashoferi beza bahora bakurikiza gahunda nziza yo gutwara, bakurikiza amategeko yumuhanda, kandi bitondera mumihanda.

Hano ihame ryo gutwara ibinyabiziga bitagira impanuka no kubona inyungu zifatika zirimo. Impanuka nke nibyabaye mubwishingizi, guhamagarwa gake kuri societe yubwishingizi, hanyuma, kubwibyo, kugabanuka kwijanisha hamwe ninyungu zisanzwe zabakiriya, hamwe nubwishyu bwubwishingizi bwubwikorezi. Ku kigo cyubwishingizi, ubwishingizi bwimodoka kubushake hamwe nabakiriya benshi bashoramari bafite uburambe nubucuruzi bwunguka cyane.