Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Igurishwa rya francises idafite ubwami rikoreshwa muburyo butandukanye bwo kugurisha ibyuma nibitekerezo bitandukanye bishya kubufatanye na sosiyete ya software ya USU. Kugurisha, francises zose hamwe nubukode burangwa nicyerekezo, hamwe ninyungu zuzuye zumukiriya ushaka gutangira munsi yizina rizwi kandi rizwi cyane. Kugurisha francises hamwe nubukode bigomba gukorwa mubwitonzi, nkicyerekezo cyatoranijwe, nubwo umushinga witeguye, uracyafite ingaruka zacyo nibibazo byinshi. Isoko ryuzuyemo imishinga yicyerekezo gitandukanye, gifite abantu benshi, bityo rero burigihe hariho amahirwe yo gufata umwanya wawe mwizuba, utezimbere ubucuruzi bwawe hamwe na software ya USU. Kubera ko isosiyete yacu ifite uburambe bwimyaka myinshi inyuma yacu murwego rwa serivisi zitangwa muburyo bwa gahunda kandi ikagira nurutonde rwimishinga yateye imbere hamwe ningamba nyinshi ziterambere. Birakwiye ko tumenya kugurisha francises idafite ubwami ifasha kubona igitekerezo cyatekerejweho gitera imbere muburyo bugari hamwe nuburyo bwiza mubucuruzi.

Uburyo bwiza bwo kugurisha francises hamwe nubukode ni ukumenyekana kubakora ibicuruzwa babashije kwigaragaza mumasoko yo kugurisha nka nyiri ibitekerezo byizewe kandi byujuje ibisabwa. Nyuma yo kugura umushinga, ugomba kubanza kwisanga mumwanya wumuryango wemewe n'amategeko, hamwe namasezerano hamwe nicyizere cyubufatanye bwiza kandi bunoze. Niba ufite kugurisha francises idafite ubwami, uzakuraho ibitekerezo bibabaza akazi wahisemo nuburyo bigoye gusubiza umushinga mubirenge. Iyo ukoze kugurisha francises idafite ubwami hamwe na sosiyete ya software ya USU, uba ufite urufunguzo rwo gutsinda no gutera imbere igihe kirekire, kuko ibitekerezo byo gutangira biratandukanye kuburyo bigomba gukemurwa neza. Isosiyete yujuje ibyangombwa kandi igeragezwa igihe USU-Soft itanga gahunda, hamwe no kugurisha neza kugurisha ibicuruzwa byarangiye, ibicuruzwa bitandukanye, na serivisi. Kugurisha francises hamwe nubukode bwiteguye kandi bwatekerejweho neza nababikora inzira, hamwe nibihuza neza intambwe ku yindi, hamwe niterambere rigana ku ntsinzi ninyungu. Birakwiye ko tumenya mugihe ukimara kubona igitekerezo cya biz, ukeneye amafaranga, kuko uko ikirango kizwi cyane, kugura umushinga bizaba bihenze cyane.

Kugirango ubone ibisubizo byifuzwa kurwego runini, ugomba kubanza kumvikana nabahagarariye ubufatanye bwa software muri USU, bakumenyesha ko imishinga ihari nibiciro byayo. Intambwe ikurikiraho kugirango ugere ku ntego zawe ubufatanye bwa hafi, muburyo wakiriye amahugurwa akenewe mukwamamaza no kwamamaza biz umwihariko. Mubyongeyeho, birashoboka guhindura cyane urwego rwo kugurisha byinshi, rukoreshwa neza kugirango ugere ku bwinshi. Kubwibyo, muriki gice, abakozi bacu bafasha kugera kubitsinzi, bajyana nawe inzira yose yo kuyobora ubucuruzi bwawe. Igurisha ryama francises rigomba kubona no gukoreshwa mugukwirakwiza biz, kugirango tugere kumurongo umwe wo kugurisha, kimwe numuryango kugera kurwego rwagutse. Niba ukeneye ibisobanuro byinshi kubyerekeye isosiyete, jya kurubuga rwihariye, rurimo amakuru murutonde runini rujyanye nuwabikoze. Usibye gutanga imibonano, aderesi, nimero za terefone, ufite amahirwe yo kuganira kubibazo byose ninzobere.

Igurishwa rya francises idafite ubwami ubu biroroshye kubishyira mubikorwa, mugushyira mubikorwa biz-biteguye bidakenewe kuzamurwa kuva kera kugirango tubone ibisubizo byifuzwa mugihe runaka. Kuri uru rwego, kugurisha francises idafite ubwami bisobanura guha ubucuruzi bw'ejo hazaza uruganda rumaze kwihagararaho kuruhande rwiza rwisoko. Wibuke niba uguze umushinga, burigihe harikibazo, ntukishingikirize rwose kuburyo ubu bwoko bwubucuruzi busaba guhuza ibikorwa byihuta, ikintu cyingenzi nukurikiza intambwe zihariye zerekanwa nabahanga. Kugirango ubone ibisubizo byifuzwa, koresha uburyo bukenewe bwo kugenzura mugihe, byerekanwe kandi byanditswe mumushinga ninzobere zacu, kugirango biteze imbere. Uzageraho ushake uwukora mubantu ba software ya USU, hamwe ninzibacyuho kurubuga rwihariye aho ushobora kumenyera nurutonde rwa ba nyirubwite bagize uruhare rutaziguye mugutezimbere imishinga. Niba ufite ikibazo kijyanye no kugurisha francises hamwe nubukode, ugomba gushaka ubufasha bwinzobere zacu, zumva neza uko ibintu bimeze mugihe gito gishoboka. Twabibutsa ko ibice bigize isosiyete hafi ya byose biterwa nabakozi bahari, aho abahanga benshi bafite uburambe bwimyaka myinshi yo kugurisha bahugurwa.

Abakozi bacu bagenda bongera ubumenyi bwabo mubijyanye no kwamamaza no kwamamaza, gutegura itsinda ryanyu nurutonde rwubumenyi bunini bwo kugurisha. Imirongo myinshi ihabwa abakozi bawe yatejwe imbere mumyaka, itanga cheque kuburorero butandukanye. Muri iyi sano, turashobora kuvuga ko wijeje gutsinda niba ukurikiza byimazeyo amabwiriza ya bagenzi bacu. Buhoro buhoro, shaka ubucuruzi bwifuzwa, bushobora gutera imbere nini no kongera urwego rwinyungu. Kugirango ubone iterambere ryihariye rya francises, birakwiye kuvugana nubuyobozi no gutangiza ubufatanye. Niba ushaka gukoresha ibikoresho byinshi bishoboka mugihe uzana ibicuruzwa byawe kumasoko, hamagara software ya USU uhitemo inyungu yunguka kandi itanga icyizere cyo kugurisha francises.

Ubufaransa bwo gutanga amabwiriza birashobora kubyara inyungu, ariko muburyo bumwe ndetse umushinga ushobora guteza akaga, mugushira mubikorwa ugomba gukurikiza byimazeyo amabwiriza wakira nyuma yo kuganira kumasezerano yose hamwe naba francisor. Ubufaransa bugomba gukemurwa muburyo bwo kwinjiza ibirenze ubucuruzi busa, butezwa imbere mu izina ryabwo. Ibi bibaho gusa kuberako uzishyura amafaranga runaka kuri francise kugirango uhagararire ikirango kizwi. Ibi nibikorwa bisanzwe kandi ntakintu gishya cyangwa kidasanzwe kuri byo. Ubufaransa bwo gutanga ibicuruzwa byageze ntibutandukanye nibindi bikorwa byose bijyanye nubwoko bwubukode bwibicuruzwa. Tanga neza kandi neza wambika abakozi bawe byuzuye ukurikije imyambarire yabigenewe.

Iki nikintu gisanzwe gisabwa kuri francise, nkuko francisor igusaba guhuza byuzuye umwimerere.

Witondere itangwa ryibicuruzwa byose bigeze aho, bityo urebe urwego rwo hejuru rwa serivisi. Ubufaransa buteganya amahirwe yo kwishyura umusanzu umwe gusa mugitangira ibikorwa. Aya mafranga azoherezwa bidasubirwaho kuri konti yisosiyete mwagiranye amasezerano. Niba ukora ibicuruzwa kandi ushishikajwe no kubitanga, ntushobora gukora udahisemo software. Urashobora kubona software nkiyi ihagarariye abahagarariye francise, cyangwa wowe ubwawe ukeneye kwitondera kubona software nkiyi ufite. Ibicuruzwa bizashyikirizwa abaguzi ku gihe, kandi nta ngorane zizabaho mu gutanga niba ukorana na francise nziza.

Nyuma ya byose, bizaguha amahirwe yo gukora imirimo yo mu biro kurwego rwiza. Kugirango ukore ibi, uhindukirira ikirango kizwi kugirango kigufashe kubaka inzira nziza yubucuruzi.

Gutanga itegeko-francise ni umushinga aho ugomba kumenya neza kwiyibutsa ko ugomba kugabana amafaranga yavuyemo. Igice cyamafaranga azoherezwa kuri konti ya francisor nkubukode. Iyi ntererano kuva kuri 2 kugeza kuri 6% kandi ibarwa uhereye ku mubare w'amafaranga washoboye kubona mu kwezi. Igabanywa ryo gutanga amabwiriza rishobora kandi kubamo amafaranga yitwa kugabanywa kwamamaza. Aya mikoro yimari azakoreshwa naba francisor murwego rwo kurushaho kumenyekanisha ibicuruzwa no kongera icyamamare. Ibi ni ingirakamaro kuri wewe, kubera ko ukoresha uburyo bwubucuruzi bwiteguye, uzigama umutungo wimari mugutezimbere gahunda nshya.

Ukoresha gusa ubumenyi bumaze gukusanywa kandi bwibanze, uburambe no kubikoresha kubwinyungu zubucuruzi bwawe.

Gukora neza neza gutumiza francise bizagufasha kongera cyane ingano yinyemezabwishyu yingengo yimari, bityo wiha amahirwe yo guhangana kurushanwa. Gukorana na francise kugirango utange amabwiriza bisaba kubahiriza amabwiriza namategeko, kubwibyo, ntugomba gukora amakosa. Urashobora kugenzurwa igihe icyo aricyo cyose. Ibi birashobora kuba komisiyo yikigo cyaba francising aho uta ishuri. Mubyongeyeho, hari nuburyo bwo gusura ahantu hatoranijwe nu muguzi wamayobera. Ubufaransa burashobora rero kukugenzura utazi no kugenzura.

Ibi nibimenyerewe mugihe ugurisha francises kuko isosiyete iri munsi yikimenyetso ukoreramo ishishikajwe no gukomeza urwego rwicyubahiro kurwego rwo hejuru.

Ubufaransa kugirango butange amabwiriza ni umushinga wubucuruzi, mugihe cyo kubishyira mu bikorwa ari ngombwa guhita ushyira amafaranga runaka muburyo bwo kwishyura ubukode. Nibyo, ntabwo ari ubukode, ariko iyo misanzu itangwa buri kwezi nkubwishyu kumahirwe yo gukora munsi yikimenyetso kizwi. Byongeye kandi, ubwishyu bwambere bwambere bugomba no gutekerezwa mugihe utegura gahunda yubucuruzi. Nyuma ya byose, niba witaye kubintu byose mugihe utegura gahunda ya francise yo gutanga amabwiriza, noneho mugihe kizaza ntihazabaho amafaranga atunguranye. Byaba byiza kandi gukora isesengura rya swot no gusesengura ibikorwa byapiganwa. Ibi bizagufasha kumenya uko ibintu bimeze ubu ku isoko.

Umuntu wese waburiwe yitwaje imbunda, iyi slogan igomba gukurikizwa mugihe ushyira mubikorwa francise yo gutanga amabwiriza.

Ubufaransa bwo gutanga ibicuruzwa kumurongo numushinga wubucuruzi ufite akamaro kanini kwisi. Ibi ntibiterwa n'icyorezo gusa ahubwo binaterwa nuko abantu bagenda bagura ibicuruzwa binyuze mumurongo wisi. Shyira mubikorwa francise yawe neza, bityo wiheshe amahirwe yo guhatanira isoko. Gutezimbere francise hamwe nurwego rwohejuru rwumwuga biguha ubushobozi bwo gukora byoroshye ibikorwa byumusaruro muburyo ubwo aribwo bwose. Gutanga ibicuruzwa byaguzwe ukoresheje interineti bizakenera gukorwa nta makosa. Nyuma ya byose, ushinzwe kubika ibikoresho.

Kubwibyo, uhagarariye francise arashobora kwitezwaho kuguha ibikoresho bikwiye. Kurugero, irashobora kuba software, hamwe nubufasha bwo gushyira mubikorwa itangwa rya interineti bitagomba kugorana. Teza imbere francise kandi ukoreshe ubumenyi bwose uzunguka nyuma yo gusezerana. Bizaguha amahirwe yo kuyobora neza ibikorwa byawe byose bya francise. Niba uzi gukoresha interineti no kwakira amabwiriza, noneho francise yo gutanga izagufasha gukora neza impapuro zose.

Umushinga wubucuruzi wateye imbere ubishoboye nurufunguzo rwo gutsinda mumafaranga. Kubwibyo, mugihe ukorana na francise yo gutanga ibicuruzwa kumurongo, ugomba gukurikiza byimazeyo amabwiriza kandi ukirinda amakosa yose akomeye ashobora kuvuka muricyo gihe. Nyuma ya byose, uzemeza rero urwego rwo hejuru rwicyubahiro. Birakwiye kandi gufata inshingano zakozwe neza. Nyuma ya byose, niba ukoze amakosa cyangwa uburangare mugihe ushyira mubikorwa francise yo gutanga ibicuruzwa kumurongo, bizagorana kwishyura ibyangiritse. Akenshi, kwangiza izina birakomeye cyane kugirango intsinzi yisosiyete muri rusange kuruta amafaranga yakoreshejwe.

Noneho rero, komeza witonze. Niba ukora ibikorwa byo gutanga kumurongo kandi ukabyakira ukoresheje interineti, ugomba rero kwita kubitangwa neza. Birakenewe kutavanga ububiko kugirango umukiriya anyuzwe. Iyi niyo mpamvu utabaza uhagarariye francise. Nyuma ya byose, bizaguha amahirwe yo guhangana neza nakazi katoroshye, gutanga amabwiriza, ubumenyi-buhanga, ikoranabuhanga, nibipimo. Bagomba gukoreshwa ntarengwa kandi ntibigere birengagizwa. Nyuma ya byose, wishyura amafaranga kuburenganzira bwo gushyira mubikorwa itangwa rya interineti kumurongo wa francise.

Uyu ni umusanzu umwe umwe, kimwe nubukode hamwe nicyo bita kugabanywa kumatangazo kwisi yose.