Ububiko bwo kumurongo francise nimwe mubitekerezo bizwi cyane byateguwe byubucuruzi muriyi minsi. Ububiko bwo kumurongo birashoboka ko arimwe mubice byunguka cyane mubihe byacu. Mu bihe bya karantine, isi yose yahinduye imiterere yakazi ya kure, ntibyabaye bibi gusura ahantu hahurira abantu benshi, bityo aho bagurisha hamwe n’ibigo by’ubucuruzi. Muri iki gihe, abagurisha neza ibicuruzwa byabo kuri interineti batangiye kwinjiza inshuro nyinshi. Ububiko bwa interineti ntibusaba ishoramari rinini ryumucuruzi. Ububiko bwa interineti buroroshye gucunga, urashobora guhitamo igihe cyiza cyakazi.

Mugihe kimwe, ntamuntu uzagutegeka igihe cyakazi nubunini bwibikorwa byawe. Nta mbibi za interineti, bityo akazi karashobora kurenga imipaka yubutaka bwo kwiyandikisha. Birahagije guteza imbere urubuga rukora neza, kugirana amasezerano nabatanga isoko, guha akazi abakozi ba kure no gukurura abaguzi bawe. Muri iki gihe, ntukeneye gukoresha amafaranga mukubungabunga ibiro, nkibikorwa remezo, amazi, cyangwa ikawa, guha abakozi ibikoresho bya interineti nibikoresho byo mu biro, mubisanzwe, umukozi wa kure afite igikoresho cye cyakazi, the Interineti, na gareti, nibindi, kwishyura ubukode, nibindi bintu nkibyo.

Gufungura iduka rya interineti kuva kera ntabwo byoroshye. Ingaruka nyamukuru ziza niba ibicuruzwa bigurishwa bizaba bikenewe. Biroroshye cyane gukoresha francise yiteguye kandi wirinde ingaruka zo kutitabwaho. Iyi ngingo ivuga neza neza, kubyerekeye kugura kumurongo wububiko bwa francise. Ubufaransa ni ubwoko bwuburenganzira bwo kugurisha ibicuruzwa munsi yikimenyetso runaka. Mugihe kimwe, francisor yakira inyungu zifatika kuburenganzira.

Aba francisor bajya muribi kugirango bagure imipaka yikimenyetso cye, nkuko bisanzwe, kwinjira mumasoko mpuzamahanga, gufungura amashami nakazi katoroshye, ariko kugenzura kure kugurisha francise byagurishijwe bizana amafaranga yinjiza nta mbaraga nyinshi. Amafaranga ya francise arashobora kwishyurwa icyarimwe, cyangwa irashobora kugabanywa mubwishyu buri kwezi, amafaranga yimisoro, ubusanzwe ifata kuva 5 kugeza 10% byinjiza byose.

Byose biterwa nibisabwa mumasezerano. Ninde ukwiranye na francise: abantu badafite imari shingiro; abifuza kwagura ubucuruzi bwabo; abacuruzi badashaka gufata ibyago. Kubika kumurongo francise ingingo nziza kandi mbi. Icya mbere, kubyiza: uburambe buteganijwe, bwagaragaye mumyaka, bifasha kwirinda amakosa; ishoramari mu kwamamaza ni rito, ikirango ubwacyo gishinzwe ibi; inkunga yuzuye yo gukora ubucuruzi iratangwa kimwe no guteza imbere gahunda yubucuruzi, gahunda, ibikoresho, amayeri, ningamba, nibindi byinshi; nta mpamvu yo gushakisha abatanga isoko; nta mpamvu yo gutegura igishushanyo cyububiko bwa interineti; Amahugurwa yihuse no guhuza n'imihindagurikire y'isoko.

Ibintu bibi byubucuruzi bwubufaransa: francisor igira uruhare runini mumyitwarire yubucuruzi, abimwemereye, amasezerano yo gutanga amasoko, ubufatanye, kwamamaza arasezerana; amasezerano adahinduka. Icyiciro cyo gufungura iduka kuri enterineti kuri francise: kwiga abashobora gufatanya nuburyo bwo gufatanya nabo. Icyiciro cya kabiri nigisobanuro cyumurima wawe wibikorwa, gutoranya bikwiye francise. Icyiciro cya gatatu ni uguhitamo umufasha. Icyiciro cya kane ni ugusoza amasezerano yo kugura francise. Icyiciro cya gatanu nukwandika ibikorwa byawe mubuyobozi bwimisoro, guha akazi abakozi, gutangiza umushinga.

Nibihe bice bishobora kugurisha kumurongo kumurongo? Ibice by'imodoka, kwisiga, imyenda, inkweto, ibicuruzwa byakozwe, imiti, ibicuruzwa byakozwe, ibikoresho byubaka, imbuto, ibikoresho bya elegitoroniki, nibindi byinshi. Muyandi magambo, urashobora kugurisha ikintu cyose kuri enterineti. Byinshi mubitsindisha francise mumyambarire nibice byimodoka. Ibirango nkibi, nkuko bisanzwe, ntibitera gushidikanya kubijyanye nubwiza bwibicuruzwa byatanzwe.

Ikintu cyingenzi kuri francisee nukumva ubucuruzi bwabo kandi, niba hari ibitagenda neza, kubyitwaramo mugihe. Nigute utagwa kuburiganya bwabashuka. Ntabwo ari ibanga ko francises yo kumurongo ishobora kuba dummy. Abatekamutwe barashobora gutanga dummy kubucuruzi bukora. Kugirango utagwa kuburiganya bwabashuka ugomba guhitamo francise mumikoro yizewe, gukora ubushakashatsi kubyerekeranye nitsinzi ryikimenyetso, amakuru nkaya arahari mubitangazamakuru, saba ibyangombwa bigize francisor, wige witonze ibikubiye muri ubufatanye hanyuma noneho bagasezerana amasezerano. Ni he ushobora kugura francise yo kumurongo? Nubwo byumvikana gute, ariko kuri enterineti.

Cataloge yacu ikubiyemo francises izwi cyane, ibyatanzwe muri 2021. Hano urahasanga francises mubice bitandukanye no kuri bije yose. Kuki kataloge yacu ari nziza? Kuberako dukorana nibirango mpuzamahanga ndetse no murugo, ntabwo dutangaza abashuka kandi dufasha kumenya vuba mugace katoranijwe. Ububiko bwacu buroroshye kuyobora, urashobora rero guhitamo francise ukurikije bije yawe hamwe nakarere ukunda.

Ingingo-y-francise ni umushinga wubucuruzi ushimishije cyane, mugushyira mubikorwa ugomba gukurikiza byimazeyo ibipimo byose byavuzwe mumasezerano, hamwe namabwiriza. Iraguha amahirwe yo gukoresha neza francise yawe, bityo ukaba rwiyemezamirimo watsinze kandi wateye imbere. Iyo ukorana na francise, birakwiye kandi kwibuka urutonde rwintererano zitandukanye zitangwa kugirango francisor ibone ubushishozi mugusabana nababigenewe gusa. Nukuri uri umugabuzi wihariye, witwa franchisee murwego rwa francise kubintu byikibazo. Niba urimo gukemura ikibazo, noneho francise igomba gukundwa mumujyi wawe. Uru nimwe murufunguzo rwo gutsinda kuva ikirango kitamenyerewe ntigishobora gukorana kimwe nikirangantego kizwi.

Niba uri mubucuruzi bwo gutanga kandi ukaba ushaka gufungura ingingo kubutaka bwumujyi wawe, urashobora kwiga francises zose kumasoko. Nibikorwa bisanzwe bihuriweho nubwoko bwose bwibikorwa.

Kwakira ingingo francise iguha amahirwe yo guhangana neza nabatavuga rumwe nawe niba ushushanya imbere ninyuma muburyo bwo guhuza neza umwimerere. Birumvikana ko imyambarire igomba kandi kubahirizwa byimazeyo niba ukora francise. Iri ni ryo tegeko hafi ya francisees zose zikurikiza. Umufaransa arashobora kugenzura ingingo yawe yikibazo wohereza umuguzi wibanga, cyangwa komisiyo. Nibikorwa bisanzwe muri francises nkuko abagabuzi bakeneye gukurikiranwa. Amakuru yose aturuka kubaguzi b'amayobera yohererezwa abahagarariye ibicuruzwa.

Niba udashyize mubikorwa nabi uburenganzira washinzwe kubimenyetso byikibazo, ibibazo birashobora kuvuka, kugeza kuburenganzira bwo gukoresha ikirango. Kubwibyo, ugomba gukurikiza amabwiriza, ukayubahiriza neza kandi nta makosa. Ikimenyetso cyo gutanga ibicuruzwa bitanga francise ifite inshingano zimwe zo gukuramo umutungo wamafaranga kugirango francisor. Ariko ibi ntibigarukira gusa kurutonde rwinshingano wiyemeje kugirango usubize inyungu uhabwa nikirango. Kurugero, ingingo yo gutanga uburenganzira igura imigabane cyangwa serivisi bimwe mubisabwa bisabwa kuva muri francisor. Ibi bitanga nyirubwite amahirwe yo no kunguka mubikorwa n'imikorere yawe. Uburenganzira ni umushinga ushobora kubonwa nkuburyo bwo kwihana.

Ingingo yo gutanga imigabane ikurwaho nayo ntisanzwe kandi inatanga imisanzu buri kwezi, bisa no kwishyura ubukode. Ubwa mbere, ingingo yikibazo ishobora kugabanywa irashobora gutanga amafaranga rimwe, yishyuwe rimwe. Kugera kuri 11% byamafaranga utanga gushora mubyiciro byambere. Mu bihe biri imbere, uburenganzira ku ngingo yikibazo nabwo butanga umusanzu runaka muburyo bugera kuri 9% byurwego rwinjiza wakiriye mugihe runaka. Ibi nibikorwa bisanzwe, ariko, hariho ibisobanuro bitandukanye no guhinduka. Kurugero, mugihe wumvikanye, mugihe ushyira mubikorwa francise, urashobora kugabanya umubare wimurwa buri kwezi kumafaranga ya konti ya francisor.

Inzira yo gukorana na francise ntabwo igoye cyane kuberako ufite amakuru yose akenewe kurutonde rwubu ufite. Imikoranire nubu bwoko bwimishinga yubucuruzi ntabwo itwara ibyago byinshi nkaho watezimbere umushinga guhera. Gura francise kugirango ukoreshe amabwiriza yiteguye kandi akora ingingo-yibibazo byagaragaye neza mugushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwo gutoragura ni umushinga wubucuruzi bijyanye. Niba ushaka kuyiteza imbere nurwego ntarengwa rwumwuga, ugomba gukurikiza byimazeyo amahame no kubahiriza amabwiriza ateganijwe mumasezerano. Noneho francisor ntacyo izakurega, kandi uzagumana uburenganzira bwo kuba umuguzi wihariye wikirango. Iyo ukorana na francise, ufite inshingano zitandukanye. Icya mbere muri byo ni ukubahiriza byimazeyo igice cyamasezerano. Iya kabiri ni inshingano zo kwishyura imisanzu.

Byongeye kandi, ubanza, wishyura inshuro imwe, hanyuma, buri kwezi ukuramo kugeza 9%. Byongeye, ubu ni ubwoko bubiri bwintererano. Igice cya mbere cya francise kumwanya wo gutanga amabwiriza yitwa royalties. Ni ingirakamaro kandi iri hagati ya 2 na 6%, byongeye, amafaranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. icya kabiri, ntigifite akamaro buri kwezi nigice cyo kwamamaza kwisi yose. Bikorwa muburyo bwa 1 kugeza 3%. Biragaragara ko amaherezo, uzishyura hafi 10% buri kwezi kuburenganzira bwo gukora munsi yikimenyetso kizwi.

Byumvikane ko francise kumwanya wo gutanga ibicuruzwa iboneka kugirango igire ubushobozi bwayo bwo mu rwego rwo hejuru, ikirangantego kizwi, nibindi byiza.

Mugihe ugurisha francise, wishyura ibiciro bijyanye. Uzakenera guteza imbere umushinga wubucuruzi kumafaranga yawe kandi wishyure icyarimwe icyiciro cyambere. Ibi ni hafi 11% yishoramari ryawe, nabyo ni byinshi. Ubufaransa bwo gukusanya imigabane bizakorana nubushobozi buke gusa niba ufite uburyo bubishoboye kandi bushinzwe. Kugirango ukore ibi, uzakenera gukora ibikorwa byose byo kwitegura kumiterere yubu. Ubwa mbere, hariho isesengura.

Bikorwa hakoreshejwe ibikoresho bitandukanye. Kimwe mu bikoresho bifatika byo gusesengura mbere yo gufungura franchise ku kibazo ni isesengura rya swot. Hifashishijwe iki gikoresho cyiza-cyiza, uzashobora kumenya neza ingaruka ugomba guhura nazo nibigomba gukorwa kugirango ubitsinde. Amahirwe yose nyayo murwego rwiterambere rya francise kumurongo wo gutanga amabwiriza nayo azagenwa ukoresheje iki gikoresho cyiza. Ariko ibi ntibigabanya urutonde rwibyiza byuburyo bwo gusesengura bwavuzwe haruguru. Hifashishijwe isesengura rya swot, urashobora gusesengura ibyiza nibibi byakazi hamwe na francise kumurongo wo gutumiza. Kuboneka kwamakuru agezweho bizatanga urwego rwo hejuru rwo guhangana nu mushinga.

Uzashobora kurwana muburyo bungana nabanzi nabahanganye, kandi uzashobora gutsinda byoroshye benshi muribo.

Koresha urubuga rwawe nurwego rwo hejuru rwo gukora neza, utange ibisubizo mugihe cyo kwandika. Witondere byumwihariko kubitegeko, kuko urimo ukora kuri francise. Kubwibyo, ibikorwa byawe byubwanditsi bigomba kunyura neza kandi nta gutindiganya, nta nkomyi. Nyuma ya byose, ufite inshingano zo kureba niba ikirango kitagira igihombo. Amabwiriza agomba guhabwa abayasohoye. Itangwa ryabo rigomba gukemurwa ninzobere zibishoboye.

Ikintu cya franchise gikeneye indangamuntu. Ibi biroroshye cyane kubigeraho niba ukora ibikorwa ukurikiza byuzuye amabwiriza na algorithms. Uzakira imyambarire y'abakozi hamwe na kode yo gushushanya ibibanza umaze gusinya amasezerano. Umugereka winyandiko zizatanga amakuru yose akenewe muburyo bwuzuye. Gutangiza ingingo-y-francise ni inzira yubucuruzi igusaba kumenya neza ibishobora kukubangamira kubanywanyi. Bakunze kwifashisha inzira zubuhemu. Ibi ntibishobora kwirindwa; ariko, umuntu arashobora kwitegura neza.

Iterambere ryibikorwa byo kwitegura rigomba kurangira igihe. Na none, niba ugurisha francise kumwanya wo gutora, ugomba guhora wiga imibare iriho. Ibi bizatanga igitekerezo cyukuntu uhanganye nakazi keza ka biro. Uzuza imirimo yose hanyuma urashobora kugera ku ntsinzi, ubone uburenganzira bwo kuyobora isoko. Igikorwa cya francising kumwanya wo gutora ntigikwiye kuba kinini. Nyuma ya byose, uzagira ubushobozi bwawe uburambe butagereranywa bwa francisor, ikoranabuhanga ryayo, nuburyo bwo kumenya.

Turabagezaho ibitekerezo byanyu kataloge ya enterineti ya 2021. Muri kataloge, murashobora kubona ibitekerezo byubucuruzi bishimishije murwego urwo arirwo rwose. Cataloge ya francises ya enterineti yashizemo ibitekerezo byose bishya kandi bizwi cyane mubyerekezo bitandukanye. Abantu benshi barimo gushakisha ibirango mpuzamahanga cyangwa imishinga yo mukarere igenda neza. Nyuma ya byose, nibyiza kwifashisha intsinzi yubucuruzi bwagaragaye kandi ntutakaze umwanya namafaranga kumishinga ishobora guteza akaga. Ntibikenewe ko dushakisha, urutonde rwuzuye ruraboneka murutonde rwacu, francises irashobora gutoranywa no kugereranwa nibindi bitangwa mubirango mpuzamahanga ndetse no murugo.

Cataloge yateguwe neza cyane, uzasangamo ibyiciro, ibice, kugendana byoroshye bishoboka ukurikije ibyifuzo byamasosiyete. Kugenda neza, igishushanyo cyiza kiguherekeza mugushakisha kwose hamwe nigihe cyakoreshejwe kurubuga. Cataloge irangwa no gutondekanya ukurikije umubare w'ishoramari, ibi byorohereza cyane guhitamo no gusesengura. Kurubuga rwa interineti, hamwe nimbuga nke zagenzuwe zishobora gutanga, kurugero, francises yububiko bwa interineti, ariko kuri parcelle, irashobora guhinduka nkurupapuro rusanzwe kandi ntakindi. Nkigisubizo, utakaza umutungo wibintu nigihe cyagaciro, hanyuma mubisubiremo wakire ibyiringiro kandi bituzuye. Hano haribintu byinshi kuri enterineti, ariko ni ngombwa kwishakira igitekerezo cyawe cyubucuruzi mugihe ugabanya ingaruka zishobora kubaho. Cataloge yacu itangwa gusa nibirango byizewe biva mubyukuri.

Urubuga rwacu rurimo urutonde rworoshye rwa francises kububiko bwa interineti muri 2021. Amaduka yo kumurongo birashoboka ko ishoramari ryatsinze kandi ryunguka. Ariko kugirango ugire icyo ugeraho, ugomba gushaka icyicaro cyawe kandi ukazirikana amakosa yabashobora guhangana. Amakuru yiteguye hamwe nisesengura birashobora gukora amayeri. Ibikoresho byacu byo gusubiramo birashobora kuba igikoresho cyoroshye kuri wewe. Ni iki uzasanga muri kataloge yacu? Franchises yibirango mpuzamahanga bizwi nibindi byinshi.

Amaduka yoroheje yo kugendana arahari kuri wewe, ibyifuzo byaciwe numubare ushobora gushora. Hano haribintu byinshi kuri enterineti, ariko ntabwo francises zose zishobora kwizerwa. Rimwe na rimwe, inyuma yizina ryaba francisor bazwi, hashobora kubaho abatekamutwe batagurisha ubucuruzi bwakazi, ahubwo ni dummy. Ibintu byose birakinishwa kuburyo ubona urubuga rusanzwe mubusa. Umurongo wo hasi urababaje - urimo guta amafaranga yawe nigihe cyingirakamaro. Nigute ushobora kwirinda ibi? Ntukizere interineti ihendutse kumurongo hamwe nububiko bwa interineti butemewe. Muri kataloge yububiko bwa interineti francises yerekana ibisubizo byubucuruzi gusa.

Uzashobora kubona igisubizo cyakazi mukarere gasabwa, uzana inyungu ihamye kuri ba nyirayo. Tuzagufasha kumenya icyerekezo mubucuruzi bwawe bwite bwa francises, nta ngaruka nimpungenge zidakenewe. Urutonde nkururubuga rwose ni ingirakamaro kandi rufasha mububiko bwa digitale gusa ariko no mubundi bwoko bwububiko. Porogaramu ya USU mubyukuri ningirakamaro rwose, ikwiranye mubyukuri ibikorwa byose biz, birimo, harimo nibikorwa byavuzwe haruguru.