Imashini yo gukaraba imodoka ni umushinga ugomba gushyirwa mubikorwa hitawe cyane kubirambuye. Ubu ni bwo buryo bwonyine ushobora kugera ku bisubizo bitangaje kandi ukaba rwiyemezamirimo watsinze kurusha abandi bose bahanganye kandi agashimangira umwanya we ku isoko nk'umuyobozi utavuguruzwa. Iyo ukorana na francise, birakwiye ko twibuka ko ubu bwoko bwubucuruzi burimo gukenera kwimura umubare runaka wumutungo winjiza nkumusanzu kuri konti ya francisor. Aba francisor bazategereza kandi umusanzu runaka kubikorwa byo kwamamaza no kwamamaza. Ibi bigomba no gusuzumwa niba uteza imbere francise. Niba ukora umwuga wo koza imodoka, noneho francise igomba kuba yujuje ibyangombwa nibisabwa nuhagarariye ikirango.

Ibi nibikorwa bisanzwe kandi ntakintu kidasanzwe kirimo. Niyo mpamvu ufata imodoka yo gukaraba imodoka kugirango ukoreshe ubumenyi bwose nuburambe rwiyemezamirimo ufite uburambe yiteguye kuguha.

Niba uteza imbere gukaraba imodoka kuri francise, noneho birakwiye ko twibuka ko mubyiciro byambere ari ngombwa guteganya kugeza 11% byamafaranga yose kugirango ubyohereze kuri konti ya francisor. Ubu ni ubwishyu inshuro imwe, ariko, uzanatwara umutwaro runaka wamafaranga mugihe ukorana na francise yo gukaraba imodoka. Twabibutsa kandi ko izakora neza, ariko, kugabanywa kugera kuri 3% bigomba gutangwa nkumusanzu mubikorwa byo kwamamaza ku isi. Mubyongeyeho, francise yo gukaraba imodoka nayo itanga ikwirakwizwa ryitwa royalties. Royalty ntakindi kirenze uburyo bwihariye bwubukode bwo kugurisha serivisi zawe cyangwa ibicuruzwa munsi yizina rizwi. Birumvikana, urashobora kumvikana kubijyanye nimikoranire no kugabanya inyungu kugeza byibuze, cyangwa ukuyemo umusanzu runaka.

Noneho, mugihe ushyira mubikorwa francise yo gukaraba imodoka, uzakenera gufata izindi nshingano. Bazagufasha kwishyura francisor kubura amafaranga atabonye. Ibi nibikorwa bisanzwe kandi amasezerano arashobora kumvikana kubintu byunguka.

Ishyirwa mu bikorwa rya francise yo gukaraba imodoka irashobora kuba ikubiyemo amafaranga yose ninshingano zo kugura ibikoresho runaka. Niba tuvuga gukaraba imodoka, birashobora kuba shampoo cyangwa ubundi bwoko bwimyenda, kimwe nubushashara bumwebumwe bwo gusiga imodoka. Ubufaransa ni ubwoko bwibikorwa iyo ubonye ikirango cyiza kandi cyamamajwe, vugana uburenganzira bwihariye bwuwagabanije hanyuma utangire gukora mu izina ryacyo. Urashobora kandi kwizigira ko abagenzuzi bazohererezwa. Imashini yo gukaraba imodoka irashobora kugenzurwa no kohereza umuguzi w'amayobera. Uyu muntu azashobora guhita amenya niba wujuje ibipimo ngenderwaho abahagarariye ibicuruzwa byumwimerere bamenyereye gushyigikira.

Niba francise yo gukaraba imodoka idakurikije amabwiriza, urashobora kwamburwa uburenganzira bwo kugabura wenyine.

Ubufaransa bwo gukaraba imodoka ntabwo bukubiyemo imikorere yikimenyetso kizwi gusa. Igice cyose cyizo nyungu zitangwa mugushira mubikorwa ubu bwoko bwibikorwa ni binini. Ibi birashobora gushyirwaho amakositimu, ibicuruzwa bidasanzwe byogusukura, amahugurwa yihariye yabakozi, ubumenyi-butandukanye, nibindi. Biragoye gutondeka urutonde rwose rwinyungu ubona mugihe ugurisha imodoka yo gukaraba. Ubu bwoko bwubucuruzi buzagusaba kandi gukora imirimo yo mu biro ukoresheje sisitemu yo gucunga abakiriya. Urashobora kwakira sisitemu nka bonus ya nyiri imodoka yoza imodoka, cyangwa ugomba gushiraho amahirwe akwiye wenyine.

Gukorana nibice bitandukanye bitandukanye nuburyo bwo gukemura ibyifuzo byose biboneka kubisoko gusa. Imodoka yo gukaraba imodoka iguha amahirwe yose yo gukurura abakiriya benshi bashoboka. Abantu bazishimira amahirwe yo gukoresha serivise yikimenyetso kizwi cyane kwisi, kubwibyo, bimaze kuba muri ibi, uzaba mwiza cyane kurenza abanywanyi. Imodoka yo gukaraba imodoka irashobora gukoresha imikorere kugirango itange ibintu bimwe na bimwe bikenerwa kubakiriya. Kurugero, urashobora gutanga isakoshi ikoreshwa kugirango ubike ibintu bitandukanye mumodoka yawe. Iyi mikorere izagufasha gutsinda amarushanwa ukora byinshi bike kubakiriya bazindukiye.

Ubufaransa bwo gukaraba imodoka bugufasha gukora neza kandi neza, kandi inzira yo gutondekanya abakiriya igomba gukorwa mubushobozi. Mugutondekanya abakiriya ukurikije ibipimo bimwe na bimwe, uzashobora kuvugana nabo neza, nabyo biroroshye cyane. Hindura ibikoresho byo kubika kugirango bafate umwanya muto. Irashobora kandi kuba kimwe mubice bigize imodoka yo gukaraba imodoka. Nyuma ya byose, ubona urutonde rwuzuye rwuburyo bwo gukora ibikorwa byawe. Gahunda yubucuruzi yatunganijwe neza no kuboneka kwisesengura rya swot nibisabwa kugirango umuntu agere ku ntsinzi yo guhangana mu marushanwa ndetse nabanywanyi bakomeye.

Imashini yo gukaraba imodoka ni umushinga wubucuruzi ugezweho. Kugirango ukore ibikorwa muri byo neza, ukeneye gukoresha software nziza. Mubyongeyeho, mugihe ugurisha francise, ufata inshingano zitandukanye. Icyambere, harakenewe kwishyura amafaranga francisor azagutegerezaho buri kwezi. Mubyongeyeho, mugihe ukorana na francise yo gukaraba imodoka, umuntu agomba guhora akusanya ibitekerezo byabakiriya. Bazakumenyesha kubyerekeye ibibazo bahuye nabyo.

Niba ukora neza izi nyandiko, urashobora kuzamura cyane urwego rwa serivisi. Icyemezo cyicyubahiro cya francise yo gukaraba imodoka ntikizerekana gusa inshingano zawe ahubwo nuburenganzira bwawe kuko aya ni amasezerano yumvikanyweho yasezeranijwe kugenzura ibikorwa.

Gukaraba imodoka bigomba guhorana isuku, kandi gukurikiza byimazeyo amategeko ya francise bizemeza ko ukurikiza amabwiriza abigenga. Uzashobora gukurikiza byimazeyo amategeko yabigenewe, aho gahunda yisuku nibindi bintu bito bishobora no kwerekanwa, amaherezo bikaba umushinga wubucuruzi watsinze. Koresha imodoka yawe ya francise ukarabe witonze, kandi ntucikwe nibintu byingenzi. Ugomba gushyira mubikorwa uburambe bwa francisor, yiteguye gusangira nawe. Nyuma ya byose, uhagarariye ikirango ashishikajwe no kureba niba amafaranga winjiza ari menshi. Nyuma ya byose, witeguye kugabana amafaranga winjiza mugukuramo bikwiye.

Ubwa mbere, ni umusanzu umwe. Ingano yacyo irashobora kugera kuri 11% yishoramari ryambere muri francise yimodoka. Ariko, usibye, hariho no kwishyura buri kwezi, bitagomba no kwirengagizwa. Umubare wabo wose urashobora kugera kuri 9% yubucuruzi bwa buri kwezi cyangwa amafaranga yakiriwe nisosiyete yawe. Biterwa namasezerano mwumvikanyeho nundi muburanyi mubikorwa.

Kora hamwe na swot isesengura mugihe ukorana na francise yimodoka. Iki gikoresho kizaguha igitekerezo cyimbaraga nintege nke zumushinga nicyo gikwiye gukorwa kugirango amahirwe menshi arangire. Ibibi nabyo bizagaragara, bivuze ko ushobora guhangana neza ninshingano zose zahawe. Uhe abo muhanganye umutwe-tangira mugura imodoka nziza yo gukaraba. Rero, urashobora guhangana byoroshye ninshingano zose zijyanye na gahunda yumusaruro. Mubisanzwe, urashobora kumenya umubare wamafaranga wakiriye ukurikije igihe cyagenwe.

Rero, bizashoboka gukwirakwiza umutwaro winjira muburyo bwiza. Mubyukuri, murwego rwa francise yo gukaraba, ugomba gukenera byihuse kandi neza umuguzi wese ubisabye.

Gutezimbere umushinga wubucuruzi ufite ubwenge busanzwe ukoresheje tekinoroji yo mu rwego rwo hejuru bizagufasha gukora neza imirimo iyo ari yo yose yo mu biro. Imashini yo gukaraba imodoka irashobora kugufasha guhangana ningorabahizi iyo bivutse. Nyuma ya byose, uzaba ufite tekinoroji yawe, ubumenyi-buryo, gahunda nziza yubucuruzi, nibindi byiza byinshi bitagomba kwirengagizwa. Hindura umushinga wawe wubucuruzi kugirango utazitiranya. Gukora neza byikora bizaguha amahirwe yo gukora neza ibikorwa byose, bivuze ko utazagira ingorane nyuma. Imishinga ikorwa neza yo gukaraba imodoka yubucuruzi ni amahirwe yo kugera kubisubizo bitangaje kandi, mugihe kimwe, gukoresha umubare muto wibikoresho.

Ku butaka bwisi yose, birakenewe kumenyekanisha ikirango kugirango icyamamare cyacyo kidashira. Niyo mpamvu uhagarariye imodoka yo gukaraba imodoka azakwishyura amafaranga buri kwezi, agera kuri 3% yinjiza yakiriwe mugihe cyerekanwe.

Ibikorwa byo kwamamaza mugihe winjiye mumasoko yimodoka yawe yo gukaraba bigomba gukorwa hubahirijwe cyane amabwiriza. Mugihe ukorana numushinga, ugomba kandi kwitondera uburezi bwabakozi bawe, usibye isura yabo, bagomba no guhuza imbere murwego rwo hejuru rwa serivisi zitangwa murwego rwo gukaraba imodoka ya francise. Inzitizi zose n'ibisabwa n'abaguzi bigomba kubahirizwa mu kinyabupfura ariko bikomeye. Ntabwo rwose uzakira ubuyobozi bufite akamaro kandi bwingirakamaro buva muri francisor kandi ibi bizaguha igitekerezo cyukuntu wakomeza. Umushinga wateguwe neza na francise yimodoka izaguha amahirwe meza yo guhangana neza ningorane zose, ziroroshye cyane. Kora neza kandi neza mugutanga ibikoresho mububiko muburyo bwiza cyane.

Porogaramu yihariye irashobora kandi gufasha hamwe nibi. Kwirinda kurenza urugero birakenewe kugirango udakenera kubungabunga ibyumba byinshi. Kubwibyo, ibicuruzwa byawe byogusukura nibindi bikoresho byo gukaraba imodoka bigomba kubikwa neza bishoboka, bityo bikagabanya umwanya wabitswe usabwa. Na none, hakwiye kwitabwaho byumwihariko igishushanyo mbonera cyumushinga wubucuruzi. Usibye imyambarire, uzasabwa kandi gukurikiza amabwiriza amwe agenga igishushanyo mbonera, aho imodoka zisukurwa mubyukuri, murwego rwo gukaraba imodoka. Isura yo hanze ninyuma nayo igomba guhuzwa nicyitegererezo cyumwimerere. Ibi bizaguha amahirwe akomeye yo guhatanira.

Ubufaransa buhendutse ntaho butandukaniye nibintu binini, bihenze kuko ibyago ni bimwe ahantu hose. Kugirango udahungabana no kugura francise ifite garanti 100%, hariho iduka ryerekana amahitamo yose, ritanga kubiciro bidahenze nibindi byinshi, mubice byose byibikorwa uyu munsi. Ubufaransa, buhendutse cyangwa buhenze, mugice cyo hagati, bugereranya itangwa ryinyungu yikimenyetso runaka, izina mukarere kamwe cyangwa hanze yacyo, kwagura umuyoboro wakarere, haba mubirahuri bihendutse n'amashami manini. Gutangiza umushinga mugushaka francise biratsinda rwose, mubisabwa kuko muriki gihe nta mpamvu yo gutangira guhera, ibirango bizwi byunvikana kandi abakiriya bamaze gutezwa imbere. Hamwe na francise ihendutse, inkuru iratandukanye gato, ariko kataloge yicyubahiro hamwe ninzobere ifasha mubintu byose, abafaransa barigisha kandi bagatanga gahunda yubucuruzi, hamwe na chip hamwe nibindi bitekerezo byibikorwa.

Kuki ari byiza kugura francise ihendutse? Icya mbere, nta mpamvu yo gushora imari nini mu mari. Icya kabiri, hari ubufasha bwinzobere ninzobere muriki gice. Icya gatatu, buri kwezi ibihumbi magana byabakiriya na ba rwiyemezamirimo banyura kumurongo, badashaka gutangiza imishinga yabo gusa ahubwo banashaka abafatanyabikorwa nabatanga isoko. Nibyiza cyane kuba francisees naba francisors gukorera hamwe, guteza imbere ubucuruzi bwabo kwisi yose, kuzana imishinga kurwego rwakarere, kongera urwego rwabo ninyungu. Gukoresha francise, bihendutse ukirebye neza, hamwe nuburyo bwiza, biganisha kumajyambere yikigo kinini gifata urwego rwo hejuru. Inshingano ya catalogi ya franchise nugufasha ba rwiyemezamirimo ibicuruzwa bihendutse cyangwa binini kujya mumahanga mugutanga no gutumiza ibicuruzwa na serivisi imbere.

Nibyiza rwose gufata francise ihendutse mubijyanye nubucuruzi, serivisi, gutanga ubuvuzi, ubwikorezi, kwisiga, ibyo wahisemo birakureba. Na none, kataloge ya francise itanga imishyikirano, ubufasha ninzobere, no gutanga ibitekerezo byubucuruzi mugihe runaka cyo gukurura abakiriya, kongera ibyifuzo ninyungu. SEO traffic igera no kureba irashobora kongera ibyifuzo no kugaragara. Iyo winjiye mububiko, urashobora guhitamo ibyo ukeneye. Niba utaramenya mukarere ushaka gufungura ubucuruzi, noneho urashobora kumenyera gusa kubitangwa, politiki y'ibiciro (kuva bihendutse kugeza bihenze), hariho ibyiciro byumujyi nigihugu, hamwe nibyiciro nibice, byerekana no kubara ubwishyu bwambere, icyarimwe kandi nta na rimwe, hamwe nishoramari rihendutse kandi nta na hamwe. Hariho igihe cyo kwishyura kuburyo ubanza utazi igishoro cyambere gusa ahubwo nuburyo bwo kwinjiza bwa mbere. Isosiyete imaze igihe kingana iki ku isoko? Ni iki gisabwa? Imibare ya buri munsi, buri cyumweru, buri kwezi ifasha gusesengura imibare.

Hano hari akanama kaboneka kuba francisors kugirango bakire francise yabo ihendutse. Abahanga bacu baragufasha mubibazo byose. Inkunga-y-isaha yingoboka ifasha mubucuruzi ubwo aribwo bwose, buhendutse kandi buhenze.

Kugirango ubone ibisobanuro byinshi, baza kandi ubone gahunda, nyamuneka hamagara nimero zabigenewe. Na none, muri kataloge yacu ya francises ihendutse, urashobora kumenyera hamwe nisuzuma ryabakiriya, amanota ya francise ihendutse, amakuru, nibisabwa, kuzamurwa mu ntera, nibindi. Turabashimira mbere kubwinyungu zanyu, dutegereje umubano wigihe kirekire wakazi. .

Kwikorera imodoka yo gukaraba francise nigikorwa cyubucuruzi gifite akamaro. Gukorana nayo mubushobozi kandi nta kibazo kiri imbere, birakenewe gukurikiza byimazeyo amahame namabwiriza yuburyo bugezweho. Bakirwa na francisor hamwe no gusinya amasezerano. Birumvikana ko nyuma yo gusezerana amasezerano, uzakenera kwishyura icyarimwe. Iri ni ijanisha runaka ryamafaranga yishoramari francisor yakira nkamafaranga. Mubisubize, araguha francise yujuje ubuziranenge, ukoresheje ayo ubona amahirwe akomeye yo kubaka umushinga wawe wubucuruzi ushingiye kumakuru agezweho.

Mugihe ukorana na francise yo gukaraba imodoka, ntugomba kugira ingorane zose, kuko ntabwo bigoye cyane mubijyanye nibidukikije byemewe numushinga. Icyakora, amahame amwe y’ibidukikije aracyakurikizwa. Kurugero, niba ukora ibikorwa byo gukaraba imodoka wenyine, utezimbere uyu mushinga kuri francise, ugomba gutanga aho imyanda izasohokera. Erega burya ntabwo ari amazi gusa, ahubwo ni amazi yuzuye ibintu bitandukanye byogusukura numwanda. Imiyoboro ikwiye nurufunguzo rwamahoro yumutima wawe kuko ntakibazo kizatangwa ninzego za leta zuburyo bwubugenzuzi, bivuze ko uzashobora kwirinda amande atandukanye nibindi bihano.

Kwiyuhagira imodoka yo gukaraba francise numushinga wubucuruzi aho uzajya wishyura buri kwezi. Ubwa mbere, hariho imisoro. Ingano yacyo irashobora kuva kuri 3 kugeza kuri 6%, byongeye, amafaranga azabarwa nkijanisha ryamafaranga washoboye kubona mukwezi gushize. Mubyongeyeho, niba ugurisha francise yo gukaraba imodoka wenyine, noneho hariho ubundi bwishyu. Bivugwa nk'amafaranga yo kwamamaza, azakorwa ku isi yose na francisor. Nta nshingano afite kuri wewe ku kuntu akoresha amafaranga yakiriwe.

Urashobora kwizera neza ko francisor ishora rwose amafaranga menshi mubikorwa byo kwamamaza. Nyuma ya byose, niba imodoka yo kwiyuhagira yo gukaraba imodoka idakunzwe, byanze bikunze itakaza ikizere cyabayigenewe. Ibipimo birashobora gukura cyangwa kugwa, guhagarara ni gake. Kwikorera wenyine bigomba kwitabwaho bikwiye niba uri gukaraba imodoka. Sobanurira abakiriya bawe inzira yo gukorana nibikoresho. Nta gushidikanya ko bazumva byose. Ubufaransa bwaguzwe kugirango sink yawe irimbwe muburyo bwa societe, kubwibyo, igomba kubahirizwa byimazeyo.