Ikawa yubucuruzi bwa kawa birashoboka ko ari umushinga wunguka ariko ushobora guteza ibyago. Kugirango ubishyire mubikorwa neza kandi neza, ugomba kwitegura mbere. Kwitegura bisobanura gushyira mubikorwa umurimo wo gusesengura. Ubwa mbere, ugomba gushyira mubikorwa isesengura ryabanywanyi bizakwereka ibikangisho bishobora kugutera ubwoba nuburyo byakemuka. Ibikurikira, niba ukorana na francise, ugomba gusobanukirwa nuburyo isoko ryagutegereje niba winjiye mubirango bishya, bizwi. Franchisee nayo igomba kuzamurwa nyuma yisesengura rya swot.

Iki gikoresho cyubwenge kirakora neza kuburyo kizagufasha gushyira mubikorwa umushinga wawe wubucuruzi kurwego rwo hejuru. Utitaye ku kuba uteza imbere ikawa cyangwa ubundi bucuruzi, franchisee izakora neza niba witeguye neza kuyitangiza, kandi mugihe cyo kuyishyira mubikorwa, uzubahiriza gahunda yateguwe mbere.

Niba ukorana nikawawa hanyuma ugakora iki gikorwa mugihe kimwe na francise, noneho usanzwe ufite inyungu za gahunda ifatika. Iyi nyungu iri mubyukuri ko ukorana nikirangantego kizwi, bivuze ko kuzamura no kwamamaza ibicuruzwa byagabanutse. Birumvikana ko uzakenera kwibuka ko atari wowe wenyine ukwirakwiza iki kirango gikunzwe kandi kizwi cyane ku isi. Birakwiye ko uzirikana ko mugihe ukorana na francise kumaduka yikawa, uzakenera gukoporora neza ibintu byose byo hanze bifite akamaro kuri francisor. Ubwa mbere, ni isura yabategereje nabandi bakozi ba serivisi. Icya kabiri, igishushanyo mbonera n'imbere bigomba nanone gukoporora neza umwimerere winjiye mubucuti bwubufaransa.

Ubufaransa bugurisha ikawa bizahinduka umushinga wubucuruzi wunguka gusa iyo bishyizwe mubikorwa neza ukurikije imiterere yakiriwe nuhagarariye ibicuruzwa.

Korana na francise iduka rya kawa kurwego rukwiye rwubuziranenge, ushyire mubikorwa ubumenyi nubuhanga byose ufite. Kumenya neza-uburyo buzagufasha gukora imirimo iyo ari yo yose yo mu biro kurwego rukwiye rw'ubuziranenge. Urashobora kandi gukenera umufasha wa elegitoronike muburyo bwa software, izatwara umutwaro nyamukuru wa kamere isanzwe. Urashobora kugura software wenyine cyangwa kuyikura mubirango. Korana na francise kurwego rukwiye rwubuziranenge, mugihe wirinze amakosa akomeye. Nyuma ya byose, niba ukoze amakosa akomeye, urashobora gutakaza uburenganzira bwihariye bwo kugabura iki kirango.

Ibi birashobora kuba igihombo gikomeye kuva amafaranga avuye kugurisha francise kumaduka yikawa arashobora kuba umubare munini wumutungo wimari.

Mugihe ushyira mubikorwa francise kumaduka yikawa, amafaranga atangwa rimwe, uzasabwa kwimura ako kanya nyuma yo gutanga gahunda yanyuma yubucuruzi. Aya mafaranga arashobora kuba 9, 10, cyangwa 11%, ukurikije ibihe ushobora gushyira mubikorwa wenyine. Mugihe ukorana na francise kumaduka yikawa, ugomba kandi kwibuka ko igice cyamafaranga winjiza kizakenera kwimurwa kuri konti ya francisor. Ibi ni ngombwa cyane, kuko ibi biciro bigomba gutegurwa no kwibukwa. Ubufaransa bugura ikawa butanga, ubanza, kwishyura amafaranga yo kwamamaza. Abahagarariye ikirango cyawe bazakoresha uyu mubare wamafaranga kugirango barusheho kongera urwego rwo kumenyekanisha ibicuruzwa.

Byongeye kandi, hakwiye no kuvugwa ko hariho nubukode. Iyi ntererano irashobora kuba 3, 4, 5, cyangwa 6% byamafaranga winjiza. Nibyo, amafaranga yose aragereranijwe kandi yerekana ishingiro rya francise. Ariko, imiterere ya buri muntu irashobora kuba itandukanye.

Ufite amahirwe yo gutondekanya abakiriya ukurikije ibipimo bimwe na bimwe kugirango ubashe gukorana nabo neza. Ubufaransa bugurisha ikawa butanga imikoranire nabantu batandukanye bateganijwe, bigomba gusuzumwa hakiri kare. Muri byose, kugira gahunda yubucuruzi ikora neza bizemeza ko ukorana neza nabakiriya bose. Urashobora gukora ubushakashatsi kumakuru agezweho niba bikenewe. Kugirango ukore ibi, ukeneye moteri ishakisha neza. Irashobora kugufasha cyane mugushyira mubikorwa francise no kuba hari umubare munini wabafatanyabikorwa hamwe nabakiriya.

Ubucuruzi ubwo aribwo bwose bugomba gukorwa hamwe na software ikwiye. Byatanzwe na francisor, cyangwa ukeneye kwikemurira iki kibazo wenyine. Birakenewe guhitamo software ikora neza, hifashishijwe ubufasha bwo gushyira mubikorwa francise mumaduka yikawa bizakorwa muburyo bunoze.

Hindura ibikoresho byububiko mugihe ushyira mubikorwa francise kumaduka yikawa - ibi bizagufasha kugabanya ibiciro byamafaranga. Nyuma ya byose, umwanya muto ibarura ryawe rifata, amafaranga make ukeneye kwishyura mubukode cyangwa kubungabunga. Birakenewe kuvanaho ibicuruzwa bitari ngombwa mugihe utezimbere francise kimwe nigihe ukorana nibindi bikorwa byubwanditsi. Igabana ry'ibicuruzwa mu bice by'ibiciro nacyo ni kimwe mu bisabwa kugira ngo umuntu agere ku ntego mu ishyirwa mu bikorwa ry'umushinga w'ubucuruzi. Ubufaransa bukora neza kumaduka yikawa nubushobozi bwo guhangana byihuse nakazi kamwe ko mu biro, kugikora neza kandi neza. Urashobora kandi gukurikirana ibiro byamashami ukurikije ibikorwa mugihe runaka.

Ikawa ikuramo francise nigikorwa cyubucuruzi bugezweho, aho ugomba gukurikiza byimazeyo amabwiriza namahame agaragara mumasezerano. Ibi bizaguha inyungu zingenzi muguhangana nabatavuga rumwe nabo. Ntushobora kubarenga gusa mubipimo fatizo byubukungu ariko muri rusange ubakandagira, ntubasigire amahirwe yo guhatana nawe murwego rumwe. Mugihe ukorana na francise, ugomba kumenya neza ko wiyemeje kwishyura urutonde rwimisanzu itandukanye. Ubwa mbere, aya ni amafaranga rimwe, bikorwa mugihe cyambere cyo gukorana na francisor. Byongeye kandi, mugihe ugurisha ikawa francise, uzakenera kandi kwishyura amafaranga runaka buri kwezi kuri francisor.

Kurugero, umusanzu witwa royalties uzaba 3 kugeza 6% byamafaranga ushoboye kwinjiza mugihe cyukwezi. Mubyongeyeho, mugihe ukorana na kawa-to-francise, uzaha kandi francisor ibikoresho byamafaranga kugirango ukore ibikorwa byisi. Nicyo bita umusanzu wo kwamamaza ku rwego rwisi. Bikorwa muburyo bumwe nubukode, buri kwezi.

Korana na kawa francise ifata kugirango ubone uburambe butagereranywa, tekinoroji yo murwego rwohejuru, hamwe namakuru agezweho kugirango ukore imirimo yose ikenewe mubiro. Uzaba ufite uburenganzira bwawe bwitwa igitabo cyubucuruzi, urutonde rwamabwiriza agenga ibikorwa byikigo cyawe. Gukuramo ikawa francise izaguha umutwe wingenzi cyane gutangira kubarwanya bose. Hamwe niterambere ryayo rifite ubushobozi, ntugomba kugira ingorane zose hamwe na gahunda yingenzi. Kugirango ubone byinshi mubikorwa bya francise yawe, ugomba gukora bike kubakoresha kuruta abo muhanganye. Ibi bizatanga amahirwe yo kubaka urwego rwubudahemuka bwabakiriya, bityo ubone inyungu zo guhatanira gahunda yubucuruzi nini.

Igishushanyo mbonera cya kawa francise irashobora kuguha amahirwe yo guhatanira kuguha amahirwe yose yo gutsinda intsinzi. Korana nisesengura rifatika rizafasha kumenya ibice byo kugura kumunsi wibikorwa. Uzashobora kumenya neza umubare wibikoresho hanyuma, ntuzagira ingorane numusaruro. Gukuramo ikawa francise ntabwo ari amahirwe yo gukoresha ubwoko bwikirangantego buzwi gusa, ahubwo ni n'umwanya wo gufata umwanya wambere ku isoko, gukoresha ikoranabuhanga ryo mu rwego rwo hejuru, ubumenyi bwihariye-buhanga, hamwe na hamwe. y'ubwoko butandukanye bwiganjemo amakuru. Ba rwiyemezamirimo watsinze kandi uhatanira isoko ku isoko ukoresheje inyungu zose zituruka ku gukorana na francise.

Gukuramo ikawa francise izakora neza bishoboka nyuma yisesengura ryibanze. Kurugero, isesengura rya SWOT nigikoresho cyujuje ubuziranenge ushobora kumenya neza ingorane uzahura nazo nayahe mahirwe azaguha amahirwe yo kubitsinda, hamwe nimbaraga nintege nke umushinga wawe wubucuruzi ufite. Aya ni makuru yingirakamaro cyane atagomba na rimwe kwirengagizwa. Shyira mubikorwa ikawa francise hamwe nibikorwa byiza ukoresheje igitabo cyubucuruzi. Niba uri mubyiciro byambere byo gushyira mubikorwa francise, noneho amafaranga yose azakenera kwishyurwa mugihe kingana na 11% byumubare wamafaranga, aya niyo mafaranga atangwa mugushira mubikorwa ibikorwa . Igishushanyo nimbonerahamwe bizagufasha kwiga imibare no gufata icyemezo gikwiye cyo kuyobora.

Nyuma ya byose, kuboneka kwamakuru ni ubwoko bwintwaro. Byongeye kandi, ntacyo bitwaye niba urimo gukora ikawa ikuramo, cyangwa ukora izindi mpapuro. Uzagerwaho gusa hamwe no gushyira mubikorwa inshingano zibishoboye.

Ubufaransa buhendutse ntaho butandukaniye nibintu binini, bihenze kuko ibyago ni bimwe ahantu hose. Kugirango udahungabana no kugura francise ifite garanti 100%, hariho iduka ryerekana amahitamo yose, ritanga kubiciro bidahenze nibindi byinshi, mubice byose byibikorwa uyu munsi. Ubufaransa, buhendutse cyangwa buhenze, mugice cyo hagati, bugereranya itangwa ryinyungu yikimenyetso runaka, izina mukarere kamwe cyangwa hanze yacyo, kwagura umuyoboro wakarere, haba mubirahuri bihendutse n'amashami manini. Gutangiza umushinga mugushaka francise biratsinda rwose, mubisabwa kuko muriki gihe nta mpamvu yo gutangira guhera, ibirango bizwi byunvikana kandi abakiriya bamaze gutezwa imbere. Hamwe na francise ihendutse, inkuru iratandukanye gato, ariko kataloge yicyubahiro hamwe ninzobere ifasha mubintu byose, abafaransa barigisha kandi bagatanga gahunda yubucuruzi, hamwe na chip hamwe nibindi bitekerezo byibikorwa.

Kuki ari byiza kugura francise ihendutse? Icya mbere, nta mpamvu yo gushora imari nini mu mari. Icya kabiri, hari ubufasha bwinzobere ninzobere muriki gice. Icya gatatu, buri kwezi ibihumbi magana byabakiriya na ba rwiyemezamirimo banyura kumurongo, badashaka gutangiza imishinga yabo gusa ahubwo banashaka abafatanyabikorwa nabatanga isoko. Nibyiza cyane kuba francisees naba francisors gukorera hamwe, guteza imbere ubucuruzi bwabo kwisi yose, kuzana imishinga kurwego rwakarere, kongera urwego rwabo ninyungu. Gukoresha francise, bihendutse ukirebye neza, hamwe nuburyo bwiza, biganisha kumajyambere yikigo kinini gifata urwego rwo hejuru. Inshingano ya catalogi ya franchise nugufasha ba rwiyemezamirimo ibicuruzwa bihendutse cyangwa binini kujya mumahanga mugutanga no gutumiza ibicuruzwa na serivisi imbere.

Nibyiza rwose gufata francise ihendutse mubijyanye nubucuruzi, serivisi, gutanga ubuvuzi, ubwikorezi, kwisiga, ibyo wahisemo birakureba. Na none, kataloge ya francise itanga imishyikirano, ubufasha ninzobere, no gutanga ibitekerezo byubucuruzi mugihe runaka cyo gukurura abakiriya, kongera ibyifuzo ninyungu. SEO traffic igera no kureba irashobora kongera ibyifuzo no kugaragara. Iyo winjiye mububiko, urashobora guhitamo ibyo ukeneye. Niba utaramenya mukarere ushaka gufungura ubucuruzi, noneho urashobora kumenyera gusa kubitangwa, politiki y'ibiciro (kuva bihendutse kugeza bihenze), hariho ibyiciro byumujyi nigihugu, hamwe nibyiciro nibice, byerekana no kubara ubwishyu bwambere, icyarimwe kandi nta na rimwe, hamwe nishoramari rihendutse kandi nta na hamwe. Hariho igihe cyo kwishyura kuburyo ubanza utazi igishoro cyambere gusa ahubwo nuburyo bwo kwinjiza bwa mbere. Isosiyete imaze igihe kingana iki ku isoko? Ni iki gisabwa? Imibare ya buri munsi, buri cyumweru, buri kwezi ifasha gusesengura imibare.

Hano hari akanama kaboneka kuba francisors kugirango bakire francise yabo ihendutse. Abahanga bacu baragufasha mubibazo byose. Inkunga-y-isaha yingoboka ifasha mubucuruzi ubwo aribwo bwose, buhendutse kandi buhenze.

Kugirango ubone ibisobanuro byinshi, baza kandi ubone gahunda, nyamuneka hamagara nimero zabigenewe. Na none, muri kataloge yacu ya francises ihendutse, urashobora kumenyera hamwe nisuzuma ryabakiriya, amanota ya francise ihendutse, amakuru, nibisabwa, kuzamurwa mu ntera, nibindi. Turabashimira mbere kubwinyungu zanyu, dutegereje umubano wigihe kirekire wakazi. .

Kwikorera ikawa iduka rya francise nigisubizo cyoroshye kubucuruzi buciriritse cyangwa gutangiza umushinga munini. Kwikorera bisobanura iki? Ibi bivuze ko serivisi nkeya zishyurwa muguteka rusange kandi abaguzi bazabikunda. Kwikorera wenyine bifite inyungu kuri rwiyemezamirimo ubwe kuko adakeneye gukurura abakozi b'inyongera mu iduka rya kawa. Gufungura ikawa ni gutsindira inyungu, abantu bakunda ikawa kandi biteguye kuyishimira igihe icyo aricyo cyose cyumwaka. Gucunga ikawa nabyo ntabwo bigoye, icy'ingenzi ni ukugira ingamba zawe bwite kandi nziza, nziza, nziza, kandi zishimishije zitanga ikawa. Aha niho francise ije ikenewe.

Abafaransa barashobora gutanga umwihariko, byumwihariko no guhishura amabanga yabo yo kwihangira imirimo. Muri icyo gihe, ntukeneye guhangayikishwa no kwamamaza, isoko, kugura ibikoresho fatizo, nibindi bintu byingenzi bigize urubanza, francisor yita kubintu byingenzi. Bisubiye, ahabwa amafaranga yubukode hamwe nubwishyu bumwe. Kwikorera ikawa yimfuruka francise ni kugura inyungu, nkuko bisanzwe, biz byishura vuba kandi bizana inyungu zihamye. Ni he ushobora kubona francise nziza kubiciro bidahenze? Muri kataloge yacu idasanzwe. Twahisemo ibisubizo bigezweho, byacitse ugereranije nishoramari rikorwa. Kuki ushobora kutwizera? Kuberako dukorana gusa nabagurisha francise bizewe bakorera mugihugu cyacu ndetse no mumahanga.

Tangira ubucuruzi bwawe natwe, tangira gushakisha kwawe wenyine wikorera kawa francise mububiko bwacu.