Ubufaransa bwa cafe ni umushinga wubucuruzi ushobora kubyara inyungu, ubishyize mubikorwa, ufite amahirwe yose yo kugera kubisubizo byingenzi. Kugirango tutibeshya mugushyira mubikorwa ingamba zubucuruzi, birasabwa gukora hakiri kare ibikorwa byisesengura. Uzakenera gusuzuma abanywanyi bombi hamwe numushinga wawe wubucuruzi. Niba ukora muri francise, noneho usanzwe uyifite mugitangira ibikorwa ufite inyungu nini cyane kurenza abo bahanganye. Urimo kugurisha ikirango kizwi kwisi yose, bivuze ko ibyifuzo bifatika byemewe kuri wewe. Nibyiza kandi guteza imbere francise kuko ukoresha uburyo bwubucuruzi bwiteguye kandi bwageragejwe neza.

Iragufasha gutanga neza ibisubizo bitangaje mumarushanwa ku giciro gito. Nibyo, francise ya cafe nayo ifite ibiranga. Uzasabwa gukuramo umubare runaka wamafaranga winjiza kuruhande rwa francisor.

Niba ukoresha cafe franchise, ugomba kwitondera cyane kuruhande rwamafaranga yikibazo. Kubera ko utangiye gushyira mubikorwa gahunda yubucuruzi, ugomba guhita wohereza hafi 11% yumutungo wimari wahisemo gushora muri iki gikorwa. Aya mafranga yose ntasubizwa kandi akoreshwa na francisor kubushake bwayo. Ubufaransa bwa cafe buzakora neza kandi buzagufasha kubona amafaranga menshi kurenza niba watezimbere ubucuruzi kuva kera ukoresheje ikirango cyawe. Nibisanzwe, iyi gahunda irakora, kubera ko ikirangantego kizwi cyane kirenze cyane ibigo byaho, byibanze mubyamamare. Cafe franchise igezweho yashyizwe neza kugirango igende neza.

Ariko, abanywanyi barashobora kukubangamira bikomeye. Ugomba kubyiga no gufata ingamba hakiri kare kugirango utinjira mubihe bikomeye.

Cafe ikora neza izagufasha guhangana nimpapuro zose. Kurugero, ntugomba kongera kwandika gahunda yubucuruzi, guha akazi abashushanya imitako, no gukoresha amafaranga mugukora ikirango. Urabona ibi byose byiteguye; birahagije gushyira mubikorwa gusa inyandikorugero zihari. Ndetse nabantu bari muri cafe francised bagomba kwambara bakurikije urwego rwisi. Ibi nibikorwa bisanzwe, kandi niba franchisee ayirenze, francisor ifite uburenganzira bwo gutandukanya uburenganzira bwo gukoresha ikirango. Ibi byose bisabwa biteganijwe mumasezerano hakiri kare, bivuze ko hamwe nigikorwa gikwiye ufite ubwishingizi bwimpanuka zitunguranye.

Cafe francise ikora neza nukuri zahabu nziza kuri wewe. Mugutezimbere, uzakira umubare utari muto wumutungo wimari nkinjiza.

Ugomba kandi gusangira naba francisor amafaranga winjiza ukoresheje imishinga yubucuruzi nikirango. Niyo mpamvu francise ya cafe itegetswe gukuramo umubare runaka wumutungo winjiza kugirango francisor ibashe gukomeza kwamamaza ikirango cye no gushora imari mukuzamura iterambere. Usibye ibikorwa byo kwamamaza, uzanishyura amafaranga yimisoro ku buryo budasubizwa. Aya mafaranga ari hagati ya 3 na 6% kandi aratandukanye bitewe namasezerano yumvikanyweho hagati yimpande zombi. Iyo utezimbere francise muri cafe, mubyukuri, uri umugabuzi wakarere ufite uburenganzira budasanzwe bwo gucuruza ikirango.

Cafe ikora neza igomba kuzuza ibisabwa kugirango umuntu atsinde. Ubwa mbere, ugomba gukora isesengura rya swot hakiri kare, bizagufasha kumva ingaruka zishobora kukugiraho ingaruka naya mahirwe ahari kugirango ubitsinde. Imbaraga nintege nke byubucuruzi bwawe nabyo bizagusobanurira niba ukora isesengura rya swot. Mugihe utezimbere francise muri cafe, ugomba kandi kwitondera abo bahanganye bamaze gufungura ibiro byabo cyangwa bafite gahunda nkizo. Ibi bizagufasha mugihe kizaza, nkuko uzaba witeguye ibihe bitandukanye kandi rimwe na rimwe bikomeye. Raporo yububasha bwo kugura nayo izakenera gusubirwamo niba uguze francise.

Nibikorwa bisanzwe kuko bidashoboka gukora imishinga yubucuruzi neza nta mibare.

Ubufaransa bukora neza kuri cafe butuma bishoboka gukorana nurwego rwo hejuru rwiterambere ryiterambere no kugurisha ibicuruzwa neza kurusha abanywanyi badakoresha ubwo buryo bwubucuruzi bubishoboye. Cafe yateguwe neza ninzira yawe yo gutsinda. Nyuma ya byose, urimo kugurisha ibicuruzwa na serivisi ukurikije gahunda yubucuruzi isanzweho, yageragejwe kandi igeragezwa nabandi ba rwiyemezamirimo benshi. Kandi, kumenyekanisha ibicuruzwa ntibigomba gusuzugurwa. Niyo ntego niho ufata mugukoresha francise. Nyuma ya byose, urashobora kubikora byoroshye kandi ukazamura gusa ikirango mwizina ryawe.

Nubwo bimeze bityo ariko, uracyagera ku ntera yo hejuru ituruka ku gukora imishinga yubucuruzi imaze kuzamurwa mugura cafe franchise. Muri rusange, francising itanga umusaruro, kubera ko ubu bwoko bwibikorwa butanga icyitegererezo cyuzuye cyo gushyira mubikorwa imishinga.

Gukorana na cafe franchise birashobora kuba bikubiyemo ibintu bitandukanye ugomba gutekereza. Niba wujuje byuzuye amategeko n'amabwiriza akurikizwa, ntuzagira ikibazo. Ibintu hafi ya byose bishushanya bigomba kuba bisa nurugero rwumwimerere. Ibi birashobora kuba imyenda cyangwa imitako yikibanza, kimwe nigicuruzwa cyagurishijwe.

'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa bwa cafe yumuryango nubucuruzi budasanzwe - umushinga, mugushyira mubikorwa, ufata inshingano zimwe. Zigizwe ahanini nuko ugomba kwishyura imisanzu itandukanye. Ubwa mbere, bimaze kuba intambwe yambere yimikoranire hamwe na francise, umusanzu wamafaranga yatanzwe. Bikorwa mu kigero kigera kuri 11% by'umubare w'amafaranga yatanzwe mu ishoramari. Ubusanzwe umuryango wumuryango ni umushinga wihariye ugomba gushyirwa mubikorwa witonze kuburyo burambuye. Birumvikana, uzabona inyungu zose zikorana nu mushinga wubucuruzi.

Ariko, hariho n'ibibi. Iyo ugurishije umuryango wa cafe francise, urashobora guhura numubare munini wabanywanyi badashaka na gato kugutererana nisoko ryisoko ribaha urwego ruhoraho rwinjiza. Niba uhisemo gutangiza cafe yumuryango, noneho francise igomba kuguha inyungu zikwiye kugirango urwego winjiza ruri hejuru cyane ugereranije nuko wakoraga wenyine. Uremera kwishyura imisanzu, inyungu zigera kuri 9% buri kwezi.

Cafe yumuryango francised irangwa nibiryo bitandukanye bidasanzwe. Ibi bigomba gushimangirwa mugihe ukora ibikorwa byo kwamamaza. Korana nisesengura ryawe, rizagufasha kumenya neza ibyiza nibibi uzakemura. Byongeye kandi, iki gikoresho cyiza kizagufasha kumva ingaruka zishobora kubangamira francise kuri cafe yumuryango, bizanashoboka guhuza amahirwe yose afungura. Ibi biroroshye cyane kandi bifatika, kuko amahirwe yawe yo gutsinda muburyo bwo guhangana kurushanwa aziyongera cyane. Umuryango wa cafe francise igomba gukwirakwiza ibice bitandukanye byibiciro kugirango ube abantu benshi bashoboka.

Korana n'imibare kandi ubyige murwego rwo gushyira mubikorwa francise ya cafe yumuryango. Bizaguha igitekerezo cyukuntu isoko ryifashe, uko ibintu bimeze mugihe runaka, ndetse nibibera muri sosiyete. Ubufaransa bwa cafe yumuryango ni umushinga wubucuruzi ushimishije, iyo ushyizwe mubikorwa neza, ushobora kugutunga cyane.

Ubufaransa bwa cafe yikorera wenyine bizazana inyungu zingenzi gusa mugihe witaye cyane kubyuzuza ubuziranenge bwuzuye ibicuruzwa mugihe bishyirwa mubikorwa. Shyira mubikorwa francise yawe kuburyo ntanumwe mubandi bafite ibibazo. Kandi ibisabwa birashobora kuvuka byoroshye mugihe cafe yubufaransa idakora neza. Ubwa mbere, abo bakiriya bahita bagaragaza ko batishimiye. Icya kabiri, irashobora kuba sitasiyo y’isuku n’ibyorezo cyangwa abandi bahagarariye ingufu za leta. Ibi birashobora kuba umuntu wese, abashinzwe umutekano wumuriro, abapolisi, umutekano wigihugu, nibindi.

Mubyongeyeho, mugihe ushyira mubikorwa ubwikorezi bwa cafe francise, urashobora guhura nigenzura na francisor. Nyuma ya byose, arashaka kumenya uko umushinga wawe uhuye nibisobanuro arimo atekereza kandi uharanira kubishyira mubikorwa. Nyuma ya byose, ukora kuri francise muri cafe yikorera wenyine, wiyemeje inshingano yo gukoporora hafi y'ibikorwa byo mu biro uhereye ku mwimerere, uhereye ku gishushanyo n'imyambarire y'abakozi ukarangirana na assortment, ibi byose bigomba kubahiriza Uwiteka amahame n'amategeko.

Niba ushaka gufungura cafe aho kwikorera wenyine aribyo byibandwaho, noneho francise igomba kuguha amahirwe yo guhatanira. Bitabaye ibyo, kuki ukeneye francise nkiyi, idatanga akarusho, cyane cyane kubijyanye na cafe aho abakiriya bazaba bakorera wenyine. Birumvikana ko serivisi yawe igomba kuba, nyamara, kurwego, kubera ko abakozi bazaba bagihari mubyumba abakiriya bazaba. Ibi nibisanzwe, kandi imyambarire nayo igomba gukurikizwa hubahirijwe byuzuye. Ubufaransa bwa cafe yikorera wenyine bizagufasha kongera cyane umubare winjiza ingengo yimari ukoresheje imikorere yikirango kizwi kandi kizwi. Nibyo, izindi nyungu nazo zizakenera gukoreshwa kugirango tugere kubisubizo byingenzi.

Korana na francise ya cafe yikorera wenyine kandi wakire ibihembo bitandukanye biva muribi, bityo ube umucuruzi watsindiye isoko cyane ushobora gukora byoroshye umusaruro mubikorwa bigoye.