Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igihe cyo kwishyura cya francise mugucuruza, nkigice gikunze kugaragara mubikorwa byo gukoresha francise, nkuko imibare ibivuga, biratandukanye kuva mumezi abiri cyangwa arenga mugihe wakiriye amafaranga yukwezi kwakabiri kugeza kuri 25-35% byamafaranga yashowe. Kubona inyungu nyinshi, hamwe nigipimo cyihuta cyo kugurisha amafaranga, biranga imyiteguro myiza yumushinga uhuza ibikorwa byubucuruzi, guhitamo neza ibicuruzwa byaguzwe ibicuruzwa, kuba hariho 'flair' yubucuruzi no kwihangira imirimo yo gukoresha ibyamamare ikirango. Abategura neza franchise biz batandukanijwe nubushobozi bwo gushyiraho neza kuyobora imiyoboro yubucuruzi byihutirwa mubyifuzo byateganijwe mubijyanye no kugurisha mukarere kabo. Suzuma neza amarushanwa yo ku isoko, ukore isesengura ryuzuye ryuzuye ryamafaranga yishyuwe ryateganijwe, ufatanije nurujya n'uruza rwabantu 'gutemba' no gukundwa mubaturage bacururizwamo ibicuruzwa, nurufunguzo rwo gutsinda no kubona francise nshya mugihe cyo kwishyura byihuse. Nibikorwa byubucuruzi bufite francise, uburyo bukomatanyije bwo kubara ibikorwa byubucuruzi byishyuwe, bigena igihe cyo kwishyura cya francise no kubona inyungu nyinshi mubucuruzi, ibicuruzwa byinshi, mugutanga serivisi zabaguzi ningo zabaturage. serivisi.

Amashanyarazi muri Laos akora akurikije icyitegererezo kimwe, gisanzwe mubigo byose bishora mubikorwa nkibi. Niba ushishikajwe na francise kandi ukaba uri muri Laos, ugomba gutekereza cyane mbere yo gushora imari. N'ubundi kandi, iyi leta ntabwo buri gihe ihagaze neza muri politiki. Nyamara, ingaruka zirahembwa, bityo, birakwiye kwitegura kugirango hagabanuke igihombo cyamafaranga. Kandi, niba ushishikajwe na Laos no kuzamura francise kubutaka bwayo, wige witonze amategeko n'amabwiriza yo mukarere, hamwe namategeko ugomba gukurikiza ibikorwa byawe. Ugomba kandi kwiga urutonde rwaba francises basanzweho kubutaka bwiyi leta, kugirango utabisubiramo kubwimpanuka.

Ibikorwa byawe bizakenera gukorwa neza kandi ubitekerejeho, muri rusange, nko kubutaka bwandi mashyaka, atari kubutaka bwa leta ya Laos gusa.

Teza imbere francise neza mugukora iki gikorwa ukurikije amabwiriza ateganijwe naba francisor. Mubyongeyeho, ugomba gusuzuma ikiguzi ugomba kwishura hiyongereyeho ibiciro ushizemo mubucuruzi. Nyuma ya byose, uzakenera kwishyura icyarimwe, amafaranga yimisoro, kandi ugakuramo amafaranga yo kwamamaza kwisi. Aya mafranga yose arashobora gusubizwa nukuntu uzabona inzira yiyongereye mugihe uzamura francise muri Laos. Amafaranga yiyongereye azashimangirwa nuko ukora ibikorwa byubucuruzi bimaze gukorwa, byemejwe, kandi byageragejwe. Franchise muri Laos kandi wongere amafaranga yinjiza kugirango ube rwiyemezamirimo ukize cyane.

Iyo utezimbere francise muri Laos, amategeko n'amabwiriza amwe amwe azakurikizwa mugihe cogukora ubu bucuruzi kwisi yose.