Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Ubufaransa bwisosiyete icunga nikigo kibishinzwe, mugushira mubikorwa ukeneye gusa gukurikiza amabwiriza nibipimo byagenwe. Uremera francisor gukurikiza byimazeyo amabwiriza azahabwa. Ibi ntibizatanga inyungu zipiganwa gusa ahubwo binatanga ibibazo byabaturanyi bawe. Mugihe ukorana na francise, ugomba kumenya ko iyi ari serivisi yishyuwe. Ubufaransa bwubuyobozi bugomba kwishyurwa mugukuramo ijanisha runaka ryinyungu yakiriwe buri kwezi. Ibi ni ngombwa cyane kandi umuntu ntagomba kwibagirwa ko umushinga wubucuruzi ugomba gushyirwa mubikorwa hubahirijwe byuzuye.

Hindura neza isosiyete yawe icunga, ukora kuri francise, hanyuma, urashobora kugabanya cyane umutwaro kuri bije yayo. Kandi, abakozi bazishima niba ukoresheje uburyo bwo gukoresha. Ibi bisaba software ikwiye. Urashobora kubisanga ubwawe mubitangwa ku isoko, cyangwa uzabyakira mumurongo hamwe nibindi bikoresho byashizweho na francisor.

Isosiyete icunga izakora nta nenge niba ukoresheje neza francise. Ni nkenerwa gukurikiza byimazeyo amabwiriza, kubahiriza amategeko yakarere no gufata neza abaguzi. Ukeneye gusa gukora bike kubakiriya kurenza abo muhanganye hanyuma, uzakundwa. Umushinga wubucuruzi wateguwe neza kubisosiyete icunga bimaze kuba bimwe mubitsinzi, kandi bifite akamaro kanini kuriyo. Ubufaransa bwisosiyete icunga buteganya gukenera imisanzu buri kwezi. Ubwa mbere, ni amafaranga rimwe azagufasha gutangira ubufatanye na francisor.

Byongeye kandi, hari amafaranga yimisoro nogukata kumatangazo yubwoko bwisi yose, azajya atangwa buri kwezi. Ubufaransa bwisosiyete icunga buzakora nta makemwa gusa hashingiwe ku kubahiriza byimazeyo amategeko ya leta no gukorana neza naba francisor. Urashobora no gutsinda ikizamini ntakibazo niba witeguye igihe icyo aricyo cyose kugirango utange serivisi nziza murwego rwumwuga ukeneye.

Isosiyete ishinzwe imiturire hamwe na komini ishinzwe imiyoborere ni icyerekezo gishya mugushinga ubucuruzi bwa francise, kubona isaranganya ryihuse, no gukangurira abaturage icyizere. Isosiyete icunga amazu yimiturire na serivisi rusange, muri rusange, ni ubundi buryo bwo gufata neza tekiniki n’isuku mu nyubako y’amagorofa, aho kuba 'ishaje', amashyirahamwe ya ba nyiri amazu yo guturamo ndetse n’amakoperative ya ba nyiri amazu mu nyubako. Ku micungire yinyubako yamagorofa, isosiyete icunga amazu francise nubucuruzi bugoye busaba ishyirahamwe ryinshi ryumurimo, ubunyamwuga, no kwifata ryabakozi, kubahiriza cyane amategeko agenga umurimo. Inzu zigezweho zigizwe n’amagorofa menshi, agizwe n’inyubako nyinshi zamagorofa, agenewe amazu n’ibiro by’ibigo, amaduka, farumasi, hamwe n’ibikorwa rusange, bihora bisaba buri munsi, kugenzura buri gihe no gusuzuma imiterere ya tekiniki y’itumanaho ritandukanye riva kuri ruhande rwamazu - ibikorwa, harimo gukusanya imyanda no kugira isuku yikigo. Ubufaransa bwikigo gishinzwe imicungire yimiturire na serivisi rusange ni amahitamo meza, kumasezerano kandi yishyuwe, kugirango imikorere idahungabana kandi itondekanye neza mumazu menshi atuyemo. Ba nyiri amazu bagiranye amasezerano yubuyobozi nishyirahamwe ryubuyobozi bafite bigaragara neza na raporo iboneye kubyavuye mubikorwa byakozwe.

Abaturage babona amahirwe yo kubona umusaruro nubwiza bwinyungu kumafaranga yakoreshejwe urebye. Ibikorwa by’umuryango w’imiyoborere ya serivisi z’umuganda munsi y’ubufaransa bihora mu rwego rwo kwita no kugenzura abaturage, bakurikije amasezerano yasinywe, bafite uburenganzira bwo gusaba raporo yuzuye ukwezi no gusuzuma imirimo ya buri kwezi bikorwa. Buri mukode ukodeshwa namasezerano arashobora gusaba isosiyete raporo yuzuye kumafaranga yakoreshejwe mugusana inzu. Ubufaransa bwibintu rusange byemerera abaturage kongera kwishyiriraho ishyirahamwe gusana ibibuga by'imikino, ibisenge, ubwinjiriro, ifasi, nibindi. Imikorere idahwitse yikigo gishinzwe imicungire yimiturire na komini kuri francise, ihaza ibyifuzo byabaturage nibisabwa, itanga imishinga yamamaza kumugaragaro, ifasha kongera umubare nubugari bwa serivisi zamazu atuyemo, bityo bikiyongera inyungu z'umuryango.