Ubucuruzi buhendutse cyane bwubucuruzi hamwe nibisobanuro byose bigize pake yibicuruzwa bishya ushobora kubisanga muri sosiyete ya USU. Mugura francise ihendutse, uzashobora kuyobora umutungo wamafaranga kugirango uteze imbere ubucuruzi buzatera imbere buri munsi, hamwe nibisobanuro byose. Ibyo aribyo byose francise ihenze cyane igura izafasha muburyo bwo gukora ubucuruzi bwawe ukurikije uburyo bukunzwe bwikirango. Uzashobora kugura francise ihendutse cyane hamwe nishoramari runaka ryamafaranga azakemura amafaranga make atagusabye gutangira umushinga wawe guhera. Twabibutsa ko kugirango ubone francise ihendutse cyane muburyo bwiteguye, ni ngombwa kubanza kumvikana kuri gahunda zubufatanye nisosiyete yacu USU, izakora ibiganiro bikenewe hagati yababishaka. Urashobora kumenya amafaranga bisaba kugura francise ihendutse uhamagara itsinda ryacu ryo kugurisha, uhitamo amahitamo ushaka, no kuganira birambuye.

Niba ukeneye amakuru menshi, urashobora kuyakura kuri e-site yacu kubanyamwuga. Mubyongeyeho, hariho urutonde murutonde rwamakuru hamwe na aderesi zacu, nimero za terefone, hamwe namakuru atandukanye. Igiciro cyimishinga bizaterwa no gukundwa kwikirango, igihe cyo kuguma kumasoko yo kugurisha. Umubare wabaguzi isosiyete ishobora guhura nayo biterwa nibintu byinshi, harimo gukundwa kwikirango, icyerekezo cyubucuruzi, hamwe na politiki iboneye. Tugomba gushimira ingamba zitwara umutungo wamafaranga kuva uwabikoze yakoze akazi gakomeye hamwe nogutegura byuzuye ibisobanuro byose. Ubufaransa buhendutse cyane busaba igihe gito nimbaraga zo guteza imbere kwihangira imirimo byibuze byibuze ingaruka nigihombo. Ni bangahe bisaba kugura ingamba zateguwe ni ikibazo gikunze kunengwa, kubera ko uwabikoze wenyine ari we ushobora kugena igiciro cyo gushyira.

Igitekerezo gihenze kizagufasha gufungura inzira nshya kubucuruzi bwawe vuba. Gukoresha imiterere igezweho yakazi bizagufasha gukora inyandiko zujuje ubuziranenge kandi zingirakamaro kumategeko yose agenga imisoro nubufatanye. Ni kangahe igitekerezo gihenze cya gahunda yumushinga kigura, uzabisanga mubiganiro byubucuruzi ninzobere yacu, byerekana ikiguzi cyubucuruzi. Igiciro cya francise ihendutse cyane kirimo urutonde rwuzuye rwibiciro byo gushiraho no guteza imbere igitekerezo cyuzuye kubucuruzi bwawe bwite, hibandwa cyane kubyunguka kugirango bisuzumwe nuwatanze umushinga. Igiciro cyiterambere ryanyuma, hamwe nurutonde rwimpinduka mubintu bimwe na bimwe birenze kugenzura uwabikoze, birashobora guhinduka kubera ibiciro biri hejuru kubicuruzwa, ibicuruzwa, nibikoresho fatizo. Nyuma yo kubara ikiguzi cyimishinga yakazi kugiti cye hagati yamasosiyete atandukanye, urashobora kugereranya no kumva itandukaniro. Igiciro cyumushinga kirashobora kuba murwego rwibiciro byazamutse kuva uwabikoze aha agaciro umurimo we, ikirango cyabonye, harimo ikiguzi cyo kugereranya cyo gukora ibicuruzwa.

Umwanzuro ugomba gukorwa ku giciro cya francise ihendutse, urebye inzira zose zakazi, ukagena igiciro mpuzandengo cyibicuruzwa byarangiye. Kugura ingamba zateguwe ku giciro gito nukuri kugaragara mubakiriya bashaka guhitamo amahitamo meza. Ni amafaranga angahe azakorwa, urashobora kubaza abakozi bacu bazasinya buri cyiciro cyamasezerano. Uzashobora gukoresha akazi katoroshye ka bagenzi bawe kugirango ubone ubushishozi mubikorwa biranga ingamba wabonye. Ni amasaha angahe iki gikorwa kizatwara kizasobanurwa neza mumasezerano. Ni muri urwo rwego, inzobere zacu zikomeye zizayobora amahugurwa n’amahugurwa kugira ngo turusheho guteza imbere ubumenyi bwa bagenzi babo muri sosiyete, bazanyura mu nzira igoye yo kwihangira imirimo. Abaguzi bashimishijwe barashobora guhamagara abahanga bacu bayobora kugirango batange impungenge zijyanye no guhitamo igitekerezo gihenze.

Ni bangahe bisaba kugura umushinga ushobora gusuzumwa wenyine niba ufite uburambe mugutezimbere imishinga ningamba zo gukoresha muburyo bwagutse. Niba ushaka kwitabira neza iterambere rya francise, turashobora kukugira inama yo kuvugana na societe igezweho USU, ifite gahunda nibitekerezo byihariye byo gutangiza umushinga wawe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amahugurwa yikigo cyamahugurwa ni ubwoko bwubucuruzi, aho ugomba gukurikiza byimazeyo amabwiriza. Noneho urashobora kwiyemeza amahirwe yo kugumana uburenganzira bwihariye bwo kugabura ikirango mugihe kirekire. Mugihe ukorana na francise, ugomba kumva neza ko uri ubwoko bwubukode kumurongo watsinze uburenganzira bwo gukora kubwizina ryabwo. Amahugurwa yubufaransa agomba kuzamurwa hakurikijwe ibipimo wakiriye nyuma yamasezerano. Kurugero, niba ushaka gutangiza ubukangurambaga bwo kwamamaza, noneho bigomba no gukorwa muburyo francisor yatanze. Iremeza intsinzi yawe, nkuko ukora ukurikije gahunda ya biz imaze kuba kandi ikinjiza amafaranga muri sosiyete izwi kwisi yose.

Niba uhisemo gutangiza club yimyitozo, ntushobora rero gukora udafite francise niba urwego rwamarushanwa kumasoko ari rwinshi. Mugushira mubikorwa ibikorwa ubifashijwemo na francisor, ubona inyungu nziza zo guhatanira. Erega burya, gutanga uburenganzira bwo gukora ikirango ntibigabanya inyungu zose ziterwa no gukorana nikigo cyamahugurwa. Urabona kandi umubare munini woguhindura, tekinoroji, ndetse nibitabo biz ufite. Ibikorwa byose byo mu biro byanditse neza muri ibi bitabo byubucuruzi, kandi ukeneye kubishyira mubikorwa neza.

Gukora neza francise itwara ikigo cyamahugurwa kurwego rushya rwose rwumwuga. Ntushobora guhatanira gusa amagambo angana nabatavuga rumwe nabo bakora kubwabo. Urashobora kandi gutsinda kunanirwa kwiyo sosiyete nayo ikora mu izina ryandi ma francises. Byumvikane ko, ugomba gukora ibishoboka kugirango urenze abanywanyi nabo bakorana nigikoresho cyitwa francising. Ariko, ufite ibyo ubona byose ufite. Mugihe ukorana na francise center yigisha, ugomba kuzirikana ko wishyuye usanzwe mugitangira kugeza 11% byamafaranga washoye gukoresha mumushinga.

Ibi birasanzwe rwose kandi ibigo mpuzamahanga byose imyitozo idasanzwe yubahiriza. Iyo uhujwe nubucuruzi ubwo aribwo bwose, ushobora guhura nibibazo bitandukanye. Kugira ngo ubitsinde, ugomba kwitegura. Kugirango witegure guhangana nibishobora guteza akaga, ugomba kuba umuntu wakoze isesengura ryibanze. Kuri ibi, isesengura rya swot rirakwiriye, nimwe mubintu byingirakamaro gutsinda ibikoresho byamarushanwa. Ubwoko bwa francise ntabwo ari inzira igoye, ariko uzabigeraho nubona inkunga yatanzwe na francisor.