Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi muri Ukraine akora akurikije ibintu kimwe no mubindi bihugu byo kwisi. Birumvikana ko ari ngombwa kuzirikana umwihariko w'amategeko agenga imisoro n'ibindi bintu byihariye bibera mu gihugu runaka. Abakiriya benshi bashishikajwe na Ukraine, niyo mpamvu francises ikunzwe muri iki gihugu. Abacuruzi benshi bifuza kwinjira ku isoko rya Ukraine, kandi francise izakora neza kubera ko abaturage bakunda serivisi zitandukanye n’ibicuruzwa bitandukanye. Niba ucuruza muri francise, noneho muriki gihugu irashoboye rwose kwiteza imbere no kunguka nyirayo.

Franchises irangwa no kuba hari inzira runaka y'ibikorwa, iyobowe na, ushobora kugera kubisubizo bitangaje. Ikindi kintu cyihariye kiranga francise nukubera ko ikora kuri moderi yiteguye. Rimwe na rimwe, hari impinduka zikorwa zijyanye no gutandukana kwaho. Kurugero, niba francise ikorera muburusiya, noneho, kubwibyo, ingingo zambere zamategeko zitaweho kugirango hirindwe ibibazo. Niba tuvuga kuri Ukraine, noneho francise muri iyi leta izakora ikurikije amategeko y’ibanze. Ubufaransa bwiburengerazuba muri Ukraine bwishimira urwego rwo hejuru.

Bashobora gufatwa cyane nkikintu cyibikorwa byo kwihangira imirimo. Birakwiye ko uzirikana ko mugihe utezimbere ubucuruzi nkubu, birakenewe kohereza amafaranga runaka kuri konti yugurisha, nkuko bisanzwe, aya ava kuri 9 kugeza 11% - aya ni amafaranga make cyane yo gukoresha urwego rwo hejuru francise.

Muri rusange, iyo bigeze kuri francising, bisobanurwa bivuye mururimi rwamahanga nkinyungu cyangwa igikundiro. Nuburenganzira bwubucuruzi bugenga umubano hagati yinzego nyinshi zamasoko. Ishyaka rimwe ryimura amafaranga amahirwe yo gukoresha ubwoko bwubucuruzi munsi yikimenyetso runaka. Undi muburanyi agura icyitegererezo cyubucuruzi akagishyira mubikorwa akurikije amabwiriza yashyizweho. Niba utuye muri Ukraine, noneho bizashoboka gukora ibikorwa byo mu biro ukurikije ingero zatanzwe nta ngorane. Amafaranga icyarimwe agomba kwitabwaho mugihe yubaka gahunda yubucuruzi ikwiye.

Iraguha uburenganzira bwo gukoresha gusa imishinga yubucuruzi, ikirangantego, ikoranabuhanga, nibikoresho fatizo ariko no gukora ibindi biro byinshi bikurikiza amabwiriza yimuriwe. Nibyiza cyane kandi bifatika kuva utagomba kongera guhanga ubucuruzi.

Iyindi nyungu ya francise ni amahirwe meza yo kwinjiza amafaranga utiriwe uhimba ibikorwa byabanditsi kuva kera. Ufata gusa ibikoresho byibanze byateguwe, ikirango cyamamajwe, koresha amategeko yateganijwe kandi ukore ibikorwa byubucuruzi. Nibyiza cyane kandi byoroshye, bivuze ko amahirwe nkaya adakwiye kwirengagizwa. Ubufaransa bwawe muri Ukraine buzakora neza niba ukurikije ikoranabuhanga ryatanzwe. Franchising irashobora kumvikana nkubukode bugera kubucuruzi cyangwa ikirango. Ikirangantego kirashobora gukoreshwa nyuma yamasezerano arangiye kandi habaye amasezerano.

Franchise muri Ukraine, kimwe no mubindi bihugu ibyo aribyo byose, bisaba kugabanywa, ariko iyo bisobanuwe mumasezerano, ayo mafaranga ntahari. Gukuramo birashobora gusimburwa nubushobozi bwo kugura ibicuruzwa cyangwa serivisi runaka, kimwe nakazi kava muri franchisee. Mugihe kimwe, francisor yakira inyungu zayo. Urashobora kandi kwiga ibintu bya francising kugirango ufate ibyemezo byiza byo kuyobora no kuguma hejuru yibintu.

Niba ukoresha francise muri Ukraine cyangwa ushaka kuyigura, ugomba rero kuvugana nabagurisha muburyo butaziguye. Hariho kandi imbuga zitandukanye, kataloge, cyangwa amaduka agurisha francises. Ububiko nk'ubwo burashobora kuguha amahitamo meza mugihe igisubizo kiboneye gishobora kuboneka. Nyuma ya byose, urashobora kugereranya amahitamo atandukanye, ukagena ihuriro ryibipimo byibiciro nubuziranenge. Ubufaransa muri Ukraine bugomba gutoranywa neza, kandi amategeko yo mukarere nandi mahame namategeko bigomba kwitabwaho kugirango utinjira mubihe ugomba kwishyura amande cyangwa izindi ngorane zavutse. Kora neza kugirango ugere kubisubizo byingenzi mubucuruzi bwawe.

Ku bijyanye na francising muri Ukraine, McDonald's, KFC, hamwe nandi maresitora yihuta cyane ahita yibuka. Ariko francise muri Ukraine ntabwo igarukira kuri aya mazina azwi.

Ubufaransa bwikigo gishinzwe abimukira nigikorwa cyihariye, mugushyira mubikorwa ni ngombwa gukurura intego zisobanutse neza. Niba uhisemo kugura francise, ugomba rero guhitamo neza intego yabateze amatwi. Mugihe ukorana na francise yimuka, ugomba kandi kwibuka ko ufite inshingano kuri francisor. Iyo ukora mu kigo gishinzwe abimukira, birakenewe gukora impapuro zose zijyanye, udakoze amakosa. Tanga icyifuzo gihoraho. Ikigo gishinzwe abinjira n'abasohoka gikeneye francise byibuze kugirango itange serivisi nziza murwego rwo hejuru.

Ugomba guhangana nabatavuga rumwe nubushobozi, witeguye mbere. Kwitegura bisobanura gushyira mubikorwa isesengura rya swot, kimwe no gusesengura kugirango hamenyekane ibikorwa byapiganwa. Kwimuka kwimuka bitanga urujya n'uruza rwabakiriya bitewe gusa no kuboneka hamwe nibikoresho nkenerwa byo kubaka ibikorwa byubucuruzi. Imiterere iyo ari yo yose yo kugenzura irashobora gukemurwa byoroshye, kuba dufite uburenganzira bwuzuye bwamabwiriza meza kandi yageragejwe nigihe. Mugihe ukora kuri francise yikigo gishinzwe abinjira n’abasohoka, ugomba kumva neza ko urwego rwo hejuru rwa serivisi zabakiriya ari ngombwa rwose.

Imikorere ikora neza ni urufunguzo rwo gutsinda mugushyira mubikorwa ibikorwa byo mu biro. Imikoranire nabaguzi izakorwa neza, kubwibyo, ntuzaterwa isoni nurwego rwawe rwa serivisi. Gukora kuri francise, yagenewe gucunga ikigo gishinzwe abimukira, ntugomba gutinya ko amakosa akomeye azakorwa. Ibikorwa byose byo mu biro bizakorwa kurwego rwiza rwumwuga.