Ubufaransa muri Kazan bushobora kubyara inyungu, ariko birashoboka ndetse umushinga wubucuruzi uteje akaga. Akaga gashobora kuba bitewe nuko ku butaka bwa Kazan, ibyicaro hafi ya byose bimaze gutwarwa cyane ninzego zirushanwa. Tugomba kuva mubyukuri ko ushobora guhora ubona niche iguha amahirwe yo kuzamura neza francise yawe. Ubufaransa burashobora gukoreshwa gusa kugirango ubone inyungu zifatika kurenza izo nzego zinyuranye ugomba guhangana nazo. Kugira inyungu zingenzi zo guhatana muburyo bwa francise biguha ubushobozi bwo gucunga neza ibikorwa byumusaruro, bityo ugacibwa hejuru yumunywanyi uwo ari we wese. Kuba muri francise i Kazan biraguha amahirwe meza yo gukoresha umushinga wubucuruzi wuzuye kandi witeguye gukora neza kubutaka bwikindi gihugu.

Ukeneye gusa guhuza nibiranga umuntu aho uteza imbere umushinga mushya wubucuruzi.

Shyira mubikorwa francise i Kazan ukurikije icyitegererezo ufite ufite nyuma yo kugirana amasezerano na francisor. Iyi niyo mpamvu wakiriye amakuru arambuye kubyerekeye imiterere yubucuruzi kugirango uyandukure hafi rwose kandi ubone ibisubizo bifatika. ntabwo byumvikana kubona francise no kwirengagiza amabwiriza namabwiriza uhagarariye ikirango. Nyuma ya byose, uzishyura inshuro imwe, ishobora kugera kuri 11%, kandi ibi bimaze gutangira francise. Mubyongeyeho, ugomba kandi gukuramo umubare runaka wumutungo wunganira francisor buri kwezi. Ntamuntu wahagaritse amafaranga yimisoro n'amafaranga yo kwamamaza.

Nubwo bimeze bityo ariko, urashobora guhabwa amahirwe yo guhaza francisor no kugabanya gato umubare wamafaranga wohereza nkijanisha ryamafaranga yakiriwe.

Gukorana na francise muri Kazan birashobora kuba bikeneye gukora isesengura ryibanze rya swot, kandi no kwirinda amakosa yose akomeye murwego rwo gutangiza. Ufite amahirwe yose yo gutsinda gusa kuberako francise ari ubwoko bwiza bwo guhatanira muri kamere. Gukorana na francise muri Kazan birashobora guhisha amahirwe menshi, no kubisuzuma neza, umuntu ntashobora gukora adafite isesengura. Gukorana na francise muri Kazan biguha amahirwe yo kugerageza kumenya imbaraga n'intege nke zawe. Nyamara, nibyiza gukoresha ibikoresho mbere yubukungu bugezweho bwubukungu buguha.

Nibyiza cyane kwitegura gutangiza francise muri Kazan kuruta kwanga ibikorwa byabanditsi, cyane cyane mugitangira. Gukorana na francise birashobora kuba bikubiyemo inshingano zitandukanye kuri wewe, hamwe ninshingano zitandukanye. Umufaransa arashobora kandi kugutegeka kugura ibicuruzwa cyangwa serivisi runaka. Abenegihugu bishimiye Kazan kandi bakunda imyubakire, ndetse n'umuco w'uyu mujyi. Ba mukerarugendo barashobora kandi gusura Kazan, bityo, ugomba gusuzuma iki kintu mugihe urebye amahirwe ya franchise yo gutsinda. Ubufaransa mumikorere ya Kazan buteganya neza ko abo ukurikirana ushobora gukorera amafaranga bamenyekanye neza.

Niba abo ukurikirana bahuye nibyo ukeneye, ugomba guhita utangira gushyira mubikorwa umushinga.

Ishyirwa mu bikorwa rya francise muri Kazan rishobora kandi guhuzwa ningaruka zikomeye kuva abanywanyi badasinziriye. Ibyicaro byinshi bimaze gutwarwa nandi ma francises. Kugirango ube rwiyemezamirimo watsinze cyane, ugomba kuba icyerekezo ugena muri iki gihe umwanya mwiza cyane aho ukeneye gukorera ubucuruzi. Kora francise mumujyi wa Kazan, wubahe amategeko yaho kandi ntukarengere umuco wateganijwe. Ibi biguha amahirwe yo guhangana neza ninshingano zashyizweho na francisor. Niba utangije francise muri Kazan, uhagarariye ikirango yitezeho serivise yo hejuru murwego rwawe kugirango udatera isoni ikirango.

Ibi nibyingenzi cyane nkuko franchise iha agaciro ikirango cyayo nubudahemuka bwabaguzi kuri yo.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi yo gutwara amakamyo azatangira guhera mu iterambere ryikigo cyayo, kizashobora gushinga imishinga. Ibicuruzwa bitwara ibicuruzwa bimaze kumenyekana kwisi yose no kumenyekana, kandi bikoreshwa na ba rwiyemezamirimo benshi bashaka gutangira gukora. Ibicuruzwa bitwara ibicuruzwa, buri mukiriya ahitamo akurikije umufuka we muburyo bwumushinga, urebye kurutonde rwa serivisi zitangwa. Uzashobora gukoresha urubuga rwihariye rwo kureba abatanga ibitekerezo bakoze imyaka myinshi kugirango bakusanye ikirango kizwi kandi kizwi. Twabibutsa ko mugihe uhisemo francise, ikiguzi kizahinduka bitewe nubunini bwikirango. Buri mukiriya azatangira gukorana numushinga witeguye ufite ingamba zihamye zo kwinjira kurwego mpuzamahanga.

Kugeza ubu, urwego rwa francise yo gutwara imizigo rwakiriwe neza, kubera ko amasosiyete menshi arimo gukora kugirango yimenyekanishe muri iki cyerekezo. Hamwe ninzibacyuho yo gukora ubucuruzi bwawe bwite kugirango ubwikorezi bwo gutwara imizigo, ugabanye ingaruka zawe hamwe numutego kugeza byibuze, kubijyanye nigitekerezo cyateguwe cyateguwe neza kizatezwa imbere kumasoko.